Are you ready to power the future? We're a global leader in smart energy technology, with over 4,000 employees, offices in 34 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery Storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. We offer amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. We are looking for an experienced Product Marketer to be part of our Commercial and Industrial business unit, who can understand product technicalities and translate them into valuable propositions for different buyer persona.
As a Product Marketing Manager, you'll be responsible for developing the 'story' of our commercial products for various audiences by working with our Product, Marketing and Sales teams. In addition, youll work on new product launches and will own the product-related communication to the market. Your primary responsibilities:
* Craft new products value propositions across marketing channels that clearly communicate new products benefits to our customers.
* Transform technical product capabilities into compelling messaging later translated into tangible marketing and sales assets, including: sales presentations, product brochures, whitepapers, articles, webinars, video scripts, and more.
* Develop sales tools and communicate products value to sales and marketing.
* Plan and take part in the launch of new products and work together with other departments on such launches.
* Become a subject matter expert with deep understanding of our clients' needs, target audiences, market trends and the competitive landscape, to guide positioning and continuously differentiate our offering.
* Work with internal and external stakeholders to execute and ensure the alignment of the Product Marketing initiatives across the organization and globally.
Country:
Israel
City:
Herzliya
Requirements: * 4+ years' experience in Product Marketing /technical marketing / marketing. Advantage: Prior experience with B2B2C hardware products.
* A strong storyteller that can transform complex technical ideas into product value propositions. Background in copywriting is a plus.
* Experience participating in product rollout processes activities and campaigns.
* Excellent English - Highly articulated and clear in both speaking and writing - mother tongue level an advantage.
* High technical orientation must.
* Ability to work independently, while managing multiple tasks and initiatives.
* Highly motivated, with a positive outlook and a can-do attitude.
* BSc/MBA or similar field.
This position is open to all candidates.
