דרושים » פרסום שיווק ויחסי ציבור » Head of Marketing

Were looking for an experienced Head of Marketing with a strong B2B product background and a proven track record of building a products brand identity, positioning, and market presence from the ground up.
This is a highly hands-on role. It brings together brand management and product marketing: building a distinct, consistent brand while defining how the product is positioned, how its value is communicated, and how it is brought to market. You will combine strategic leadership with direct involvement in day-to-day execution, taking ownership of both the direction and the work needed to bring it to life.
You will own how the product looks, sounds, and is understood, both internally and in the market. Your scope will include brand strategy, positioning, messaging, website, inbound marketing, and sales enablement.
Working directly with senior leadership and closely with product and sales, youll turn complex product capabilities into clear, compelling stories and create the content and materials needed to bring them to customers.
Youll also lead external agencies, designers, writers, and freelancers, setting clear briefs and holding the work to a high standard, while remaining hands-on in the day-to-day execution.
What Will You Do?
Hands-on leadership. Lead marketing strategy while remaining deeply involved in execution, driving the work forward from planning through delivery. Set the marketing roadmap, define priorities, and decide where to focus resources. Balance building the brand with generating demand and supporting sales.
Positioning. Define where Draper sits in the AI marketing category and why buyers should choose us. Clarify our ideal customers, their needs, and our differentiation. Partner with product and sales on pricing and packaging.
Brand. Build and evolve the Draper identity, from the initial agency brief and creative direction to the style guide, visual language, templates, and tone of voice. Ensure consistency across decks, website, product UI, and social. Lead agency and creative partners from brief through delivery.
Messaging. Build the messaging architecture, including narrative, proof points, objection handling, and audience-specific messaging. Translate technical capabilities into clear customer benefits and business value. Align sales, product, and senior leadership. Write key copy, from homepage messaging to launches and thought leadership.
Go-to-market and sales enablement. Lead marketing planning for the product launch and subsequent releases. Develop pitch decks, product overviews, case studies, and other materials that help sales explain the products value and move conversations forward.
Inbound and demand. Build and improve the journey from first touch to qualified conversation through content, SEO, lifecycle email, lead capture, and conversion. Work with sales to assess lead quality and identify what turns interest into customers.
Digital presence. Own the website end to end, including content, structure, SEO, and conversion, as well as organic social, LinkedIn, and the companys leadership presence. Prioritize additional channels, partnerships, and PR opportunities based on their relevance to our buyers.

Location: Tel Aviv, Berlin, London, or New York This is one global position, which can be based in any of the locations above. We’re looking for the best person for the role and are flexible on location. ?Why Mindspace? At Mindspace, we're redefining what the workplace can be. Founded in 2014, Mindspace has grown into one of the world's leading premium flexible workspace providers, operating nearly 50 locations across Europe, the US, and Israel. More than beautifully designed workspaces, we are a hospitality-driven company built around exceptional service, inspiring environments, and vibrant communities. Our success has been built by ambitious people who care deeply about creating remarkable customer experiences, developing outstanding teams, and constantly raising the bar. As we continue to grow profitably and expand our global footprint, we're looking for leaders who want to shape the future of work- not simply manage it. Based in Tel Aviv, our global headquarters and one of Mindspace's largest and most strategic markets, this role offers a unique opportunity to work alongside our executive leadership team and influence both the Israeli business and the company's global direction. Why This Role? This is Mindspace’s most senior global marketing leadership role, with full ownership of the company’s global Marketing function. As Senior Director Commercial, you will lead the Marketing organization globally and serve as the company’s senior-most marketing leader, reporting directly to the COO. The role sits at the intersection of Marketing, Sales, Revenue Operations, Digital and Member Experience, with Marketing at its core. You will own and strengthen the commercial engine that drives demand and revenue across our markets — from building a powerful global brand and generating high-quality leads, through enabling our sales teams with the right data, tools and processes, to improving conversion across the entire customer journey. We’re looking for a true all-around marketing leader who can connect brand, PR, online and offline marketing, growth and performance into one strong commercial strategy, while leading and developing the global Marketing team. You will also play a key role in shaping our revenue operations, digital customer journey and member experience, working closely with Sales, Operations, Product and our regional leadership teams to build a scalable commercial model across markets. What You’ll Be Responsible For
* Lead Mindspace’s global Marketing function and organization, with full ownership of the company’s marketing strategy, team and performance across brand, PR, growth & performance, digital, field marketing and offline channels.
* Drive high-quality lead generation and full-funnel performance, from acquisition and lead qualification through tour booking, conversion, deal close, renewals and retention.
* Build and strengthen the commercial engine behind our sales organization, including data, dashboards, reporting, lead management, sales enablement materials and processes that help our teams perform better in the field.
* Strengthen Mindspace’s key acquisition channels, including SEM, SEO, brokers, partnerships and other digital and offline lead-generation channels.
* Use data, customer insights, CRM and funnel metrics to improve conversion, attribution, commercial performance and ROI.
* Partner closely with Sales and regional leaders to continuously improve how we generate leads, manage opportunities, conduct tours and convert prospects into customers.
* Own and improve the digital commercial journey, ensuring our website, app and other digital tools strengthen the Mindspace brand while driving engagement, conversion and commerce.
* Help shape the member experience across our physical locations, connecting the brand promise with the offline customer journey, community experience, events and on-site engagement.
* Develop additional revenue opportuniti

