דרושים » פרסום שיווק ויחסי ציבור » Marketing & GTM Programs Lead

We're looking for a Demand Generation Manager to own and scale our paid social engine across LinkedIn and Meta. This is not a campaign manager role - not even close. The right person will architect how we run paid social and how it plugs into the broader digital ecosystem leads in.
You'll lead strategy and execution end-to-end - from campaign structure, messaging, and creatives, to the AI-powered systems behind them - turning paid social into an efficient pipeline engine. This role is ideal for B2B marketers who think like builders - equal parts performance marketer, AI orchestrator, and creative strategist - thriving independently in a fast-paced, pipeline-focused environment selling to enterprise audiences.
What You'll Do
Own paid social end-to-end (LinkedIn & Meta) - planning, execution, creatives, messaging, optimization, and scaling against aggressive pipeline KPIs across multiple regions and languages.
Know your audience so deeply it's almost weird. Partner with content, creative, product marketing, localization, analytics, and sales to build ads and funnels that make enterprise buyers think "this brand gets exactly what I'm dealing with."
Build the operating system behind the campaigns - design automated workflows and AI-powered processes that handle 80% of the operational work, so your focus stays on the 20% that actually matters. Combine LLMs, no-code platforms, and ad platform APIs into workflows that compound team output.
Turn granular activity into a unified strategy - combine multiple geos, verticals, pains, and solutions into a scalable plan, built around how our sales team qualifies and sells - not next to it.
Run experimentation with rigor - structured tests across audiences, creatives, messaging, and funnels. Know the difference between what worked and what looked like it worked.
Live in the data - cut through the noise to find the metrics that actually drive pipeline, and build the attribution view that powers confident, real-time decisions.
Harness multiple teams to build a paid social engine that drives efficient, predictable pipeline growth - not just clicks or MQLs - and communicate insights clearly to global stakeholders, including senior leadership.

Were looking for a Brand & Marketing Design Team Lead to join our marketing team to lead our internal design studio. Youll be responsible for building and managing a team of designers, copywriter and animator delivering world-class creative assets that power everything from product launches to brand assets and our global websites. Youll be responsible for all aspects of design from planning to execution.
This is a unique opportunity to shape the voice, look, and feel of one of the most exciting SaaS brands out there. If you thrive in fast-paced environments, love design and structures, know how to bring clarity to complexity. Someone that enjoys when great design meets a great story this role is for you.
Key Responsibilities:
Set the creative bar and hold it. Give direction, step in when something isn't working, fix it yourself. Visual direction here isn't a memo, it's a conversation that happens in the file.
Own the brand across every surface. Website, landing pages, events, films, social, decks, employer brand.
Build the production infrastructure. Briefing, review cycles, asset management, AI-assisted pipelines its the systems that let a lean studio produce at volume without cutting corners on craft.
Bring generative AI into the actual workflow. Not as an experiment but as a production tool. From: Midjourney, Figma AI or MCP, Higgsfield or other tools: compress timelines, multiply output, free up the team for decisions that require real judgment.
Be the creative counterpart to the rest of the company. Translate business briefs into creative and design that moves people. Understand what each team actually needs, not just what they ask for.

we're looking for has probably led a repositioning. Has built a messaging framework that held up under pressure from Sales and Product. Has grown people who went on to lead their own functions. And is already thinking about how AI changes what a content team can produce, and what it takes to make that output trustworthy.

One thing worth knowing: this team owns the content infrastructure that feeds AI-powered marketing engine. In a world where AI generates content at scale, the quality of the inputs determines the quality of everything downstream. That's not a technical problem; it's a leadership and editorial one. And it sits with you.

What you'll do

Own messaging framework, which is the single source of truth for how the company talks about what it does and why it matters.
Build and maintain persona-level, product-level, and industry-level positioning that holds up in the field, including in a sales conversation, an analyst briefing, a paid campaign, or a press interview.
Translate product releases, market shifts, and competitive moves into messaging updates that reach every function fast.
Own brand identity: visual standards, tone of voice, brand book, asset templates, and 10x our creative output.
Own the communications and PR strategy, specifically how shows up in press, analyst relations, and industry conversations.
Activate these narratives across every channel, in collaboration with Growth, to drive pipeline and brand awareness.
Grow and nurture your team, empowering them to achieve their targets and career goals.
Operationalize AI across every key content, creative, and GTM process.

