דרושים » פרסום שיווק ויחסי ציבור » Content Marketing Manager

The Marketing Content Manager will lead the ontent strategy while playing a key role in developing, implementing, and executing integrated communication programs.
You will be responsible for the company's brand positioning, messaging, and overall editorial strategy. In this role, you will work closely with the sales, business development, product, customer success, and global marketing team to spearhead our communication initiatives.
Your success will be measured by your ability to build and execute solid communication strategies and messaging across all platforms.
Responsibilities:
Develop, implement, and execute our overall brand strategy with the goal of increasing brand awareness and recognition among established and new audiences.
Be the subject matter expert, compose insightful thought leadership blog posts, case studies, and articles on behalf of the leadership team.
Exhibit proficient writing, editing, and persuasive skills that motivate the audience to remember and act toward the intended objective.
Manage and design our global PR and communications strategy in collaboration with our corporate and regional teams.
Creating a consistent, relevant, and thought-provoking media and influencer engagement strategy and developing effective storytelling methods
Write a powerful, eye-catching messaging framework and build relationships with key reporters and influencers.
Work with external partners and internal teams to create exciting and engaging brand campaigns and ensure objectives are met and budgets are managed efficiently
Manage the social media channels to continue developing and refining our communication strategy to position our brand as a unique voice in the market while supporting growth and recruitment goals
Manage relationships with PR freelancers and/or external agencies and industry influencers.
Stay on top of the latest trends in the Banking and Financial industry and alternative accommodations, flagging relevant news to teams while also practicing "newsjacking."
Be proactive and reactive in evaluating, prioritizing, and responding to opportunities and challenges as they arise
Demonstrate acute attention to detail, as well as robust organizational and project management capabilities.

we are looking for a Social Media Manager
About the Role:

Serve as a primary storyteller for across social channels by building a deep understanding of our mission, products, culture, and values to create captivating content
Develop and execute strategies across all social media platforms, with a main focus on Instagram and TikTok, as well as Facebook and YouTube
Ideate, produce, and manage the creation of a range of content for social channels with the help of our in-house design and video teams
Create and implement a comprehensive organic social content and campaign strategy that aligns with both company and marketing-specific goals
Oversee and maintain a social content calendar, ensuring timely production and delivery across existing channels
Establish strong partnerships across marketing, partnerships, and product teams to identify potential content creation opportunities
Align social strategy with the overall marketing calendar and objectives, including brand awareness, customer acquisition/member retention, and engagement/conversions
Execute the day-to-day management and maintenance of all social media channels, including posting scheduled content and maintaining a relevant highlights section
Build out weekly, monthly, and quarterly performance reports and ad-hoc social listening reports to continuously offer insights and improvement methods
Manage and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner

we are looking for a talented, experienced hands-on Growth Manager who thrives at the intersection of marketing, product, and data analysis to join the Customer Growth team.
As a Growth manager, you will play a pivotal role in developing and executing strategies to engage and retain our existing customer base, driving them to realize the most value of the products theyre using and generate demand for x-sell. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.
Responsibilities:
Increase L&R and Subscription customers feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
Collaborate with other teams in Marketing,Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.

A VC-backed, enterprise SaaS fintech startup in the financial planning and analysis domain. Our founders have strong leadership, product and software development experience from Facebook, Stanford and Unit 8200. Our group of world-class investors include unicorn startup founders and senior executives from Google, Amazon and Microsoft.
Our people are our greatest asset. We spend an incredible amount of time thinking about company values and culture. This is a rare opportunity to join our team as a Content Marketing Manager.
You will play a crucial role in driving engagement with our target audience and be responsible for mapping out, creating, and editing a wide range of content assets. You will join an ambitious and dynamic team that takes pride in creating a hugely impactful B2B product that delights customers and consists of the highest level of craft and execution.

We are seeking a Director Of Brand and Corporate Communications.
As the Director of Brand and Corporate Communications, you will lead the
strategy and execution of our brand and design initiatives.
This role shapes how we are perceived by stakeholders, including prospects, customers, partners, influencers, and the market at large. Reporting directly to the VP of Corporate Marketing, you will have the opportunity for potential advancement based on performance and impact.
What will you actually be doing?
Develop and implement brand strategies that align with our mission and business goals, maintaining brand integrity across all company materials and digital platforms.
Define and oversee our corporate style and tone of voice, ensuring cohesive messaging and branding across all marketing and advertising channels, including collaboration with the programs team.
Direct and manage a comprehensive communications strategy, including public relations, influencer programs, and social media management. Own the relationships with global PR firms and agencies.
Collaborate with cross-functional marketing teams, including Product Marketing, Demand Generation, and Programs, to support product launches, major events, and marketing campaigns with aligned messaging and visuals.
Guide event branding and messaging, enhancing our presence and consistency at events.
Lead market research efforts to inform brand strategies and stay ahead of industry trends and customer insights.
Develop and maintain thought leadership, including overseeing annual industry research, reinforcing our position as a leader in the digital adoption space.
Mentor and lead a diverse team, promoting a culture of creativity, innovation, and collaboration.
Contribute to customer acquisition and retention strategies, aiding our growth in the B2B sector.

