דרושים » אינטרנט ודיגיטל » Director of SEO /GEO

Required SEO/ GEO Team Leader
Marketing is about obsessing over an audience until you know what they want before they realize it. From brand managers to performance marketers to CRM specialists, the people we're looking for are bold, data-driven, and always convinced there's a better way to do it. So if you watch the Super Bowl for the ads, the Marketing team might be looking for you.
The SEO Team Leader will define and lead our SEO strategy to drive scalable organic growth across global markets for the core marketplace, with a strong focus on complex marketplace dynamics and US/global search opportunities. This role requires a strategic and hands-on leader who combines deep technical SEO expertise with a strong understanding of how search is evolving beyond traditional rankings into AI-powered discovery experiences.
The ideal candidate is an experienced SEO and organic growth leader with a strong background in large-scale platforms or marketplaces, and a proven ability to operate in fast-moving, cross-functional environments. The SEO Team Leader will lead a team of SEO specialists while partnering closely with Product, Engineering, Analytics, Content, and Marketing to build scalable processes, shape roadmaps, prioritize high-impact opportunities, and connect organic growth efforts directly to business performance.
In this position, you must be highly data-driven, deeply technical, and fluent in both classic SEO and emerging Generative Engine Optimization (GEO), including visibility across AI search experiences such as Google AI Overviews, ChatGPT, and other LLM-powered discovery surfaces.
What am I going to do?
Manage and lead the core SEO team, setting strategy and direction to improve organic search performance, AI-search discoverability, and measurable business outcomes across our marketplace.
Own our SEO roadmap across technical SEO, on-site SEO, international SEO, and Generative Engine Optimization, ensuring the company is well-positioned for the future of search.
Lead hands-on technical SEO initiatives at scale, including JavaScript SEO, crawlability, rendering, indexation, internal linking, structured data, Core Web Vitals, site architecture, and technical migrations.
Partner closely with Product, Engineering, and Marketing to ensure SEO requirements and recommendations are properly prioritized, implemented, and embedded into platform capabilities and release processes.
Measure, analyze, and communicate the impact of SEO and GEO initiatives using clear business metrics, translating organic growth work into marketplace and company value.
Stay ahead of industry developments across SEO, technical search infrastructure, search engine algorithm changes, and AI-powered search experiences, while continuously raising the knowledge level of the team and broader organization.

You will own our company's organic growth engine. Your mission is to make organic search our #1 customer acquisition channel by combining SEO, GEO, content strategy, technical excellence, and continuous experimentation.
Key Responsibilities
Full-Funnel Strategy: Define SEO/GEO goals and KPIs, identifying high-impact opportunities across organic and paid channels.
SEO Execution: Perform technical audits, optimize site architecture, metadata, and internal linking while executing off-page SEO, backlink acquisition, and strategic link insertion to drive Domain Authority and scale organic growth.
GEO: Develop and execute strategies to optimize visibility and presence within AI-driven search experiences and generative engines (e.g., ChatGPT, Perplexity, Google AI Overviews), ensuring content is structured and cited effectively in AI-generated answers.
PPC Oversight: Monitor and analyze paid search (Google Ads) and social media campaign performance, to ensure alignment with overall acquisition strategy.
Content & Growth: Build a content strategy focused on high-intent topics and SEO-driven landing pages that convert.
Technical SEO: Work with engineering to improve Core Web Vitals, structured data, and site performance.
Performance Tracking & CRO: Analyze and report on growth using GSC, GA4, Ahrefs, and SEMrush. Conduct constant A/B testing to improve ROI and conversion rates.
Success will be measured by
Growth in qualified organic pipeline
Revenue influenced by organic acquisition
AI search visibility
Keyword rankings
Share of Voice
Conversion rates
SQL generation.

Search is splitting into two games: people still type queries into Google, but they also ask ChatGPT, Perplexity, and Google's AI Answers "what's the best dropshipping tool" and act on whatever gets cited back. Our organic strategy needs to win both.
You'll be the Senior SEO / GEO Manager, owning organic strategy end to end across SEO, GEO, and AEO. You'll report to the VP Growth and manage one SEO Specialist.
This is not a role that only writes decks. You'll set the plan, manage your one direct report, and stay hands-on in the work - auditing sites, writing briefs, fixing schema, and running crawls yourself. You'll work closely with the content team and developers, but you own the strategy, the reporting, and the results.
What You'll Do
Build and own the organic strategy across SEO, GEO, and AEO, and defend priorities to the VP Growth with data.
Run traditional SEO - keyword strategy, on-page, internal linking, topical authority, technical health, and Core Web Vitals.
Position our company to get cited by LLMs and answer engines through citation-worthy content, entity and brand presence, and structured data.
Own site structure - information architecture, schema markup, and the technical setup that lets crawlers and AI systems read our content.
Align the company on the strategy and drive implementation with the content team and the developers.
Manage, coach, and unblock one specialist - clear direction, real coaching, no micromanaging.
Report what moved and why: organic traffic, rankings, citation share in AI answers, assisted conversions, and signup impact.

