דרושים » תוכנה » Data Analyst - Base44

Data/Business Analyst - Marketing
Job Description
As a Business Analyst, youll be a strategic partner, transforming data into impactful decisions that drive our North Star goal. In your day-to-day, you will:
Drive decision-making by defining initiatives, measuring impact, and providing proactive recommendations from deep-dive analyses
Research, define, and rigorously analyze key metrics, understanding root causes and ensuring valid, actionable measurement using statistical methods
Leverage Generative AI and Large Language Models to enhance data exploration, automate analysis, and accelerate insight generation
Lead the design, execution, and interpretation of A/B tests and experiments, guiding product and marketing strategy
Analyze complex user funnels and journeys to identify friction points and optimize paths for engagement and conversion
Pioneer automated tools and build advanced dashboards to empower stakeholders with actionable insights and foster a data-fluent culture .

We are looking for a hands-on, strategic Business Application Manager with a proactive, ownership-driven mindset. Someone who takes initiative, thinks beyond the immediate task, and translates data into real business impact. This role requires a unique mix of systems expertise, project management, and analytical skills. Youll not only implement and optimize our platforms but also analyze ROI, create data-driven case studies, and help leadership make informed decisions.

Reporting to the VP of Customer Success, youll work cross-functionally with Sales, Marketing, Finance, Procurement, and Operations to ensure the company has the right tools, workflows, and insights to scale effectively.

This is part project manager, part systems owner, and part business analyst. Youll lead end-to-end implementations, integrate platforms like Salesforce, Intercom, Quicksight, create dashboards and reports, and drive process optimization across the business.


Key Responsibilities

Platform Ownership & Integration

Implement, configure, and maintain core business platforms: CRM (Salesforce), CS tools (Intercom/Zendesk), BI (Quicksight/Tableau), and others.

Serve as system administrator: manage configuration, user roles, workflows, and integrations.

Ensure data integrity and consistency across all systems; reduce silos and duplication.

Evaluate, procure, and integrate new tools as the company scales.


Data Analytics

Build and maintain dashboards and recurring reports for leadership and GTM teams.

Track and analyze key metrics: pipeline, revenue, churn/retention, customer health, support SLAs, and financial KPIs.

Define and maintain KPIs as a single source of truth; ensure alignment across teams.

Analyze ROI and build case studies to demonstrate impact and inform decision-making.

Leverage AI and automation to accelerate insights and improve reporting.


Process Optimization & Project Management

Lead end-to-end business application projects: from scoping and requirements gathering to implementation, testing, and adoption.

Map, analyze, and optimize cross-functional business processes (Customer Success, Sales, Operations).

Drive change management: document workflows, train teams, and promote adoption.

Manage project timelines, dependencies, and risks; deliver high-quality solutions on schedule.


Cross-Functional Enablement

Partner closely with GTM leaders to streamline forecasting, reporting, and operational cadences.

Support forecasting and planning processes, ensuring clean and accurate data.

Act as a trusted advisor to leadership on systems, processes, and data-driven decision-making.

Provide ad-hoc analysis and insights to inform strategy.

We're looking for a Product Data Analyst with fraud expertise to serve as fraud gatekeeper, helping us stay one step ahead of fraudulent claims.
You'll partner closely with our Analytics and other Data Teams, Special Investigation Unit, and Underwriting teams to flag and prevent potential risks that could impact our business. This role is about shaping fraud detection strategies by leveraging data to solve complex product and business problems - tackling analytical questions, monitoring key metrics, modeling intricate datasets, and delivering actionable insights that directly influence our strategy.
In this role youll:
Shape fraud detection strategies by analyzing claim patterns, testing new prevention methods, and building data-driven recommendations that protect the business
Partner closely with cross-functional teams including Special Investigation Unit, Underwriting, Analytics, Product, and Data teams to flag risks and improve decision-making
Design and execute A/B tests on key flows and processes to strengthen fraud defenses and optimize detection capabilities
Monitor and analyze key metrics through fraud trend detection, feature tracking, experiments, and platform health monitoring to stay ahead of emerging threats
Model complex datasets using Snowflake, Python, and other tools to uncover hidden fraud patterns and business risks
Deliver actionable insights by presenting findings and recommendations to stakeholders across the company to drive product and business decisions
Explore new data opportunities by leveraging internal and external data sources to improve fraud mitigation and push product strategy forward

