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לפני 1 שעות
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for a highly analytical and detail-oriented User Acquisition Manager to join our Paid Acquisition team.
You'll manage and scale global campaigns, leveraging data, advanced models, and AI tools to drive performance and optimize budget allocation across key activities.
We believe three things matter for every role: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll;
Own end-to-end management of global, large-scale search and YouTube campaigns
Drive performance through deep data analysis, experimentation, and continuous iteration
Lead measurement, reporting, and budget allocation decisions for your channels
Identify growth opportunities by tracking industry trends, emerging platforms, and new technologies
Use AI tools to enhance campaign performance, automation, and decision-making
Combine strategic thinking with hands-on execution across multiple initiatives
Partner with Product, Creative, and Analytics to maximize impact and alignment.
Requirements:
What you'll need
3+ years of experience managing global, large-scale B2C PPC campaigns focused on YouTube and Search (budgets of $150K+/month)
Experience with social platforms is a strong advantage
Strong analytical skills and a data-driven mindset
Proven track record of driving performance at scale
Strong project management and cross-functional collaboration skills
Ability to thrive in a fast-paced, high-ownership environment
Ready to work in an office environment most days of the week.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a highly analytical and performance-driven User Acquisition Manager to join our team and help scale our global user growth efforts. In this role, you will own acquisition and re-engagement activities across multiple paid media channels, optimize campaigns at scale, and drive measurable impact on user growth and business performance.

This is an exciting opportunity for someone who combines strong performance marketing expertise with a passion for data, experimentation, AI-driven innovation, and mobile app growth.

Responsibilities
Own and manage user acquisition, re-engagement, and retention campaigns across multiple advertising channels, including Meta, Google Ads, Apple Search Ads, DSPs, OEMs, and ad networks.
Monitor, analyze, and optimize campaigns to achieve and exceed growth KPIs, including installs, registrations, retention, engagement, and revenue targets.
Plan, execute, and scale innovative growth initiatives, experiments, and A/B tests to improve acquisition efficiency and user quality.
Build and maintain strategic relationships with media partners, advertising platforms, and agencies.
Provide regular performance reporting, insights, and recommendations to internal stakeholders and external partners.
Collaborate closely with Product, Content, Data, and Business Development teams to align marketing activities with product launches, sports calendars, and engagement initiatives.
Work with the creative team to continuously test new ad creatives, messaging, and formats across different markets and audiences.
Analyze user behavior, attribution data, cohort performance, and conversion funnels to identify growth opportunities.
Support expansion into new markets through competitive analysis, market research, and audience insights.
Stay updated on industry trends, privacy changes, attribution solutions, mobile measurement, and best practices across performance marketing channels.
Requirements:
4+ years of hands-on experience managing Google Ads campaigns, with a strong focus on PPC (Search, Display, YouTube) and App Campaigns (UAC) for mobile app growth.
2+ years of experience managing Meta Ads campaigns focused on performance marketing and user acquisition.
Strong passion for AI tools and emerging technologies, with hands-on usage of AI solutions for creative production, workflow automation, campaign optimization, research, and productivity enhancement.
Proven experience driving mobile app growth through user acquisition, re-engagement, and performance marketing initiatives.
Strong understanding of mobile marketing KPIs, including CPI, CPA, CAC, ROAS, retention, engagement, and LTV.
Highly analytical with strong problem-solving skills and exceptional attention to detail.
Experience working with mobile attribution and analytics platforms such as AppsFlyer, Firebase, Adjust, or similar tools.
Advanced proficiency in Excel and Google Sheets.
Strong communication and collaboration skills, with the ability to work cross-functionally with Product, Content, Creative, BI, and Business Development teams.
Ability to prioritize multiple projects and work effectively in a fast-paced, performance-driven environment.
Fluent English, both written and spoken.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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לפני 1 שעות
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for a Senior Director of Brand Marketing to own what we stand for, protect what makes it unmistakable, and make sure brand thinking shapes the biggest decisions the company makes - not just the assets that come after.
You'll balance long-term brand building with short-term commercial impact, and serve as the executive voice on everything brand - across every market, channel, and touchpoint we operate in. This role sits at the center of the Marketing team, partnering directly with our founders and executive leadership.
