דרושים » אינטרנט ודיגיטל » Senior Technical Marketing Manager

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

We're hiring a Product Marketing Manager to own how our product shows up in the market: how it's positioned, how it's differentiated, and how its value reaches prospects, customers, and the sales team. You'll work closely with product, sales, and the broader marketing team to turn technical capability into clear, compelling narrative. This is a high-ownership role for someone who wants to shape a new category, not just market within an existing one.
What You'll Do:
Develop and refine product positioning, differentiation, and messaging that holds up with technical and security audiences
Own competitive and market intelligence, including competitor tracking, win/loss analysis, and feeding insight back into positioning and differentiation
Build and maintain a deep understanding of our buyers, their pain points, and the buying journey, including personas and segmentation that ground all positioning work
Build product-related assets that support the buyer journey from awareness through evaluation
Lead go-to-market for feature releases and product announcements, from narrative to launch execution
Craft product communications to prospects and customers that are clear, credible, and grounded in real value
Create sales enablement materials, including decks, one-pagers, battlecards, and talk tracks that help the sales team sell with confidence
Provide the messaging and content backbone that demand generation campaigns run on, partnering with the demand gen team to ensure consistency across channels
Partner with product and sales to ensure messaging stays accurate, current, and tied to what the product actually does

we are looking for a Product Marketing
You'd be one of a small, senior team where everyone ships. There's a category to define and a product story to make legible and credible to some of the most sophisticated and skeptical buyers in the world: national CISOs, procurement officers, defense evaluators, and the researchers who advise them.
Two things make this role unusual. First, the pace: we move like an early-stage company at nation-state stakes, and you'll work directly with researchers, operators, and sales without a layer of process between you and the output. Second, the bar: your writing doesn't get skimmed by a mid-funnel lead. It gets scrutinized by governments deciding whether to trust their national infrastructure to us.
:Responsibilities
Product and feature positioning. Translate cyberdefense and sovereign AI capabilities into messaging that holds up in front of CISOs, procurement officers, and national security evaluators. Cascade the company story down to the feature level, and keep it coherent as the product moves fast.
Storytelling at every altitude. The same capability needs to land as a two-line answer for a minister, a technical brief for a national SOC team, and a narrative arc for a keynote. You own the craft of making one truth work at all three altitudes.
Sales and product content. Support with white papers, research-driven reports, technical briefs, and evaluation materials that do the convincing in a relationship-driven, evidence-driven sale.
Competitive and industry research. Map the threat landscape and the competitive field with a clear-eyed view of where we win and how the sovereign category is moving. Own the intelligence layer that feeds positioning.
Launch and lifecycle work. New capabilities, new products, new markets. You'll shape how each one enters the world, from naming input to launch materials to field-ready messaging.

Required Director of Product Marketing & Brand
Description
This is a senior marketing leadership role with real breadth. You'll own our market narrative, brand identity, and the full content engine behind it, leading a team of seven across product marketing, content, creative, design, communications, partner marketing, and field marketing.
The right person has lived at the intersection of PMM and brand long enough to have opinions about how they should work together. They lead by creating clarity. They think in systems. And they're genuinely curious about what AI means for how a marketing team operates, not as a trend to follow, but as infrastructure to build on purpose.
About the role:
You'll own how we show up in the market. That means the messaging that lands in a sales conversation, the brand identity on a campaign, the content that earns category authority over time, and the story that reaches analysts, press, and partners. All of it runs through you.
Your team covers a lot of ground: product marketing, content, creative, design, communications, partner marketing, and field marketing. That's a diverse set of disciplines, each with its own cadence and craft. The leadership challenge here isn't managing up; it's creating the conditions for seven specialists to pull in the same direction, at the same pace, without losing coherence.
You'll report to the CMO and sit at the table with Growth, Sales, and Product. You're expected to show up with a point of view on the message, on the market, on what we should be saying, and what we should stop saying.
The person we're looking for has probably led a repositioning. Has built a messaging framework that held up under pressure from Sales and Product. Has grown people who went on to lead their own functions. And is already thinking about how AI changes what a content team can produce, and what it takes to make that output trustworthy.
One thing worth knowing: this team owns the content infrastructure that feeds our AI-powered marketing engine. In a world where AI generates content at scale, the quality of the inputs determines the quality of everything downstream. That's not a technical problem; it's a leadership and editorial one. And it sits with you.
What you'll do:
Own our messaging framework, which is the single source of truth for how the company talks about what it does and why it matters.
Build and maintain persona-level, product-level, and industry-level positioning that holds up in the field, including in a sales conversation, an analyst briefing, a paid campaign, or a press interview.
Translate product releases, market shifts, and competitive moves into messaging updates that reach every function fast.
Own our brand identity: visual standards, tone of voice, brand book, asset templates, and 10x our creative output.
Own the communications and PR strategy, specifically how we show up in press, analyst relations, and industry conversations.
Activate these narratives across every channel, in collaboration with Growth, to drive pipeline and brand awareness.

