דרושים » אינטרנט ודיגיטל » Technical Marketing Manager

The Role:
We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio.
This is a highly strategic role at the intersection of Product, Marketing, and Sales.
You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value.
It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is remote.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities.
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

Were looking for a Product Marketing Manager to own the go-to-market strategy for our data and AI product portfolio: APIs, MCP, data feeds, integrations, and our own AI-powered products, including AI Studio, our natural language analytics tool. Our data already feeds into platforms like ChatGPT, Claude, and Cursor, and demand is accelerating as more enterprises build AI-powered workflows that depend on real-world digital intelligence.
Our data is our biggest competitive advantage. No other company offers the same breadth, depth, and granularity of digital intelligence, covering web traffic, app usage, search behavior, and consumer trends across virtually every market and geography. The opportunity here is massive: youll be marketing a product that the market is actively looking for, at the exact moment when AI is reshaping how businesses consume and act on data.
Your audience is data-savvy: buyers and users who evaluate products based on data quality, methodology, coverage, and integration fit. They care about substance over packaging. Youll need to match that mindset, balancing creative storytelling with real technical fluency to earn their trust and drive adoption.
Youll work closely with Product Management, Sales, Customer Success, and the broader GTM organization. This role sits within the Data Pod marketing team, reporting to the Pod Lead based in the UK, and is based in Israel on a hybrid model.
What Youll Do:
Own the Go-to-Market for Data & AI Products
Define and execute go-to-market strategies for our Data and AI product portfolio, including our API, data feeds, MCP integrations and our innovative AI solutions.
Lead product launches end-to-end: positioning, messaging, launch execution, enablement, and post-launch adoption. You ship, you dont hand off.
Partner with Product Management to translate roadmap priorities into market-facing narratives and launch plans that drive awareness, adoption, and revenue growth in a consumption-based model.
Build the Narrative That Earns Trust
Develop positioning and messaging for data and AI products that resonates with data-savvy audiences: analysts, data teams, and technical buyers across various categories.
Create compelling customer-facing content: landing pages, product pages, one-pagers, pitch decks, case studies, email campaigns, and product guides.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio.

This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.

We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.

This position is based in Tel Aviv, Israel.

Responsibilities
Own product positioning, messaging, and value proposition across our product portfolio.
Lead the go-to-market strategy and execution for new products, features, and major releases.
Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities.
Act as the voice of the customer by bringing market insights directly into Product discussions.
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
Support Sales on strategic opportunities, customer presentations, and competitive deals.
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.

We are looking for a Product Marketing Manager, B2B Platforms to help drive the growth and market presence of our company technology platform business.

This role sits at the intersection of Product, Tech, Business Development, Marketing, and Executive Leadership. You will own product positioning, go-to-market communications, sales enablement, customer storytelling, and strategic marketing initiatives that support awareness, adoption, and revenue growth across our platform portfolio.

Success in this role requires the ability to quickly develop a deep understanding of complex products, technologies, and industry dynamics. You will serve as a bridge between technical and commercial teams, translating platform capabilities into compelling customer value, identifying market opportunities, and helping ensure customer and industry insights influence both go-to-market strategy and product direction.

This role is based in Israel and partners closely with colleagues across North America and Europe. Success in the role requires regular collaboration during overlapping hours with the US East Coast and the ability to work effectively across multiple teams, functions, and time zones.

Were looking for someone who is strategic, proactive, resourceful, and excited to build. The right person enjoys turning complex technology into compelling customer stories, shaping how products are brought to market, and identifying new ways to increase awareness, showcase customer success, support revenue growth, and elevate the visibility and impact of our platform business.



Responsibilities:

Own product positioning, messaging, and value propositions across our platform portfolio, including video, monetization, distribution, and publisher technology solutions.
Build and maintain deep knowledge of platform capabilities, customer needs, competitive dynamics, and industry trends through ongoing research, analysis, and industry monitoring, and translate it into clear, compelling customer-facing narratives.
Create and maintain customer-facing collateral including product decks, one-sheets, solution overviews, demo materials, and sales enablement content.
Partner closely with Business Development and Sales teams to support strategic opportunities, including RFPs, RFIs, partner proposals, customer presentations, and enterprise sales efforts.
Lead go-to-market planning and communications for new products, platform enhancements, and strategic initiatives.
Develop customer success stories, thought leadership, and proof points, and amplify them with Marketing, PR, and Commercial teams through content, partnerships, events, social channels, and customer advocacy.
Act as the voice of the customer and market inside the organization by partnering with Product and Tech to channel customer and competitive feedback into the roadmap, and identify opportunities that shape future priorities.
Apply AI-native workflows, automation, and emerging tools to accelerate research, content creation, competitive intelligence, sales enablement, and operational efficiency.

Were looking for a Senior Product Marketing Manager to join our PMM team and bring Robin to Enterprise IT departments at scale. This is a strategic role spanning messaging, sales enablement, and market education. Youll develop industry-specific narratives that land with IT leaders, arm sales with the tools to win complex deals, and run thought leadership programs including webinars, customer stories, and executive content that make us the defining voice in AI for IT.

