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11/04/2024
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נאספה מאתר אינטרנט
13/05/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
we are looking for a User Acquisition Manager
What will you do ?
Hands-on management of user acquisition and retargeting activities with various partners (DSPs, SDK Networks, Incentivized, OEM, etc)
Monitor, analyze, and optimize campaigns to reach, maintain and exceed KPIs.
Plan, develop, and execute new marketing strategies & tests to enhance our UA and RT efforts.
Build and maintain strategic and fruitful partnerships with key acquisition partners.
Weekly updates on performance, trends, and initiatives done with the different media partners.
Collaborate with other team members and marketing channels, and share knowledge of the latest learnings to improve our marketing and other departments capabilities.
Cooperate with our creative marketing team and constantly test new & innovative ideas.
Cooperate with product Monetization, Game economy and BI teams, be on top of upcoming changes, features, promotions, tests and issues while adjusting our marketing plans accordingly.
Conduct market research to identify trends & new opportunities.
Keep up to date with the latest industry trends & updates, ensuring their implementation.
Requirements:
+1 year of experience managing high-budget and large-scale performance marketing activities with ad networks & DSPs (gaming experience is a big advantage).
High level of analytical and problem-solving skills with close attention to details
BA/B.Sc. - preferably in Economics / Statistics / Business Management / Engineering or other quantitative fields
Attention to details & the ability to prioritize and work against deadlines and performance goals.
Ability to communicate clearly, collaborate and work effectively with partners and within a team.
Advanced knowledge in Microsoft Office Products, Excel in particular.
Fluent English both written and verbal (must).
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
01/05/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Growth Marketing Manager, Paid Social to join our diverse Marketing team.
Reporting to the Director of Paid Social, the primary objective of this position is to manage the launch, ongoing reporting, and management of paid social media advertising campaigns.
The Growth Marketing Manager, Paid Social will focus on creating impactful advertising strategies that increase brand visibility, drive sales, and enhance customer engagement on various social media platforms.
Roles and Responsibilities:
Campaign Launch and Management:
- Plan and execute the launch of paid social media ad campaigns, ensuring alignment with the company's marketing goals.
- Collaborate with creative teams to develop engaging ad content, including visuals and copy that reflects the brands voice.
- Configure campaign settings, including targeting, budgets, and scheduling, to maximize ad performance from the outset.
- Continuously monitor and manage live campaigns to ensure they are performing optimally.
- Adjust campaign strategies as needed based on performance data and changing market trends.
- Work within budget constraints to allocate funds effectively across campaigns and platforms for maximum ROI.
Requirements:
- BA in a business field, such as marketing, communications, or a related field a must
- 2+ years experience of actively managing Paid Social campaigns a must
- Experience driving ROI-positive paid social campaigns for an e-commerce business a must
- Analytically minded person, with the ability to optimize campaigns based on data generated
- Experience in a fast-paced, start-up environment with the ability to quickly get up to speed, iterate, and take on other projects
- Collaborate with diverse teams in various time zones, English fluency a must
- Experience with Google Analytics and Looker/Data Studio or similar analytics tools
- Experience within all relevant native Paid Social platform-tools/UIs
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
15/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
Areas well trust you with:
Campaign Strategy Development: Craft and implement creative campaign strategies across various channels, tailored to our objectives and market dynamics. Leverage competitor analysis and industry insights to identify new campaign ideas and opportunities.
Innovation and Research: Proactively seek out new directions, technologies, markets, and audiences through thorough research and analysis. Stay ahead of industry trends to identify potential opportunities for growth.
Performance Ownership: Maintain a data-driven approach, closely monitoring campaign performance and key metrics.
Be proactive in identifying potential issues (red flags) as well as successes (green flags), and keep stakeholders informed with regular updates.
Funnel Optimization: Ensure thorough testing of the marketing funnel and tracking systems prior to campaign launch. Continuously optimize the funnel to improve campaign performance and lead conversion rates.
Reporting and Analysis: Prepare detailed reports on acquisition strategies, progress, and outcomes. Present findings and insights to senior management, ensuring transparency and alignment with business goals.
Collaboration and Communication: Foster strong relationships with stakeholders, including marketing teams and external partners. Schedule and lead weekly meetings to discuss campaign performance, lead management, and improvement opportunities.
Expertise in GA4: Assume responsibility as the company's GA4 expert, guiding and educating stakeholders on its capabilities and best practices. Ensure optimal utilization of GA4 for data analysis and campaign tracking.
Data Management: Oversee the maintenance and enhancement of marketing dashboards and statistics. Ensure accuracy and relevancy of data, facilitating informed decision-making.
