דרושים » פרסום שיווק ויחסי ציבור » User Acquisition Manager

We are looking for a Paid Acquisition Specialist to join its growing team. We're looking for someone who can create, scale, and optimize high-volume PPC campaigns in various search channels.
The PPC Campaign Manager is responsible for our paid search campaigns including the development of overall strategy, innovation, optimization, and ROI analysis. You are a results-oriented individual who can maximize the performance of each campaign to achieve the companys growth goals. The environment is fast-paced and teamwork-oriented.
The candidate must be super analytical, independent, an out-of-the-box thinker, and a quick learner. If you have a proven record of success with a large paid search budget, have a great passion for PPC, and have at least 3 year of experience, come and join us.
This position is a temporary, maternity leave replacement.
What am I going to do?
Responsible for large-scale budget management and overseeing large-scale search campaigns to drive business objectives.
Develop, implement, and manage SEM strategies, focusing on account structure, ad-copy optimization, and performance analysis.
Manage paid search campaigns across various channels.
Create and maintain testing plans for all campaigns, encompassing aspects like copy, bidding strategies, and landing page variations to enhance campaign effectiveness.
Develop and maintain a monthly media plan, strategically allocating budget across all campaigns to maximize ROI.
Leverage analytics tools to continuously optimize the performance of marketing campaigns, making data-driven decisions to improve clicks, conversions, and ROI.
Monitor, analyze, and report on paid search campaign performances, providing actionable insights to stakeholders.
Stay updated with the latest trends and developments in PPC/SEM and digital marketing to ensure cutting-edge strategy implementation.
Collaborate with the marketing team to align paid search strategies with overall marketing objectives and company goals.

We are seeking an experienced Growth Manager, uniquely focused on Performance Marketing and Brand Development to spearhead our global growth initiatives.

Responsibilities
Some primary aspects of the role include:

Lead and oversee a team of PPC specialists, providing guidance, mentorship, and support to optimize campaign performance and achieve business objectives and KPIs.
Leveraging your extensive experience in order to drive ROI growth, you will develop and execute advanced PPC strategies across multiple platforms and regions, including; Google Ads, Bing Ads, and social media channels.
Utilize advanced analytics tools and metrics to monitor and evaluate campaign performance, making data-driven decisions to optimize performance and achieve KPIs.
Collaborate cross-functionally with marketing, product, and sales teams to align PPC initiatives with overall business goals and strategies.
Collaborate closely with the creative team to develop compelling ad copy and visual assets that resonate with our target audience.
Drive new branding strategies to enhance awareness, perception, loyalty and trust to elevate the brand globally.
Initiate, implement and manage global Brand level partnerships, affiliates and influencer marketing strategies.
Utilize advanced analytics to inform strategies, conduct A/B testing, and experiment with new growth tactics to increase profitability.

We are looking for a highly experienced Paid Acquisition Lead to own and lead our Paid Search channels (Google Ads, Bing Ads, and more). This role is a hands-on, strategy-to-execution role with the goal of driving ambitious YoY ARR growth, creating, scaling, and optimizing high-volume PPC campaigns in various search channels.
As PPC Lead, you will:
Plan, execute, and optimize the performance of large-scale search campaigns.
Analyze and identify the paid acquisition tactics, strategies, and journeys that effectively drive channel and business KPIs.
Constantly research, test, iterate, and report on opportunities to improve KPIs with Google Ads, Bing Ads, and new search channels.
Own day-to-day Google Ads, Bing Ads, and directories strategy and management, making data-driven optimizations to campaigns at every level.
Create and execute data-driven experiments on new and existing PPC channels to maximize ARR and ROAS.
Own and report on search channels performance, budget, and resources to the CMO, VP of Growth, Marketing Operations Director, and other company stakeholders (executives, employees, etc.).
Review daily, weekly, and monthly reports to ensure that channels are pacing to meet budget and revenue goals.
Identify opportunities and make data-rooted recommendations to maximize paid channel performance and efficiency based on KPIs (ARR, ROAS, CAC).
Audit Google & Bing Ads to identify underperforming keywords, negative keyword opportunities, and keyword gaps, then implement, measure, and report on actions accordingly.
Collaborate cross-functionally with CRO, Lifecycle, Paid Social, Content, and Design teams to build, monitor, and report on multi-channel campaigns.
Maintain a regular communication cadence with other paid channel owners, including the VP of Growth and Paid Social Manager, to ensure optimal efficiency, ARR/Spend, and ROAS across all paid channels.
Collaborate with the VP of Finance and CMO to support budgeting and forecast processes.
Stay on top of the latest digital marketing trends, events, and best practices and implement those across all paid channels.