We are seeking a SEM Specialist to join our growing paid acquisition team. In this role, you will take ownership of creating, scaling, and optimizing paid campaigns across various search channels, with a primary focus on Google Search.
You will be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. We are looking for someone who is AI native and tech savvy, able to integrate new tools and automation into daily work.
As a SEM Specialist, you will play a key role in the development and execution of our paid search strategy, collaborating cross functionally to deliver impactful, results driven campaigns in a fast paced, learning oriented environment.
We are looking for someone who is highly analytical, independent, a quick learner, and a creative problem solver, with the ability to work with datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
Our work model is hybrid, combining remote and on-site work.
What am I going to do?
Monitor and optimize paid search campaigns across multiple channels, primarily Google Search, ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Act as a point of contact for the external data and analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

We are looking for an SEO Team Lead to join our SEO Team.
A talented, motivated, technical, innovative, and results-focused individual who is passionate about SEO, user experience, and optimization
What will you do?
You will be a key part of the company's SEO efforts, managing a complex project with high traffic volume.
Manage a team of SEO Project Managers, including development, training, support in developing the team skills, and task assignment.
Creating and implementing SEO strategy
Managing a series of different SEO projects
Analysis of the teams organic ranking, traffic, and overall performance.
Seeking out opportunities for optimization and achieving result-driven goals.
Performing analysis and compiling reports for senior management.
Implementing market and competitor analysis
Enhancing on-site and off-site SEO efforts
Growing the sites' organic audience and rankings in the US market.
Lead hiring processes as the team grows.

We are seeking a talented Campaign Manager with proven experience in managing large-scale, complex media campaigns. In this role, you will take full ownership of significant media budgets, lead execution across multiple platforms, and generate business impact through data-driven insights. You will also collaborate with cross-functional teams, and leverage AI to push innovation in campaign management. If you’re into driving business growth to high-profile brands through sharp and sophisticated digital activity – Let’s talk!

Responsibilities:

* Creating, managing, and optimizing campaigns on Google, Facebook, Taboola, Outbrain, DV360 and more.
* Managing budgets, performance, and audience targeting.
* Developing and implementing multi-channel marketing strategies.
* Working with big brands in the Israeli market on high-scale budgets.
* Overseeing full-funnel marketing activity.
* Developing, designing, and editing content.
* Creating marketing materials such as posts, banners, stories, and newsletters.
* Managing on-site data and marketing automation processes.
* Applying AI-driven tools and methodologies to enhance efficiency, improve insights, and solve challenges faster.

Own the content strategy and editorial calendar for the blog and technical content across the funnel.
Produce and commission engineer-grade work: architecture deep dives, benchmarks, how-tos, and thought leadership.
Own SEO end to end, and build for AEO and GEO so ScaleOps surfaces inside AI answers, not just the blue links.
Track rankings, organic traffic, and AI answer visibility, and turn the data into a continuous optimization loop.
Manage the WordPress blog end to end, plus external agencies and freelancers from brief to delivery.
Activate internal experts, especially the developer advocate and engineering, as sources and contributors.
Run the engine AI-first, using AI across research, drafting, optimization, and repurposing to multiply output.

We're looking for a seasoned User Acquisition Lead to cover a maternity leave and own our paid acquisition engine across 8+ channels. You'll step into a high-performing team of 5 and take full ownership - strategy, execution, budget, and results. If you hit the ground running and deliver, there's a real path to a permanent position once our current TL returns.
Responsibilities:
Lead and mentor a team of 5 UA specialists - set priorities, unblock, review, and grow them
Own the full paid acquisition roadmap across Google Ads, YouTube, Bing, Reddit, LinkedIn, ChatGPT Ads, Meta, and emerging channels
Define channel strategy, budget allocation, and bidding approach across the full funnel
Drive continuous A/B testing of creatives, audiences, landing pages, and bidding strategies
Build and own weekly/monthly performance reporting dashboards for stakeholders
Manage multi-million-dollar ad budgets with a focus on CAC and MQL efficiency
Partner with creative, content, SEO, and web dev teams to ensure a seamless acquisition funnel
Identify and test new acquisition channels to diversify spend and reduce dependency
Implement and oversee conversion tracking, attribution models, and Google Tag Manager setups
Monitor competitive landscape and apply insights to campaign positioning and messaging.

We are seeking a talented Campaign Manager with proven experience in managing large-scale, complex media campaigns.

In this role, you will take full ownership of significant media budgets, lead execution across multiple platforms, and generate business impact through data-driven insights. You will also collaborate with cross-functional teams, and leverage AI to push innovation in campaign management.

If youre into driving business growth to high-profile brands through sharp and sophisticated digital activity - Lets talk!

Responsibilities
Creating, managing, and optimizing campaigns on Google, Facebook, Taboola, Outbrain, DV360 and more.
Managing budgets, performance, and audience targeting.
Developing and implementing multi-channel marketing strategies.
Working with big brands in the Israeli market on high-scale budgets.
Overseeing full-funnel marketing activity.
Developing, designing, and editing content.
Creating marketing materials such as posts, banners, stories, and newsletters.
Managing on-site data and marketing automation processes.
Applying AI-driven tools and methodologies to enhance efficiency, improve insights, and solve challenges faster.

Required SEO Project Manager
About The Position:
You will be responsible for the company's SEO efforts, including onsite and offsite optimization, keyword research, maintenance & building new SEO assets for the company.
Managing and promoting the companys SEO websites
Uploading and publishing content with WordPress.
Enhancing on-site and off-site SEO efforts
Growing the sites' organic audience and rankings in the US market.
Managing a team of foreign freelancers.