we need a data-obsessed User Acquisition Manager to scale our user base aggressively across paid channels. Dating is broken. Together, we're fixing it. Based in the heart of Tel Aviv, we're a dynamic startup with big dreams and an even bigger mission. Following a successful launch, we are gearing up for a massive U.S. expansion. This is a key growth role where you will own multi-million-dollar acquisition channels, optimize user funnels, and drive sustainable growth.
What You'll Do:
Scale Paid Channels: Own end-to-end strategy, execution, and optimization of paid acquisition campaigns across Meta, TikTok, Google, App Store Search (ASA), and emerging networks.
Optimize Campaign Performance: Continuously analyze metrics (CAC, LTV, ROAS, CPI, retention) to maximize efficiency and scale our U.S. growth pipeline.
Partner with Creative: Collaborate closely with our content and AI creators to brainstorm, test, and iterate on high-converting ad concepts and hooks.
Master Attribution & Analytics: Work with Mobile Measurement Partners (MMPs) like AppsFlyer/Adjust to track cross-channel performance, MMP setup, and SKAdNetwork data.
Experiment Systematically: Run A/B tests on targeting, ad copy, bidding strategies, and landing/store pages to continuously lower CAC and boost ROI.
Requirements: Experienced: 3+ years of hands-on experience managing large-scale UA budgets for B2C consumer mobile apps (preferably dating, social, gaming, or subscription apps).
Data-Driven & Analytical: Deep fluency in app analytics, attribution models, unit economics, and advanced Excel/SQL for performance tracking.
Creative-Centric: You don't just look at dashboards; you understand visual psychology, ad fatigue, and what hooks convert target audiences.
Technical UA Mastery: Hands-on expertise with MMPs, SKAdNetwork, Apple Search Ads, TikTok Ads Manager, and Meta Ads Manager.
A Startup Operator: You take extreme ownership, move fast, test ruthlessly, and thrive under ambitious growth targets.
Bonus Points: Experience expanding a consumer app into the U.S. market, familiarity with web-to-app funnels, programmatic media buying, or leveraging AI tools to automate ad optimization and copy creation.
This position is open to all candidates.