Two things matter for every leadership role: leadership that sets the bar for excellence, builds high-performing teams, and holds them accountable, and strategy that thinks several years ahead and turns ambitious plans into reality. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own the brand end-to-end positioning, narrative, voice, and brand systems and act as the final internal authority on what's on-brand across every consumer touchpoint globally
Be the company's go-to person for brand, helping founders, executives, and cross-functional leaders make decisions that strengthen the brand, the business, and the customer experience
Lead world-class integrated campaigns from strategy through execution, including creative direction, external director and studio selection, and the executive feedback loop
Own the end-to-end production of brand and OOH campaigns - from briefing and vendor management through delivery, measurement, and iteration - ensuring creative work ships at scale and on time
Drive operational excellence across the creative function, building the systems, processes, and workflows that allow the team to deliver high-quality work consistently and efficiently
Create non-traditional brand activations, experiential moments, partnerships, and cultural ideas that make us more visible, more relevant, and harder to forget
Own global brand strategy, including localization, cultural adaptation, market-specific briefs, and the systems that keep us consistent as it grows
Define and track the brand health metrics that matter - awareness, consideration, distinctiveness, and mental availability - and turn those learnings into smarter strategy, priorities, and budget decisions
Build and lead the brand and creative team, setting the creative bar, running senior hiring, and mentoring the next generation of creative talent
Requirements:
You've built a distinctive consumer brand at a top-tier company or agency - people remember the work, and the work moved the business
A proven track record leading major integrated campaigns from concept to screen, working with external directors, production partners, agencies, and internal creative teams
Demonstrated operational experience managing large-scale creative production - OOH, brand, and integrated campaigns - with a strong grasp of timelines, budgets, and vendor relationships
Experience building or improving creative operations infrastructure: workflows, briefing systems, production pipelines, and cross-functional collaboration models
Exceptional taste and judgment - you can articulate exactly why brand work is or isn't working, and hold the bar without doing the work yourself
The ability to turn complex products into simple, human stories and make strong strategic decisions with incomplete information
Experience scaling brand footprints internationally, with real sensitivity to cultural nuance and what should or shouldn't change
The ability to influence and align founders, executives, and senior cross-functional partners around a single brand vision
You understand brand measurement well enough to connect decisions to business outcomes, without reducing the brand to a dashboard
Strong leadership skills
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Required Head of Performance Marketing
About The Position
We are revolutionizing the insurance industry with the world's first Marketing OS - a comprehensive solution tailored to the unique marketing and distribution needs of insurance organizations.
Our intelligent solutions combine the power of AI, machine learning, and real-time data to reshape marketing strategies and drive profitable growth for top insurers.
Founded in 2015 and headquartered in Israel, we partner with leading US insurance companies, helping them uncover hidden growth opportunities and optimize their marketing budgets with unparalleled precision and efficiency.
As the Head of Performance Marketing , you will lead the companys user acquisition and growth efforts end-to-end- from strategy and execution to optimization and team leadership.
Responsibilities:
Lead and scale the company's user acquisition activity across all media channels, managing and optimizing large-scale performance marketing campaigns across Search, Social, Native, and additional paid channels, while overseeing significant marketing budgets including forecasting, allocation, scaling, and efficiency tracking.
Drive continuous optimization through data analysis, experimentation, and performance improvements, developing and implementing advanced user acquisition and growth strategies to meet business KPIs, while owning campaign performance analysis and providing actionable insights to improve ROI, CPA, LTV, and revenue growth.
Conduct ongoing A/B testing across creatives, funnels, bidding strategies, audience targeting, and campaign setups.
Utilize analytics platforms, BI systems, and reporting tools to extract insights and support data-driven decision making.
Collaborate closely with Product, Creative, Analytics, Clients team and additional cross-functional teams to align growth initiatives and marketing efforts.
Build and improve internal processes for campaign management, optimization, reporting, and operational scalability.
Lead, and mentor a high-performing performance marketing team.
Requirements:
5+ years of experience in Performance Marketing / User Acquisition roles, including at least 2 years in a leadership or managerial position.
Proven hands-on experience managing large-scale acquisition campaigns across online marketing platforms performance based for the US audience.
Strong expertise in one of the following platforms (Google, Meta, Tiktok), including campaign set- up, optimization, bidding strategies, and performance analysis.
Deep understanding of paid acquisition funnels, attribution models, conversion optimization, and growth methodologies.
Proven track record of scaling user acquisition activity and driving measurable business growth.
Experience managing high marketing budgets in global markets.
Strong analytical and data-driven mindset.
Strong leadership and cross-functional collaboration skills.
Advantages:
Experience managing multi-channel acquisition teams.
Experience with Native advertising platforms and additional paid acquisition channels.
