seeking a hands-on Embedded Software Technical Lead to play a key role in the design and development of firmware for our next-generation rider products. This role is focused on deep technical ownership, system -level thinking, and high-quality implementation, and is ideal for an experienced Embedded engineer with a strong algorithmic background and solid architectural understanding-who can also mentor and lead a small team of 2-3 Embedded engineers while remaining highly hands-on in day-to-day development. What Youll Do
* Take hands-on responsibility for the design and implementation of Embedded software architecture for new wireless communication devices (ARM Cortex-M, RTOS, ultra-low-power systems).
* Design, implement, and optimize complex Embedded algorithms, including Real-Time control flows, communication logic, and audio/ DSP -related pipelines.
* Write, review, and maintain high-quality, production-grade C / C ++ code.
* Contribute to system -level architectural decisions and ensure scalable, robust firmware design.
* Define and promote coding standards, design patterns, and best practices across the firmware domain.
* Act as a technical focal point for debugging, root-cause analysis, and performance optimization of complex issues.
* Lead a small team of 2-3 programmers/engineers: provide technical direction, help with task breakdown and prioritization, and ensure high-quality delivery.
* Mentor engineers through design reviews, technical discussions, pairing, and hands-on collaboration-raising the teams engineering bar.
* Work closely with Hardware, QA, Mobile App, Cloud, and Product teams to deliver integrated, end-to-end solutions.
* Participate in technical roadmap discussions and evaluation of tools, technologies, and wireless stacks.
Requirements: Must-Haves
* B.Sc. in Computer Science, Computer Engineering, Electrical Engineering, or equivalent.
* 7+ years of hands-on Embedded software development experience in C / C ++, with production systems shipped.
* Strong algorithmic thinking and experience designing complex Embedded software systems.
* Proven experience acting as a technical lead or leading a small team in the past.
* Demonstrated ability to be highly hands-on while mentoring and leading a small team (2-3 engineers), including code reviews, coaching, and technical ownership.
* Deep understanding of Real-Time Embedded systems, including RTOS, scheduling, interrupts, DMA, and low-level drivers.
* Experience with wireless communication protocols; Bluetooth Classic and BLE are a strong advantage.
* Excellent debugging and problem-solving skills.
* Experience working with Git and modern development workflows.
* Strong communication skills and fluent English. Nice-to-Haves
* M.Sc. or strong academic background in algorithms, signal processing, or related fields.
* Experience with audio processing, DSP algorithms, or Real-Time audio systems.
* Familiarity with power optimization techniques for battery-powered devices.
* Experience with bootloaders, firmware update mechanisms, or OTA solutions.
* Exposure to safety or regulatory standards (e.g., ISO 26262, IEC 62304).
* Scripting experience ( Python /Bash) for automation and tooling.
* Hebrew or additional language skills.
This position is open to all candidates.