דרושים » פרסום שיווק ויחסי ציבור » Director of SEO/GEO

We're looking for a strategic and visionary Director of SEO /GEO to lead our global organic growth initiatives. This role is critical for establishing a clear strategic direction, mentoring our talented SEO team, and fostering seamless cross-functional alignment. You'll be instrumental in driving organic search performance and shaping the future of search experiences on our platform.
What am I going to do?:

* Lead, mentor, and empower the SEO team, fostering a culture of continuous learning and skill development through a new mentorship framework.
* Develop and implement a foundational strategy for Generative Engine Optimization (GEO), focusing on AI-driven search visibility.
* Cultivate strong cross-functional partnerships across Product, Engineering, Marketing, and Content teams to drive cohesive organic growth strategies.
* Establish and oversee comprehensive performance reporting mechanisms for organic growth, delivering insights to executive leadership.
* Manage the SEO budget effectively, ensuring resources are allocated to maximize impact and ROI.

Marketing is about obsessing over an audience until you know what they want before they realize it. From brand managers to performance marketers to CRM specialists, the people we're looking for are bold, data-driven, and always convinced there's a better way to do it. So if you watch the Super Bowl for the ads, the company Marketing team might be looking for you.
The Senior SEO Specialist will help define and drive our company's SEO strategy to fuel scalable organic growth across global markets for the core company marketplace, with a strong focus on complex marketplace dynamics and US/global search opportunities. This role requires a strategic and hands-on SEO expert who combines deep technical SEO expertise with a strong understanding of how search is evolving beyond traditional rankings into AI-powered discovery experiences.
The ideal candidate is an experienced SEO and organic growth professional with a strong background in large-scale platforms or marketplaces, and a proven ability to operate in fast-moving, cross-functional environments. The Senior SEO Specialist will partner closely with Product, Engineering, Analytics, Content, and Marketing to build scalable processes, shape roadmaps, prioritize high-impact opportunities, and connect organic growth efforts directly to business performance.
In this position, you must be highly data-driven, deeply technical, and fluent in both classic SEO and emerging Generative Engine Optimization (GEO), including visibility across AI search experiences such as Google AI Overviews, ChatGPT, and other LLM-powered discovery surfaces.
What am I going to do?
Collaborate with SEO team members to develop and execute effective strategies and tactics.
Develop, Manage, and optimize SEO strategies to improve organic search engine performance
Monitor and analyze multiple datasets to make data-driven decisions
Work with Product, Development, and Marketing teams to ensure correct implementation of SEO recommendations and best practices and to identify areas of improvement.
Stay up-to-date with the latest tools, trends, and changes with SEO and major search engines, adapting strategies as necessary.

You will own our company's organic growth engine. Your mission is to make organic search our #1 customer acquisition channel by combining SEO, GEO, content strategy, technical excellence, and continuous experimentation.
Key Responsibilities
Full-Funnel Strategy: Define SEO/GEO goals and KPIs, identifying high-impact opportunities across organic and paid channels.
SEO Execution: Perform technical audits, optimize site architecture, metadata, and internal linking while executing off-page SEO, backlink acquisition, and strategic link insertion to drive Domain Authority and scale organic growth.
GEO: Develop and execute strategies to optimize visibility and presence within AI-driven search experiences and generative engines (e.g., ChatGPT, Perplexity, Google AI Overviews), ensuring content is structured and cited effectively in AI-generated answers.
PPC Oversight: Monitor and analyze paid search (Google Ads) and social media campaign performance, to ensure alignment with overall acquisition strategy.
Content & Growth: Build a content strategy focused on high-intent topics and SEO-driven landing pages that convert.
Technical SEO: Work with engineering to improve Core Web Vitals, structured data, and site performance.
Performance Tracking & CRO: Analyze and report on growth using GSC, GA4, Ahrefs, and SEMrush. Conduct constant A/B testing to improve ROI and conversion rates.
Success will be measured by
Growth in qualified organic pipeline
Revenue influenced by organic acquisition
AI search visibility
Keyword rankings
Share of Voice
Conversion rates
SQL generation.

