דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio.

This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.

We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.

This position is based in Tel Aviv, Israel.

Responsibilities
Own product positioning, messaging, and value proposition across our product portfolio.
Lead the go-to-market strategy and execution for new products, features, and major releases.
Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities.
Act as the voice of the customer by bringing market insights directly into Product discussions.
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
Support Sales on strategic opportunities, customer presentations, and competitive deals.
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.

We're hiring a Product Marketing Manager to own how our product shows up in the market: how it's positioned, how it's differentiated, and how its value reaches prospects, customers, and the sales team. You'll work closely with product, sales, and the broader marketing team to turn technical capability into clear, compelling narrative. This is a high-ownership role for someone who wants to shape a new category, not just market within an existing one.
What You'll Do:
Develop and refine product positioning, differentiation, and messaging that holds up with technical and security audiences
Own competitive and market intelligence, including competitor tracking, win/loss analysis, and feeding insight back into positioning and differentiation
Build and maintain a deep understanding of our buyers, their pain points, and the buying journey, including personas and segmentation that ground all positioning work
Build product-related assets that support the buyer journey from awareness through evaluation
Lead go-to-market for feature releases and product announcements, from narrative to launch execution
Craft product communications to prospects and customers that are clear, credible, and grounded in real value
Create sales enablement materials, including decks, one-pagers, battlecards, and talk tracks that help the sales team sell with confidence
Provide the messaging and content backbone that demand generation campaigns run on, partnering with the demand gen team to ensure consistency across channels
Partner with product and sales to ensure messaging stays accurate, current, and tied to what the product actually does

we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

Required Director of Product Marketing & Brand
Description
This is a senior marketing leadership role with real breadth. You'll own our market narrative, brand identity, and the full content engine behind it, leading a team of seven across product marketing, content, creative, design, communications, partner marketing, and field marketing.
The right person has lived at the intersection of PMM and brand long enough to have opinions about how they should work together. They lead by creating clarity. They think in systems. And they're genuinely curious about what AI means for how a marketing team operates, not as a trend to follow, but as infrastructure to build on purpose.
About the role:
You'll own how we show up in the market. That means the messaging that lands in a sales conversation, the brand identity on a campaign, the content that earns category authority over time, and the story that reaches analysts, press, and partners. All of it runs through you.
Your team covers a lot of ground: product marketing, content, creative, design, communications, partner marketing, and field marketing. That's a diverse set of disciplines, each with its own cadence and craft. The leadership challenge here isn't managing up; it's creating the conditions for seven specialists to pull in the same direction, at the same pace, without losing coherence.
You'll report to the CMO and sit at the table with Growth, Sales, and Product. You're expected to show up with a point of view on the message, on the market, on what we should be saying, and what we should stop saying.
The person we're looking for has probably led a repositioning. Has built a messaging framework that held up under pressure from Sales and Product. Has grown people who went on to lead their own functions. And is already thinking about how AI changes what a content team can produce, and what it takes to make that output trustworthy.
One thing worth knowing: this team owns the content infrastructure that feeds our AI-powered marketing engine. In a world where AI generates content at scale, the quality of the inputs determines the quality of everything downstream. That's not a technical problem; it's a leadership and editorial one. And it sits with you.
What you'll do:
Own our messaging framework, which is the single source of truth for how the company talks about what it does and why it matters.
Build and maintain persona-level, product-level, and industry-level positioning that holds up in the field, including in a sales conversation, an analyst briefing, a paid campaign, or a press interview.
Translate product releases, market shifts, and competitive moves into messaging updates that reach every function fast.
Own our brand identity: visual standards, tone of voice, brand book, asset templates, and 10x our creative output.
Own the communications and PR strategy, specifically how we show up in press, analyst relations, and industry conversations.
Activate these narratives across every channel, in collaboration with Growth, to drive pipeline and brand awareness.

We are looking for a Product Marketing Manager to join our Team.


About the Role

This is a strategic, hands-on role where you'll partner closely with the General Manager, Product, Sales, Customer Success, and Marketing teams to translate complex retail-focused datasets into compelling narratives that resonate with enterprise retail and CPG buyers.

What youll do:
Own positioning and messaging for Retail & CPG audiences - and constantly gather competitive intelligence and customer insights to refine this
Act as the Retail & CPG marketing expert, owning the narrative and commercial success
Lead go-to-market strategy for product launches and new data capabilities to help drive both new sale and upsell opportunities
Translate data capabilities into compelling use cases and thought leadership content including insights reports, webinars, lead magnets, and customer case studies
Build and deliver sales enablement programs, including pitch decks, battlecards, messaging frameworks, competitive positioning, and training sessions.
Collaborate with Demand Generation, Field Marketing, PR, Social, Design, and GTM to execute integrated 360 campaigns that connect industry events, insights, outbound, and product launches into one unified motion.

