Required SEO Specialist, B2B
What is the key purpose of a/n SEO specialist?
As a SEO specialist working in the Turnkey Commerce department in Ramat Gan
We are looking for an experienced SEO specialist with strong analytical and technical skills, to join our team. Their role will be to drive relevant and targeted organic search traffic for the largest publishers in the US.
This person will be working alongside an expert Editorial team, advanced Engineers, and a top-notch marketing team to create a robust SEO strategy to drive search traffic and brand visibility for the website.
We currently work in a hybrid work model giving employees the flexibility to work from home a few days a week. We have offices in Ramat Gan and Beer Sheva and are looking to grow to additional locations such as Jerusalem, where our employees have the opportunity to meet their teammates, connect with other teams and socialize with friends.
What are some of the things you do on a day-to-day basis?
Implement Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy, collaborating with world-class Editorial, and creative teams.
Research opportunities that will drive valuable traffic for the business in collaboration with the business teams.
Work with other marketing departments to run cross-channel campaigns.
Execute technical audits to continuously improve the sites content quality.
Provide SEO insights and recommendations based on on-page SEO review, keyword research and competitive analysis.
Monitor and evaluate search results and performance across major search channels.

We are looking for a highly experienced Paid Acquisition Lead to own and lead our Paid Search channels (Google Ads, Bing Ads, and more). This role is a hands-on, strategy-to-execution role with the goal of driving ambitious YoY ARR growth, creating, scaling, and optimizing high-volume PPC campaigns in various search channels.
As PPC Lead, you will:
Plan, execute, and optimize the performance of large-scale search campaigns.
Analyze and identify the paid acquisition tactics, strategies, and journeys that effectively drive channel and business KPIs.
Constantly research, test, iterate, and report on opportunities to improve KPIs with Google Ads, Bing Ads, and new search channels.
Own day-to-day Google Ads, Bing Ads, and directories strategy and management, making data-driven optimizations to campaigns at every level.
Create and execute data-driven experiments on new and existing PPC channels to maximize ARR and ROAS.
Own and report on search channels performance, budget, and resources to the CMO, VP of Growth, Marketing Operations Director, and other company stakeholders (executives, employees, etc.).
Review daily, weekly, and monthly reports to ensure that channels are pacing to meet budget and revenue goals.
Identify opportunities and make data-rooted recommendations to maximize paid channel performance and efficiency based on KPIs (ARR, ROAS, CAC).
Audit Google & Bing Ads to identify underperforming keywords, negative keyword opportunities, and keyword gaps, then implement, measure, and report on actions accordingly.
Collaborate cross-functionally with CRO, Lifecycle, Paid Social, Content, and Design teams to build, monitor, and report on multi-channel campaigns.
Maintain a regular communication cadence with other paid channel owners, including the VP of Growth and Paid Social Manager, to ensure optimal efficiency, ARR/Spend, and ROAS across all paid channels.
Collaborate with the VP of Finance and CMO to support budgeting and forecast processes.
Stay on top of the latest digital marketing trends, events, and best practices and implement those across all paid channels.