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The Chief Marketing Officer (CMO) will be responsible for running and growing our overall marketing strategy to drive growth, brand recognition, and market leadership
Responsibility will include both the acquisition of new logos and sales into our existing customers, with the goal of growing our companys revenue growth
We are looking for a highly motivated, over-achieving, charismatic, process-oriented leader with a bias for hands-on, action, who flourishes in a fast-paced, dynamic environment. Youll need to be determined, focused, and an executor
Key Responsibilities:
Marketing Strategy & Leadership
Define and lead the global marketing strategy to position the company as a market leader in ITSM - Built the companys go-to-market strategy, through an ongoing analysis of the competitive landscape and the target audience
Build and scale a high-performing marketing organization.
Partner with the executive team to drive company growth and ARR targets.
Brand & Positioning
Develop a strong brand narrative and thought leadership in the ITSM space.
Ensure consistent messaging and positioning across all channels.
Strengthen market differentiation against competitors.
Demand Generation & Growth
Lead digital marketing, planned and executed the paid marketing channel to meet the growth and KPIs goals
Collaborate with Sales to optimize lead quality, conversion, and ROI.
Own marketing performance metrics and ensure alignment with revenue goals.
Product Marketing
Drive product positioning, go-to-market strategies, and launches.
Partner with Product Management to translate technical capabilities into customer value.
Enable Sales and Customer Success with competitive intelligence and value-based messaging.

What Youll Be Doing
Lead the entire Product Design org, managing four Product Designers and one Content Writer while partnering closely with Product, Engineering, and Research.
Own our companys UX strategy, vision, and north-star experience, setting a clear long-term direction for a complex enterprise product with multiple modules and workflows.
Build, evolve, and govern our companys design system, UX patterns, and quality standards, ensuring a coherent and modern product experience across all surfaces.
Partner with Product leadership to drive PLG-focused UX, improving onboarding, activation, time-to-value, and the full self-serve experience.
Develop a deep understanding of our companys user persona - IT teams with complex workflows - and translate that understanding into high-impact UX improvements across the product.
Work closely with Product, Engineering, and other cross-functional leaders to prioritize UX investments, influence product strategy, and ensure design impact on key user and business outcomes.
Mentor, coach, and grow designers at all levels, building a high-performing, collaborative, user-centered design culture.
Establish and evolve clear design processes, reviews, and research rituals to support quality, alignment, and fast learning cycles.
Balance strategic vision with hands-on leadership, ensuring the team executes with clarity, craft, and measurable impact.

Own the website as a growth product and the technical engine behind our PLG funnel from first visit to product activation. Youll lead web delivery, ensure a seamless website → product experience, and own all SEO activity (technical + on-page implementation + SEO release governance). Youll also bring an advantage in GEO (Generative Engine Optimization) and practical LLM usage to ship faster and optimize for AI-driven discovery.
Web Growth & Conversion
Treat the website as a product: improve conversion rates, sign-ups, and activation.
Build and optimize landing pages, funnels, and key journeys; run and analyze A/B tests.
Improve frictionless onboarding from website → product (signup flows, handoffs, activation triggers).
Website Engineering Ownership
Own site architecture, CMS/codebase, deployments, QA, monitoring, and incident response.
Drive performance improvements (Core Web Vitals), accessibility, and security/compliance (GDPR/CCPA basics).
Establish reusable components/templates to ship pages and experiments quickly.
SEO Ownership (End-to-End)
Own the SEO roadmap and execution: technical SEO (crawl/indexation, canonicals, redirects, internal linking), on-page implementation, and SEO QA for releases.
Implement and maintain structured data/schema, site hygiene, and scalable SEO patterns (templates, programmatic pages where relevant).
Partner with content/PMM on strategy, but youre accountable for implementation quality and SEO outcomes.
GEO + LLM (Advantage)
Optimize content structure and page patterns for AI search and LLM answers (clear entities, answer-first sections, comparison tables, FAQs, integration pages).
Use LLMs to accelerate prototyping, development, debugging, documentation, and content-to-page production-with quality guardrails (testing, validation, review).
Analytics & Measurement
Ensure clean event tracking, funnel reporting, and attribution support (UTMs, lifecycle tracking, experiment measurement).
Build dashboards/insights with Growth and Marketing Ops to track website-to-product performance.
Leadership
Lead web development execution (prioritization, sprints, code reviews, standards).
Collaborate closely with Marketing , Product, and Sales to keep the funnel and data flow reliable.