Familiarity with automation tools, scripts, and AI-driven marketing optimization.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
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8797032
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5 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a Social Acquisition Manager to lead and scale our paid social efforts on Meta and LinkedIn. These platforms are already among our top acquisition channels, and we are looking for someone who can double their performance within just a few months. This role is ideal for someone who combines creative vision with analytical expertise, thrives on working with diverse stakeholders, and is passionate about building and optimizing campaigns that deliver measurable growth.

Key Responsibilities:

Manage and optimize large-scale paid social campaigns across Meta and LinkedIn.
Partner closely with creative teams to develop compelling ad assets, messaging, and landing pages that resonate with target audiences.
Collaborate with design, product, analytics, sales and leadership teams to align campaigns with company strategy and goals.
Conduct market and competitor research to identify new growth opportunities and creative angles.
Build structured testing frameworks (A/B tests for creatives, copy, bidding strategies, funnels) and use insights to refine campaigns.
Continuously optimize campaigns toward KPIs such as CAC, ROAS, and LTV, ensuring efficiency and scalability.
Translate complex campaign performance data into clear, actionable insights for internal stakeholders.
Proactively identify and launch new initiatives across social platforms and emerging channels.
Requirements:
2+ years of hands-on experience managing large-scale paid social campaigns on Meta; experience with additional platforms is an advantage.
Strong creative mindset with the ability to brief, evaluate, and iterate on ad assets in partnership with design teams.
Solid track record in performance marketing and user acquisition (B2B Saas experience is an advantage).
Strong analytical skills with proficiency in Excel/Google Sheets.
Experience with advanced BI and analytics tools (Looker, Tableau, Power BI, etc.).
Self-starter with the ability to manage multiple projects and thrive in a fast-paced environment.
Strong communication and collaboration skills to work effectively across teams.
Fluent English, both written and spoken.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8832884
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דיווח על תוכן לא הולם או מפלה
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מודים לך שלקחת חלק בשיפור התוכן שלנו :)
5 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.
Requirements:
* 4+ years of experience as a Product Marketing Manager (PMM) within a SaaS, tech, or creative tech environment.
* Proven GTM Execution: Demonstrated track record of leading fast-paced product launches and multi-channel marketing initiatives.
* Fast-Paced Doer: Highly execution-driven with a "get-things-done" mindset, comfortable moving fast in a dynamic, high-growth environment.
* Clear & Powerful Communicator: Exceptional English storytelling and copywriting skills, with the ability to convey value simply and concisely without overcomplicating things.
* Cross-Functional Orchestrator: Strong ability to collaborate with and drive action across Product, Design, Copywriters, Growth Marketers, and Sales.
* Tech-Forward & AI-Savvy: Enthusiastic about leveraging modern AI tools and platforms to speed up workflows and scale execution.
*  data -Informed Mindset: Comfortable using funnel metrics and performance data to optimize messaging and measure campaign success.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8775555
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תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
Location: Tel Aviv-Yafo
Job Type: Full Time
What Youll Do
Drive Global Performance Marketing
Own strategy, execution, and optimization across Google Ads, LinkedIn Ads, and other paid channels.
Manage budgets across multiple regions to maximize pipeline, revenue, and ROI.
Partner with cross-functional teams to align acquisition efforts with business goals.
Build AI-Powered Growth
Leverage AI to improve campaign optimization, audience targeting, reporting, and workflow automation.
Evaluate and implement new AI tools that increase efficiency and performance.
Build scalable processes that enable the team to move faster and make smarter decisions.
Experiment & Scale
Lead testing across campaigns, creatives, audiences, and landing pages.
Turn insights into repeatable best practices that continuously improve acquisition performance.
Requirements:
This isn't a traditional Performance Marketing role.
We're looking for a strategic, hands-on marketer who combines performance marketing expertise with a builder's mindset. You'll own global paid acquisition while leveraging AI, automation, and experimentation to drive scalable growth.
Working closely with Marketing, Product, RevOps, Creative, and Data teams, you'll build smarter acquisition strategies, optimize performance across multiple markets, and help define how AI transforms modern marketing.
What Youll Bring
Must Have
5+ years of hands-on Performance Marketing experience in B2B SaaS.
Strong expertise in Google Ads and LinkedIn Ads.
Experience managing multi-market acquisition budgets.
Strong analytical skills with deep knowledge of attribution, reporting, and performance optimization.
A proven track record of driving pipeline and revenue growth.
