דרושים » פרסום שיווק ויחסי ציבור » Content & Messaging Manager (PLG)

We are looking for a strategic, execution-focused Senior Global Marketing Programs Manager to drive the next phase of our growth across global and regional markets. This is a hands-on, high-impact role at the intersection of campaign management, content strategy, and creative production, built for a digitally native marketer who thrives in fast-paced environments and knows how to scale campaigns and assets with speed and precision.
You will own the full lifecycle of integrated marketing campaigns, from intake and planning, through creative production and localization, to launch, optimization, and post-campaign analysis. Youll partner with global and regional stakeholders to adapt campaigns for local markets, build compelling content experiences, and ensure flawless delivery of digital-first assets across all channels.
Your work will directly impact pipeline acceleration and revenue growth, while shaping how we execute performance marketing at scale.
Why Join Us?
Be part of a globally recognized, people-first company revolutionizing HR.
Work with passionate, high-performing peers across the globe.
Drive regional and global impact, owning high-visibility initiatives.
Play a key role in scaling our performance creative and marketing engine.
Campaign Execution & Performance
Own and manage the end-to-end project lifecycle of global campaigns and alignment of regionalisation with the Regional Marketing Managers.
Lead the architecture of global campaigns, defining targets, messaging, assets, channels, and funnel-stage CTA planning.
Drive performance asset creation with a 70/30 focus: ~70% on top-priority global campaigns and ~30% on business-as-usual production.
Ensuring alignment with marketing goals and collaborating with product marketing, brand, creative, web, and sales teams.
Ensure tracking, reporting, and optimization are in place (Salesforce, Tableau, analytics platforms).
Run structured post-mortems to capture insights and apply learnings for future campaigns.
Creative & Asset Production
Oversee production of performance creative assets (paid ads, banners, videos, landing pages, emails).
Project manage multiple timelines and workstreams across creative, content, and web to ensure flawless execution.
Leverage AI and creative automation tools (Figma, generative AI, Vibe Coding) to drive speed and scale in production.
Cross-Functional Collaboration
Serve as the connective tissue between Brand, PMM, regional marketing managers, demand generation and performance teams, and creative operations, ensuring global campaign themes are defined and localized effectively.
Shape and execute global campaigns with a strong regional footprint, maximizing resonance and imprint in each market.
Provide feedback to global stakeholders on regional performance, buyer behavior, and marketing competitive trends.

we are a leading SaaS and FinTech platform transforming how real estate investment firms manage their capital, investors, and operations. Trusted by 700+ GPs, owners/operators, and investment firms globally, we help teams streamline the full lifecycle of investment management-from fundraising and onboarding to reporting, distributions, tax, and back-office automation. But were more than just software. Were a team of bold thinkers, innovators, and real estate enthusiasts who believe complex processes should feel simple. Our platform combines modern technology with expert services, helping our customers raise more capital, deliver a better investor experience, and scale their businesses smarter. we are backed by top-tier VCs like Insight Partners and Qumra Capital, and were growing fast. Weve been named one of Globes Most Promising Startups, recognized as a Best Start-Up Companies to Work For by Duns 100, and one of Business Insiders Hottest PropTech Startups
About the Role We are seeking a Director of Go-to-Market Enablement to build and lead our GTM Enablement function. This strategic, hands-on role, based either in New York City or Tel Aviv, is responsible for increasing the productivity, effectiveness, and consistency of our revenue-generating teams including SDRs, Account Executives, and Customer Success across the full Go-to-Market funnel. The Director will combine strategic thinking with practical execution, analyzing performance, identifying gaps, building enablement frameworks, and ensuring teams are equipped to perform at scale in a high-volume SMB sales environment. This is a hands-on role for someone who can hit the ground running, owning and executing enablement initiatives from day one while quickly diagnosing whats working and whats not. Over time, this leader will build, manage, and scale a small enablement team. The role reports directly to the CRO/CEO and works closely with RevOps, Sales Leadership, Product Marketing, and Customer Success.
What are we looking for:
Go-to-Market & Revenue Enablement
* Establish and lead the GTM Enablement function
* Own an end-to-end view of the revenue funnel: SDR Sales Customer Success
* Identify performance gaps, inefficiencies, and bottlenecks across GTM teams
* Design and execute enablement initiatives that drive measurable revenue impact Enablement Programs & Playbooks
* Build structured enablement programs for SDRs, AEs, and Customer Success
* Develop and maintain playbooks, sales processes, messaging frameworks, and SMB best practices
* Improve onboarding, ramp time, and ongoing skill development
* Translate Product Marketing messaging into actionable sales execution data, Measurement & Performance Tracking
* Partner with RevOps to define and track key GTM performance metrics including funnel conversion rates, win rates, pipeline velocity, and activity-to-outcome efficiency
* Build dashboards and reporting to monitor performance and progress
* Measure the impact of enablement initiatives and optimize programs based on data Cross-Functional Leadership
* Act as a strategic partner to Sales, SDR, and Customer Success leadership
* Collaborate closely with Product Marketing to align positioning, messaging, and field execution
* Serve as a central point of alignment between strategy, data, and frontline execution
* Influence without formal authority to drive adoption across teams Scale & Continuous Improvement
* Design enablement processes to support a growing, high-velocity sales organization
* Continuously raise execution quality, consistency, and productivity across GTM teams
* Build a scalable enablement foundation including processes, content, metrics, and tooling
* Lay the groundwork for a future enablement team as the company grows

