דרושים » ניהול ביניים » Senior Product Marketing Manager

Were hiring a Senior Product Marketing Manager to help define how platform is positioned, launched, adopted, and expanded as the company continues to evolve at the intersection of real estate, fintech, and AI.
Youll flex across different parts of the AI-driven Saas platform based on company priorities, working closely with Product, GTM, Customer, and leadership teams. Youll help translate complex workflows, customer needs, platform capabilities, and AI-driven product evolution into clear narratives, focused launches, and measurable business impact.
This is a high-impact, hands-on role that requires more than strong execution. As AI changes how companies work, buy, and scale, were looking for someone who can think deeply, operate in ambiguity, build conviction from incomplete information, and turn complexity into strategy, messaging, and action.
Key Responsibilities:
Go-to-Market Strategy & Execution:
Lead GTM strategy and execution for new capabilities, platform evolutions, and AI-driven workflows, from discovery through launch and post-launch optimization.
Translate product and market shifts into clear launch priorities, practical GTM plans, and cross-functional alignment.
Product Messaging & Positioning
Define and evolve Agoras platform and solution-level positioning across customer segments and lifecycle stages.
Translate complex workflows, data, and AI capabilities into clear, credible value narratives for buyers, users, and internal teams.
Customer Journey & Product-Led Growth
Own product marketing across the customer lifecycle, from awareness and onboarding to adoption, expansion, and retention.
Strengthen product-led growth and sales motions through in-product messaging, value moments, onboarding narratives, and upgrade paths.
Market, Customer & Competitive Insights
Gather and synthesize insights from customers, prospects, sales calls, win/loss analysis, market research, and product data.
Track competitors and market shifts to sharpen differentiation and inform product, GTM, and sales decisions.
Sales & Customer Enablement
Create high-impact enablement assets such as decks, battlecards, narratives, case studies, launch materials, and internal talk tracks.
Help teams sell the platform, not just features, while keeping messaging consistent across GTM motions.
Packaging, Metrics & Optimization
Partner on packaging, pricing, and monetization opportunities, aligning customer value with adoption and expansion.
Define success metrics, track performance, and continuously optimize product marketing initiatives based on data and feedback.

We are looking for a Product Marketing Manager, B2B Platforms to help drive the growth and market presence of our company technology platform business.

This role sits at the intersection of Product, Tech, Business Development, Marketing, and Executive Leadership. You will own product positioning, go-to-market communications, sales enablement, customer storytelling, and strategic marketing initiatives that support awareness, adoption, and revenue growth across our platform portfolio.

Success in this role requires the ability to quickly develop a deep understanding of complex products, technologies, and industry dynamics. You will serve as a bridge between technical and commercial teams, translating platform capabilities into compelling customer value, identifying market opportunities, and helping ensure customer and industry insights influence both go-to-market strategy and product direction.

This role is based in Israel and partners closely with colleagues across North America and Europe. Success in the role requires regular collaboration during overlapping hours with the US East Coast and the ability to work effectively across multiple teams, functions, and time zones.

Were looking for someone who is strategic, proactive, resourceful, and excited to build. The right person enjoys turning complex technology into compelling customer stories, shaping how products are brought to market, and identifying new ways to increase awareness, showcase customer success, support revenue growth, and elevate the visibility and impact of our platform business.



Responsibilities:

Own product positioning, messaging, and value propositions across our platform portfolio, including video, monetization, distribution, and publisher technology solutions.
Build and maintain deep knowledge of platform capabilities, customer needs, competitive dynamics, and industry trends through ongoing research, analysis, and industry monitoring, and translate it into clear, compelling customer-facing narratives.
Create and maintain customer-facing collateral including product decks, one-sheets, solution overviews, demo materials, and sales enablement content.
Partner closely with Business Development and Sales teams to support strategic opportunities, including RFPs, RFIs, partner proposals, customer presentations, and enterprise sales efforts.
Lead go-to-market planning and communications for new products, platform enhancements, and strategic initiatives.
Develop customer success stories, thought leadership, and proof points, and amplify them with Marketing, PR, and Commercial teams through content, partnerships, events, social channels, and customer advocacy.
Act as the voice of the customer and market inside the organization by partnering with Product and Tech to channel customer and competitive feedback into the roadmap, and identify opportunities that shape future priorities.
Apply AI-native workflows, automation, and emerging tools to accelerate research, content creation, competitive intelligence, sales enablement, and operational efficiency.

