לוח משרות דרושים אנליסט שיווקי - Marketing Analyst משרה מלאה

Were looking for an experienced Marketing Analyst to join our growing Paid Social Team and lead performance-driven campaigns across top social platforms: YouTube, Meta, TikTok, LinkedIn, X, and more.
Who are we looking for?
A strategic and performance-driven social media expert with a deep understanding of both data and creative. A proactive thinker who excels in making decisions based on performance metrics, experienced in full-funnel campaign ownership, and skilled at balancing growth targets with creative excellence. Familiarity with attribution models and social-first creative strategy is essential, including the ability to identify powerful creative hooks that stop the scroll and drive performance.
Key Responsibilities:
Create, launch, and manage paid social campaigns across Meta, YouTube, TikTok, LinkedIn, X, etc.
Manage high-scale budgets and optimize campaigns to improve performance.
Provide detailed reporting and analysis on campaign performance.
Analyze market trends and financial activity and react accordingly.
Reduce customer acquisition costs and improve campaign ROI
Drive ongoing creative testing and partner with the studio team to develop high-performing assets.
Translate data into clear insights that inform creative direction, media strategy, and campaign optimizations
Stay ahead of platform trends, algorithm changes, and new ad formats
Collaborate with cross-functional teams, including organic social, Studio, and product.

MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide, MA?LYS is on track to become one of the biggest body care brands in the world. We are a team of people who want to make lasting, impactful changes, live (and love) to see results, innovate with passion, and love a good sense of humor. As our Senior Marketing Analyst , you will play a pivotal role in enhancing our digital marketing performance and overall business growth. You’ll work in a data-driven environment focusing on continuous improvement and optimization.
Your life at MA?LYS will look like...

* Monitor and analyze marketing data to identify trends and translate them into clear, actionable recommendations that drive performance optimization.
* Dive into data from multiple angles to uncover growth opportunities and understand how creatives impact overall activity and results.
* Build and maintain dashboards and visualizations that make performance insights accessible and intuitive for end users.
* Evaluate and compare different attribution methods to better understand channel impact and improve decision-making.
* Plan, execute, and analyze experiments (A/B tests, lift tests, etc.), assess their statistical significance, and extract meaningful action items to continuously improve performance.
You will thrive in this role if you have…

* 4-5 years of experience as a Data Analyst in a data-driven business.
* BSc/BA in Mathematics, Statistics, Computer Science, Economics, or a related field.
* High proficiency in SQL - a must.
* Experience with data visualization tools (e.g., Looker, Tableau, Power BI, etc.).
* Experience working with online marketing data and a solid understanding of key metrics (ROAS, CAC, CTR, etc.).
* Thorough understanding of attribution and marketing measurement.
* Hands-on experience with A/B tests and/or lift tests and their underlying statistical methodologies - an advantage.
* Familiarity with online marketing platforms (Facebook, Google, Snapchat, etc.) – an advantage.
* Experience with R and/or Python – an advantage.
* Experience in retail and e-commerce or adtech – an advantage.

We are looking for a data-driven, proactive Customer Insights Analyst. In this role, you will uncover hidden high-impact, strategic market insights to empower our enterprise B2B customers.
What you will do:
Strategic Reporting: Design and deliver periodic reports about brand health, competitor movement, and trends.
Storytelling with Data: Translate the complex social media landscape into clear, executive-ready presentations that brand leaders can use to make decisions.
AI Partnership: Collaborate with the Marketing and Sales teams to initiate market research projects to generate new leads and open potential markets.
Client Consultation: Act as a subject matter expert during high-stakes meetings to explain the "Why" behind the "What" in the data.

Responsibilities:
Analyze and interpret marketing data, including customer behavior, campaign performance, and market trends, to identify insights and opportunities for business growth.
Leverage multiple complex big data sets to identify patterns, trends, opportunities, and threats to our marketing operations.
Monitor and report on key performance indicators (KPIs) to track the effectiveness of marketing campaigns and initiatives.
Develop and maintain dashboards and reports to communicate insights and recommendations to senior leadership.
Use advanced analytics, data mining, business intelligence, and statistical tools, combined with a strategic and industry point of view, to drive marketing growth.
Continuously identify and implement improvements to marketing processes and systems to increase efficiency and effectiveness.
Be a leader in the marketing analysis field in the company.