As the worlds leading vendor of Cyber Security, facing the most sophisticated threats and attacks, weve assembled a global team of the most driven, creative, and innovative people. At our company, our employees are redefining the security landscape by meeting our customers real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.
our company Software Technologies has been honored by Time Magazine as one of the Worlds Best Companies for 2024. We've also earned a spot on the Forbes list of the Worlds Best Places to Work for five consecutive years (2020-2024) and recognized as one of the Worlds Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.
Were looking for a Web Dev/Marketing Operations Manager to lead the strategy, design, and execution of personalized digital journeys across our website, HubSpot and Salesforce and to assist in the move of our CRM from HubSpot to Marketo later on in the year.
In this role, you will be a key player in creating, managing, and optimizing the user journey while executing impactful campaigns that enhance engagement across various channels.
Youll have the chance to enhance your skills, expand your expertise, and directly impact the growth and success of our organization.
Key Responsibilities
Own end-to-end marketing automation initiatives: from ideation and segmentation to execution, analysis, and optimization.
Own website optimization of our WordPress website, including page development, plugin updates and more.
Create Landing pages, emails, forms and other marketing elements.
Design and execute complex user journeys across our website, HubSpot, Salesforce, and connected CRMs, with a deep understanding of data structures and flows.
Track, analyze, and report on marketing performance across platforms using dashboards and data analysis tools.
Apply data-driven optimization: run structured A/B tests, monitor trends and behaviors, and optimize KPIs across segments and regions to improve engagement and retention.
Identify and implement AI-driven improvements to replace or augment manual marketing ops workflows, including documentation and performance measurement.
Collaboration with global stakeholders (marketing, sales, data, and engineering) to translate business goals into scalable MarTech solutions.
Support marketing operations as needed, including ad hoc tasks and conference preparation.

At our company, what you do matters. Every day, we protect over 100,000 organizations worldwide from increasingly sophisticated cyber and AI-driven threats, securing their AI transformation.
Our prevention-first approach safeguards hybrid networks, cloud environments, digital workspaces, and AI systems, stopping attacks before they happen.
This is where innovation meets real-world impact. Youll help customers across industries operate with confidence in a rapidly changing digital world, working alongside smart, curious people who take ownership, challenge assumptions, and solve complex problems.
Were proud to be recognized by TIME, Newsweek, and Forbes for excellence and workplace culture.
What really sets our company apart is the opportunity to grow, contribute, and help companies navigate their AI transformation securely.
If youre excited to work at the forefront of AI-driven security on a global scale, this is the place to do it.
Key Responsibilities
Own and execute the Israel field marketing strategy, aligned with the Global Marketing strategy, Business priorities, growth objectives and sales targets
Design and deliver integrated marketing programs, including ABM, demand generation, executive engagement and thought leadership initiatives
Partner closely with Sales teams to generate pipeline, accelerate opportunities and support strategic account growth
Build and strengthen relationships with customers, partners, industry influencers, startups and technology alliances across the Israeli ecosystem
Lead our company's presence at key cybersecurity, technology and innovation events, ensuring strong brand visibility and customer engagement
Develop executive-level experiences, roundtables, innovation forums and customer communities that position our company as a trusted cybersecurity advisor
Localize and amplify global campaigns to maximize relevance and impact in the Israeli market
Drive digital marketing initiatives across email, social, paid media and emerging channels
Manage local marketing budgets and investments based on business priorities, performance and ROI
Analyze campaign performance, pipeline contribution and business outcomes, continuously optimizing activities for greater impact
Coordinate agencies, vendors and cross-functional stakeholders to deliver world-class execution
Identify new market opportunities, trends and innovative engagement models to strengthen our company's leadership position
Contribute to broader regional and global marketing initiatives, sharing best practices and innovative ideas across the organization.

we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

We're looking for a highly hands-on, AI-oriented Head of Marketing who will own the end-to-end GTM strategy while directly orchestrating campaigns, generating enterprise pipelines, and positioning us as a category leader. You will lead an agile core team (Design, Content, SEO) while staying close to the work balancing high-level strategic direction with daily execution.