We're looking for a sharp, strategic, and execution-focused Senior Growth Lead to own the growth trajectory of our Pet insurance business on a 6-month mat-leave basis. You'll translate company objectives into actionable plans, define and execute the growth strategy, and lead a cross-functional squad to unlock our next stage of performance.
You'll sit at the intersection of marketing, product, and business, bringing together teams, data, and channels to drive impact. As the senior growth leader for Pet, you'll shape the roadmap for your domain and serve as a key member of our broader growth and company leadership - at a pivotal moment for the business.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Execute and evolve the Pet Insurance growth strategy, balancing short- and long-term objectives and keeping it aligned with company-wide priorities
Translate that strategy into a clear, executable growth plan using paid and non-paid channels, lifecycle marketing, partnerships, and more
Develop and expand new distribution channels, including partner and veterinary relationships, to unlock incremental growth
Own the key business metrics and growth objectives for Pet
Lead the go-to-market strategy for new launches, campaigns, and initiatives, including segmentation, channel mix, messaging, and marketing planning
Serve as the growth lead for the Pet squad, collaborating closely with performance marketers, product managers, analysts, and content marketers to ship impactful initiatives
Influence and shape broader company strategy and planning through your work, insights, and leadership
Be a thought partner to senior stakeholders, making the complex simple and backing your recommendations with clear analysis and conviction

We're looking for a Product Marketing Manager, Partnerships to own and scale our global partner marketing efforts across our ecosystem. The right person will turn partner relationships into successful, ROI-driven co-marketing activations and ensure partner marketing is fully plugged into the broader go-to-market strategy leads in.
You'll bring our strategy to life and lead execution end-to-end from co-marketing campaigns, messaging, and content, to the systems and processes behind them, turning partner marketing into an efficient pipeline and revenue growth engine. This role is ideal for B2B marketers who thrive at the intersection of business strategy, product, partnerships, content, and field and enjoy operating independently in a fast-paced, partner-focused environment selling to enterprise audiences.
What You'll Do
Own partner marketing programs end-to-end - planning, execution, content, messaging, promotion, and optimization of co-marketing activities supporting pipeline KPIs across multiple regions and partner categories (media partners, technology partners, agencies)
Know your partners and their business so deeply it shows. Collaborate internally with Partnerships, Product Marketing, Product, Sales, CSM, and Marketing teams to craft compelling narratives and offerings that position as the partner of choice
Build co-marketing initiatives that scale - design repeatable frameworks for joint initiatives, customer events, partner enablement, and content that compound partner and pipeline impact over time
Integrate co-marketing activity into a unified strategy - combine multiple geos, verticals, partner types, and solutions into a scalable marketing plan, built around the belief that growth is powered by partners
Create high-impact content across formats - Build sales decks, emails, newsletters, guides, blogs, success stories, and partner-facing assets that simplify technical solutions into clear business and partnership benefits
Measure success - monitor partner marketing contribution to new logo pipeline generation, acceleration, retention, and expansion, and communicate insights clearly to global stakeholders including senior leadership
Represent externally - build and maintain strong relationships with world-class partners like Google, Meta, TikTok, Snap, AWS, and Apple and be the main POC for partner marketing activations

As Head of Product Communications & Storytelling, you'll be embedded inside the Product and Technology organization, reporting directly to the CPTO. You'll understand what we're building at the deepest level-and just as importantly, why it matters to customers, members, partners, and the business.

Responsibilities
Own how Hello we communicates its product vision, company narrative, and category leadership across every audience and customer touchpoint.
Serve as the strategic translator between Product & Technology and the rest of the organization, ensuring complex innovation is communicated through customer value and business outcomes-not technical capabilities alone.
Own the company and product narrative-from strategic positioning and category definition to product launches-ensuring the story evolves alongside the company, the product, and the market.
Partner deeply with Product, Engineering, Clinical, Data Science, and executive leadership to understand not only what is being built, but why it matters, who it serves, and how it should be communicated.
Shape Hello our category narrative by developing differentiated positioning, clear points of view, and messaging that influences how the market understands cardiac AI prevention.
Translate product innovation into audience-specific narratives for executives, enterprise buyers, health plans, employers, clinicians, members, analysts, partners, employees, and the board.
Influence positioning, messaging, ICP, and go-to-market strategy through customer insights, market research, competitive intelligence, and close partnership with Product leadership.
Build communication and storytelling standards that enable Product Managers, technical teams, and cross-functional partners to communicate clearly and consistently across every audience.
Partner with executive leadership on company-level communications, including board presentations, executive messaging, thought leadership, analyst relations, industry events, and strategic announcements.

