דרושים » פרסום שיווק ויחסי ציבור » מדיה פלנר

Required Director of User Acquisition & Media Buying
Description
About Us:
We are bootstrapped and has been profitable since day one. We built one of the most efficient programmatic acquisition engines on the planet: processing billions of ad decisions a day, generating terabytes of live behavioral data, and turning it into margins most SaaS companies would kill for.
At the core of that engine is a team of data scientists and ML engineers running tens of billions of sub-second predictions a day, deciding in milliseconds which impression is worth buying and what its worth.
Now were taking everything weve learned about how people move through the web and putting it into our most innovative consumer product yet: Ace AI, an AI-native browser already reaching millions of people, built to simplify and improve everyday online life with the help of AI.
This is a rare opportunity: a category that hasnt meaningfully changed in over a decade, and a profitable company with the data and the acquisition engine to win it on its own terms.
Come build it with us.
What Youll Do:
As our Director of User Acquisition & Media Buying, youll take full ownership of our paid acquisition activity and lead our UA organization at scale. Youll own how we allocate and scale significant advertising budgets, lead the teams behind our acquisition activity, and be accountable for the overall performance of our paid media operation.
Own the overall User Acquisition and Media Buying operation, from strategy through performance.
Own budget planning and define how and where we allocate and scale advertising spend across channels and growth opportunities.
Lead and develop a substantial UA and Media Buying organization, including team leads and managers.
Define the strategy, priorities, and performance goals for our paid acquisition activity.
Oversee acquisition across Search, Meta, RTB exchanges, and additional performance channels.
Continuously identify opportunities to scale spend while maintaining strong business performance.
Use performance data to make strategic decisions around budget allocation, scaling, and optimization.
Build the structure, processes, and operating cadence required to run a large-scale UA organization effectively.
Partner cross-functionally with relevant teams to align acquisition strategy, priorities, and investment decisions with broader business goals.
Stay close to the market, platforms, and emerging acquisition opportunities to continuously expand and improve our media operation.

we are one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.
As we expand, we're looking for a Mobile User Acquisition Manager to join our amazing Marketing team.
Responsibilities
Acquire new and high-quality players for our games in an efficient and profitable manner.
Scale, manage, and optimize performance campaigns across a diverse ecosystem, simultaneously leveraging paid social, DSPs, and offerwalls.
Build strategic relationships with key acquisition partners, and ad networks.
Conduct advanced data analysis to identify key growth trends and lead experimental research into emerging verticals to drive continuous learning.
Manage fast-paced performance marketing projects under tight schedules and budget constraints.
Expand your scope beyond standard user acquisition through specialized development channels in ad monetization, retargeting, and creative pipelines, collaborating closely with cross-functional teams like Product, Art, and R&D.
Integrate custom AI tools into daily workflows to automate campaign optimization, streamline data analysis, and boost operational efficiency.