we are looking for an experienced Director of Product Marketing to articulate the value to the market, build successful GTM strategies and work at the intersection between product, marketing and sales.
Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas.
This position is ideal for someone whos a leader at heart and has a proven track record as a B2B product marketer.
Responsibilities:
Develop messaging and positioning that differentiates and enforce it through creative presentations, collateral, website content, white papers and playbooks.
Lead product launch processes and deliverables to drive marketing success factors and sales growth
Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
Communicate the value proposition of products to the sales team and develop the sales tools that support the selling process.
Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring our company to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like our companys - and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate our company in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

Required Senior Product Manager
Description
We are redefining trust in blockchain through advanced, integrated security. Our on-chain security platform is trusted by leading Web3 companies-including Coinbase, MetaMask, Uniswap, Backpack, Stellar, and others-to detect, understand, and automatically prevent or minimize the impact of fraud, scams, hacks, and financial threats.
We are backed by top-tier global investors including Sequoia Capital, Ribbit Capital, and Cyberstarts-firms known for supporting the most innovative and influential companies in technology and cybersecurity.
As a Product Manager, you will be responsible for leading the development of core product features that enhance our on-chain security solutions. You will own the product lifecycle from vision to execution, ensuring the product aligns with our overall strategy and delivers value to our customers. Youll work closely with R&D, go-to-market teams, and customers, bringing together technical expertise, market insight, and leadership skills to deliver innovative solutions that meet the needs of the rapidly evolving blockchain space.
Your Chain of Impact:
Own the Product Vision and Roadmap: Define and drive the product roadmap in collaboration with leadership and cross-functional teams, ensuring alignment with our overall strategic objectives.
End-to-End Feature Ownership: Lead the ideation, development, and launch of key product features, ensuring they are delivered on time and exceed customer expectations.
Cross-Functional Collaboration: Work closely with R&D, engineering, and go-to-market teams to ensure seamless execution of product initiatives, managing trade-offs between customer needs and technical constraints.
Customer Focus: Build and maintain strong relationships with customers to deeply understand their pain points, use cases, and security needs. Leverage this understanding to inform product decisions and prioritize features that deliver the most value.
Data-Driven Decision Making: Analyze market trends, customer feedback, and competitive intelligence to make informed product decisions and identify new opportunities for innovation.
Drive Consensus and Communication: Act as the main point of contact between stakeholders, facilitating clear and effective communication across teams, including R&D, marketing, sales, and support.
Execution and Delivery: Prioritize rigorously, ensure timely delivery of product initiatives, working closely with engineering teams to track progress, manage risks, and communicate updates to stakeholders.
Stay ahead of industry trends, blockchain technologies, and security challenges, positioning us as a leader in Web3 trust and security.

We are looking for a Senior Security Product Manager to drive the strategy, development, and growth of our product, shaping how security teams automate and scale their security operations across the enterprise.

This is a strategic product role at the center of our growth. You will define the product vision, translate deep security domain knowledge into scalable product capabilities, and partner across Engineering, R&D, GTM, and Customer Success to deliver exceptional outcomes. This role requires strong technical depth, security expertise, and an AI-first mindset.

What Makes This Role Unique

This role sits at the intersection of security operations, AI-powered automation, and enterprise product strategy. You will shape how we help security teams work faster and smarter - operating at the strategic level to drive innovation while staying close enough to the details to ensure every initiative lands with quality and impact.

