לוח משרות דרושים אנליסט שיווקי - Marketing Analyst

Assist Director of FFE & KAM in the following areas:

Veeva CRM:
Act as a liaison with Veeva CRM Support to develop new / modify existing reports to reflect business needs.
Oversee entire Commercial Excellence cycle (Territory Management, HCP .Profiling, Segmentation, Key Messages, Multi-Channel Cycle Plan, Key Account Management) from an operational perspective.
Design and introduce (as required) new data structures in Veeva CRM in order to enable efficient Commercial activities.
Manage day-to-day CRM issues in collaboration with CRM Support, ensuring high end-user satisfaction.

Business Intelligence:
Design and implement Commercial activity dashboards that reflect both Global and Country needs in Qliksense.

Incentive Compensation:
Drive, together with FP&A and HR, the bi-annual incentive compensation process.
Prepare user activity reports used in incentive compensation calculations.

Business Improvement Projects:
Assist in preparing and conducting Business Improvement workshops with Global/Country participants, effectively driving toward actionable conclusions and implementation. This includes:
Assisting in preparation of framework and content of the workshops
Facilitating workshops.
Summarize findings/decisions/next steps.

Drive implementation of business improvement projects, including:
For CRM/BI-related improvements: drive changes/enhancements/ improvement to the Veeva CRM and BI reporting systems
For business process-related improvements: document processes, prepare and conduct user training

We are looking for a User Acquisition Analyst to drive measurement, insights, and optimization for our paid acquisition efforts across channels, with a clear focus on growing our subscription product.

What we are looking for: someone who understands paid marketing deeply (search, social, display, affiliates, etc.), can navigate the realities of attribution and tracking, and can translate multi-channel performance into decisions that improve CAC, ROAS, LTV, and payback. You should also be highly fluent with AI-driven analysis, confident inside each platforms native analytics, and able to use visualizations + AI to communicate insights and support data-driven decision making.

What youll be doing:
Own analytics for paid user acquisition across channels (paid search, paid social, display/programmatic, affiliates, partnerships, etc.) and across platforms (web, iOS, Android)
Build and maintain end-to-end performance visibility: click -> landing -> activation -> paywall -> purchase -> renewal/retention
Develop and refine measurement approaches including:
attribution models (last-click, first-click, data-driven where available)
cross-channel cannibalization detection and analysis
incrementality and lift thinking (geo tests/holdouts/controlled experiments where possible)
Use AI tools to accelerate analysis, explore hypotheses, detect patterns/anomalies, and generate high-quality insights
Leverage each platforms native analytics tools (Google Ads, Meta, TikTok, DSPs, affiliate platforms, etc.) to understand what drives performance and to diagnose what is actually changing inside campaigns (creative, audiences, bidding, placements, pacing, attribution)
Monitor and optimize core performance KPIs tied to subscriptions: CAC, ROAS, CVR, LTV, payback period, churn/retention cohorts
Own ongoing monitoring to proactively detect drops, tracking glitches, attribution breaks, spend/performance anomalies, and funnel issues, and drive resolution with relevant stakeholders
Partner with UA managers and channel owners to identify opportunities, size impact, and prioritize actions (creative, targeting, bidding, landing pages, offers, paywall flows)
Deep dive into funnel drop-offs and cohort behavior by channel/campaign/audience/geo/device to explain whats driving performance
Design and analyze A/B tests (creative tests, landing tests, offer/trial mechanics), ensuring clean measurement and clear conclusions
Create recurring reporting and executive-ready narratives using strong visualizations: what changed, why it changed, and what we should do next
Improve data quality and tracking: event definitions, UTM governance, campaign naming, source-of-truth reconciliation across platforms

The Salesforce Marketing Cloud / Marketing Services business analyst reviews and evaluates business systems, processes, and requirements to design, implement, and enhance marketing automation systems that meet overall client business objectives.
The business analyst is responsible for leading workshops, overseeing configuration of the system, and managing relationships with customers and internal stakeholders. He/she can lead a workstream for large projects and guide the work of the supporting team.
The BA should act as a strategic advisor to help clients get the most value out of their marketing automation system and their consulting engagement.
Responsibilities:
Engage with clients to assess their current sales and marketing landscape and processes and distill business requirements/user stories.
Lead onsite client workshops to share our companys marketing automation framework, best practices, and case studies.
Work with clients to shape marketing automation strategy and define and scope projects to address specific needs.
Guide marketing automation administration, configuration, migration, campaign execution, and testing activities.
Manage agile business executives and work with them to successfully complete the program.
Mentors other consultants and business analysts throughout the project.
Supports the project manager in identifying and mitigating risk and resolving issues.
Keep up-to-date on latest industry trends and research to share with clients and to continually optimize their marketing automation strategy.