Job Description:
As the E-commerce Marketing Lead, you will play a pivotal role in driving our Israel's progression into the e-commerce landscape (non food). This position requires an adept understanding of e-commerce marketing strategies, an ability to analyze customer behavior and market trends, and a knack for tailoring these insights to the unique dynamics of the Israeli market. Your leadership will be instrumental in navigating Wolt through this exciting expansion, marking a significant milestone in our growth trajectory.
Key Responsibilities:
* Develop and implement marketing strategies for Ecommerce verticals with a focus on fashion & general merchandise, emphasizing online user behavior, acquisition techniques, and retargeting of new and existing users.
* Analyze market trends, customer behavior, and sales data to identify growth opportunities, using these insights to drive effective user acquisition and retention strategies.
* Manage and optimize online marketing channels, prioritizing metrics and performance analysis to adjust strategies as needed.
* Continuously enhance the customer journey on the company`s platform through A/B testing and user feedback, aiming to improve User Experience and conversion rates.
 
Next Steps:
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
We will be reviewing applications on an on-going basis, so if this sounds like an opportunity you want to pursue, apply today!
If you have any questions regarding this role, please contact us.
About us:
We are a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Since launching 7 years ago, Wolt has expanded from a restaurant food delivery platform in the Nordics to a leading player in the delivery of everything across EMEA. Wolt works together with tens of thousands of restaurant and retail partners, as well as with over a hundred thousand courier partners across 23 countries and 250+ cities. In November 2020 Wolt and DoorDash announced they are joining forces, and the transaction is expected to close in H1 2022. We continue to expand rapidly and are looking for more talented individuals to join us.
We are not only offers great apps to customers and partners, but is also developing a broad range of technologies and solutions. Our apps ( IOS and Android ) have the industrys highest reviews, largely because of our customer-centric approach to how we build our products and operations. For example, our customer service team responds in a matter of minutes, in the customers own language.

we are looking for a User Acquisition Manager
About the Role

Be a part of leading, strategizing, and owning the acquisition marketing channels and team in driving flawless execution and growth

Identifying new sources of acquisition, researching new media areas, and using revolutionary creative and messaging to increase spending efficiency

Turn user data into personalized, contextual, real-time insights to power customer interactions and acquisition flows

Own monthly spending, set annual and quarterly KPIs, and also track results on a weekly, monthly, and quarterly basis that provides insight into sales/revenue targets

Build strategic and trusted relationships across the organization, particularly with Design, Analytics, Finance, and Product

We are Tailor Brands . We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business
About the Role Be a part of leading, strategizing, and owning the Tailor Brands acquisition marketing channels and team in driving flawless execution and growth Identifying new sources of acquisition, researching new media areas, and using revolutionary creative and messaging to increase spending efficiency Turn user data into personalized, contextual, real-time insights to power customer interactions and acquisition flows Own monthly spending, set annual and quarterly KPIs, and also track results on a weekly, monthly, and quarterly basis that provides insight into sales/revenue targets Build strategic and trusted relationships across the organization, particularly with Design, Analytics, Finance, and Product

We are seeking a Director Of Growth Marketing.
As the Director of Growth, you will lead the charge in developing and executing comprehensive growth strategies to drive user acquisition, retention, and revenue growth.
Reporting to the VP, Revenue Marketing, this is a high-impact managerial position within the marketing team, and you will be responsible for overseeing both SEO and paid media channels, managing significant budgets, and collaborating closely with cross-functional teams.
What will you actually be doing?
SEO team management:
Lead and mentor the internal SEO team, providing strategic guidance and fostering a collaborative and innovative culture.
Oversee the development and execution of SEO strategies, ensuring alignment with business objectives.
Conduct regular performance evaluations and provide professional development opportunities for team members.
Paid Media Management:
Manage relationships with external paid media agencies, ensuring alignment with overall marketing goals and objectives.
Collaborate with agencies to develop and optimize paid media campaigns across various platforms.
Effectively communicate business objectives and provide feedback to ensure campaign success.
Manage and optimize budget allocation to maximize ROI and achieve performance targets.
Utilize data-driven insights to refine targeting, messaging, and creative elements.
Innovation in growth strategies:
Spearhead innovation initiatives within the growth team, exploring new and creative ways to acquire and retain users.
Stay abreast of industry trends, emerging technologies, and marketing innovations to inform growth strategies.
Team Leadership:
Build and lead a high-performing growth team, fostering a culture of collaboration, innovation, and continuous improvement.
Provide mentorship and professional development opportunities for team members.
Analytics and Reporting:
Provide actionable insights and data-driven recommendations to optimize marketing strategies