Your responsibilities
What You'll Do
Define and execute product strategy - Own the roadmap for your product areas, balancing near-term customer needs with long-term vision. Think big, plan strategically, and dive deep into the details to ensure flawless execution.
Translate security expertise into product - Draw on your security domain knowledge to deeply understand how security teams operate, and shape features that solve real operational challenges at scale.
Drive end-to-end product development - Lead initiatives from discovery through design, development, release, and iteration - including full product launches in close partnership with GTM.
Go-to-market execution - Partner with GTM to plan and execute product launches end-to-end: develop positioning, messaging, sales enablement, and launch plans that land with security practitioners and buyers alike.
Engage directly with customers - Work with enterprise customers and internal teams to understand security architectures, workflows, and unmet needs.
Own product specifications - Write clear, rigorous technical and product requirements that guide engineering and ensure high-quality delivery.
Leverage AI throughout your workflow - Use AI tools to accelerate research, synthesis, spec writing, and decision-making - and bring that same AI-first thinking to every product initiative you lead.

Required Senior Product Manager - Security
Were reinventing DevSecOps to help the worlds greatest companies innovate. Our team of industry-leading software security experts are true pioneers, constantly pushing the boundaries with original research and technological innovation. We are a special place with a unique combination of brilliance, spirit and just all-around great people. Thousands of customers, including the majority of the Fortune 100, trust us to manage, accelerate, and secure their software delivery from code to production - a concept we call liquid software. Wouldn't it be amazing if you could join us on our journey?
We are a cornerstone of our current product offering and long-term strategy. We are pushing the boundaries of Software Supply Chain Security by introducing new and exciting features to developers, DevOps, and application security professionals. As we navigate the new era of AI-driven threats and opportunities, we are integrating advanced AI/ML capabilities to stay ahead of the curve and ensure our customers' software remains secure and compliant. Were looking for a tech-savvy Senior Product Manager to own the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product strategy, and working closely with Engineering to deliver winning products with great user experience that customers love. The position also includes working with customers, Sales, Marketing, and Support to ensure revenue and customer satisfaction goals are met.
As a Senior Product Manager you will
Own the full cycle of product development, including ideation, competitive analysis, client validation, discovery with R&D, spec writing, launching, and monitoring
Lead Enterprise Customer Relationships: Build strong relationships with our largest Enterprise customers, understand their complex security requirements and translate them into scalable product solutions
Drive AI Transformation: Lead internal AI initiatives to optimize product workflows and leverage data-driven insights to enhance the Security offering
Collaborate Cross-Functionally: Work alongside Product Analysts, UX/UI, Product Marketing and other functions to drive successful feature rollouts
Build Strategic Trust: Get buy-in for the product vision across internal and external stakeholders through strong cross-team interactions
Evidence-Based Innovation: Identify, design, and iterate on product decisions by leveraging data from customer usage, market research, and adoption metrics.

The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
The PMM leads go-to-market strategy and execution for our companys advertising solutions with a vertical-first lens, driving product education, adoption, and revenue growth. This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.
Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.
Key responsibilities:
Go-to-Market & Product Adoption
- Own go-to-market strategy and adoption for our companys advertising solutions, with a vertical-first lens
- Design and execute in-market activations and programs to accelerate product adoption and revenue growth
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets
Market & Vertical Expertise
- Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
Cross-Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
- Partner with product champions to ensure consistent, high-quality enablement and execution
Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales
- Raise the ceiling: Guide teams on leveraging our companys solutions to drive vertical-specific growth and expansion opportunities
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
Core KPIs
- Vertical-first solution and product adoption
- Quality and impact of product insights and feedback
- New product tests and scaled learnings.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do

Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
The PMM leads go-to-market strategy and execution for TikToks advertising solutions with a vertical-first lens, driving product education, adoption, and revenue growth. This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.
Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.
Key responsibilities:
Go-to-Market & Product Adoption
- Own go-to-market strategy and adoption for TikToks advertising solutions, with a vertical-first lens
- Design and execute in-market activations and programs to accelerate product adoption and revenue growth
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets
Market & Vertical Expertise
- Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
Cross-Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
- Partner with product champions to ensure consistent, high-quality enablement and execution
Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales
- Raise the ceiling: Guide teams on leveraging our companys solutions to drive vertical-specific growth and expansion opportunities
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
Core KPIs
- Vertical-first solution and product adoption
- Quality and impact of product insights and feedback
- New product tests and scaled learnings.