Proactive Problem-Solving: Work with limited resources and demonstrate initiative in identifying challenges and proposing innovative solutions. Drive continuous improvement by promoting new ideas and best practices.
Requirements:
Areas of your knowledge and Expertise:
Proven 2 year experience in user acquisition and digital marketing.
Strong analytical skills, with expertise in Google Analytics 4 (GA4) and other analytics tools.
Excellent communication skills with the ability to engage and influence stakeholders.
Demonstrated ability to develop and execute successful marketing campaigns.
Adept at problem-solving, with a proactive approach to addressing challenges and opportunities.
Familiarity with industry trends, competitor activities, and market conditions.
Bachelor's degree in Marketing or a related field preferred.
Hubspot Marketing Hub - Advantage.
English - High proficiency.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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נאספה מאתר אינטרנט
06/05/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
We seek an experienced performance marketer/ demand generation lead, to manage our growing team of performance marketing specialists. Together, the team plans, builds, and executes various paid campaigns, across all relevant platforms and channels. Supporting various B2B solutions and audiences, the Demand Generation Lead will be tasked with strategizing and running the best campaigns to meet the different KPIs each B2B business unit has, while working closely with sales, marketing and other central teams.
What youll be doing:
Own all B2B paid campaigns including Merchant/Marketplace, globally, ensuring they are implemented efficiently and with best practices built in.
Design, define and build the entire user acquisition strategy across regions, products, platforms and audiences: sales-led and/or product-led.
Hire, manage and train professionals to manage all paid channels- PPC, paid publications, content syndication and others, while acting as a coach-player: hands-on running campaigns and owning them fully.
Optimize and report on all paid activities, finding and solving leaks in the funnel, and suggesting ways to improve our customer acquisition campaigns.
Make sure all campaigns assets from ad copy and creatives to website and forms are updated, optimized and set for success.
Work closely with local Sales teams to align on the best acquisition strategy based on their needs. Building a robust feedback loop, making sure SLAs are met, and deals are handled in a timely manner.
Work closely with other B2B marketing teams to come up with a holistic approach to customer acquisition.
Work closely with local and central teams on the creatives, messages, deliverables and localization of all required campaign assets.
Set KPIs across all demand gen channels and develop monthly reports on activities and tests that can be presented to operational teams against these KPIs and wider company objectives.
Create A/B testing cycles to maximize campaign performance.
Requirements:
At least some years of experience managing large-scale acquisition teams in a B2B tech/SaaS environment.
At least some years of experience as a PPC manager, and/or media buying in a global internet company and/or well-known agency.
A track record of delivering outstanding results and generating sales.
Deep knowledge and expertise on various PPC platforms- Google Ads, YouTube, Facebook, Instagram and LinkedIn, as well as direct media buying, Intent platforms, ABM platforms, content syndication, Google Analytics, etc.
Strong understanding of all aspects of digital marketing: website, UX, content, creatives development, lead generation, scoring, nurturing, email marketing.
Analytical thinker, methodological, ROI oriented, but also have the ability to see the big picture and think strategically.
Exceptional attention to detail.
Strong problem-solving and fact-based decision-making skills.
Excellent written and oral communication skills in English.
Strong ability to prioritize tasks to maximize impact and meet KPIs.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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נאספה מאתר אינטרנט
13/05/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
we are looking for a User Acquisition Team Lead
What will you do ?
Manage a team of UA Managers.
Hands-on management of user acquisition and retargeting activities with various partners (Incentivized, Social, Search, SDK Networks, OEM, DSP).
Execute new marketing strategies & tests to enhance our UA and RT efforts.
Build and maintain strategic and fruitful partnerships with key acquisition partners.
Weekly updates on performance, trends, and initiatives done with the different media partners.
Cooperate with our creative marketing team and constantly test new & innovative ideas.
Cooperate with Product Monetization, Game Economy, and BI teams, be on top of upcoming changes, features, promotions, tests and issues while adjusting our marketing plans accordingly.
Conduct market research to identify trends & new opportunities.
Keep up to date with the latest industry trends & updates, ensuring their implementation.
Requirements:
+4 year of experience managing high-budget and large-scale performance marketing activities with ad networks & DSPs (gaming experience is a big advantage).
High level of analytical and problem-solving skills with close attention to details
Ability to prioritize your work and the team work against deadlines and performance goals.
Ability to communicate clearly, collaborate and work effectively with partners and within a team.
Advanced knowledge in Microsoft Office Products, Excel in particular.
Fluent English both written and verbal (must).
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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נאספה מאתר אינטרנט
5 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Seniors and Full Time
We need you to be creative and think outside the box. Be David whos not afraid of Goliath.

