לוח משרות דרושים מוצר ביקנעם עילית

About the role:
we are a fast-growing, global leader in energy-based solutions for Aesthetics and Eye-Care. We are based in Yokneam, Israel (with offices also in Tel-Aviv) with a strong business performance worldwide.
we are looking for a Product Marketing Manager for the Aesthetics Business, which includes a broad portfolio of leading solutions in the market as well as an exciting innovation pipeline. The Product Manager will be responsible for driving the business growth of the assigned product portfolio and oversee the 360 product aspects of the products.
Key responsibilities:
Coordinating the assigned products activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements
Owns and leads all product aspects relating to the assigned products, from product inception to launch and throughout the commercial lifecycle of the product.
Develop the product requirements based on customer and patient insights, needs and business aspects and follow them throughout the product development process.
Owns the product value proposition and associated claims. Develops the product marketing toolkit including educational, sales and marketing tools.
Perform business intelligence, market & competitive analysis and translate them into actionable business goals.
Develops global go-to-market strategies in collaboration with regional teams (segmentation, targeting, positioning, pricing) to drive market share and profitable growth.
In cooperation with the Clinical department, developing educational tools and programs for customers on clinical value and product use to drive adoption of our offering in the field.
Take an active part in the strategy and roadmap discussions of new product introductions
Be the Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community as a whole.

we are a global leader in energy-based solutions for Aesthetics and Eye Care. With more than 1000 employees worldwide and sales in over 100 countries, we are headquartered in Yokneam and have offices in Tel-Aviv.
What makes this opportunity so BIG:
You will work with various functions to develop new products and
manage commercially available products via collaboration with Regional
counterparts, R&D, Regulatory, Clinical, and Business Development.
Heres what youll be doing:
Product Strategy, New Product Development & Product Life-cycle Management
Support product development decisions for current and future products.
Generate business plans, market requirements documents, presentations and supporting materials to align all functional groups behind a common product vision.
Lead product roadmap and planning within the category
Drive claims development for products
Understand patient experience with product portfolio
Provide portfolio scenario planning and value assessment
Conduct market research to uncover customer and business insights; translate those insights into products and programs that deliver growth for the product category
Understanding and analyzing competitive landscape
Represent the category during medical conferences, sales meetings, and customer visits
Maintain strong clinical and product knowledge; support internal and external customer education programs and product training as required Basic Qualifications
Travel approximately 1-2 trips per quarter.
Cross-Functional Team Participation & Leadership
Work closely with R&D teams to build roadmap and bring new products to market
Collaborate with clinical team on developing clinical studies, drive product and protocols enhancements and new product development
Participate in cross-functional teams to optimize future product strategy around given business needs, market needs, customer needs and technical capabilities.
Work with marketing partners to understand unique customer & business needs and ensure product requirements are aligned with global products and strategies.
Interact with Business Development team to identify acquisition, licensing and other partnership opportunities.

We seek a bright, curious, and strategic thinker to join our business and technology development team. The position involves responsibility for mapping and analysing advanced international markets and technologies, with a focus on IoT, communications, and sensing technologies.
Key Responsibilities:
Analyse markets and technology domains: identify key players, innovation trends, leading products, and business models.
Continuously monitor global developments in regulation, technology, and strategic trends.
Gather high-quality information from diverse sources: conferences, professional websites, patent databases, and academic publications.
Produce in-depth reports and comparative analyses, including actionable insights and strategic recommendations.
Prepare business and technology presentations and present findings to senior management and development teams.
Collaborate closely with internal interfaces (development, marketing, management) and global stakeholders.