דרושים » מוצר » Senior Product Marketing Manager

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.

Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.

This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.

Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate HoneyBook in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

This is a foundational leadership role responsible for defining our market narrative, positioning, and marketing engine as we scale.

You will own how we show up in the market, from category creation and messaging to product marketing, demand generation, and brand. This is a highly strategic role, but equally hands-on, requiring someone who can operate across narrative, product, and growth while building a world-class team.

Youll partner closely with the CEO, Sales, and Product leadership to define our position as we evolve into a multi-product platform spanning SaaS, financial services, and AI.

What Youll Own:

1. Category & Company Narrative

Help define and own the story of Agora in the market.

Develop and evolve Agoras category positioning as the operating system for real estate finance
Translate our product evolution into a clear, compelling narrative
Drive consistent messaging across all external and internal channels
Partner with the CEO on thought leadership and market-facing storytelling
Help establish Agora as the reference point in our category


2. Product Marketing & Go-To-Market

Build a best-in-class product marketing function that connects product to market.

Own positioning and messaging across all products and platform capabilities
Lead launches for new offerings (payments, accounting, AI features, etc.)
Define ICPs, segmentation, and GTM strategy in partnership with Sales
Equip Sales with clear narratives, competitive positioning, and assets that win deals
Continuously refine messaging based on market feedback and performance


3. Demand Generation & Growth Alignment

Partner with Sales to drive a predictable, scalable pipeline.

Develop marketing programs that contribute meaningfully to pipeline generation
Align closely with Sales on targets, ICPs, and funnel performance
Build and iterate on campaigns that support mid-market and enterprise growth
Establish a marketing system that balances brand-building with performance


4. Marketing Organization & Team Building

Build and lead a high-performing global marketing organization.

Hire, develop, and lead leaders across key marketing functions
Define the org structure needed for the next phase of scale
Create clarity, accountability, and operating rhythm across the team
Functions include:
Product Marketing
Brand & Communications
Content & Thought Leadership
Demand Generation & Growth
Marketing Operations


5. Category Leadership & Market Presence

Establish Agora as a recognized leader in the space.

Drive analyst relations and category positioning
Build Agoras presence across industry events, partnerships, and ecosystem players
Lead content and thought leadership strategy
Partner with PR and communications to amplify Agoras voice in the market

Required Product Marketing Manager
Israel: Tel Aviv/ Hybrid (Israel)
Marketing | Full Time | Job Id: 25204
Why Join Us?
Join the Product Marketing Management team for Hybrid Mesh Network Firewalls to make an impact on our visibility, enablement and pipeline creation.
Key Responsibilities
Plan, develop and execute product launches and theme-based marketing programs, starting from core messaging to the development of customer-facing assets, field enablement, and promotional activities
Become an expert in your product/solution area; follow industry trends through analyst reports; work in lockstep with Product Management to understand product roadmap, translate key technical capabilities into compelling value propositions, and provide close ongoing product lifecycle marketing support
Develop thought-leadership and marketing assets designed to accelerate momentum across the different stages of the buyers journey (videos, research reports, bylines, infographics, white papers, webinars, brochures etc.) ensuring clarity and consistency of message
Lead high quality and timely execution of marketing campaigns, working with cross-functional teams such as PR, Digital, Web, AEO/SEO, Field Enablement, Technical Marketing, Competitive Intelligence, as well as external vendors and agencies
Drive sales and partner enablement activities; act as key contact with the relevant organizations driving communications of product direction, positioning, key messages and sales collateral
Present our products and solutions in formal and informal settings. Evangelize our solutions portfolio to our customers through webinars and other channels.

We are looking for an experienced Product Manager to take ownership of a core domain within our Network Security Management platform.
Job Id: 25056
This role sits at the heart of our product, shaping how some of the worlds largest enterprises define, operate, and scale their security posture.
our network security management is an awardwinning, industryleading product used by thousands of customers worldwide.
As the Product Manager for a core capability, you will own the product vision and strategy end to end from deeply understanding customer needs and market trends, through defining the roadmap and guiding execution, to ensuring successful adoption and long-term value.
You will work closely with engineering, UX, research, marketing, sales, and customer success teams, balancing technical depth with customer impact.
This role requires strong product judgment, the ability to lead complex initiatives, and a passion for building scalable, high quality security products that solve real customer problems.
Key Responsibilities:
Develop and own the product strategy, vision, and roadmap for the network security product family, aligned with the overall company goals and market trends
Conduct thorough market research, competitor analysis, and customer feedback analysis to identify customer needs, pain points, and market opportunities
Collaborate with engineering teams to define and prioritize product features, enhancements, and new releases based on business priorities and customer requirements
Work closely with the UX/UI team to ensure intuitive and user-friendly product design, enhancing the overall customer experience
Drive the product development process from concept to launch, including feature planning, user stories creation, and product testing
Collaborate with the marketing team to develop and execute go-to-market strategies, positioning, and messaging for product launches and updates
Monitor product performance and customer feedback post-launch, and make data-driven decisions to continuously improve the product's effectiveness and market competitiveness
Engage with customers, sales teams, and customer support to gather feedback, address concerns, and identify new business opportunities.
Monitor industry trends and technological advancements, ensuring that the network security product family remains at the forefront of the cybersecurity market.