This high-impact position requires a deep understanding of the business with creative and out-of-the-box thinking to drive growth and have a real impact on the company.

Responsibilities:
As a VP of Marketing, you will own the marketing domain, roadmap, and budgets in our company.

Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with business objectives, ensuring consistent messaging and a strong brand presence in the market for both B2C and B2B segments.

The VP of Marketing role will oversee, Demand Generation, Inbound Marketing, Content Marketing, Customer Marketing, social media, SEO, Product Marketing, PR, and Conferences.

Team Management: Lead, mentor, and inspire a high-performing marketing team. Set clear goals, provide regular feedback, and empower team members to excel in their roles.

Utilize analytics and data-driven insights to optimize marketing performance, measure ROI, and identify areas for improvement.

Collaborate closely with sales, product, R&D, and other relevant teams to ensure alignment between marketing strategies and overall business goals.
Requirements:
Were looking for:

Team player. Rock star without the ego. Fast learner who works hard and gets things done.

Minimum of 7 years of experience in marketing, with at least 3 years of managerial experience.

Proven experience in leading global marketing initiatives.

Proven experience in building an international brand.

Experience in both B2B and B2C offline/online marketing campaigns.

Experience in managing content creators.

Deep knowledge of digital marketing tactics, including SEO, SEM, social media, and content marketing.

Experience in working with international PR firms and sponsoring global conferences.

Strategic thinker with the ability to translate business goals into marketing plans.

Strong interpersonal skills and a very proactive approach.

Bachelor's degree in marketing, Business, or equivalent.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
 
נאספה מאתר אינטרנט
1 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and English Speakers
In this role, you will be responsible for all written representation of the company and its brand. This is an exciting opportunity to guide the brand of a fast-growing, highly profitable company. We are looking for a strategic thinker who is highly motivated and passionate about digital marketing, PR, and writing.

Responsibilities:
As the Content Marketing Manager, you will be responsible for creating original messaging and copy for landing pages, email campaigns, banner ads, promotional videos, sales decks, and other corporate collateral. You will need to provide creative directions for marketing assets and be able to present your thinking to the team. You will be expected to become an industry expert, communicating ad tech industry-related and competitor news to relevant stakeholders. The Content Marketing Manager will also need to proactively ensure branding and messaging is consistent throughout all assets. You will need to collaborate closely cross-departmentally to carry out company-wide goals and missions. Additionally, you will need to take ownership of the companys content and social strategies, from planning to execution.
Requirements:
Native English speakers (mandatory).

Excellent storytelling and creative writing capabilities.

A relevant academic degree (marketing, journalism, communications, or similar).

1+ years in digital marketing or PR (preferably in the B2B space), or journalism.

Excellent writing and grammar skills.

Detail-oriented strategic thinker.

Creative thinker.

Ability to own a project from ideation to execution.

Ability to work collaboratively in a team and independently.

Familiarity with HubSpot or similar CRM.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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נאספה מאתר אינטרנט
לפני 5 שעות
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a highly motivated and experienced Head of Customer Acquisition to join our company for the next phase of our fast-moving story.