We are hiring a Senior Technical Marketing Manager to own the technical narrative behind runtime-powered cloud security. This is a hands-on role for someone who is part technologist, part storyteller: comfortable diving deep into architecture, runtime behavior, Kubernetes environments, identity flows, APIs, and kernel-level telemetry, then translating that depth into content that earns trust with engineers and security leaders. You'll think like a security engineer and write like a product marketer, building the technical content, product narratives, launch assets, and enablement materials that explain not just what we do, but how it works and why it's architecturally different. You'll report to the Head of Product Marketing and work closely with Product, Sales Architects, Engineering, and Research to turn complex innovation into market-ready messaging that drives real pipeline impact.
What You'll Do:
Own the technical narrative. Partner with Product and Product Marketing to define use cases, and build demo labs and training material for all new features and releases.
Create and execute high-impact technical content, from deep-dive technical blogs and solution guides to architecture explainers and product landing pages that security engineers and cloud teams actually want to read.
Lead and coordinate cross-functional initiatives across product management, engineering, and field teams for high-impact security use cases.
Translate complex architecture into clear value, turning runtime telemetry, eBPF instrumentation, Kubernetes metadata, identity context, and API flow mapping into differentiated, defensible positioning.
Keep our technical voice sharp: precise, modern, and human, authoritative when discussing architecture, approachable when discussing customer value.

Are you a skilled and strategic marketer looking to take your career to the next level? we are growing and looking for you! A Senior Product Marketing Manager (5+ years of experience) who will play a crucial role in helping us transform the day to day operations and tenant experience for the trillion dollar commercial and multifamily real estate industry.
You will own product marketing plans and content that increase brand awareness, drive demand, and generate leads for our solutions in the U.S. commercial real estate market. A love for the Real Estate world is a big plus. This is a full-time position based out of Tel Aviv (hybrid). If you're looking for a position with tremendous impact and room to add your personal touch, then it's time to come!
Responsibilities:
Develop and execute product marketing plans that increase brand awareness, drive demand, and generate leads for our products.
Develop messaging and positioning that resonates with our target audience and communicates the unique value of our products.
Work closely with the sales team to create sales enablement materials that help them sell our products more effectively.
Lead GTM activities and cross-team collaboration to develop and execute successful product launches
Own all product communication, including newsletters, feature announcements, web and social media content and other ad-hoc communications
Conduct market research to gain a deep understanding of our target audience and the competitive landscape.
Partner with customers and prospects to create case-studies and demonstrate key use cases and value.

The Global Field Marketing team brings together demand generation, customer marketing, partner marketing, digital marketing, marketing operations, content, and regional field execution into one integrated growth engine.

The EMEA & LATAM Manager, Field Marketing will be a part of the EMEA & LATAM Marketing team.

This role is responsible for driving pipeline growth, strengthening customer and partner engagement, and aligning closely with regional sales leadership and global marketing teams.

The ideal candidate is a modern B2B technology marketer - strategic thinker, highly analytical, AI-savvy, operationally strong, and an exceptional communicator with the ability to influence across all organizational levels.

The position is remote, Europe based.

Responsibilities :
Partner closely with regional sales leadership and cross-functional stakeholders to define GTM priorities, identify growth opportunities, and drive measurable business outcomes.
Build and execute integrated multi-channel marketing programs including executive events, customer engagement initiatives, digital campaigns, partner marketing, webinars, ABM activities, and pipeline acceleration programs.
Drive strong alignment between regional execution and global marketing initiatives, ensuring consistency in messaging, positioning, and campaign strategy.
Own regional marketing performance measurement and reporting, including pipeline contribution, ROI analysis, funnel performance, and executive-level reporting, while enforcing clear marketing-to-revenue attribution standards that ensure direct line-of-sight from every program and investment to pipeline and closed business.
Lead regional adoption around practical implementation of AI-driven marketing processes, tools, and workflows to improve productivity, scalability, personalization, and campaign effectiveness.
Collaborate closely with Marketing Operations and Sales Operations to ensure accurate lead management, attribution, and reporting.
Serve as a strategic advisor and trusted partner to regional sales leadership and executive stakeholders.
Manage regional budgets while continuously optimizing investments for maximum business impact and efficiency.
Lead large-scale customer and partner events end-to-end, including strategy, planning, execution, experience design, and measurement.
Foster a culture of innovation, accountability, collaboration, and operational excellence across the regional marketing organization.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role at our company: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels.