לוח משרות דרושים אנליסט שיווקי - Marketing Analyst

The Salesforce Marketing Cloud / Marketing Services business analyst reviews and evaluates business systems, processes, and requirements to design, implement, and enhance marketing automation systems that meet overall client business objectives.
The business analyst is responsible for leading workshops, overseeing configuration of the system, and managing relationships with customers and internal stakeholders. He/she can lead a workstream for large projects and guide the work of the supporting team.
The BA should act as a strategic advisor to help clients get the most value out of their marketing automation system and their consulting engagement.
Responsibilities:
Engage with clients to assess their current sales and marketing landscape and processes and distill business requirements/user stories.
Lead onsite client workshops to share marketing automation framework, best practices, and case studies.
Work with clients to shape marketing automation strategy and define and scope projects to address specific needs.
Guide marketing automation administration, configuration, migration, campaign execution, and testing activities.
Manage agile business executives and work with them to successfully complete the program.
Mentors other consultants and business analysts throughout the project.
Supports the project manager in identifying and mitigating risk and resolving issues.
Keep up-to-date on latest industry trends and research to share with clients and to continually optimize their marketing automation strategy.

we are seeking an eCommerce Business Systems Analyst, a highly technical and IT accomplished professional who has a talent and a love for data and software design. In this role, you will help customers meet their business goals by enabling them to sell their products online. This person will, through a highly technical lens, coordinate efforts to define, design, and implement eCommerce solutions for customers.
What Makes This a Great Opportunity
Bring your technical expertise and prowess into a customer-centric role.
Be part of a growing company set apart by a strong collaborative culture driven by clear core values.
Ability to make an impact quickly with diverse work in a small family-like, professionally-managed, no frills work environment.
Join a company where your talent will be recognized and rewarded and personal and career development is valued.

We are looking for a talented and self-driven individual to analyze, develop and manage Search campaigns. This Individual will join our top team and take part in our current team efforts and growth areas.
The Marketing Analyst is responsible for overseeing Search Campaigns from various perspectives, including creative development, ad performance, optimization, and analysis. The analyst will manage a high advertisement budget, seek opportunities for growth, and explore new ways to enhance campaigns.
Responsibilities:
Create, launch, and manage Google Ads campaigns
Perform keyword and competitors research
Continuously manage and optimize campaigns to improve performance
Provide detailed reporting and analysis on campaign performance
Analyze market trends and financial activity and react accordingly
Analyze large-scale data to find valuable insights
Reduce customer acquisition costs and Improve ROI of the managed campaigns
Assist with other marketing and data entry initiatives.

Were looking for an experienced Marketing Analyst to join our growing Paid Social Team and lead performance-driven campaigns across top social platforms: YouTube, Meta, TikTok, LinkedIn, X, and more.
Who are we looking for?
A strategic and performance-driven social media expert with a deep understanding of both data and creative. A proactive thinker who excels in making decisions based on performance metrics, experienced in full-funnel campaign ownership, and skilled at balancing growth targets with creative excellence. Familiarity with attribution models and social-first creative strategy is essential, including the ability to identify powerful creative hooks that stop the scroll and drive performance.
Key Responsibilities:
Create, launch, and manage paid social campaigns across Meta, YouTube, TikTok, LinkedIn, X, etc.
Manage high-scale budgets and optimize campaigns to improve performance.
Provide detailed reporting and analysis on campaign performance.
Analyze market trends and financial activity and react accordingly.
Reduce customer acquisition costs and improve campaign ROI
Drive ongoing creative testing and partner with the studio team to develop high-performing assets.
Translate data into clear insights that inform creative direction, media strategy, and campaign optimizations
Stay ahead of platform trends, algorithm changes, and new ad formats
Collaborate with cross-functional teams, including organic social, Studio, and product.

MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide, MA?LYS is on track to become one of the biggest body care brands in the world. We are a team of people who want to make lasting, impactful changes, live (and love) to see results, innovate with passion, and love a good sense of humor. As our Senior Marketing Analyst , you will play a pivotal role in enhancing our digital marketing performance and overall business growth. You’ll work in a data-driven environment focusing on continuous improvement and optimization.
Your life at MA?LYS will look like...

* Monitor and analyze marketing data to identify trends and translate them into clear, actionable recommendations that drive performance optimization.
* Dive into data from multiple angles to uncover growth opportunities and understand how creatives impact overall activity and results.
* Build and maintain dashboards and visualizations that make performance insights accessible and intuitive for end users.
* Evaluate and compare different attribution methods to better understand channel impact and improve decision-making.
* Plan, execute, and analyze experiments (A/B tests, lift tests, etc.), assess their statistical significance, and extract meaningful action items to continuously improve performance.
You will thrive in this role if you have…

* 4-5 years of experience as a Data Analyst in a data-driven business.
* BSc/BA in Mathematics, Statistics, Computer Science, Economics, or a related field.
* High proficiency in SQL - a must.
* Experience with data visualization tools (e.g., Looker, Tableau, Power BI, etc.).
* Experience working with online marketing data and a solid understanding of key metrics (ROAS, CAC, CTR, etc.).
* Thorough understanding of attribution and marketing measurement.
* Hands-on experience with A/B tests and/or lift tests and their underlying statistical methodologies - an advantage.
* Familiarity with online marketing platforms (Facebook, Google, Snapchat, etc.) – an advantage.
* Experience with R and/or Python – an advantage.
* Experience in retail and e-commerce or adtech – an advantage.