We are seeking an experienced Data Team Lead to build, lead, and scale our data function. This is a hands-on leadership role that combines strategic thinking, technical excellence, and people management. You will build and manage a team of Data Engineers and Data Analysts, while working closely with senior management and cross-functional leaders to translate data into measurable business impact.
This role is ideal for someone who thrives in a fast-paced startup environment, enjoys influencing decision-making at the highest levels, and is passionate about embedding a data-driven mindset across the organization.
What You'll Do:
Lead and mentor the Data team, and support their professional growth while achieving impact goals of the marketing data structure such as: multi touch attribution model, creative analytics and automated data governance processes.
Define and own the data vision, roadmap, infrastructure, and best practices aligned with company objectives.
Act as a trusted data partner to executive leadership and senior stakeholders, influencing strategy through insights and analysis while promoting a strong data-driven culture.
Oversee the design, build, and maintenance of a scalable and reliable data warehouse.
Lead the design, implementation, and optimization of ETL/ELT pipelines to integrate data from multiple internal and external sources.
Ensure high standards for data quality, governance, integrity, and documentation.
Translate complex datasets into clear, actionable insights that support the different departments' needs and the company growth through operational excellence.
Support advanced analytics use cases including forecasting, experimentation (A/B testing), and performance measurement.
Review and elevate dashboards, reports, and analyses to ensure clarity, accuracy, and executive relevance.
Identify gaps in data collection and proactively propose solutions to improve visibility and decision-making.

We are looking for a hands on, proactive, and impact driven Senior Business Analyst to join our data team. In this role, youll shape how the company measures success and help embed a strong data driven culture across every domain, from business operations to product, finance, and beyond.

This is an opportunity for someone who thrives in dynamic, fast changing environments, loves building from scratch, and is just as comfortable running deep analyses and leading cross functional measurement discussions as they are partnering with data engineering to design scalable data models that empower the entire organization.

In this role you will
Collaborate with cross functional teams to understand business objectives and develop data driven solutions
Lead measurement and metric discussions with diverse stakeholders, translating needs into clear, consistent, and actionable definitions
Conduct deep dive analyses to uncover insights and deliver impactful recommendations
Partner with data engineering to design scalable data models and improve data accessibility
Build clear, intuitive dashboards and reports to track performance and enable self serve analytics
Proactively monitor business metrics and provide timely insights to optimize operations and identify opportunities
Promote a data driven culture by empowering teams to use data confidently in decision making
Mentor teammates and contribute to the growth and maturity of the data function

We are seeking a Data Analyst position, with a passion for technology, to solve unique problems within our measurements. Appropriate candidates have an understanding of multiple components across the big data stack: large-scale data analysis, data quality, statistics, and visualization. If you are the kind of researcher who's focused on results and a quick learner, this role is for you.
This position is located in our Tel Aviv office.
Responsibilities
Performing ad-hoc research and analysis on the company's rich data to support unique and strategic business questions.
Define, analyze, and monitor KPIs and OKR metrics to continually improve company business targets.
Deep analysis of large, complex data sets to address strategic and operational business questions.
Build dashboards and visualizations to answer key questions for the company's in-house various teams.
Perform qualitative, quantitative, and statistical analysis.
True passion for understanding data and finding Insights.
Provide actionable recommendations and conclusions from data to shape features and strategic road maps.

