לוח משרות דרושים אנליסט שיווקי - Marketing Analyst בתל אביב יפו

one of the world's most impactful shopping recommendation companies, is searching for a talented Social Marketing analyst to join our innovative team. For the past decade, we've served tens of millions of users globally, and we're looking for a passionate individual to help us continue our journey of making an impact.
Key Responsibilities:
Media Buying & Optimization: Strategize, execute, and optimize high-impact paid campaigns on Meta platforms with large-scale budgets, focusing on scaling while improving ROI.
Marketing Analysis: Be deeply integrated with data-driven decision-making by analyzing campaign performance, identifying trends, and ensuring overall profitability.
Technology & Automation: Initiate and collaborate with product and engineering teams to enhance and develop automations, AI adoption, and media buying excellence, leveraging our cutting-edge technology.
Creative Strategy: Lead, collaborate, and develop creative and content strategies within the team.

We are looking for a User Acquisition Analyst to drive measurement, insights, and optimization for our paid acquisition efforts across channels, with a clear focus on growing our subscription product.

What we are looking for: someone who understands paid marketing deeply (search, social, display, affiliates, etc.), can navigate the realities of attribution and tracking, and can translate multi-channel performance into decisions that improve CAC, ROAS, LTV, and payback. You should also be highly fluent with AI-driven analysis, confident inside each platforms native analytics, and able to use visualizations + AI to communicate insights and support data-driven decision making.

What youll be doing:
Own analytics for paid user acquisition across channels (paid search, paid social, display/programmatic, affiliates, partnerships, etc.) and across platforms (web, iOS, Android)
Build and maintain end-to-end performance visibility: click -> landing -> activation -> paywall -> purchase -> renewal/retention
Develop and refine measurement approaches including:
attribution models (last-click, first-click, data-driven where available)
cross-channel cannibalization detection and analysis
incrementality and lift thinking (geo tests/holdouts/controlled experiments where possible)
Use AI tools to accelerate analysis, explore hypotheses, detect patterns/anomalies, and generate high-quality insights
Leverage each platforms native analytics tools (Google Ads, Meta, TikTok, DSPs, affiliate platforms, etc.) to understand what drives performance and to diagnose what is actually changing inside campaigns (creative, audiences, bidding, placements, pacing, attribution)
Monitor and optimize core performance KPIs tied to subscriptions: CAC, ROAS, CVR, LTV, payback period, churn/retention cohorts
Own ongoing monitoring to proactively detect drops, tracking glitches, attribution breaks, spend/performance anomalies, and funnel issues, and drive resolution with relevant stakeholders
Partner with UA managers and channel owners to identify opportunities, size impact, and prioritize actions (creative, targeting, bidding, landing pages, offers, paywall flows)
Deep dive into funnel drop-offs and cohort behavior by channel/campaign/audience/geo/device to explain whats driving performance
Design and analyze A/B tests (creative tests, landing tests, offer/trial mechanics), ensuring clean measurement and clear conclusions
Create recurring reporting and executive-ready narratives using strong visualizations: what changed, why it changed, and what we should do next
Improve data quality and tracking: event definitions, UTM governance, campaign naming, source-of-truth reconciliation across platforms

The Salesforce Marketing Cloud / Marketing Services business analyst reviews and evaluates business systems, processes, and requirements to design, implement, and enhance marketing automation systems that meet overall client business objectives.
The business analyst is responsible for leading workshops, overseeing configuration of the system, and managing relationships with customers and internal stakeholders. He/she can lead a workstream for large projects and guide the work of the supporting team.
The BA should act as a strategic advisor to help clients get the most value out of their marketing automation system and their consulting engagement.
Responsibilities:
Engage with clients to assess their current sales and marketing landscape and processes and distill business requirements/user stories.
Lead onsite client workshops to share our companys marketing automation framework, best practices, and case studies.
Work with clients to shape marketing automation strategy and define and scope projects to address specific needs.
Guide marketing automation administration, configuration, migration, campaign execution, and testing activities.
Manage agile business executives and work with them to successfully complete the program.
Mentors other consultants and business analysts throughout the project.
Supports the project manager in identifying and mitigating risk and resolving issues.
Keep up-to-date on latest industry trends and research to share with clients and to continually optimize their marketing automation strategy.

we are seeking an eCommerce Business Systems Analyst, a highly technical and IT accomplished professional who has a talent and a love for data and software design. In this role, you will help our company customers meet their business goals by enabling them to sell their products online. This person will, through a highly technical lens, coordinate efforts to define, design, and implement eCommerce solutions for our company customers.
What Makes This a Great Opportunity
Bring your technical expertise and prowess into a customer-centric role.
Be part of a growing company set apart by a strong collaborative culture driven by clear core values.
Ability to make an impact quickly with diverse work in a small family-like, professionally-managed, no frills work environment.
Join a company where your talent will be recognized and rewarded and personal and career development is valued.
Essential Duties & Responsibilities
Define data architecture to organize data storage based on use requirements.
Communicate with customers to determine requirements.
Define epics, user stories, functional and technical requirements, and specifications; thoroughly explore APIs to learn what exists and to make recommendations to the development team.
Plan for major design elements by creating wireframes that communicate visual requirements and design to the customer and the development team.
Write functional specifications that accurately reflect the customer's needs and are easy for the development team to understand; conduct code reviews.
Create and execute test plans to verify functionality and minimize release issues.
Manage projects implementing eCommerce solutions for our customers so well that they become raving fans!
Collaborate with team members and customers to gather requirements, define project scope, and ensure timely, high-quality completion of work.
Hold weekly meetings with clients to report progress, taking notes and documenting action items.
Create project timelines and help schedule team members effectively.