Responsibilities

Support global marketing organizations, build and manage our marketing strategy and plans to optimize business goals.
Build Go-To-Market strategies of new product features and execute them with your team.
Developing tactics and playbooks across different marketing channels (CRM, partnership, social, etc.).
Understand users and their feedback, conduct market research, and ensure ongoing product market fit.
Defining marketing targets, forecasting, brand strategy and long-term planning.
Work closely alongside developers, designers, data analysts and product team to drive business growth and value creation.
Requirements:
3+ years of leading successful marketing activities must.
Proven experience in building a successful Go-To-Market plan for new features, services, and markets, across multiple channels.
Proven track record leading high-performing consumer marketing teams and external providers.
Experience in owning a multi-million marketing P&L, forecasting, financial planning & budget management.
Familiarity with data system concepts, BI, A/B tests, and market research.
Deep experience & familiarity with the US market an advantage.
Excellent English.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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פורסם ע"י המעסיק
09/05/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
A rapidly growing sports app and a Developer and operator of online media products for millions of sports fans worldwide. With tens of millions of DAUs, across various different products, we have firmly established ourselves as one of the most widely used sports mobile apps globally. Leveraging substantial resources from our partnership with gaming powerhouse Entain, committed to driving pioneering research and expansion initiatives. As a frontrunner in the B2C mobile app ecosystem, our state-of-the-art technology not only fuels our rapid growth but also elevates us to the pinnacle of Monetization prowess and performance. As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical. Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
 
* Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
* Provide data -driven insights and recommendations to enhance overall revenue performance.
* Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
* Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
* Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
* Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
* Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.
Requirements:
* minimum of 3 years of experience in Adtech, with a focus on analytical roles, preferably in a startup or a tech company.
* Proficient in Google Ad Manager, demonstrating the ability to navigate and utilize its features effectively.
* Entrepreneurial Mindset - Demonstrated ability to thrive in an entrepreneurial environment and excel in a fast-paced setting.
* Results-Driven - Proven capacity to work independently, drive results, and collaborate effectively with team members.
* Top Communication Skills - Fluent and idiomatic proficiency in English, both written and spoken.
* Bachelor's degree in Exact Science, Engineering, Economics, or an equivalent field from a reputable university.
* Familiarity with various advertising technologies, any different SSPs and DSPs.
* Experience with SQL.
* A strong passion for sports and sports-related data is considered an advantage. So come join the family and contribute to the development of next-generation products that will shape the future of advertising in the SportsTech and Information Technology industry.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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נאספה מאתר אינטרנט
15/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a Director Of Growth Marketing.
As the Director of Growth, you will lead the charge in developing and executing comprehensive growth strategies to drive user acquisition, retention, and revenue growth.
Reporting to the VP, Revenue Marketing, this is a high-impact managerial position within the marketing team, and you will be responsible for overseeing both SEO and paid media channels, managing significant budgets, and collaborating closely with cross-functional teams.
What will you actually be doing?
SEO team management:
Lead and mentor the internal SEO team, providing strategic guidance and fostering a collaborative and innovative culture.
Oversee the development and execution of SEO strategies, ensuring alignment with business objectives.
Conduct regular performance evaluations and provide professional development opportunities for team members.
Paid Media Management:
Manage relationships with external paid media agencies, ensuring alignment with overall marketing goals and objectives.
Collaborate with agencies to develop and optimize paid media campaigns across various platforms.
Effectively communicate business objectives and provide feedback to ensure campaign success.
Manage and optimize budget allocation to maximize ROI and achieve performance targets.
Utilize data-driven insights to refine targeting, messaging, and creative elements.
Innovation in growth strategies:
Spearhead innovation initiatives within the growth team, exploring new and creative ways to acquire and retain users.
Stay abreast of industry trends, emerging technologies, and marketing innovations to inform growth strategies.
Team Leadership:
Build and lead a high-performing growth team, fostering a culture of collaboration, innovation, and continuous improvement.
Provide mentorship and professional development opportunities for team members.
Analytics and Reporting:
Provide actionable insights and data-driven recommendations to optimize marketing strategies
Requirements:
Bachelors degree in Marketing, Business, or a related field; advanced degree is a plus.
Minimum 6 years of experience in digital marketing, with a focus on SEO and paid media.
3+ years of experience leading a team - Must
Proven track record of driving growth in a similar managerial capacity.
Proven experience in a leadership role overseeing SEO and paid media strategies, preferably in a SaaS or technology-focused environment.
Demonstrated success in managing significant budgets and achieving measurable results.
Deep understanding of SEO best practices, search engine algorithms, and the latest industry trends.
Strong analytical skills with proficiency in data analysis tools and platforms.
Excellent communication and interpersonal skills, with the ability to lead and inspire a team.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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