we are looking for a User Acquisition Manager.
As a User Acquisition Manager at Similarweb, you will play a critical role in driving new customer growth through the strategic management and optimization of paid media channels. You will partner closely with Growth Marketing, Creative, Analytics, and Product teams to execute full-funnel acquisition strategies that align directly with Similarwebs business objectives.
In this role, you will be accountable for managing campaign budgets and optimizing cost-efficiency metrics like CAC and ROAS, ensuring that every marketing dollar contributes to scalable, high-quality user growth.
So, what will you be doing all day?
Plan and Execute Campaigns: Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other emerging platforms to achieve monthly acquisition targets
Budget & Performance Management: Manage budget allocation and pacing to meet acquisition targets while continuously monitoring key metrics (CPC, CPA, ROAS, CAC) to implement optimizations
Creative Strategy: Partner with Creative and Web teams to develop and test creative assets and landing pages, maximizing conversion rates through data-driven experimentation
Testing & Optimization: Conduct A/B testing on audiences, creatives, and bidding strategies to improve performance and efficiency
Data & Attribution: Collaborate with the Analytics team to ensure proper tracking, attribution, and reporting accuracy across all UA channels (using tools like GA4, Appsflyer, and Similarweb data)
Strategic Reporting: Deliver data-driven insights and present weekly and monthly performance reports to management to inform campaign optimization and cross-functional growth initiatives

As the Director of Product Marketing, youll sit at the intersection of product, sales, and marketing-defining and communicating our value to the market. Youll help shape our narrative, launch new features and offerings, support the sales team with high-impact enablement materials, and partner closely with the marketing team to drive engagement at every stage of the funnel.

This role is ideal for someone whos equal parts strategist and storyteller-passionate about technology, deeply customer-oriented, and experienced in turning technical products into compelling value propositions.

What Youll Do:
Define and refine our product positioning and messaging to differentiate our AI in a crowded space.
Translate technical features into clear, benefits-driven stories tailored to our buyer personas (fleet managers, operations teams, executives).
Partner with Product and Sales teams to plan and execute GTM strategies for launches-features, platform updates, new use cases, and integrations.
Ensure internal and external alignment on launch plans, messaging, and success metrics.
Develop pitch decks, one-pagers, product sheets, battlecards, and training materials to help Sales teams sell with confidence.
Create narratives and materials tailored to specific buyer journeys and use cases (safety, fuel efficiency, sustainability, etc.).
Conduct competitive analysis, customer interviews, and win/loss reviews to inform messaging, roadmap prioritization, and campaign planning.
Stay on top of industry trends, customer pain points, and buying behaviors.
Work closely with content, demand gen, and brand teams to align messaging and fuel integrated campaigns with strong product narratives.
Serve as the voice of the customer in product roadmap and positioning discussions.

