לוח משרות דרושים הייטק אינטרנט ודיגיטל בקיסריה

We are seeking a strategic, hands-on, and results-oriented Social Media & Campaign Expert to lead Almas global organic and paid digital marketing efforts. This role is pivotal in shaping and executing high-impact strategies that grow Almas online presence, engage professional and consumer audiences, and drive lead generation and business growth. You will manage Almas core social channels and digital campaigns, while also providing governance and support to subsidiaries and global partners to ensure brand consistency and performance optimization across markets. Key Responsibilities:
* Social Media Strategy & Execution
* Own and evolve Almas global social media strategy across platforms ( instagram, LinkedIn, facebook, TikTok, YouTube, etc.).
* Plan and execute multi-channel campaigns supporting product launches, brand initiatives, and lead generation.
* Manage social content creation, calendars, community engagement, and influencer collaborations.
* Ensure brand consistency and strategic alignment across all social touchpoints. Campaign Management & Paid Media:
* Lead paid media strategy and execution across Google, Meta, LinkedIn, TikTok, and YouTube.
* Optimize campaign performance through A/B testing, audience segmentation, and budget allocation.
* Collaborate with creative and content teams to develop compelling ad creatives and messaging. Global Governance & Enablement:
* Provide strategic guidance, toolkits, and best practices to Almas subsidiaries and partners.
* Ensure alignment with global brand standards and campaign objectives.
* Support local teams with training, performance reviews, and optimization recommendations. Performance Analysis & Reporting:
* Define KPIs and track performance across organic and paid channels.
* Use analytics tools (Google Analytics, Meta Business Suite, LinkedIn analytics, SEMrush, etc.) to generate actionable insights.
* Deliver regular reports with visualized data, insights, and recommendations for continuous improvement. Cross-Functional Collaboration:
* Work closely with internal teams to integrate social and campaign efforts into broader marketing initiatives.
* Align with content, product, clinical, and sales teams to ensure messaging relevance and strategic impact.
* Manage external vendors and agencies, including briefing, coordination, and performance evaluation.

As Alma’s global Web Manager, you will be the driving force behind the strategy, experience, and performance of our global web ecosystem—including the main site, subsidiary sites, product mini-sites, and other sites. You’ll manage seamless, high-performing journeys that grow brand awareness, organic reach, and qualified demand, while enabling partners and regions. Sitting at the intersection of marketing, UX, conversion, and technology, you’ll translate creative concepts and business goals into secure, fast, accessible, localization-ready experiences. Key responsibilities: Web Strategy & Management
* Oversee the WordPress multisite environment (global, subsidiaries, mini-sites) in partnership with vendors and IT—focusing on governance, quality, and continuity rather than hands-on development.
* Set web experience standards (UX & SEO guidelines, accessibility, performance thresholds, design systems) and ensure consistent application across sites. Content, SEO & Localization
* Ensure on-brand, compliant, and localization-ready content.
* Drive technical and on-page SEO standards (internal linking, schema, redirects, media hygiene) and integrate SEO into content briefs and page templates.
* Govern localization workflows with and ensure timely, high-quality rollouts across country sites. Analytics, reporting & insights
* Own GA4 and GSC governance; maintain standard dashboards showing traffic, engagement, conversions, and Core Web Vitals.
* Translate data into clear insights and actions; recommend experiments (A/B or controlled changes) to lift conversion and user satisfaction.
* Report progress against quarterly targets to marketing leadership and regional stakeholders. Platform reliability, performance & security
* Ensure uptime, performance, and security targets are met through vendor-led operations.
* Oversee DNS, certificates, backups, monitoring, and incident management via documented runbooks and SLAs. Vendor, budget & stakeholder Management
* Lead day-to-day collaboration and SLAs with vendors (multisite dev, SEO, hosting, translations).
* Align with Content, Product Marketing, Regional Marketing, Compliance/Regulatory, Legal, and Sales/CRM to deliver web changes that meet market and regulatory requirements.