The eCommerce Manager role will lead our company eCommerce site transformation and enhancements. S/he will leverage sales and web metrics to make strategic recommendations with a targeted focus on maximizing platform adoption to drive improvement in conversion rate. In addition to serving as the subject matter expert on the Salesforce Commerce Cloud/Demandware platform, s/he will focus on activation of product, content and promotion on the sites.
Job Responsibilities
Merchandising and Website Enhancements
Oversee e-commerce daily operations, performance, analysis and provide insights
Manage site merchandising, troubleshoot on-site bugs and identify opportunities for improvement
Lead A/B testing strategy and QA to improve all web programs
Manage web calendar for product launches, site updates, marketing communications, promotions, etc.
Manage all online product content for web data loads, accurate inventory and product information
Lead coordination between creative and technical teams, suggesting and implementing appropriate strategies for all website operations
Review customer journey through the site, recommending adjustments including site search, navigation, and other features
Aggregate all available data and analytics to accurately identify areas of opportunity for growth
Content Strategy
Support the conceptualization, prioritization and calendarization of digital content/editorial
Measure and monitor content effectiveness and communicate how content strategy is contributing to business goals
Support Executive Director to achieve sales and margin plans
Lead strategy for content linking, product boosting and navigational changes
Reporting & Analysis
Tracks and analyses sales and inventory performance; executes on findings to improve results
Build and refines taxonomy strategy
Analyze the purchase and conversion funnel to better optimize the customer journey
Analyze site logistic reports and partner with merchandising operation teams to optimize business and resolve issues.

We are looking for a detail-oriented and proactive Business Data Analyst who is passionate about transforming data into actionable insights. This role involves working closely with cross-functional teams to support data-driven decision-making in a fast-paced environment.

Youll play a key role in shaping data strategy and delivering insights that impact global business decisions.



Key Responsibilities:

Collect, process, and analyze data from various sources to drive business performance.
Design and build interactive Power BI dashboards and reports.
Collaborate with business stakeholders to understand data needs and translate them into analytical solutions.
Identify trends, correlations, and insights to inform strategic decisions.
Maintained and optimized data models, reporting pipelines, and documentation.

Insight Generation: Analyze and interpret complex marketing data (customer behavior, campaign results, market trends) to identify key insights and opportunities for optimization.
Data Exploration: Leverage large and diverse datasets to uncover patterns, trends, and potential growth drivers across all marketing channels and initiatives.
Performance Optimization: Monitor key performance indicators (KPIs) to evaluate campaign effectiveness, identify areas for improvement, and drive continuous optimization of user acquisition and engagement efforts.
Reporting & Dashboards: Design, develop, and maintain intuitive dashboards and recurring reports that effectively communicate key findings and recommendations to stakeholders and leadership.
Cross-Functional Collaboration: Partner closely with marketing managers, product teams, analysts, and data engineers to provide analytical support for strategic decision-making and business planning.
Advanced Analytics: Apply advanced analytical and statistical techniques (e.g., regression analysis, cohort analysis) to identify growth opportunities and improve marketing ROI.
Process Improvement: Proactively identify opportunities to optimize marketing analytics processes, automate reporting, and enhance data accuracy.

We are looking for a GTM Finance Business Partner (FBP) to join our FP&A team and serve as a strategic finance leader to our regional GTM executives.
our companys GTM organization is a primary growth engine of the company. As a GTM Finance Business Partner, you will directly influence how we allocate resources, scale our field operations, and drive efficient growth across regions.
You will sit at the intersection of strategy, finance, and execution - helping regional leaders run their business with financial clarity and discipline.
The GTM Finance Business Partner will act as the financial co-pilot to regional GTM leadership (Regional VPs), supporting full ownership of the regions budget and financial performance. Regional leaders at our company operate as the CEO of their territory - accountable for growth, efficiency, and strategic execution - and the FBP will be their primary financial partner.
This is not a back-office reporting role. It is a highly visible, strategic, and hands-on finance position that combines planning, performance management, business analytics, and cross-functional leadership.
You will work closely with Sales, Customer Success, Sales Engineering, Channel, Field Marketing, and Global GTM leadership, ensuring financial discipline while enabling growth.
What Youll Do
Strategic Partnership
Serve as the primary finance partner to the regional GTM leader.
Act as a trusted advisor on investment decisions, headcount planning, territory expansion, and resource allocation.
Drive financial rigor while supporting aggressive growth objectives.
Challenge assumptions constructively and provide data-driven recommendations.
Planning & Forecasting
Lead the regional annual planning process (AOP), including headcount, OPEX, and program investments.
Own quarterly and monthly forecasting processes for the region.
Translate pipeline, bookings trends, and GTM initiatives into financial outlooks.
Build scenario models to support strategic decisions.
Budget Control & Performance Management
Ensure disciplined budget management across the region.
Monitor spend vs. plan and proactively identify risks and opportunities.
Develop KPI dashboards linking financial metrics to operational drivers.
Analyze productivity metrics across Sales, SEs, CS, and Marketing.
Cross-Functional Alignment
Coordinate with Customer Success, Sales Engineering, Channel, and Marketing to ensure alignment between regional initiatives and global GTM strategy.
Support compensation modeling and commission analysis in collaboration with RevOps.
Executive Communication
Prepare business reviews and executive-level materials.
Present insights and recommendations to senior leadership.
Simplify complex data into clear, actionable narratives.