דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

Were hiring a Senior Product Marketing Manager to help define how platform is positioned, launched, adopted, and expanded as the company continues to evolve at the intersection of real estate, fintech, and AI.
Youll flex across different parts of the AI-driven Saas platform based on company priorities, working closely with Product, GTM, Customer, and leadership teams. Youll help translate complex workflows, customer needs, platform capabilities, and AI-driven product evolution into clear narratives, focused launches, and measurable business impact.
This is a high-impact, hands-on role that requires more than strong execution. As AI changes how companies work, buy, and scale, were looking for someone who can think deeply, operate in ambiguity, build conviction from incomplete information, and turn complexity into strategy, messaging, and action.
Key Responsibilities:
Go-to-Market Strategy & Execution:
Lead GTM strategy and execution for new capabilities, platform evolutions, and AI-driven workflows, from discovery through launch and post-launch optimization.
Translate product and market shifts into clear launch priorities, practical GTM plans, and cross-functional alignment.
Product Messaging & Positioning
Define and evolve Agoras platform and solution-level positioning across customer segments and lifecycle stages.
Translate complex workflows, data, and AI capabilities into clear, credible value narratives for buyers, users, and internal teams.
Customer Journey & Product-Led Growth
Own product marketing across the customer lifecycle, from awareness and onboarding to adoption, expansion, and retention.
Strengthen product-led growth and sales motions through in-product messaging, value moments, onboarding narratives, and upgrade paths.
Market, Customer & Competitive Insights
Gather and synthesize insights from customers, prospects, sales calls, win/loss analysis, market research, and product data.
Track competitors and market shifts to sharpen differentiation and inform product, GTM, and sales decisions.
Sales & Customer Enablement
Create high-impact enablement assets such as decks, battlecards, narratives, case studies, launch materials, and internal talk tracks.
Help teams sell the platform, not just features, while keeping messaging consistent across GTM motions.
Packaging, Metrics & Optimization
Partner on packaging, pricing, and monetization opportunities, aligning customer value with adoption and expansion.
Define success metrics, track performance, and continuously optimize product marketing initiatives based on data and feedback.

We are looking for a strategic, high-energy Senior Product Marketing Manager to spearhead the growth and adoption of Edge. In this role, you sit at the cross-section of Product, Leadership, Marketing, and Legal, ensuring that our innovation is matched by bold, relevant messaging.
Your mission is to build a seamless product-to-market feedback loop that makes our roadmap feel as if it were written by our customers themselves. You will be the primary advocate for the business traveler, translating their needs into a visionary product story that feels human, not just technical.
What youll do
Own the Edge narrative: Develop the overarching product story, positioning, and value drivers. You will ensure we have a differentiated "customer promise" that cuts through the noise of the travel space.
Strategic GTM ownership: Define further buyer segmentation (ICP) and launch frameworks for new features and geographic expansions.
Cross-functional catalyst: Act as the connective tissue between Product, C-level stakeholders, Marketing, Legal, and external vendors/partners. You will align these departments to ensure our messaging is not only visionary but also compliant.
Community collaboration: Partner closely with our Brand Experience Manager to turn customer feedback into advocacy and ensure our community insights directly influence the product roadmap.
Sales and org enablement: Build the playbooks, talk tracks, and collateral that help our global teams navigate conversations about Edge with confidence and clarity.
Full-funnel optimization: Guide narrative direction across landing pages, lifecycle emails, and marketing funnels to improve conversion and feature adoption through constant testing and iteration.
Product roadmap influence: Use qualitative and quantitative customer research to uncover real motivations and objections, acting as a strategic advisor to Product leadership on what to build next.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring our company to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like our companys - and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate our company in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

we are looking for an experienced Director of Product Marketing to articulate the value to the market, build successful GTM strategies and work at the intersection between product, marketing and sales.
Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas.
This position is ideal for someone whos a leader at heart and has a proven track record as a B2B product marketer.
Responsibilities:
Develop messaging and positioning that differentiates and enforce it through creative presentations, collateral, website content, white papers and playbooks.
Lead product launch processes and deliverables to drive marketing success factors and sales growth
Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
Communicate the value proposition of products to the sales team and develop the sales tools that support the selling process.
Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

We are looking for a Product Marketing Manager, B2B Platforms to help drive the growth and market presence of our company technology platform business.

This role sits at the intersection of Product, Tech, Business Development, Marketing, and Executive Leadership. You will own product positioning, go-to-market communications, sales enablement, customer storytelling, and strategic marketing initiatives that support awareness, adoption, and revenue growth across our platform portfolio.

