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we are seeking a Sales & Business Development Director to lead our first (greenfield) expansion into the European defense and security market. In this role, you will own the full commercial cycle - from identifying and qualifying opportunities to closing programs - with defense (e.g., C-UAS) and security (e.g., Perimeter Security) integrators, prime contractors, and government - adjacent customers across the EU.
Key Responsibilities

Own and grow sales pipeline in the EU defense and security market, from lead generation through negotiation and contract close.
Build and manage relationships with defense integrators, prime contractors, and system houses across key EU markets (e.g., Germany, France, Italy, the Nordics, and Eastern Europe).
Position perception solutions into defense and security applications - autonomous ground and aerial platforms, ISR, perimeter and border security, counter-UAS, and situational awareness.
Translate customer platform and program requirements into technical and commercial proposals, working closely with product, engineering, and program teams.
Develop account and capture strategies for priority programs, including teaming, positioning against competing sensing technologies, and shaping requirements early in the acquisition cycle.
Represent at defense trade shows, industry days, and customer engagements across Europe.
Navigate EU and national defense procurement processes, export-control considerations, and offset/industrial-participation requirements in coordination with internal stakeholders.
Maintain an accurate forecast and CRM pipeline, and report on market intelligence, competitive dynamics, and program milestones to leadership.

In this role, you will be responsible for managing a broad and dynamic sales pipeline of SMB clients (Small and Medium Businesses, startups, and growing companies) in the Israeli market. Your primary focus will be selling Salesforce solutions, rapid implementation services (Professional Services), and tailored support and optimization packages (Managed Services).

The ideal candidate has a proven track record in high-velocity sales with short sales cycles, the ability to quickly diagnose business needs, communicate effectively with C-level executives and founders of growing companies, and consistently close deals at a high tempo.



Key Responsibilities (Summary of Experience)

End-to-End SMB Sales Ownership: Lead high-velocity sales cycles from initial discovery (Inbound/Outbound) through quick scoping, value proposition crafting, negotiation, and closing.
C-Level & Founder Advisory: Engage with CEOs, VPs of Sales, Marketing, and Operations within SMBs, effectively demonstrating how Salesforce can accelerate their business growth.
Tailoring Agile PS & MS Solutions: Drive revenue by selling focused, quick-win implementation projects (Professional Services) alongside scalable Managed Services packages that allow businesses to grow with the platform.
High-Volume Pipeline Management: Strategically manage a high volume of concurrent opportunities, maintaining high conversion rates, speed-to-market, and responsiveness.
Account Expansion: Monitor existing SMB accounts to identify triggers and signals for up-sell and cross-sell opportunities as their businesses scale.

The Defence Account Manager is responsible for nurturing and expanding strategic relationships with Defence stakeholders, ensuring the flawless delivery of contracted services and solutions. Serving as the primary liaison between Waterfall and Defence clients, this role aligns operational execution and commercial performance with long-term account strategy, while strictly adhering to rigorous defence, security, and regulatory compliance standards.

Key Responsibilities:

Account Management & Stakeholder Engagement
Serve as the primary point of contact for Defence customers and key stakeholders.
Build and maintain strong, trusted relationships across project teams, and senior leadership.
Understand defence customers priorities, capability gaps, and future programs to support long-term account planning.
Lead opportunities reviews, projects status, and governance meetings.
Ensure compliance with contractual obligations, defense regulations, and security requirements.
Security clearance level 2/3.

We are looking for an ambitious, results-driven Sales Account Manager to lead our expansion across the European market and protect the worlds most critical infrastructure.

What Youll Do
Drive Business Growth: Strategically target and close high-value enterprise opportunities across key European industrial verticals.
Execute Strategy: Develop and deliver end-to-end sales tactics to consistently exceed annual and quarterly quotas.
C-Level Engagement: Communicate complex technical ROI/TCO value propositions directly to CISOs, CTOs, and business executives.
Channel & Direct Sales: Leverage a hybrid model of direct enterprise selling and SI/Channel partner strategy.
Pipeline Management: Maintain precise account win plans, tracking, and revenue forecasting in Salesforce CRM.