We're looking for a Senior Product Manager to own one of the most strategic surfaces at our company: the space where partners build their sites and turn visitors into customers. It's a rare combination - a product used by a demanding professional audience every single day, and a wide-open opportunity to define what AI-native building and growth automation look like.
This is a high-ownership role for a PM who operates like a builder: someone who forms a sharp point of view, prototypes instead of writing decks, and has already made AI a core part of how they work. If you're energized by ambiguous, high-impact problems and want the room to shape a product from strategy to ship, this is for you.
What you'll do
Own the strategy and roadmap for your squad - grounded in company goals, data, competitive research, and a deep understanding of how partners work.
Define how AI transforms the building and growth experience: content that generates itself, messaging that personalizes at scale, and agentic flows that take multi-step work off partners' plates.
Drive the product end to end - from the core building experience partners rely on daily to the automation tools that help them grow.
Lead and inspire an empowered team of engineers, QA, and designers, alongside a technical team lead.
Set the KPIs that matter and use them to steer - adoption, engagement, and real partner outcomes.
Partner closely with stakeholders across the company, and be the clear voice of your product's strategy and progress.

Required Product Manager - AI Platform
About the role:
We've taken a platform-first, builder mindset from day one, developing the modular building blocks we call pillars. Our users are exceptional engineers who continuously build creative and unexpected solutions with our platform. Being a PM here means embracing that creative tension while staying relentlessly focused on where the platform needs to go next.
As a PM, you'll own a pillar end-to-end alongside your team of engineers and designers. You'll build and evolve it as a standalone value stream and as a connected part of the broader platform. PMs are full picture owners: they shape the story of their pillar from market positioning to technical enablement, defining success not just by what gets shipped, but by the measurable impact it delivers.
What you'll do:
Define what to build and why. Go deep with customers, analyze usage data, and research the competitive landscape. Bring that view to your team, build a sharp perspective on what's worth building next, and communicate the reasoning to engineering, leadership, and the market.
Shape experiences engineers choose to use. Our developer experience spans the entire ecosystem across the UI, API, CLI, and daily chat and coding interfaces. Work closely with design and engineering to make each surface deliberate, from the first wireframe through launch.
Drive cross-functional impact. PMs don't hand off and wait. You work across engineering, design, marketing, sales, and CS throughout the full product cycle, accountable for picking the right problem, the solution built, and whether the launch lands.
Build for agents and developers. We are the context and action layer for both. Shape your domain so agents can act on it reliably and developers can navigate it intuitively. Understand the tradeoffs in how data, APIs, and interfaces serve both. Separate the signal from the hype, and use that view to sharpen your roadmap.
Measure what matters. Define success metrics before you ship. Track adoption, analyze what's landing, and iterate until the outcome is real.

We're looking for an exceptional Senior Product Manager to help shape the future of our company's platform. You'll own strategic product areas end-to-end, partnering closely with Engineering, Design, Security Research, Data Science, and Go-to-Market teams to solve complex customer problems and bring innovative products to market.
This is a highly technical and strategic role where you'll work directly with enterprise customers, influence company priorities, and translate emerging technologies, customer insights, and market trends into product strategy. As an early member of the product organization, you'll have significant ownership and the opportunity to shape not only what we build, but how we build it.
You'll spend time with customers, dive deep into technical challenges alongside world-class engineers and researchers, and turn ambiguity into clear product direction. The technology landscape is evolving rapidly- with AI, modern applications, and new attack surfaces constantly reshaping enterprise security- and you'll help ensure our company stays ahead of what's next.
What You'll Do
Own the strategy, roadmap, and execution for key product areas across the company platform.
Define product vision and long-term direction while balancing customer needs, technical complexity, and business priorities.
Lead cross-functional teams through the full product lifecycle, from discovery and definition to launch and iteration.
Partner closely with Engineering, Design, Security Research, and Data Science to build innovative, customer-centric products.
Engage directly with enterprise customers to deeply understand their challenges and validate product direction.
Translate customer insights, product analytics, competitive intelligence, and emerging technologies into product strategy.
Prioritize opportunities, make informed tradeoffs, and drive alignment across teams.
Work closely with Product Marketing, Sales, Customer Success, and Leadership to successfully launch and scale new capabilities.
Define success metrics, measure outcomes, and continuously improve the customer experience.
Communicate product strategy, priorities, and progress with clarity across the organization.