Success in this role requires the ability to quickly develop a deep understanding of complex products, technologies, and industry dynamics. You will serve as a bridge between technical and commercial teams, translating platform capabilities into compelling customer value, identifying market opportunities, and helping ensure customer and industry insights influence both go-to-market strategy and product direction.

This role is based in Israel and partners closely with colleagues across North America and Europe. Success in the role requires regular collaboration during overlapping hours with the US East Coast and the ability to work effectively across multiple teams, functions, and time zones.

Were looking for someone who is strategic, proactive, resourceful, and excited to build. The right person enjoys turning complex technology into compelling customer stories, shaping how products are brought to market, and identifying new ways to increase awareness, showcase customer success, support revenue growth, and elevate the visibility and impact of our platform business.



Responsibilities:

Own product positioning, messaging, and value propositions across our platform portfolio, including video, monetization, distribution, and publisher technology solutions.
Build and maintain deep knowledge of platform capabilities, customer needs, competitive dynamics, and industry trends through ongoing research, analysis, and industry monitoring, and translate it into clear, compelling customer-facing narratives.
Create and maintain customer-facing collateral including product decks, one-sheets, solution overviews, demo materials, and sales enablement content.
Partner closely with Business Development and Sales teams to support strategic opportunities, including RFPs, RFIs, partner proposals, customer presentations, and enterprise sales efforts.
Lead go-to-market planning and communications for new products, platform enhancements, and strategic initiatives.
Develop customer success stories, thought leadership, and proof points, and amplify them with Marketing, PR, and Commercial teams through content, partnerships, events, social channels, and customer advocacy.
Act as the voice of the customer and market inside the organization by partnering with Product and Tech to channel customer and competitive feedback into the roadmap, and identify opportunities that shape future priorities.
Apply AI-native workflows, automation, and emerging tools to accelerate research, content creation, competitive intelligence, sales enablement, and operational efficiency.

Were looking for a Product Manager to join our Platform group and lead the strategy and roadmap for our agent platform, the core system powering how AI agents are built, configured, and operated at scale.
This is an IC role with end-to-end ownership over a critical product area. Youll work at the intersection of UX, engineering, and delivery - translating a deep understanding of internal workflows, customer needs, and technical constraints into a platform strategy that makes us faster, more scalable, and easier to use.
Youre a strategic, systems-oriented thinker with a strong sense of ownership and an entrepreneurial mindset. You proactively identify opportunities, build conviction, and align stakeholders to drive execution. Youre comfortable navigating ambiguity and shaping problems, not just reacting to them. You understand how complex systems fit together - and know where to intervene to create outsized impact.
Responsibilities
Define and drive the strategy, roadmap, and prioritization for our agent platform
Own the end-to-end experience of the agent management platform - the primary workspace for building, configuring, and optimizing AI agents
Improve how agents are delivered by making workflows faster, more scalable, and aligned with best practices
Partner closely with engineering and data teams to ensure the right data is captured, structured, and surfaced for both internal users and customers
Translate customer, partner, and market insights into clear product direction and high-impact initiatives
Champion usability and simplicity, ensuring complex configurations feel intuitive and efficient
Define success metrics, track performance, and use data to inform decisions and communicate impact.

We are looking for an experienced Product Manager to lead Diagnosis Insights domain - responsible for the intelligence layer that powers our clinical suggestions and diagnosis capture experience across patient populations.
This role sits at the intersection of clinical reasoning, data, and AI. You will define, refine, and scale the logic behind diagnosis insights - owning the end-to-end experience from medical modeling through how suggestions are surfaced to clinicians and others. Your mission is to drive superior accuracy, broad coverage, and measurable impact across patient types and care models.
This position is ideal for a PM who combines strong analytical and technical depth with clinical intuition, and who is excited to build AI-powered products that influence real-world clinical decisions at scale.
Responsibilities:
Define and drive the product roadmap for Diagnosis Insights domain. Own the long-term vision for diagnosis suggestion ecosystem - from medical logic and model strategy to how insights are presented, prioritized, and acted upon by clinicians.
Own and define KPIs, including model coverage and precision, alongside end-user adoption metrics (e.g., physician address rate).
Lead core product interfaces: Own the insights experience on both the physician and administrative teams' interfaces.
Work closely with Engineering, Data Scientists, Medical Experts while actively engaging with clients and end users to deeply understand their desired outcomes, and validate new ways to improve our suggestion algorithm.
Translate customer and business requirements into PRDs, technical specifications, and logical flows for the Engine and Core teams.
Explain complex medical logic in simple, non-technical language to internal stakeholders (Support, CSM, Implementation teams) and support generate internal product documentation.
Use SQL and analytical skills to interrogate data, evaluate logic performance, and validate improvements.
Own and manage the product backlog, prioritizing requests based on customer impact, business goals, and urgency.