What Youll Do
Develop industry-specific messaging for enterprises that translate Robins value into the language of each vertical: the pain points, compliance pressures, and IT maturity levels that matter to each buyer.
Train AE and SDR teams on vertical-based messaging and competitive positioning.
Partner directly with Account Executives on active deals to craft collateral that moves specific conversations forward.
Run win/loss analysis and feed insights back into messaging, enablement, and competitive positioning.
Build and maintain a full sales enablement library: pitch decks, objection guides, talk tracks, Savings and value calculators, white papers, and one-pagers for different stages of the Enterprise sales cycle.
Plan, produce, and host a recurring thought leadership webinar series for IT leaders and decision-makers, sourcing and managing external speakers from industry, academia, and the broader IT community.
Lead the customer story program end to end: identify story candidates, develop angles, and manage production of case studies, video testimonials, and quote libraries, so every AE has the right story for every conversation.
Build a bench of live customer references and speakers ready for webinars, events, and executive briefings.
Define and own KPIs across all program areas: content utilization, webinar pipeline conversion, customer story coverage by vertical, and win rate lift tied to enablement.

Product Marketing is the connective layer between Product, Sales, and Customer Success-we own how Empathy goes to market. As we scale across enterprise partnerships, new markets, and product areas, were looking for a Product Marketing Manager to take our go-to-market work from brief to finished asset, with speed and quality.

This is a hands-on, build role. Youll write the decks, develop the messaging, and produce the materials our field teams rely on to win deals and support partners, working in close partnership with Sales.

In this role you will
Build sales and partner-facing collateral: Develop the decks, one-pagers, messaging frameworks, and launch materials Sales and Customer Success reach for-assets designed to get used in the field, not just delivered.
Translate product into buyer language: Turn complex product capabilities into clear, customer-centric narratives that resonate across Empathys B2B audiences-insurers, financial institutions, and employers.
Drive product and feature launches: Own launch materials end-to-end, coordinating across Product, Design, and the broader marketing team to ship on time and on message.
Enable the field: Equip Sales and CS with positioning, talk tracks, and training materials that support revenue targets-and refine them based on how they land in real deals.
Partner cross-functionally: Work naturally with Sales, CS, Product, and Design as collaborative partners-low friction, high follow-through.
Stay close to the market: Gather feedback from the field, partners, and competitive signals to sharpen positioning and flag early whats working and what isnt.

we are creating a new category in travel: an intelligent, conversational AI concierge that supports business travelers across their entire journey. Were rebuilding the travel booking and management experience from the ground up-making it personal, proactive, and entirely user-centric. our company isn't just a tool; its a travel companion that anticipates needs and solves problems in real time.
The role
We are looking for a strategic, high-energy Senior Product Marketing Manager to spearhead the growth and adoption of our company. In this role, you sit at the cross-section of Product, Leadership, Marketing, and Legal, ensuring that our innovation is matched by bold, relevant messaging.
Your mission is to build a seamless product-to-market feedback loop that makes our roadmap feel as if it were written by our customers themselves. You will be the primary advocate for the business traveler, translating their needs into a visionary product story that feels human, not just technical.
What youll do
Own the company narrative: Develop the overarching product story, positioning, and value drivers. You will ensure we have a differentiated "customer promise" that cuts through the noise of the travel space.
Strategic GTM ownership: Define further buyer segmentation (ICP) and launch frameworks for new features and geographic expansions.
Cross-functional catalyst: Act as the connective tissue between Product, C-level stakeholders, Marketing, Legal, and external vendors/partners. You will align these departments to ensure our messaging is not only visionary but also compliant.
Community collaboration: Partner closely with our Brand Experience Manager to turn customer feedback into advocacy and ensure our community insights directly influence the product roadmap.
Sales and org enablement: Build the playbooks, talk tracks, and collateral that help our global teams navigate conversations about our company with confidence and clarity.
Full-funnel optimization: Guide narrative direction across landing pages, lifecycle emails, and marketing funnels to improve conversion and feature adoption through constant testing and iteration.
Product roadmap influence: Use qualitative and quantitative customer research to uncover real motivations and objections, acting as a strategic advisor to Product leadership on what to build next.

Are you a skilled and strategic marketer looking to take your career to the next level? We are growing and looking for you! A Senior Product Marketing Manager (5+ years of experience) who will play a crucial role in helping us transform the day to day operations and tenant experience for the trillion dollar commercial and multifamily real estate industry.

You will own product marketing plans and content that increase brand awareness, drive demand, and generate leads for our solutions in the U.S. commercial real estate market. A love for the Real Estate world is a big plus. This is a full-time position based out of Tel Aviv (hybrid). If you're looking for a position with tremendous impact and room to add your personal touch, then it's time to come to us!

Responsibilities
Develop and execute product marketing plans that increase brand awareness, drive demand, and generate leads for our products.
Develop messaging and positioning that resonates with our target audience and communicates the unique value of our products.
Work closely with the sales team to create sales enablement materials that help them sell our products more effectively.
Lead GTM activities and cross-team collaboration to develop and execute successful product launches
Own all product communication, including newsletters, feature announcements, web and social media content and other ad-hoc communications
Conduct market research to gain a deep understanding of our target audience and the competitive landscape.
Partner with customers and prospects to create case-studies and demonstrate key use cases and value.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels