לוח משרות דרושים Product Marketing משרה מלאה

Senior Product Marketing Manager
As the Senior Product Marketing Manager, youll be at the forefront of our customer journey, responsible for driving user engagement and conversion at every touchpoint. This role will oversee optimizing lead nurturing workflows, boosting landing page conversion rates, and refining customer and audience messaging for the marketing and sales teams. Your goal is to ensure that every interaction with our brand is impactful and aligns with our strategic growth objectives. This role involves utilizing managerial experience to lead key marketing functions and includes overseeing the content team and providing strategic guidance.
Your Arena - Know your impact:
Brand Messaging and Website Ownership:
Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage.
Partner with product teams to ensure messaging feels integrated and provides a smooth user experience.
Own the website experience for all users.
Sales Enablement:
Create and develop sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process.
Work closely with the sales team to understand and address pain points, equipping them with the right messaging, tools, and data to effectively engage potential customers.
Provide ongoing training and resources to ensure the sales team is confident in communicating product benefits and handling objections.
Competitor Research & Market Analysis:
Conduct regular competitor research to understand product positioning, messaging, and market trends.
Use insights from competitor analysis to inform product positioning, marketing strategies, and sales enablement.
Cross-Functional Collaboration:
Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights.
Support cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging.
Lead Nurturing & Email Workflow Optimization:
Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel.
Work with content and design teams to craft compelling email content that resonates with our target audiences.
Ensure top-of-funnel asset engagement and
Landing Page Conversion Rate Optimization (CRO):
Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience.
Conduct A/B testing, user feedback sessions, and data analysis to refine landing page performance continuously.
Team and Content Management:
Oversee the content team, ensuring high-quality output and alignment with the overall brand strategy.
Apply managerial experience to guide and develop high-performing marketing initiatives.

We arelooking for an experienced Director of Product Marketing to articulate our value to the market, build successful GTM strategies and work at the intersection between product, marketing and sales.
Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas.
This position is ideal for someone whos a leader at heart and has a proven track record as a B2B product marketer.
Responsibilities:
Develop messaging and positioning that differentiates us and enforce it through creative presentations, collateral, website content, white papers and playbooks.
Lead product launch processes and deliverables to drive marketing success factors and sales growth
Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
Communicate the value proposition of XM Cybers products to the sales team and develop the sales tools that support the selling process.
Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

Required AI Product Marketing Lead
Required Travel :Up to 25%
Our mission is to empower our employees to 'Live Amazing, Do Amazing' every day. We believe in creating a workplace where you not only excel professionally but also thrive personally. Through our culture of making a real impact, fostering growth, embracing flexibility, and building connections, we enable them to live meaningful lives while making a difference in the world.
In one sentence:
A leadership marketing position responsible for definition, development and execution of the go-to-market strategy and marketing plans for the advanced AI products, solutions and services. 
What will your job look like?
You will oversee the preparation and execution of go-to-market strategies, models and marketing tools to support our business globally.
You will be accountable for ensuring a wide variety of product marketing activities across multiple AI solutions ensuring we are differentiated from others in the market.
You will collaborate extensively with other key functions, including Product Management, Sales and Sales engineering to develop marketing strategies and collaterals. Provides sales cycle support.
Serves as the focal point for analysts and press relations teams. Functions as the key spokesperson for analysts and media engagements in the relevant domain.
You will represent us as a senior executive and thought leader, when needed at executive forums, customer meetings, and investor and industry events
You will serve as SME and Excellence Focal Point for our AI solutions in alignment to recent market trends.
Why you will love this job:
You will be responsible for directing and managing AI-related Product Marketing activities, constantly updated with market trends and latest innovations
An impactful role within a central business unit at a market-leading company on a global scale
Enjoy a great work atmosphere with a team of marketing professionals and AI leaders.

We're seeking an experienced Senior Product Marketing Manager to evolve and own our investment management, embedded payments, and financial services solutions. In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.

Key Responsibilities:

Go-to-Market strategy & execution:
Lead end-to-end GTM strategies for new capabilities, platform evolutions, and AI-driven workflows, from early discovery through launch and post-launch optimization.

Drive alignment across Product & GTM teams to ensure focused, timely, and measurable launches.

Product messaging & positioning:
Define and evolve our positioning and messaging at the platform and solution level, across different customer segments and stages.

Translate complex software, workflows, and AI capabilities into clear, compelling value narratives that resonate with buyers and users.

Customer journey & product-led sales:
Own product marketing across the full customer lifecycle: awareness, activation, onboarding, adoption, expansion, and retention.

Strengthen Agoras product-led sales motion by shaping in-product messaging, value moments, onboarding narratives, and upgrade paths, in close partnership with Product and GTM.

Market, customer & competitive insights:
Continuously gather insights from customers, prospects, sales calls, win/loss analysis, and market research.

Track and analyze competitors (including Juniper Square) to sharpen differentiation and inform GTM, sales and product decisions.

Sales & customer enablement:
Create and maintain high-impact enablement assets (decks, battlecards, narratives, case studies) that help teams sell the platform, not just features.

Ensure messaging consistency across all GTM motions.

Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.

Packaging, pricing & monetization:
Partner with relevant teams nd pricing evolution, aligning customer value with monetization and expansion opportunities.

Metrics & Optimization: Define success metrics, track performance, and continuously optimize product marketing initiatives based on data and feedback.