Experience integrating AI into marketing workflows.
Experience building automation or scalable operational processes.
Experience working in a global SaaS environment.
Who Thrives Here
You'll be successful if you:
Think like a builder, not just an operator.
Love experimentation and continuous optimization.
Use AI to work smarter and scale faster.
Take ownership and enjoy solving complex growth challenges.
Focus on business impact, not just campaign metrics.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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8829109
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מודים לך שלקחת חלק בשיפור התוכן שלנו :)
7 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
We are looking for an experienced Growth Marketing Manager (Enterprise B2B) to join our Demand Generation Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with content, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise healthcare clients. In this role you will manage external providers and agencies.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.

Responsibilities
Implement the B2B demand generation strategy and quarterly planning across various channels
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, and ABM programs.
Lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Own website conversion optimization, continuously improving user journeys, landing pages, messaging, forms, CTAs, and overall conversion rates through data-driven experimentation.
Identify, evaluate, and scale emerging acquisition channels, technologies, and AI-powered marketing opportunities to drive efficient pipeline growth.
Collaborate with Marketing, Design, and the content team to develop high-performing ads, landing pages, and lifecycle content, including tailored ABM campaigns
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.
Requirements:
6+ years of experience in B2B demand generation or B2B performance marketing at enterprise SaaS companies.
Proven track record of owning pipeline targets and driving measurable improvements in funnel conversion and lead quality.
Strong hands-on experience managing and scaling large paid media budgets across multiple acquisition channels, while optimizing CPL and ROI.
Proven experience with AI search optimization (GEO), and website performance.
Experience with CRM and marketing automation platforms (HubSpot and Salesforce - advantage), including workflows, segmentation, and reporting.
Experience with ABM strategies and targeting enterprise, VP, and C-level audiences.
Experience working closely with content and design teams to create high-performing marketing assets (ads, landing pages, etc.).
English - native or very good level - a must.
Strong analytical skills and a data-driven approach to experimentation and decision making.
High ownership and an everlasting hunger for growth and meeting business goals.
Loves learning, challenges, and problem-solving.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8830330
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דיווח על תוכן לא הולם או מפלה
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תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
06/09/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
If you're a Google Ads expert who thinks in numbers, obsesses over every dollar of spend, gets a thrill from squeezing more performance out of a campaign, and is comfortable leveraging AI and LLMs to work smarter and faster - this is your game to play.
What will you do?
Own and optimize Google Ads end-to-end: Manage Search, Performance Max, Display, and YouTube campaigns to drive user and pipeline growth.
Lead in-house media transition: Take over management of a six-figure monthly budget currently run by an external agency.
Drive growth via paid channels: Focus on Google and emerging platforms like OpenAI to expand reach and acquisition.
Partner on attribution tracking: Collaborate on measurement and reporting across GA4, GTM, and HubSpot.
Collaborate cross-functionally: Work with design, product marketing, and sales to align campaigns with GTM priorities and target personas.
Explore emerging ad platforms: Test and scale new channels and user experience to stay ahead of industry trends.
Requirements:
Google Ads expertise: 2-4 years of hands-on Google Ads experience, managing significant budgets with full ownership of strategy and execution.
Deep, practical expertise across Search, Performance Max, Display/remarketing, and YouTube - including bidding strategies, audience building, and conversion tracking setup
Strong analytical skills: comfortable pulling and interpreting data independently (Google Ads reporting, GA4, Excel/Sheets, dashboards) to drive decisions, not just execute them
Comfort with AI and LLMs: Familiarity with leveraging AI tools to enhance campaign performance and workflows.
Cross-functional collaboration: Experience working with marketing and design teams on landing pages and funnels.
Comfort taking ownership of a channel end-to-end, including transitioning agency-managed work in-house, is a plus
Excellent communication skills in English, with the ability to explain performance data clearly to non-technical stakeholders.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8810653
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דיווח על תוכן לא הולם או מפלה
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מודים לך שלקחת חלק בשיפור התוכן שלנו :)
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
We're looking for a Growth Marketing Lead to own and scale our paid acquisition strategy across LinkedIn, Google, and Meta, with opportunities to expand into emerging platforms. This role sits at the core of our growth engine, directly driving global pipeline growth and revenue impact. You'll be the in house expert for paid performance, setting the strategic direction for the channel mix, and collaborating with marketing, sales, and RevOps to turn budget and creative into measurable business outcomes.