About Mindspace Founded in 2014, Mindspace is a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to today’s fast-evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more. Why you’ll love working at Mindspace? Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You’ll work with some of the best people in the industry, who love what they do. You’ll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as a Mindspace employee, you’ll be presented with long term career opportunities, globally. Who is the ideal Mindspacer? You’re a team player. You take pride in what you do and have a mindset of “I’m all in” when you do it. You know when to take action and how to take the areas of your responsibility to the next level - excellence is the name of the game. You know how to ‘read the room’ and understand the professional environment you’re in. About the position We are seeking a skilled and experienced Marketing & Data Operations Manager to oversee all aspects of marketing automation, data management, and integrations within our organization. The ideal candidate will be proficient in utilizing marketing technology platforms such as HubSpot and Salesforce, capable of building integrations, developing data dashboards, and providing actionable insights to drive marketing strategies. This role requires a strong analytical mindset, excellent communication skills, and the ability to collaborate effectively with cross-functional teams. Key Responsibilities:
* Ownership of marketing automation platforms such as HubSpot, ensuring all systems are effectively utilized to drive marketing campaigns, capture leads, and optimize customer interactions.
* Integration Development for various marketing tools and systems to streamline processes, improve data accuracy, and enhance marketing capabilities.
* Data Management and Analytics:
* Data accuracy and accessibility - Effectively manage marketing data to ensure its accuracy and integrity for the marketing team.
* Customized dashboards and reporting - Develop and maintain data dashboards and reporting tools that provide actionable insights tailored to business objectives.
* Data analysis - Utilize advanced analytical tools to systematically analyze marketing data, identifying trends, patterns, and opportunities for optimization.
* Data hygiene and compliance: Implement processes to maintain data hygiene and ensure compliance with relevant regulations, supporting the overall effectiveness of marketing strategies and decision-making processes 4.Cross-functional collaboration with various teams to align data and operations strategies with business objectives. Act as a liaison between marketing and IT departments to ensure smooth integration and implementation of marketing technology solutions.

We are seeking a highly motivated, experienced Head of SEM to join our growing team in Tel Aviv.
The ideal candidate will thrive in a fast-paced environment, making strategic decisions amidst uncertainty, while inspiring teams to achieve new heights of success.
If you are ready to lead, innovate, and drive growth in the world of SEM, we invite you to join us on this exciting journey.
The successful candidate will be required to:
Strategic Leadership:
Develop and align paid media, specifically SEM, strategies with overarching company objectives, ensuring a cohesive vision.
Drive continuous improvement in methodologies to maintain a competitive edge in the market.
Stay updated on PPC trends, Google automation processes, and implement best practices accordingly.
Monitor and enhance the utilization of cutting-edge tools, identifying areas for refinement and efficiency.
Revenue Growth and Market Share:
Hold accountability for revenue growth, increased market share, and overall company profitability in the paid search domain.
Team Management and Mentoring:
Provide professional leadership within the department, implementing effective practices and techniques.
Manage and mentor Marketing Analysts and Team Leads, fostering growth and skill development.
Audit and assess business practices to ensure alignment with industry standards.
Identify and lead the integration of new technologies and capabilities for improved performance.
Growth Planning:
Identify and promote potential upcoming verticals to drive growth.
Lead initiatives and develop tools to optimize conversion rates across diverse channels and markets.
Analyze business results, track KPIs, and implement strategies to improve portal effectiveness.

Creation is the core of purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo?
Never. Courage? Always.
we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Intro
The Business Partner Managers Team work with the industrys leading export advertisers in various verticals, helping them scale at efficiency. The team is responsible for working closely with very sophisticated advertisers, maintaining high levels of engagement and relationships, in order to position as a trusted partner to help our clients grow. As a member of this team, you are expected to have experience in advertising sales from either media or platform, or have branding and performance marketing experience to penetrate the clients to deliver revenue objectives and execute the sales growth strategies. The Partnership Manager will be responsible for successfully executing a media sales role by delivering and selling advertising products and solutions to D2C (Direct to Consumer) clients.


Responsibilities
Identify new business opportunities to partner , within the Consumer Tech vertical focusing on apps and web solutions for Israeli startups.
Lead and grow C-Level client relationships with product adoption and scaled solutions.
Be instrumental in the external narrative of in the market.
Collaborate cross functionally to ensure improvement for product, process and client relationships.
Analyse campaign performance to constantly give feedback on optimised media solutions.
This role will be located in our Tel Aviv office.