We are looking for a highly skilled Senior Product Manager to join our Product team and lead the Exposure Assessment domain of the platform.

As the Product Manager leading the Exposure Assessment domain, you will work closely with a highly skilled team of engineers, data stakeholders, and security researchers. Together, you will ensure customers can continuously understand, manage, and reduce exposure across their external attack surface.

This role is ideal for experienced Product Managers with experience working on cybersecurity products, who love to collaborate and communicate with external and internal stakeholders, deeply understand the problems they are solving, and make decisions using customer insights and data.

Responsibilities
Own the Exposure Analysis domain end-to-end, including strategy, roadmap, product flows, and execution.
Lead product discovery and problem definition, using methods such as user interviews, stakeholder interviews, competitive research, workflow mapping, and iterative validation.
Define domain success metrics (KPIs), track progress, and make data-informed decisions to drive measurable outcomes.
Work closely with Engineering, Design, Data, and Security Research to define initiatives, prioritize deliverables, and solve day-to-day product challenges.
Build and maintain strong relationships with customers to understand their security programs and workflows, identify pain points and opportunities, validate direction, and support successful adoption of new capabilities.
Translate product direction into clear, actionable requirements, and communicate them effectively to Engineering, Research, Design, and other stakeholders to enable high-quality execution.
Partner with Sales, Marketing, and Customer Success to align on priorities, support key opportunities, communicate upcoming deliveries, and drive go-to-market activities including enablement and launches.

The Growth Marketing Lead will own how shows up in the market, and how we turn our product and engineering execution and outcomes with customers into momentum, demand, and qualified leads.

You will deeply understand our platform, our users, and our ICP, then translate that into messaging, content, campaigns, and distribution that consistently generate interest. This is not a role focused on process, decks, or maintaining a brand book. It is a builder role focused on speed, creativity, and outcomes.

You will decide what we publish, where we publish it, what narratives we lead with, and which events or conferences matter. You will move quickly, experiment constantly, and create leverage through AI and smart ideas. An idea that comes up in the morning can ship by the evening.

This role is ideal for someone who thrives in high autonomy environments, sees opportunities where others see constraints, and knows how to create momentum that makes hard to ignore.



Key Responsibilities

Narrative, Content, and Distribution

Translate complex product capabilities into simple, outcome-driven, clear stories that create curiosity and urgency
Identify what makes our ICP care, engage, respond, convert, and develop person-based messaging that matches the buying dynamics in health systems
Build a library of proof: case studies, before/after workflows, why now narratives, ROI/quality storylines
Own channel strategy and distribution across LinkedIn, email, partnerships, communities, and events


Growth, Funnel, and GTM Ownership

Build and run experiments to generate inbound leads and qualified meetings
Own performance across the funnel: awareness → interest → lead → meeting
Define which conferences, partnerships, and market moments matter , and lead execution


What Success Looks Like

A steady drumbeat of credible proof: success stories from hospital users and partners
Durable pipeline health. Diversified sources, strong ICP fit, and repeatable campaigns that reliably create opportunities.
Clear, repeatable messaging that can be used in the sales process, and which customers repeat

we are looking for a Product Marketing Lead.
Key Responsibilities:
Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
Create clear and compelling product messaging and positioning that communicates Yotpos value to target audiences.
Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.

we are looking for a Product Manager.
As a Senior Product Manager on the Accounts Receivable team, youll own a critical product that helps millions of small businesses across the U.S. get paid faster, gain control over their cash flow, and focus on growing their business instead of chasing payments.
Youll work closely with engineering, data, UXR, risk, go-to-market teams and customers to define strategy, execute at scale, and deliver reliable, high-impact payment experiences. This is a highly cross-functional role with end-to-end ownership-from identifying customer problems and setting a bold product vision to shipping, measuring, and iterating on solutions in a complex financial ecosystem.
The ideal candidate has a strong background in product management and is passionate about solving problems and bringing real value to users. If you have a strong track record of product execution, thrive in collaborative environments, and are excited about shaping the future of payments, wed love to hear from you.

Were looking for a strategic and hands-on DIrector of Pricing to lead pricing strategy and execution. This is a greenfield opportunity-youll be our first dedicated pricing and packaging leader, reporting to our VP of Product Marketing. This role is ideal for a pricing expert who combines analytical rigor with business acumen.
Youll be responsible for designing and optimizing pricing models, packaging strategies, commercial governance and monetization frameworks that align with customer value and drive sustainable growth. The scope of monetization focus covers all customer segments (from SMB to Enterprise), global and local coverage, and a wide range of industries. This is a high visibility, rare opportunity to create meaningful impact quickly and lay foundations for long term business performance.
Job responsibilities
Own pricing strategy, execution, and optimization across different product lines and customer segments (SMBs to Enterprise, regional pricing, and discounting approaches, etc.)
Guide value-based pricing analysis and competitive benchmarking
Design and test new pricing models, bundles and packaging structures to support land and expand motions
Develop pricing governance, discounting frameworks, and deal support matrixes
Partner with GTM, Product, and Finance to ensure pricing supports business goals
Build scalable processes for pricing analytics and iteration, along with AI-driven insights for developing and testing new hypotheses
Work cross-functionally to drive successful implementation and deployment of new pricing and packaging structures
Influence product roadmap with pricing insights and packaging strategy.