Performance marketing has been one of our biggest growth engines, and we're looking for a senior leader to take it into its next chapter - full-funnel, AI-accelerated, and built to keep scaling efficient acquisition of independent business owners across every vertical we serve.

This is a hands-on leadership role. You'll own paid acquisition strategy, budget, and team, while partnering closely with brand, lifecycle, product marketing, finance, and data. You'll be expected to have a strong point of view on where the channel mix is going, how measurement should evolve in a privacy-first world, and how to use AI to compound your team's output without compromising creative quality or brand.

What you'll own

Paid media strategy, budget allocation, and performance across the full mix: paid search, paid social, podcasts, YouTube/CTV, display, retargeting, and emerging channels.

A full-funnel approach that pairs efficient DR with brand and awareness investment, with a clear thesis on how the two reinforce each other.

An always-on testing roadmap across channels, audiences, creative, landing pages, and bidding - with a real incrementality and MMM practice, not just last-click.

Managing The performance marketing team: hiring, coaching, and developing senior ICs into stronger operators and future leaders.

Forecasting and pacing in partnership with finance and data - including business cases for new channels and budget shifts.

Creative velocity: tight collaboration with brand and creative teams to ship more, better-performing assets, faster.

Executive-level reporting on what's working, what isn't, and what we're learning.

Relationships with platform and ad-ecosystem partners (Google, Meta, TikTok, podcast networks, measurement vendors, etc.).

As a Marketing Manager at our company, you will turn strategy into execution across campaigns, content, and product storytelling.
Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.
This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.
You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.
Responsibilities
Content & Social Media
Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)
Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.
Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline
Website Experience
Own and continuously improve the website as a core growth channel, ensuring pages and key journeys are clear, up to date, and optimized for conversion. Collaborate with Product,Design, and Demand Gen to launch new pages, test messaging and layouts, and use data and AI tools to improve performance and user experience.
Email marketing
Plan and execute targeted email campaigns across the funnel from event promotions to lifecycle and nurture sequences, optimizing for engagement and conversion.

Required SEO/ GEO Team Leader
Marketing is about obsessing over an audience until you know what they want before they realize it. From brand managers to performance marketers to CRM specialists, the people we're looking for are bold, data-driven, and always convinced there's a better way to do it. So if you watch the Super Bowl for the ads, the Marketing team might be looking for you.
The SEO Team Leader will define and lead our SEO strategy to drive scalable organic growth across global markets for the core marketplace, with a strong focus on complex marketplace dynamics and US/global search opportunities. This role requires a strategic and hands-on leader who combines deep technical SEO expertise with a strong understanding of how search is evolving beyond traditional rankings into AI-powered discovery experiences.
The ideal candidate is an experienced SEO and organic growth leader with a strong background in large-scale platforms or marketplaces, and a proven ability to operate in fast-moving, cross-functional environments. The SEO Team Leader will lead a team of SEO specialists while partnering closely with Product, Engineering, Analytics, Content, and Marketing to build scalable processes, shape roadmaps, prioritize high-impact opportunities, and connect organic growth efforts directly to business performance.
In this position, you must be highly data-driven, deeply technical, and fluent in both classic SEO and emerging Generative Engine Optimization (GEO), including visibility across AI search experiences such as Google AI Overviews, ChatGPT, and other LLM-powered discovery surfaces.
What am I going to do?
Manage and lead the core SEO team, setting strategy and direction to improve organic search performance, AI-search discoverability, and measurable business outcomes across our marketplace.
Own our SEO roadmap across technical SEO, on-site SEO, international SEO, and Generative Engine Optimization, ensuring the company is well-positioned for the future of search.
Lead hands-on technical SEO initiatives at scale, including JavaScript SEO, crawlability, rendering, indexation, internal linking, structured data, Core Web Vitals, site architecture, and technical migrations.
Partner closely with Product, Engineering, and Marketing to ensure SEO requirements and recommendations are properly prioritized, implemented, and embedded into platform capabilities and release processes.
Measure, analyze, and communicate the impact of SEO and GEO initiatives using clear business metrics, translating organic growth work into marketplace and company value.
Stay ahead of industry developments across SEO, technical search infrastructure, search engine algorithm changes, and AI-powered search experiences, while continuously raising the knowledge level of the team and broader organization.

We're looking for a Director of Growth Marketing to lead our global new logo pipeline engine for twelve months while our current Director is on maternity leave. This is a full-scope cover. You'll own the number, lead the team, and run an engine we've spent years building: a regionally differentiated paid model, a fully built-out B2B creators motion, and an organic program that wins in search and in AI answers alike. Operate it, sharpen it, and hand it back stronger than you found it.