לוח משרות דרושים Product Marketing עבודה היברידית, לחיפוש זה נמצאו 6 משרות

Required SVP, Product Marketing
Marketing, Ramat Gan, Israel (Hybrid)
Description
As SVP of Product Marketing, you will report to the CEO and act as the companys owner of B2C marketing - highly focused on Product Marketing. You and your global teams will own go-to-market across our consumer product portfolio: core communication (including the OpenAI partnership) & subscription products - defining the product story and how each is positioned, launched, and grown globally.
The ideal candidate is able to showcase a successful track record as a highly effective product marketing leader, one that lives and breathes product marketing able to articulate features into stories and user-journeys into experiences. A master communicator that understands how users think, feel and act - and how to translate those into insights that drive engagement and the business forward. A type of manager that challenges conventions, leading by example and raises the bar on execution. The right candidate wins through precision and creativity, leveraging our massive audience and existing channels, not mass media spend.
Responsibilities
Product Positioning & Messaging:
Define product positioning, messaging frameworks and value propositions for each product and audience segment
Build narratives that resonate globally and adapt locally - ensuring our product story lands across diverse markets and cultures
Define messaging strategies that meet users at the right moment - from first impression through activation, engagement, and monetization
Translate product roadmap milestones into compelling, launch plans and audience relevant experiences
Product Go-to-Market & Growth:
Own marketing strategy for our core communication experience - messaging and calls - ensuring it remains the daily habit for hundreds of millions of users
Lead GTM for strategic partnerships that drive tangible user growth and expand our super-app value proposition
Develop GTM plans for monetization products from positioning to conversion
Partner with Product and Business to identify and activate growth levers across the full consumer product funnel
Market and Customer Research: Lead insights teams to understand buyer personas, market trends, and competitor movements.
People & Function Leadership:
Lead and develop our global product marketing teams across our top regions: Central East Europe, Ukraine & APAC
Build a culture of accountability, data-driven decision-making, and business focus across the team
Align product management, sales, and marketing departments toward shared revenue and growth goals.

were looking for a strategic and hands-on Product Marketing Lead to define how enters, positions, and grows in the B2B market.
The Role:
You will own positioning, ICP, messaging, competitive intelligence, sales enablement, pricing; packaging insights, and GTM strategy. Youll work closely with the B2B GM, Product, Sales and Marketing to turn customer insights into a clear market strategy and a repeatable commercial motion.
This is a build-from-zero role: youll create the playbook rather than inherit one.
What Youll On:
Define B2B positioning, messaging, category narrative, and differentiation.
Build and refine the ICP, target segments, personas, and use cases.
Conduct customer and market research and translate insights into GTM priorities.
Build the first sales enablement foundation - pitch decks, one-pagers, battlecards, discovery frameworks, case studies, and ROI messaging.
Lead competitive intelligence and pricing and packaging research.
Turn pilot and customer results into compelling proof points and commercial insights.
Lead GTM plans and launches for new B2B products and capabilities.
Build the processes and foundation for the Product Marketing function, eventually growing the team.

Are you a skilled and strategic marketer looking to take your career to the next level? We are growing and looking for you! A Senior Product Marketing Manager (5+ years of experience) who will play a crucial role in helping us transform the day to day operations and tenant experience for the trillion dollar commercial and multifamily real estate industry.
You will own product marketing plans and content that increase brand awareness, drive demand, and generate leads for our solutions in the U.S. commercial real estate market. A love for the Real Estate world is a big plus. This is a full-time position based out of Tel Aviv (hybrid). If you're looking for a position with tremendous impact and room to add your personal touch, then it's time to come to us!
Responsibilities
Develop and execute product marketing plans that increase brand awareness, drive demand, and generate leads for our products.
Develop messaging and positioning that resonates with our target audience and communicates the unique value of our products.
Work closely with the sales team to create sales enablement materials that help them sell our products more effectively.
Lead GTM activities and cross-team collaboration to develop and execute successful product launches
Own all product communication, including newsletters, feature announcements, web and social media content and other ad-hoc communications
Conduct market research to gain a deep understanding of our target audience and the competitive landscape.
Partner with customers and prospects to create case-studies and demonstrate key use cases and value.

We're looking for a Lead PMM - Growth & monetization to own the mid-funnel (MOFU) user journey and the pricing and packaging behind it. Sitting inside our Revenue Growth team, you'll drive monetization, adoption, and retention across the full lifecycle, from signup and first purchase through upgrades, feature adoption, expansion, and win-back. You'll decide what sits in each tier, where the limits fall, and what's worth paying for, then build the journeys that convert against it.
As the in-house owner of the MOFU strategy, you'll shape and support the product roadmap by a. rallying PMs, sales, marketing, and executives behind high-impact growth initiatives, and bringing it to life, and b. through feature releases, in-app messaging, lifecycle email, and touchpoints across our native platform, extension, AI, and API technical surfaces.
Hands-on experience with AI-powered tools and workflows is a must for this role.
This role is based in Tel Aviv. We work in a hybrid model, with 3 days a week in the office.

we are looking for a Director of Product Marketing & Brand.
What you'll do
Own messaging framework, which is the single source of truth for how the company talks about what it does and why it matters.
Build and maintain persona-level, product-level, and industry-level positioning that holds up in the field, including in a sales conversation, an analyst briefing, a paid campaign, or a press interview.
Translate product releases, market shifts, and competitive moves into messaging updates that reach every function fast.
Own brand identity: visual standards, tone of voice, brand book, asset templates, and 10x our creative output.
Own the communications and PR strategy, specifically how shows up in press, analyst relations, and industry conversations.
Activate these narratives across every channel, in collaboration with Growth, to drive pipeline and brand awareness.
Grow and nurture your team, empowering them to achieve their targets and career goals.
Operationalize AI across every key content, creative, and GTM process.