דרושים » אינטרנט ודיגיטל » Marketing Coordinator‏

We are seeking a highly skilled and innovative GEO & SEO Manager to own our websites organic growth, visibility, and optimization. This role combines GEO, SEO, and webmaster responsibilities, with a focus on both driving traffic and increasing conversions.
You will work closely with developers, content creators, and the broader marketing team to ensure online presence is optimized for traditional search engines as well as AI-powered search platforms like ChatGPT, Perplexity, Gemini, and Claude.
What Youll Do :
GEO & SEO Strategy
Own and lead the GEO/SEO roadmap to drive measurable growth in organic visibility and lead generation.
Develop and execute strategies for traditional SEO, entity optimization, structured data, and AI search visibility.
Stay ahead of search and AI trends, monitoring competitors and testing innovative techniques.
Conduct regular website audits (technical SEO, structured data, site health, speed, security) and oversee implementation with developers.
Web Management & Optimization
Manage and prioritize the marketing website roadmap, aligning development resources with business goals.
Ensure content is optimized for both search engines and user experience: keyword research, entity alignment, site structure, and content embedding.
Upload, publish, and manage content via WordPress (and other CMSes as needed).
Implement conversion rate optimization (CRO) best practices to improve visitor-to-lead performance across website.
Analytics & Reporting
Track and analyze KPIs including organic traffic growth, keyword/entity rankings, brand visibility, AI-search presence, and conversion metrics.
Provide clear reporting and actionable insights to marketing leadership and cross-functional teams.
Monitor share of visibility: brand mentions, query presence, and AI-overview inclusion.

We are looking for a Senior Therapy Sales Specialist.
As Senior Therapy Sales Specialist, you will have a combined role focussing on the bariatric, colorectal and thoracic market in Israel.
You will play a key role in making our local strategies a success, by creating a tailored approach that focusses on the (further) development of the bariatric, colorectal and thoracic market in Israel, and on increasing our market share and revenue in these surgical care domains especially focusing on carefully selected target accounts.
Responsibilities may include the following and other duties may be assigned:
Design service offerings for selected accounts that serve their needs and help to develop and grow their center
Execute on process optimization, development and growth projects in close collaboration with representatives of the centers and partnering with IHS (Integrated Health Solutions)
Initiate events and activities that create awareness and increase patient access
Conduct competitive market analysis and market research
Pro-actively evaluate and act on opportunities as well as threats associated with the competitive landscape and capture key trends in your region and provide feedback to the European organization
Further develop Key Opinion Leader (KOL) management
Develop and maintain key relations/collaboration with scientific societies and patient associations relevant for the obesity, colorectal and thoracic surgical domains
Seve as a committed point of contact for target centers