we are creating a new category in travel: an intelligent, conversational AI concierge that supports business travelers across their entire journey. Were rebuilding the travel booking and management experience from the ground up-making it personal, proactive, and entirely user-centric. our company isn't just a tool; its a travel companion that anticipates needs and solves problems in real time.
The role
We are looking for a strategic, high-energy Senior Product Marketing Manager to spearhead the growth and adoption of our company. In this role, you sit at the cross-section of Product, Leadership, Marketing, and Legal, ensuring that our innovation is matched by bold, relevant messaging.
Your mission is to build a seamless product-to-market feedback loop that makes our roadmap feel as if it were written by our customers themselves. You will be the primary advocate for the business traveler, translating their needs into a visionary product story that feels human, not just technical.
What youll do
Own the company narrative: Develop the overarching product story, positioning, and value drivers. You will ensure we have a differentiated "customer promise" that cuts through the noise of the travel space.
Strategic GTM ownership: Define further buyer segmentation (ICP) and launch frameworks for new features and geographic expansions.
Cross-functional catalyst: Act as the connective tissue between Product, C-level stakeholders, Marketing, Legal, and external vendors/partners. You will align these departments to ensure our messaging is not only visionary but also compliant.
Community collaboration: Partner closely with our Brand Experience Manager to turn customer feedback into advocacy and ensure our community insights directly influence the product roadmap.
Sales and org enablement: Build the playbooks, talk tracks, and collateral that help our global teams navigate conversations about our company with confidence and clarity.
Full-funnel optimization: Guide narrative direction across landing pages, lifecycle emails, and marketing funnels to improve conversion and feature adoption through constant testing and iteration.
Product roadmap influence: Use qualitative and quantitative customer research to uncover real motivations and objections, acting as a strategic advisor to Product leadership on what to build next.

We are looking for an experienced and strategic Product Manager to lead a core domain within our companys Cloud Firewall portfolio. This role is central to shaping how enterprises secure cloud environments at scale across hybrid and multi-cloud infrastructures.
our companys cloud security solutions protect some of the worlds largest organizations, and our Cloud Firewall capabilities are a critical part of helping customers enforce consistent, scalable, and intelligent network security in dynamic cloud environments.
As the Product Manager for a core Cloud Firewall capability, you will own the product vision, strategy, and execution end to end - from deeply understanding customer needs, market trends, and cloud platform evolution, through defining roadmap priorities and driving delivery, to ensuring strong adoption and long-term customer value.
You will work closely with engineering, architecture, UX, research, sales, marketing, and customer-facing teams in a highly cross-functional environment. This role requires a strong product leader with proven success in Agile product development, the ability to lead complex cross-functional programs, and a demonstrated record of influencing strategy and execution across engineering, business, and customer-facing teams.
This is an opportunity to influence a strategic cloud security domain and build high-impact products that solve real customer problems in one of the most important areas of cybersecurity.
Key Responsibilities
Define and own the product strategy, vision, and roadmap for our companys Cloud Firewall capabilities, aligned with company objectives, customer needs, and market opportunities.
Lead product discovery by analyzing customer pain points, industry trends, competitor offerings, and emerging cloud security requirements across AWS, Azure, GCP, and hybrid environments.
Work closely with engineering leadership and development teams to translate strategy into execution through clear priorities, well-defined requirements, and pragmatic tradeoff decisions.
Drive product development in a proven Agile environment, including backlog management, feature prioritization, user story definition, sprint planning support, and ongoing collaboration with R&D throughout the delivery lifecycle.

Define and continuously refine messaging and positioning for products and features, ensuring clarity and consistency across all channels and audiences.
Lead end-to-end GTM strategy for product launches, from naming and positioning through enablement, campaign orchestration, and post-launch measurement.
Own analyst relations completely, including managing relationships with firms like Gartner and Forrester, coordinating briefings and inquiries, responding to research requests, and ensuring is accurately and favorably represented in relevant reports and evaluations.
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts.
Develop high-quality sales and customer-facing materials, including pitch decks, one-pagers, battlecards, and technical explainers.
Collaborate closely with Product, Sales, DevRel, and Content to ensure a unified narrative across the funnel.
Act as the voice of the market in roadmap planning, pricing discussions, and strategic initiatives.
Identify opportunities to incorporate AI tools into content creation, competitive research, and campaign workflows to increase speed and quality of output.
Track and report on PMM impact across pipeline influence, win rates, analyst positioning, and content usage.