לוח משרות דרושים Product Marketing בתל אביב יפו, לחיפוש זה נמצאו 22 משרות

We're looking for a sharp, strategic Product Marketing Manager to own the voice in the market. This is a high-impact, cross-functional role at the intersection of product, sales, and go-to-market at a moment when the security landscape is being reshaped by AI.
You'll translate complex capabilities from SaaS posture management to agentic AI security and non-human identity governance into narratives that resonate with security leaders. You'll build competitive programs that arm the field, shape how analysts and buyers understand emerging AI risk categories, and partner with Product and Engineering to ensure the market perspective drives what we build.
You'll be the connective tissue between what does and why it matters to buyers, to practitioners, to analysts, and to our own teams.

As Senior Product Marketing Manager, you will own and drive solution positioning and storytelling across our enterprise AI platform. You will translate technical capabilities into clear, differentiated, outcome-driven solutions that accelerate enterprise pipeline and revenue.
This is an on-site role based in our Tel Aviv office.
You will own 3-4 priority industries and be accountable for narrative clarity, differentiation, and pipeline contribution within them. You will define the why us, why now, connect our platform to measurable business outcomes, and equip Sales with compelling narratives that win competitive deals.
This role requires both strategic clarity and hands-on execution, balancing high-level solution positioning with the creation of practical, revenue-driving collateral and sales enablement assets.
What youll do
Develop clear, outcome-driven solution narratives that translate platform capabilities into business value
Define and articulate use-case positioning, including target buyers, core pain points, and measurable impact
Establish strong differentiation against internal builds, AI point solutions, and other enterprise AI platforms
Build solution-specific assets including pitch decks, briefs, one-pagers, messaging frameworks, and competitive battlecards
Partner closely with Sales to refine pitch tracks, address objections, and strengthen deal positioning
Collaborate with Product to ensure capabilities are accurately reflected in external messaging
Create metrics-backed case studies and proof points tailored to industry buyers
Support demand generation with industry- and solution-focused messaging for campaigns, webinars, and thought leadership
Continuously gather market feedback to sharpen positioning and improve win rates.

We're hiring a Product Marketing Manager to own how our product shows up in the market: how it's positioned, how it's differentiated, and how its value reaches prospects, customers, and the sales team. You'll work closely with product, sales, and the broader marketing team to turn technical capability into clear, compelling narrative. This is a high-ownership role for someone who wants to shape a new category, not just market within an existing one.
What You'll Do:
Develop and refine product positioning, differentiation, and messaging that holds up with technical and security audiences
Own competitive and market intelligence, including competitor tracking, win/loss analysis, and feeding insight back into positioning and differentiation
Build and maintain a deep understanding of our buyers, their pain points, and the buying journey, including personas and segmentation that ground all positioning work
Build product-related assets that support the buyer journey from awareness through evaluation
Lead go-to-market for feature releases and product announcements, from narrative to launch execution
Craft product communications to prospects and customers that are clear, credible, and grounded in real value
Create sales enablement materials, including decks, one-pagers, battlecards, and talk tracks that help the sales team sell with confidence
Provide the messaging and content backbone that demand generation campaigns run on, partnering with the demand gen team to ensure consistency across channels
Partner with product and sales to ensure messaging stays accurate, current, and tied to what the product actually does

Define and continuously refine messaging and positioning for products and features, ensuring clarity and consistency across all channels and audiences.
Lead end-to-end GTM strategy for product launches, from naming and positioning through enablement, campaign orchestration, and post-launch measurement.
Own analyst relations completely, including managing relationships with firms like Gartner and Forrester, coordinating briefings and inquiries, responding to research requests, and ensuring is accurately and favorably represented in relevant reports and evaluations.
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts.
Develop high-quality sales and customer-facing materials, including pitch decks, one-pagers, battlecards, and technical explainers.
Collaborate closely with Product, Sales, DevRel, and Content to ensure a unified narrative across the funnel.
Act as the voice of the market in roadmap planning, pricing discussions, and strategic initiatives.
Identify opportunities to incorporate AI tools into content creation, competitive research, and campaign workflows to increase speed and quality of output.
Track and report on PMM impact across pipeline influence, win rates, analyst positioning, and content usage.