we are looking for a data -driven, analytical, and strategic Head of Revenue Growth & Marketing to lead our growth engine and turn marketing into a powerful driver of revenue. In this role, youll own the full marketing-to-revenue funnel from user acquisition and trial performance through activation, conversion, and ultimately ARR growth. This is fundamentally a revenue-generating marketing leadership role. It's about selling through marketing, not building or managing a traditional outbound sales organization. You won't need to rebuild the wheel - you will inherit an exceptionally capable execution team. You must deeply understand brand dynamics and how PLG and brand performance/positioning work together to drive sustainable growth. Your mission is to provide the strategic vision, positioning excellence, performance rigor, and PLG funnel mastery needed to scale top-of-funnel reach, drive ARR growth, and optimize conversion rates from free trial to paid account.
What Youll Own 1. Strategic Leadership & Growth Vision
* Define and execute the overarching GTM (Go-To-Market) strategy for user acquisition, freemium-to-paid conversion, and customer expansion.
* Own key performance indicators (KPIs) across CAC, LTV, Payback Period, Trial-to-Paid Conversion%, Activation Rate, and Net Revenue Retention (NRR).
* Audience & Market Research: Conduct deep-dive benchmarking, competitor analysis, and audience research (SMBs, freelancers, accountants) to identify untapped growth channels and positioning gaps.
* GTM & Product Alignment: Partner with Product, Studio and Analytics teams to align initiatives with key feature launches and ensure frictionless user onboarding and trial journeys.
* Brand Awareness & Budgeting: Partner with the Brand Manager to define the overarching brand awareness strategy. Provide strategic guidance on the allocation of awareness budgets, ensuring spend is optimized for long-term brand power and aligns with broader business growth objectives.
* Media & Channel Strategy: Partner with the Brand Manager to architect an integrated media distribution mix across OOH, digital, TV/CTV, podcasts, and sponsorships, strategically directing budget allocation to maximize market penetration, brand consideration, and acquisition momentum.
2. Performance Marketing & Acquisition Oversight
* Direct and refine our performance marketing initiatives across paid search, social, organic/ SEO, GEO, referral, and strategic partnership channels.
* Allocate marketing budgets with extreme data discipline, prioritizing high-intent SMB/solopreneur channels with optimal CAC:LTV efficiency.
* Experiment with new growth channels ( Affiliate networks, platform integrations, financial ecosystem partners).
3. Funnel Optimization & Trial Conversion (PLG)
* Oversee the end-to-end user trial experience, optimizing conversion rates at every stage of the funnel.
* Work to refine in-app triggers, automated email/SMS lifecycles, and push notifications that drive product adoption.
* Implement automated, marketing-led conversion strategies and product-led growth motions for high-intent SMB leads entering via free trials.
4. Team Enablement & Mentorship
* Lead, mentor, and empower a high-performing team of performance marketers, and acquisition specialists.
* Foster a fast-paced, hypothesis-driven testing culture built on continuous experimentation and data transparency.

Search is splitting into two games: people still type queries into Google, but they also ask ChatGPT, Perplexity, and Google's AI Answers "what's the best dropshipping tool" and act on whatever gets cited back. Our organic strategy needs to win both.
You'll be the Senior SEO / GEO Manager, owning organic strategy end to end across SEO, GEO, and AEO. You'll report to the VP Growth and manage one SEO Specialist.
This is not a role that only writes decks. You'll set the plan, manage your one direct report, and stay hands-on in the work - auditing sites, writing briefs, fixing schema, and running crawls yourself. You'll work closely with the content team and developers, but you own the strategy, the reporting, and the results.
What You'll Do
Build and own the organic strategy across SEO, GEO, and AEO, and defend priorities to the VP Growth with data.
Run traditional SEO - keyword strategy, on-page, internal linking, topical authority, technical health, and Core Web Vitals.
Position our company to get cited by LLMs and answer engines through citation-worthy content, entity and brand presence, and structured data.
Own site structure - information architecture, schema markup, and the technical setup that lets crawlers and AI systems read our content.
Align the company on the strategy and drive implementation with the content team and the developers.
Manage, coach, and unblock one specialist - clear direction, real coaching, no micromanaging.
Report what moved and why: organic traffic, rankings, citation share in AI answers, assisted conversions, and signup impact.

We're looking for a highly hands-on, AI-oriented Head of Marketing who will own the end-to-end GTM strategy while directly orchestrating campaigns, generating enterprise pipelines, and positioning our company as a category leader. You will lead an agile core team (Design, Content, SEO) while staying close to the work balancing high-level strategic direction with daily execution.
What Youll Do
GTM & Growth Strategy: Own and execute the global GTM strategy to drive scalable, data-driven enterprise pipeline growth.
Demand Gen & ABM: Build, launch, and optimize targeted Account-Based Marketing (ABM), inbound, and outbound programs for enterprise clients.
Digital & Content Performance: Own digital growth across SEO, GEO, website conversion, paid acquisition, and content marketing.
Marketing Ops & Automation: Manage our HubSpot stack, marketing automation workflows, email nurturing campaigns, and performance analytics.
Sales Enablement: Partner closely with Sales to create high-impact enablement assets, including case studies, pitch decks, and customer success stories.
Brand & Thought Leadership: Increase brand authority through webinars, PR, industry events, analyst relations, and co-marketing initiatives with strategic partners.
AI Integration: Actively apply AI tools to accelerate content generation, market research, workflow automation, and performance reporting.
KPIs & Budget Management: Manage the marketing budget, measuring clear KPIs including marketing-sourced pipeline, influenced pipeline, ROI, and conversion metrics.