We are looking for a Senior Security Product Manager to drive the strategy, development, and growth of our product, shaping how security teams automate and scale their security operations across the enterprise.

This is a strategic product role at the center of our growth. You will define the product vision, translate deep security domain knowledge into scalable product capabilities, and partner across Engineering, R&D, GTM, and Customer Success to deliver exceptional outcomes. This role requires strong technical depth, security expertise, and an AI-first mindset.

What Makes This Role Unique

This role sits at the intersection of security operations, AI-powered automation, and enterprise product strategy. You will shape how we help security teams work faster and smarter - operating at the strategic level to drive innovation while staying close enough to the details to ensure every initiative lands with quality and impact.

Your responsibilities
What You'll Do
Define and execute product strategy - Own the roadmap for your product areas, balancing near-term customer needs with long-term vision. Think big, plan strategically, and dive deep into the details to ensure flawless execution.
Translate security expertise into product - Draw on your security domain knowledge to deeply understand how security teams operate, and shape features that solve real operational challenges at scale.
Drive end-to-end product development - Lead initiatives from discovery through design, development, release, and iteration - including full product launches in close partnership with GTM.
Go-to-market execution - Partner with GTM to plan and execute product launches end-to-end: develop positioning, messaging, sales enablement, and launch plans that land with security practitioners and buyers alike.
Engage directly with customers - Work with enterprise customers and internal teams to understand security architectures, workflows, and unmet needs.
Own product specifications - Write clear, rigorous technical and product requirements that guide engineering and ensure high-quality delivery.
Leverage AI throughout your workflow - Use AI tools to accelerate research, synthesis, spec writing, and decision-making - and bring that same AI-first thinking to every product initiative you lead.

Were looking for a Product Manager to lead the development of next-generation retail tools that help fashion brands make smarter, faster, and more actionable merchandising decisions.

In this role, youll own products that combine real-time in-store data, connected merchandise, AI-driven recommendations, and operational workflows for some of the worlds leading fashion retailers. Youll work at the intersection of product, data, retail operations, visual merchandising, and AI - transforming raw product and store behavior signals into clear insights and actions for HQ teams, store managers, VMs, and store staff.

If youre excited about retail, data, AI, and building products that solve real operational problems, wed love to hear from you.

Responsibilities

Own and evolved product areas within our retail execution suite, including dashboards, recommendation tools, action workflows, and AI-powered insights.

Translate complex retail challenges into intuitive product experiences for merchandisers, retail managers, visual merchandisers, store teams, and operations users.

Work closely with customers to understand their workflows, pain points, KPIs, and decision-making processes.

Define product requirements, user stories, success metrics, and rollout plans.

Partner with design, engineering, data science, customer success, and sales teams to deliver high-impact products.

Use our unique first-party data - to create actionable recommendations.

Lead discovery for new product opportunities, especially around store optimization, AI recommendations, retail performance, and cross-team collaboration.

Measure adoption, impact, and business outcomes, and continuously improve the product based on customer feedback and data.

We are seeking a Product Enablement Manager to spearhead enablement initiatives for Payroll and Bob Finance.
In this capacity, you will empower CS, Sales, and CX departments with the essential expertise and narratives to effectively position and advocate for our financial and payroll modules.
The perfect fit merges deep product fluency with an operational mindset to develop scalable frameworks. You excel at distilling technical complexity into role-specific, narrative-driven content suitable for both human teams and AI-integrated workflows.
Collaborating across Product, Marketing, and Revenue, you will establish governed knowledge standards that drive product adoption and measurable organizational success.
Job responsibilities
Own Product Enablement initiatives for Payroll and Bob Finance across CS, Sales, and CX teams.
Build and maintain scalable enablement programs, training materials, and knowledge resources.
Translate complex payroll and finance product capabilities into clear customer-facing value and messaging.
Maintain a strong understanding of the product roadmap, upcoming releases, and market requirements.
Lead product release enablement processes and improve operational workflows and templates.
Create and maintain structured sources of truth across LMS, CMS, Ask.AI, and related tools.
Ensure enablement content is accurate, accessible, current, and optimized for AI-powered workflows.
Eliminate outdated or conflicting information across documentation and internal systems.
Design role-specific enablement content and AI prompts that support consistent product messaging.
Partner closely with Product, Product Marketing, Revenue, Operations, and CX teams to ensure alignment.
Measure enablement effectiveness through adoption metrics, usage insights, and stakeholder feedback.