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If digital and product analytics are your world, but you're looking to expand your understanding of the technical side of data and take ownership of how data works behind the scenes, this role is for you. As a Technical Digital Analyst at  technology company, you'll move beyond traditional analytics into building data infrastructure, working with cloud technologies, and creating AI-powered solutions that drive real business impact. This is a role for builders. We don't separate analytics from execution. We believe in people who take ownership, build solutions, and work across the full data lifecycle - from raw data to business impact. You'll work with some of Israel's leading brands while gaining hands-on experience with modern data, cloud, and AI technologies at scale.
Responsibilities:
* Investigate user behavior, funnels, and conversion journeys directly from GA4 raw data in BigQuery
* Build scalable data models and semantic layers that support analytics and business reporting
* Design and maintain automated data pipelines, integrating data from APIs and external data sources
* Work with cloud-based data infrastructure, including Cloud Functions, Scheduled Queries, and Pub/Sub
* Develop and implement AI-powered agents and automation solutions on Google infrastructure
* Build business-focused dashboards and reporting solutions in Looker Studio
* Work closely with leading brands to solve business challenges through data

The trivago innovation center is looking for a passionate and seasoned Senior Data Analyst to join our DATA team. In this role, you will take the analytical lead on our disruptive B2C product and play a key role in driving customer acquisition, marketing performance, and strategic business growth. The ideal candidate possesses strong analytical and commercial thinking, a deep understanding of large-scale data environments, and the ability to translate complex datasets into actionable business insights. You will partner closely with Data Science, Product, Marketing, and Business stakeholders to influence decision-making, optimize performance, and support scalable growth initiatives.

About the role:
How you’ll make an impact: Customer & Growth Analytics: Analyze customer acquisition funnels, campaign performance, and behavioral trends to identify growth opportunities and improve business performance. Strategic Decision Making: Partner with cross-functional stakeholders to provide actionable recommendations and support scalable, data-driven decision-making processes across the organization. Performance Optimization: Lead deep-dive analyses and A/B testing initiatives to optimize bidding strategies, channel efficiency, and marketing investments. Data Visualization & Reporting: Build and maintain dashboards, reports, and visualizations that deliver clear and impactful business insights to technical and non-technical stakeholders. Data Infrastructure Collaboration: Work closely with Data Science and Analytics teams on data modeling, tracking methodologies, and scalable analytics solutions. Business Impact: Translate complex analytical findings into measurable business outcomes while supporting the company’s performance and revenue goals.

About the Company:
About trivago Innovation Center (formerly Holisto) We’re part of trivago N.V. , a global B2C travel-tech company headquartered in D?sseldorf, Germany. At trivago Innovation Center, we harness the power of award-winning AI and machine learning technologies to make hotel bookings smarter, more affordable, and perfectly tailored to each traveler. Fueled by our passion for travel and technology, we’ve spent years researching, developing, and refining solutions that help millions of users save money every single time they book.