We are looking for a dual-threat digital expert to join our ads revenue team. This hybrid role is split between Ad Operations and Audience Strategy.
You will be responsible for the technical health of our advertising stack (GAM/SSPs) while simultaneously acting as the primary consultant for our sales team on audience data.
The ideal candidate understands how to pull the technical levers of yield management and how to translate complex data sets into high-value audience packages for advertisers.
Responsibilities:
Ad Operations & Campaign Management
Inventory Management: Manage the end-to-end setup, delivery, and optimization of campaigns within Google Ad Manager (GAM).
Programmatic Oversight: Maintain and optimize connections with various SSPs and header bidding partners.
Yield Optimization: Monitor and adjust floor prices across various tiers to maximize RPM and reduce wasted inventory.
Troubleshooting: Act as the lead for technical discrepancies, creative QA, and debugging delivery issues.
Reporting: Generate daily/weekly performance reports for internal stakeholders, focusing on fill rates and technical health.
Operational leg of programmatic curation, PD and PG campaigns.
Follow the ad delivery process, ensuring correct implementation and functioning across different channels.
Work closely with the Sales and AM team to debug errors related to ad creatives, tag implementations, and third-party programmatic partner integrations.
Manage and maintain a healthy ads.txt ID list.
Work with internal stakeholders to ensure brand safety and compliance with ad policies.
Technical support of the partners QBR preparation.
Supporting smaller technical projects and action plans based on partner feedback.