We are on the search for a Marketing Data Analyst who will join our Data team in Tel Aviv. As a Marketing Data Analyst in a Data-Driven company, you will have a significant opportunity for impact and drive the company to new heights. You will influence decision-making processes throughout marketing budget decisions, new user journeys, be a partner to cross-functional teams within data, marketing & Top of Funnel, and drive strategic business decisions that shape the direction of the company.
Here are a few of the things you will do:
Own end-to-end analytics for marketing and product growth initiatives, directly supporting business strategy and growth, including and not limited to acquisition, lifecycle, and user onboarding.
Act as the primary data owner for the planning, monitoring, and measuring a variety of marketing initiatives, ensuring accuracy, consistency, and trust in decision-making across stakeholders, enabling your stakeholders to learn from data and iterate with confidence.
Translate complex datasets from multiple sources into clear, actionable insights with measurable business impact.
Proactively initiate and perform ad hoc research and deep-dive analyses to surface unknown business opportunities to inform strategic and operational decisions.
Partner with marketing, product, finance and company leadership to drive cross-functional, data-driven outcomes.
Design, improve, and scale analytics infrastructure, data pipelines, and workflows to suit your analytics needs; work hands-on using tools such as SQL, DBT, Looker, and partner closely with Data Engineering and Data Science teams.
Design, execute, and evaluate A/B tests using rigorous statistical methods and well-defined KPIs, including ownership of appropriate KPI selection.
Present insights and recommendations to senior stakeholders with clarity and influence, through written communication, presentations, and via dashboards.
Contribute expertise to shared analytics standards, best practices, and knowledge forums (e.g., Data Guild).

A Product Analyst plays a key role in leveraging data to drive product decisions and improvements. By analyzing product performance, user behavior, and key metrics, they provide actionable insights to product teams and stakeholders. The Product Analyst collaborates with various teams to optimize features, set KPIs, and ensure the product is aligned with business goals through data-driven decision-making.

What You Will Do:
Provide Data-Driven Insights: Support product teams and stakeholders with actionable insights to drive product decisions.
Develop Reports & Dashboards: Build and maintain reports, dashboards, and alerts using BI tools.
Analyze User & Product Data: Analyze user behavior, product performance, and usage data to track product health and optimize features.
A/B Testing & KPI Monitoring: Own KPIs and A/B testing, monitor results, and drive product improvements.
Optimize Funnels & Activities: Continuously analyze and optimize user funnels and product activities.
Collaborate Cross-Functionally: Work with product managers, engineers, and other teams to inform product priorities with data.
Data Automation: Automate data integrity and validation processes to ensure consistent and accurate reporting.

were looking for a Marketing & Growth Data Analyst to help shape how we grow . In this role, youll work closely with Marketing leaders and senior management to measure performance, run meaningful analyses, and influence decisions that drive efficient customer acquisition and revenue growth. The role focuses on performance measurement, advanced analytics, and statistical modeling to inform strategy, budget allocation, and optimization decisions. This is a hands-on role in a fast-moving startup environment, with real ownership, high impact, and strong exposure to leadership.
Responsibilities:
Partner closely with Marketing leadership and top management on high-impact growth decisions.
Define, track, and evolve core Marketing & Growth metrics (CAC, LTV, ROAS, payback, etc.).
Build dashboards and recurring insights using Tableau, backed by Snowflake and dbt.
Analyze performance across multi-channel marketing efforts (paid, organic, lifecycle, partnerships).
Design, run, and analyze A/B tests and experiments, from metric definition to insights.
Own and improve tracking and attribution frameworks to ensure reliable measurement.
Build and apply statistical and econometric models (e.g., MMM, regression, incrementality) using Python or R.
Support forecasting, planning, and budget allocation with data-driven insights.
Communicate findings clearly and confidently to non-technical stakeholders.

Are you passionate about turning data into real-world impact? At Sensi, were looking for a sharp, data-driven thinker and doer to join our product team. As our Product & BI Analyst, you wont just crunch numbers-youll unlock insights that shape how we build, deliver, and scale products that make a difference in peoples lives. Youll be at the intersection of product, operations, and strategy-empowering teams across the company to make smarter, faster, and more impactful decisions.
Key responsibilities:
Own the BI domain: Lead company-wide analytics, define processes, and champion a data-driven culture.
Enable data-driven teams: Partner with Product, Operations, Customer Success, Marketing, and Sales to track KPIs, analyze performance, and uncover improvement opportunities.
Turn data into impact: Identify trends, anomalies, and opportunities that shape product and business decisions.
Define KPIs and data needs: Collaborate with Product and R&D to define success metrics, guide event implementation, and ensure relevant data sources and flows are in place.
Design accessible reporting interfaces: Build intuitive dashboards and reports that provide easy access to key metrics and clearly surface insights for each stakeholder.
Recommend the right tools: Evaluate and guide the selection of data tools that support evolving business needs.