Are you a passionate storyteller with an eye for detail and a flair for creativity? A leader in the Insurtech industry is looking for a dynamic Senior Content & Social Media Team Lead to join our global Marketing team and bring fresh, engaging ideas to life across various platforms. This is a fantastic opportunity for someone with a deep understanding of B2B marketing, strong writing skills, and a knack for developing compelling content that resonates with audiences.
Key Responsibilities:
Creative Social Media & Content Strategy
Craft energetic and compelling social media posts that align with our brand voice and resonate with our target audience.
Develop innovative content strategies that support our broader marketing initiatives and drive engagement across multiple social media platforms.
Website Content Management
Maintain and regularly update the website with fresh, relevant content that aligns with marketing campaigns, product updates, and emerging industry trends.
Optimize content for SEO to enhance visibility, increase organic traffic, and improve overall web performance.
Collaboration with Design & Marketing Teams
Partner with the design team to create marketing materials such as brochures, web banners, and other visual assets that effectively communicate our messaging.
Work cross-functionally with marketing, sales, and product marketing teams to align content strategies with business goals and campaigns.
Knowledge Management & Distribution
Oversee the organization and distribution of marketing assets across the company, ensuring easy access for all teams.
Manage the knowledge-sharing process, keeping all marketing materials up to date and in line with evolving strategies.
Requirements: Native English proficiency with proven writing and editing skillsattention to detail is key.
Strong hands-on experience in content creation, including though leadership materials, social media posts and scriptwriting for video clips.
At least 5 years Experience in B2B marketing and marcom within a global company, demonstrating a strong grasp of branding and messaging strategies.
Expertise in managing social media accounts, staying current with trends and best practices.
Excellent organizational skills with the ability to manage multiple projects simultaneously self-motivated and proactive.
A creative thinker with a keen eye for developing impactful copy and slogans.
Proven leadership and teamwork skillscomfortable collaborating with colleagues at all levels and external vendors.
A strategic mindset with a solid understanding of the intersection between marketing and sales.
This position is open to all candidates.