As a Lead, you'll also shape how the function operates. You'll set testing frameworks, define what "good" looks like across channels, and potentially grow a team as the engine scales.
Hands on experience using AI powered tools to optimize campaigns, segmentation, and creative iteration is a must for this role.
This role is based in Tel Aviv. We work in a hybrid model, with 3 days a week in the office.
Requirements:
Proven track record managing paid acquisition campaigns at scale, ideally in B2B SaaS
Deep, hands on expertise with LinkedIn Ads, strong hands on experience with Google Ads (search, and ideally performance max and display), and working knowledge of Meta Ads Manager as a secondary channel
Data driven mindset with advanced analytical skills and the ability to translate insights into action
Proven experience using AI powered tools as part of your day to day campaign and creative workflow
A strong builder mindset. Proactive, resourceful, and thrives in fast paced, test and learn environments
Strong communication and cross functional collaboration skills, comfortable presenting strategy and results to senior stakeholders
Experience owning budget allocation decisions and being accountable for pipeline and revenue linked KPIs, not just channel level metrics like CTR or CPC
This position is open to all candidates.
 
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31/08/2026
Location: Tel Aviv-Yafo
Job Type: Full Time
we are looking for a data -driven, analytical, and strategic Head of Revenue Growth & Marketing to lead our growth engine and turn marketing into a powerful driver of revenue. In this role, youll own the full marketing-to-revenue funnel from user acquisition and trial performance through activation, conversion, and ultimately ARR growth. This is fundamentally a revenue-generating marketing leadership role. It's about selling through marketing, not building or managing a traditional outbound sales organization. You won't need to rebuild the wheel - you will inherit an exceptionally capable execution team. You must deeply understand brand dynamics and how PLG and brand performance/positioning work together to drive sustainable growth. Your mission is to provide the strategic vision, positioning excellence, performance rigor, and PLG funnel mastery needed to scale top-of-funnel reach, drive ARR growth, and optimize conversion rates from free trial to paid account.
What Youll Own 1. Strategic Leadership & Growth Vision
* Define and execute the overarching GTM (Go-To-Market) strategy for user acquisition, freemium-to-paid conversion, and customer expansion.
* Own key performance indicators (KPIs) across CAC, LTV, Payback Period, Trial-to-Paid Conversion%, Activation Rate, and Net Revenue Retention (NRR).
* Audience & Market Research: Conduct deep-dive benchmarking, competitor analysis, and audience research (SMBs, freelancers, accountants) to identify untapped growth channels and positioning gaps.
* GTM & Product Alignment: Partner with Product, Studio and Analytics teams to align initiatives with key feature launches and ensure frictionless user onboarding and trial journeys.
* Brand Awareness & Budgeting: Partner with the Brand Manager to define the overarching brand awareness strategy. Provide strategic guidance on the allocation of awareness budgets, ensuring spend is optimized for long-term brand power and aligns with broader business growth objectives.
* Media & Channel Strategy: Partner with the Brand Manager to architect an integrated media distribution mix across OOH, digital, TV/CTV, podcasts, and sponsorships, strategically directing budget allocation to maximize market penetration, brand consideration, and acquisition momentum.
2. Performance Marketing & Acquisition Oversight
* Direct and refine our performance marketing initiatives across paid search, social, organic/ SEO, GEO, referral, and strategic partnership channels.
* Allocate marketing budgets with extreme data discipline, prioritizing high-intent SMB/solopreneur channels with optimal CAC:LTV efficiency.
* Experiment with new growth channels ( Affiliate networks, platform integrations, financial ecosystem partners).
3. Funnel Optimization & Trial Conversion (PLG)
* Oversee the end-to-end user trial experience, optimizing conversion rates at every stage of the funnel.
* Work to refine in-app triggers, automated email/SMS lifecycles, and push notifications that drive product adoption.
* Implement automated, marketing-led conversion strategies and product-led growth motions for high-intent SMB leads entering via free trials.
4. Team Enablement & Mentorship
* Lead, mentor, and empower a high-performing team of performance marketers, and acquisition specialists.
* Foster a fast-paced, hypothesis-driven testing culture built on continuous experimentation and data transparency.
Requirements:
* 7+ years of deep marketing leadership experience in a fast-paced B2B or B2C SaaS environment-ideally serving SMBs, freelancers, or micro-businesses-with a proven track record of using marketing methodologies to drive ARR growth.
* Deep, proven expertise running Product-Led Growth funnels. You understand how self-serve loops work, how to drive high-volume trial signups, and
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8804007
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