What Youll Do
GTM & Growth Strategy: Own and execute the global GTM strategy to drive scalable, data-driven enterprise pipeline growth.
Demand Gen & ABM: Build, launch, and optimize targeted Account-Based Marketing (ABM), inbound, and outbound programs for enterprise clients.
Digital & Content Performance: Own digital growth across SEO, GEO, website conversion, paid acquisition, and content marketing.
Marketing Ops & Automation: Manage our HubSpot stack, marketing automation workflows, email nurturing campaigns, and performance analytics.
Sales Enablement: Partner closely with Sales to create high-impact enablement assets, including case studies, pitch decks, and customer success stories.
Brand & Thought Leadership: Increase brand authority through webinars, PR, industry events, analyst relations, and co-marketing initiatives with strategic partners.
AI Integration: Actively apply AI tools to accelerate content generation, market research, workflow automation, and performance reporting.
KPIs & Budget Management: Manage the marketing budget, measuring clear KPIs including marketing-sourced pipeline, influenced pipeline, ROI, and conversion metrics.

Required Client Solutions Manager (Domestic Market) - Israel
Responsibilities
Team Intro
The Domestic team partners with Israels largest and most iconic brands across all verticals from Retail and CPG to Finance and Automotive driving their success within the local ecosystem. We act as strategic advisors to the market's leading advertisers, executing full-funnel strategies that span from high-impact brand awareness to performance-driven results. By leveraging data-driven insights and best-in-class support, we empower the biggest players in the Israeli market to maximize their growth and cultural impact on us.
Responsibilities
- Manage and grow long-term relationships with Israels largest brands and market leaders, providing strategic guidance to scale their domestic presence on us.
- Execute and optimize full-funnel strategies, monitoring auction ad campaigns from high-impact brand awareness to performance-driven conversions.
- Analyze campaign performance data to deliver actionable, data-driven business insights, helping clients achieve both branding and performance KPIs.
- Establish long-term relationships with key clients and make sure their business needs are taken care of by cross-functional team.
- Drive education on our ecosystem, sharing product updates and best-in-class creative and measurement practices tailored to the Israeli market.
- Conduct regular business reviews using a consultative approach to build deep-rooted partnerships and drive long-term growth in collaboration with the sales team.
- Share marketplace feedback to influence our advertising strategy and consistently drive product feature adoption based on local market needs.
- Investigate and troubleshoot technical client issues by working directly with product and engineering teams to ensure seamless campaign execution.
- Develop automated reports and performance frameworks utilizing internal data tools to track and visualize client success.

Required Digital Marketing Manager
About the role:
Our Marketing team is responsible for all of the demand generation challenges the company is facing, tackling complex real-world problems that directly affect the companys success. Youd be joining our expanding team as a Digital Marketing Manager.
In this role, you will develop and execute data-driven, multi-channel campaigns (LinkedIn, Google Ads) to drive brand awareness, optimize the buyer's funnel, and nurture high-quality leads that fuel our sales pipeline.
If you have a strong background in performance marketing within a fast-paced tech environment and want to drive innovation in the construction tech industry, wed love to hear from you!
What you'll do:
Full, hands-on ownership of paid advertising: Plan, execute, and optimize paid campaigns on Linkedin, Google Ads, and other B2B-relevant platforms, with a focus on lead generation and pipeline growth
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using HubSpot, Salesforce, AI and other tools
Continuously optimize conversion paths to maximize lead capture and engagement
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets)
Collaborate with growth, content marketing and design teams to enhance user experience across landing pages, website assets, and ad content
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency

We're looking for a talented and experienced Online Digital Marketing Manager to join our team; You will be responsible for the growth and outreach of the company, leading and executing strategic campaigns that will bring greater awareness to the company and its product.
The focus of the role is to develop and manage new marketing campaigns from start to finish that will generate brand awareness and bring higher traffic numbers to the companys website by implementing online marketing strategies.
The ideal candidate will be a creative, analytical and independent worker with a good grasp of social media and ad optimization to promote the company and its products.
Responsibilities:
Create new marketing campaigns including web, email, SEO/SEM.
Maintain social media presence across all platforms.
Track and report marketing growth/performance.
Lead integrated digital marketing campaigns from concept to execution.
Develop short and long terms goals to reach target revenue.
Focus on the companys growth goals, objectives, metrics, milestones and initiatives.
Identify trends and insights, and optimize spend and performance based on the insights.