Artlist is a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io We’re looking for a hands-on Marketing Automation Manager to lead end-to-end campaign execution and optimization across the customer journey. You’ll play a key role in driving business impact through data-driven marketing, automation tools, and cross-team collaboration. What You’ll Do:
* Campaign Management: Set up and manage automated campaigns, newsletters, user protocols, in-product and more channels across multiple products and audience segments.
* Performance Optimization: Monitor campaign impact, analyze results, and continuously improve performance through insights and prioritization.
* Cross-Team Collaboration: Work closely with product marketing, creative, content, data, and other teams to align campaigns with business goals.
* A/B Testing & Experimentation: Run ongoing A/B tests to optimize performance across emails and in-product touchpoints.
* Data & Segmentation: Manage user segmentation based on user status, behavior, demographics, and product usage to deliver relevant messaging.
* In-Product & Landing Page: Support in-app campaigns and landing page activities to drive feature adoption and improve performance.
* Tool & Feature Adoption: Test and implement new tools, features, and trends to keep our automation practices ahead of the curve.

We are seeking a proactive hands-on Marketing Automation Manager, to lead end-to-end execution and optimization of user communication campaigns, across the customer journey. You will play a key role in driving business impact through data-driven marketing, automation tools, and cross-functional partnerships.

Responsibilities

Strategy & Lifecycle Management: Own, execute and continuously refine the overarching Marketing Automation roadmap to elevate user retention, engagement, and revenue across multi-channel funnels.
Experimentation & Optimization: Lead continuous A/B testing on messaging, timing and segmentation, to translate successful experiments into repeatable, scalable frameworks.
Cross-Functional Collaboration: Partner closely with Product, Analytics, Engineering, Design and Operations to deliver cohesive, high-impact cross-channel initiatives.
Analytics & Performance Ownership: Leverage reporting dashboards to turn raw marketing data into key operational insights, taking full accountability for key performance metrics and their growth.
Innovation & AI Integration: Adopt cutting-edge automation capabilities and leverage AI technologies to streamline copywriting, briefing, QA, and reporting workflows.

What you'll do • Leading and planning the end-to-end CRM and Lifecycle strategy to increase customer engagement and retention • Ongoing management and operation of the Marketing Automation system • Building, managing, and optimizing Customer Journeys • Building and managing audiences, segments, and triggers • Analyzing campaign and customer journey performance, and generating insights for improvement • Defining measurement and tracking requirements with Product and Development teams • Serving as the connecting and synchronizing link between the Digital team and the Marketing, Product, Data, and Development teams • Leveraging AI tools and advanced automation technologies to streamline ways of working and system operations

Business Unit:
PassportCard IL

We're looking for a Lifecycle & Marketing Automation Lead to join Mami's growth team and lead the design and execution of end-to-end customer journeys.

You'll bring our customer experience vision to life - creating personalized, multi-channel flows that drive engagement, retention, and revenue, while setting the standard for marketing excellence at Mami.



Your main focus will be Email, SMS, and WhatsApp flows, with opportunities to collaborate with Product, Content, and Data teams as Mami continues to scale.

This is a rare opportunity to shape both the customer experience and marketing culture of an early-stage, community-driven startup.


What Youll Do
Take full ownership of the Marketing Automation platform - optimize templates, manage audiences, integrate data, and monitor deliverability
Build and manage multi-channel customer journeys across Email, SMS, and WhatsApp with personalization, triggers, and A/B testing
Map end-to-end journeys from sign-up to retention and win-back, including segmentation and dynamic content
Analyze results using GA4, attribution, cohort analysis, and LTV metrics to inform strategy
Lead briefs for copy and design, craft action-driven microcopy, and adapt content to target audiences
Collaborate effectively across teams to ensure smooth delivery and execution