We're seeking an experienced Senior Product Marketing Manager to evolve and own Agora's investment management, embedded payments, and financial services solutions. In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.

Key Responsibilities:

Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for product launches and our evolved offering, ensuring stakeholder alignment across channels.
Product Messaging & Positioning: Define and refine strategic positioning and messaging to differentiate Agoras unique value in a way that resonates with our target market.
Market Research: Continuously analyze market trends, competitive landscape, and customer insights, informing strategic product, marketing & messaging decisions.
Sales Enablement: Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.
Packaging & Pricing: Evolve pricing and packaging strategies aligned with customer value perceptions and market conditions to maximize revenue potential.
Metrics & Optimization: Leverage data-driven insights to optimize product marketing initiatives, enhancing ARR impact and stakeholder satisfaction.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks.
Research industry trends to proactively recommend messaging and content that will resonate with target audiences.
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes.
Analyze competitors and develop battle cards.
Understand the analyst landscape and helping to craft briefing materials and follow-up for them.
Lead product launches, from building the message to overseeing the development and rollout of new collateral.
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market.
Lead sales and partner enablement.
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.

We are looking for a results-driven enthusiastic growth Lead/Specialist to join our team. As a Growth Lead, youll play a key role in scaling our user base through non-traditional, data-driven marketing experiments. Youll brainstorm, execute, and optimize high-impact growth strategies across digital, organic, and viral channels.

You will be a part of a fast-growing AI company with a global impact. Own high-impact projects from strategy through execution. Work with a creative, data-driven, and collaborative team and get the freedom to test bold ideas and build innovative growth engines.

Responsibilities:
Own & execute growth initiatives across multiple acquisition channels: paid ads, organic, partnerships, and experimental growth loops.
Define KPIs, track performance, and extract insights to guide strategy and optimize campaigns.
Plan, launch, and manage campaigns end-to-end - including creative ideation, copywriting, targeting, and budget management.
Run rapid experiments: formulate hypotheses, design A/B tests, and scale what works.
Collaborate closely with design, product, and marketing teams to deliver growth-driven creative assets and landing pages.
Identify new acquisition opportunities across platforms, communities, and emerging technologies.
Leverage AI tools to accelerate ideation, automate workflows, and scale campaign execution.
Build repeatable processes and frameworks for sustainable, scalable growth.

Were looking for a Marketing Director to lead all marketing activities across both and AGANA Technologies, our defense-focused brand. This is a hands-on, creative, and strategic role for a marketing leader who can move seamlessly from brand storytelling and visual design to full-scale execution across global campaigns.
What Youll Do:
Develop and execute the global marketing strategy across both brands, ensuring alignment with business and go-to-market goals.
Lead new product generation launches end-to-end, from positioning and messaging to campaign creation and rollout.
Create, design, and manage content, campaigns, and communications that build awareness, engagement, and demand across all channels.
Support the full sales cycle with high-impact sales enablement tools, presentations, and strategic materials that empower the commercial team.
Plan and facilitate and conferences, tradeshows and on-site events.
Drive new leads across multiple-channels and manage early funnel engagement.
Manage and evolve brand identity, messaging, and creative expression across digital platforms, events, PR, and partnerships.
Design and produce high-quality decks, visuals, and materials for internal, customer, and investor-facing communications.
Work directly with the CEO and leadership team on company-wide storytelling, investor materials, and strategic messaging.
Lead product marketing, while coordinating with our global team.
Report to the Chief Business Officer (based in the U.S.), providing strategic visibility and performance insights.

we are a global leader in energy-based beauty and medical technology, renowned for pioneering innovations in the aesthetics and vision fields. Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.
Role Overview
We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.
Key Responsibilities
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.