Are you a dynamic communicator with a passion for cybersecurity? A cutting-edge cybersecurity startup, is seeking a talented Marcom Manager to join our team in Tel Aviv.
If you thrive in a fast-paced environment, love crafting compelling content, and have a flair for public relations and events, we want to hear from you!
Responsibilities:
* Develop and execute comprehensive marketing communication strategies to enhance our brand awareness and market presence.
* Create engaging content for various channels including website, social media, blog posts, email campaigns, and more.
* Drive PR initiatives to secure media coverage, press releases, and thought leadership opportunities.
* Organize and manage events such as webinars, industry conferences, and networking events to promote our solutions.
* Collaborate cross-functionally with the sales, product, and leadership teams to ensure alignment and consistency in messaging.
* Monitor and analyze marketing performance metrics to optimize campaigns and strategies.

We need you to be creative and think outside the box. Be David whos not afraid of Goliath.

This high-impact position requires a deep understanding of the business with creative and out-of-the-box thinking to drive growth and have a real impact on the company.

Responsibilities:
As a VP of Marketing, you will own the marketing domain, roadmap, and budgets in our company.

Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with business objectives, ensuring consistent messaging and a strong brand presence in the market for both B2C and B2B segments.

The VP of Marketing role will oversee, Demand Generation, Inbound Marketing, Content Marketing, Customer Marketing, social media, SEO, Product Marketing, PR, and Conferences.

Team Management: Lead, mentor, and inspire a high-performing marketing team. Set clear goals, provide regular feedback, and empower team members to excel in their roles.

Utilize analytics and data-driven insights to optimize marketing performance, measure ROI, and identify areas for improvement.

Collaborate closely with sales, product, R&D, and other relevant teams to ensure alignment between marketing strategies and overall business goals.

Our growth marketing team is looking for a growth marketing pro to lead our web funnels group, and help us generate more MQLs through full-funnel, state-of-the-art digital experiences. As the group lead, youll oversee 3 critical functions, all revolving around our main marketing product.
As the group lead youll lead the PMO function, responsible for the very production & maintenance of our website, and secondary web assets like product directories and our Shopify stores including SEO; The CRO function is responsible for our Traffic to MQL funnel optimization leveraging the best technologies, data, methodologies, and UX; And the Web Dev function is at the heart of our website health, bringing our ambitious web experiences to life at the highest degree of security, speed, and compliance.
Youll collaborate frequently with technical and business units to define the best web-based experiences from content, design, and flow perspectives, bringing the companys vision to life.
Responsibilities:
Improve our website-based funnel from traffic to soft leads and hard demo leads, ultimately increasing visit>MQL, by introducing effective and creative growth strategies involving content, UI, data-leveraging automation and flows, and more
Oversee the production of strategic web assets to ensure the companys vision and DNA are brought to life and support revenue goals
Oversee the external appearance of the brand across digital product directories, like G2, Shopify, and the likes
Design smart, automated email nurture flows taking web-generated leads down the funnel to qualified demo requests (MQLs)
Improve our Shopify-based Low-to-High-Touch funnel, driving relevant app installs
Oversee our web tracking and cross-platform synchronization, working closely with MOPs using stack like Google Tag Manager, Amplitude, GA, HubSpot, WordPress, HotJar, and other tools

We are looking for a Senior Marketing Manager to join our Reviews team.
If you know how to connect the dots between creative and strategic thinking to an actual execution plan, wed love to hear from you.
Your Responsibilities:
Strategic Ownership: Lead and execute comprehensive multi-channel GTM plans from inception to completion by leveraging creative concepts that you will champion.
Content Creator: Demonstrate your ability to generate versatile content pieces, (avoiding the generic tone of voice of ChatGPT). Crafted to disrupt B2B norms, embody the genuine, on-brand voice, to strategically serve us across various channels, including paid, organic, email marketing, micro copy, webinars, events, and more.
Team Collaboration: Foster seamless collaboration with cross-functional teams across the organization, from project briefing to the execution of best-in-class campaigns, designed to build our brand, guide prospects in the right direction and support the adoption of new features for existing customers globally.
Trend Awareness: Exhibit a keen eye for industry trends and their relevance to our brand. Integrate these trends seamlessly with distinctive tone of voice, fostering an environment of innovation and efficiency.
Data-Driven Insights: Utilize data-driven insights to inform and optimize marketing strategies. Leverage analytics and key performance indicators to measure our main KPIS and the success of campaigns

We are seeking an Employer Brand and Internal Communication Manager who will join the HR team.
In this role, you will play an important role in shaping and enhancing our employer brand, fostering a positive internal culture, and effectively communicating our company's vision and values to internal and external stakeholders.
You Will:
Internal Communication:
Design and implement an internal communication strategy to keep Israeli employees informed, engaged, and aligned with the company's goals.
Work closely with department heads to gather relevant information and create impactful internal communications, including newsletters, announcements, and company-wide updates.
Develop, plan, and execute a comprehensive employer branding strategy for the Israeli site to attract top-talent candidates.
Responsible for managing PR, media communications, and brand image initiatives to enhance our company's reputation and attractiveness as an employer.
Collaborate with HR and Recruitment teams to ensure a consistent and compelling employer brand message across all communication channels.
Collaborate with the Marketing team to create visually appealing content, including employer branding materials, job postings, etc.
Responsible for company's Israel's social media channels such as Instagram, Facebook, and Linkedin.
Job number- R_101546.