we are seeking an eCommerce Business Systems Analyst, a highly technical and IT accomplished professional who has a talent and a love for data and software design. In this role, you will help our company customers meet their business goals by enabling them to sell their products online. This person will, through a highly technical lens, coordinate efforts to define, design, and implement eCommerce solutions for our company customers.
What Makes This a Great Opportunity
Bring your technical expertise and prowess into a customer-centric role.
Be part of a growing company set apart by a strong collaborative culture driven by clear core values.
Ability to make an impact quickly with diverse work in a small family-like, professionally-managed, no frills work environment.
Join a company where your talent will be recognized and rewarded and personal and career development is valued.
Essential Duties & Responsibilities
Define data architecture to organize data storage based on use requirements.
Communicate with customers to determine requirements.
Define epics, user stories, functional and technical requirements, and specifications; thoroughly explore APIs to learn what exists and to make recommendations to the development team.
Plan for major design elements by creating wireframes that communicate visual requirements and design to the customer and the development team.
Write functional specifications that accurately reflect the customer's needs and are easy for the development team to understand; conduct code reviews.
Create and execute test plans to verify functionality and minimize release issues.
Manage projects implementing eCommerce solutions for our customers so well that they become raving fans!
Collaborate with team members and customers to gather requirements, define project scope, and ensure timely, high-quality completion of work.
Hold weekly meetings with clients to report progress, taking notes and documenting action items.
Create project timelines and help schedule team members effectively.

The eCommerce Manager role will lead our company eCommerce site transformation and enhancements. S/he will leverage sales and web metrics to make strategic recommendations with a targeted focus on maximizing platform adoption to drive improvement in conversion rate. In addition to serving as the subject matter expert on the Salesforce Commerce Cloud/Demandware platform, s/he will focus on activation of product, content and promotion on the sites.
Job Responsibilities
Merchandising and Website Enhancements
Oversee e-commerce daily operations, performance, analysis and provide insights
Manage site merchandising, troubleshoot on-site bugs and identify opportunities for improvement
Lead A/B testing strategy and QA to improve all web programs
Manage web calendar for product launches, site updates, marketing communications, promotions, etc.
Manage all online product content for web data loads, accurate inventory and product information
Lead coordination between creative and technical teams, suggesting and implementing appropriate strategies for all website operations
Review customer journey through the site, recommending adjustments including site search, navigation, and other features
Aggregate all available data and analytics to accurately identify areas of opportunity for growth
Content Strategy
Support the conceptualization, prioritization and calendarization of digital content/editorial
Measure and monitor content effectiveness and communicate how content strategy is contributing to business goals
Support Executive Director to achieve sales and margin plans
Lead strategy for content linking, product boosting and navigational changes
Reporting & Analysis
Tracks and analyses sales and inventory performance; executes on findings to improve results
Build and refines taxonomy strategy
Analyze the purchase and conversion funnel to better optimize the customer journey
Analyze site logistic reports and partner with merchandising operation teams to optimize business and resolve issues.

We are looking for a detail-oriented and proactive Business Data Analyst who is passionate about transforming data into actionable insights. This role involves working closely with cross-functional teams to support data-driven decision-making in a fast-paced environment.

Youll play a key role in shaping data strategy and delivering insights that impact global business decisions.



Key Responsibilities:

Collect, process, and analyze data from various sources to drive business performance.
Design and build interactive Power BI dashboards and reports.
Collaborate with business stakeholders to understand data needs and translate them into analytical solutions.
Identify trends, correlations, and insights to inform strategic decisions.
Maintained and optimized data models, reporting pipelines, and documentation.

Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services, including proprietary AdTech-backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization. We help our clients grow into world leaders by combining our unique approach to PPC with a focus on brand development, funnel optimization, and ad creativity. We are looking for a talented, data-oriented Brand Marketing Specialist to join our CRO (Conversion Rate Optimization ) team and drive growth funnel performance through full-funnel analysis , experimentation and data-led optimization. This role is ideal for someone who combines strong marketing instincts with sharp analytical skills and knows how to turn data, user behaviour and testing into measurable business impact across the funnel. You will uncover growth opportunities, identify funnel drop-offs and lead optimization efforts that improve conversion, engagement, retention and revenue. You will work closely with creative, media buying, analytics and development teams in a fast-paced, high-impact environment. Our office is located in Kiryat Ono. This is a hybrid position, including two work-from-home days per week

Responsibilities:

* Own and optimize the end-to-end marketing funnels for multiple DTC brands, from first ad interaction to purchase and post-purchase engagement
* Analyze funnel performance across acquisition, landing pages, on-site journeys and conversion points to identify growth opportunities and friction areas Proactively dive into data across the funnel, identify trends, anomalies and behavioral patterns, and turn them into actionable insights that drive growth
* Translate performance data, market research and user behavior into actionable hypotheses, prioritized recommendations and testing plans
* Lead A/B and multivariate testing initiatives to improve conversion, engagement, average order value and retention
* Work closely with creative, media buying, analytics, development and brand teams to improve messaging, offers, landing pages and user flows
* Monitor and report on key growth and funnel metrics including CVR, CTR, CPC, CPA, retention, LTV and engagement
* Segment audiences and behavioral patterns to uncover meaningful performance insights across different traffic sources, products and customer journeys
* Connect the dots between media performance, user intent, on-site behavior and business outcomes
* Stay up to date with growth, CRO and experimentation best practices, bringing fresh ideas and stronger analytical thinking into the team Take initiative in identifying new optimization opportunities, asking the right questions and using data-driven insights to influence priorities and business decisions

Biz Dev:
CRO

Remote/Part time:
Remote