We built a platform that builds businesses. From launching and managing to growing a business, we are the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, were turning the process of starting, managing, and growing a business into a better experience; were simplifying the business journey. At our company, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business. About the Role As an SEO Associate, you'll play a versatile role across three core pillars of our SEO strategy: link building, content creation, and technical SEO. You'll manage our link acquisition efforts and agency relationships, help create and optimize content that drives organic growth, and work hands-on with technical SEO improvements across our website. This role requires self-motivation, a fast learning curve, and comfort operating in a high-paced, ever-changing environment. You'll collaborate closely with the SEO team, marketing department, and external agencies to execute a well-rounded organic growth strategy.
* Analyzing websites to identify potential partnerships
* Managing freelancers/agencies and day-to-day link acquisition activities
* Researching, writing, and/or briefing SEO -optimized content for our web properties
* Maintaining and updating existing content to keep it accurate, relevant, and competitive
* Collaborating with writers, designers, and other marketing teams to publish new content on a regular cadence
* Conducting keyword and competitor research to inform content topics and structure
* Monitoring site health using SEO tools and flagging issues proactively
* Maintaining SEO best practices across our company web properties
* Supporting the SEO team with day-to-day tasks and reporting

Required Head of Performance Marketing
About The Position
We are revolutionizing the insurance industry with the world's first Marketing OS - a comprehensive solution tailored to the unique marketing and distribution needs of insurance organizations.
Our intelligent solutions combine the power of AI, machine learning, and real-time data to reshape marketing strategies and drive profitable growth for top insurers.
Founded in 2015 and headquartered in Israel, we partner with leading US insurance companies, helping them uncover hidden growth opportunities and optimize their marketing budgets with unparalleled precision and efficiency.
As the Head of Performance Marketing , you will lead the companys user acquisition and growth efforts end-to-end- from strategy and execution to optimization and team leadership.
Responsibilities:
Lead and scale the company's user acquisition activity across all media channels, managing and optimizing large-scale performance marketing campaigns across Search, Social, Native, and additional paid channels, while overseeing significant marketing budgets including forecasting, allocation, scaling, and efficiency tracking.
Drive continuous optimization through data analysis, experimentation, and performance improvements, developing and implementing advanced user acquisition and growth strategies to meet business KPIs, while owning campaign performance analysis and providing actionable insights to improve ROI, CPA, LTV, and revenue growth.
Conduct ongoing A/B testing across creatives, funnels, bidding strategies, audience targeting, and campaign setups.
Utilize analytics platforms, BI systems, and reporting tools to extract insights and support data-driven decision making.
Collaborate closely with Product, Creative, Analytics, Clients team and additional cross-functional teams to align growth initiatives and marketing efforts.
Build and improve internal processes for campaign management, optimization, reporting, and operational scalability.
Lead, and mentor a high-performing performance marketing team.

We are looking for an SEO Team Lead to join our SEO Team.
A talented, motivated, technical, innovative, and results-focused individual who is passionate about SEO, user experience, and optimization
What will you do?
You will be a key part of the company's SEO efforts, managing a complex project with high traffic volume.
Manage a team of SEO Project Managers, including development, training, support in developing the team skills, and task assignment.
Creating and implementing SEO strategy
Managing a series of different SEO projects
Analysis of the teams organic ranking, traffic, and overall performance.
Seeking out opportunities for optimization and achieving result-driven goals.
Performing analysis and compiling reports for senior management.
Implementing market and competitor analysis
Enhancing on-site and off-site SEO efforts
Growing the sites' organic audience and rankings in the US market.
Lead hiring processes as the team grows.

Working in Business means always seeing the full picture. You spot the trend, align the stakeholders, and don't rest until you see the move through. From partnerships to revenue operations, those who thrive here are commercially minded, analytical, and excited to solve problems without obvious solutions. So if you're a born strategist who never leaves anything unfinished, the company Business team has just the job for you
What am I going to do?
Own Marketplace Growth Strategy: Define and execute the growth strategy for our company's self-serve marketplace, driving revenue across the entire customer lifecycle.
Lead Product-Led Growth Initiatives: Optimize acquisition, activation, engagement, retention, and monetization through product-led growth strategies and marketplace optimization.
Drive Experimentation: Build and lead a high-velocity experimentation program, including A/B testing, onboarding optimization, pricing and packaging experiments, landing page improvements, and conversion rate optimization.
Optimize Marketplace Performance: Continuously analyze user behavior, marketplace dynamics, supply-demand balance, and conversion funnels to unlock scalable growth opportunities.
Lifecycle Marketing & Growth Programs: Partner with Marketing teams to develop lifecycle marketing initiatives, acquisition strategies, demand generation programs, and user engagement campaigns that directly impact revenue.
Cross-Functional Leadership: Work closely with Product, Engineering, Design, Data Science, Marketing, and Revenue teams to prioritize initiatives, align stakeholders, and drive execution across multiple organizations.
Growth Analytics & KPI Ownership: Define, monitor, and own key marketplace growth metrics, using data and insights to guide strategic decisions and maximize business impact.
Identify New Growth Opportunities: Constantly explore innovative growth levers, commercial opportunities, and scalable initiatives to accelerate marketplace revenue.