דרושים » אינטרנט ודיגיטל » Marketing Automation Expert

We're seeking a hands-on Marketing Manager to drive our digital marketing GTM campaigns and marketing operations. This role will be pivotal in executing our marketing strategy, managing our digital presence and awareness, and creating compelling campaigns that showcase innovative solutions. The ideal candidate will leverage holistic lookout between operational excellence, content and campaign management with eye for details to deliver measurable results across multiple marketing channels.

If you enjoy working on multiple types of projects, have the technical knowhow, love a fast-paced rhythm and are ready to make a big marketing impact- come work with us!

Responsibilities:

Own and optimize our digital presence through website management and optimization, SEO strategy implementation, and continuous performance monitoring
Execute integrated marketing campaigns across multiple channels, including, PPC, Google, email marketing, webinars, and video content creation
Manage and optimize paid advertising campaigns while maintaining efficient budget allocation and ROI tracking
Own Hubspot Administration end to end: S&M reporting, dashboards, data management, emails- Must!
Lead our marketing automation efforts through Hubspot, Lemlist and Zoominfo or others, including setup and optimization of workflows for both Sales and Marketing teams
Drive fast past campaign strategy, planning and execution across teams.
Help develop and maintain our social media presence
Manage Events and Field Marketing
Create and optimize video content that effectively communicates our value proposition and technical capabilities

We are seeking a Lifecycle Marketing Specialist to drive customer engagement, retention, and revenue growth across our owned channels. This role will focus on email, SMS, and on-site messaging (pop-ups) to create personalized, data-driven campaigns that enhance the customer journey from first touch to repeat purchase.

The ideal candidate is both creative and analytical someone who understands how to craft compelling content, but also how to test, measure, and optimize for performance.

Responsibilities
Own Campaign Execution: Plan, build, and deploy email newsletters, automated flows (welcome, abandoned cart, post-purchase, win-back, reactivation), SMS campaigns, and site pop-ups.

Customer Journey Management: Map and optimize lifecycle touchpoints to maximize engagement, repeat purchases, and long-term customer value.

Segmentation & Personalization: Leverage customer data to create targeted segments and deliver relevant, personalized messages.

Performance Optimization: Run A/B tests on subject lines, creative, copy, and send times to improve KPIs such as open rate, CTR, conversion rate, and unsubscribe rate.

Cross-Channel Alignment: Work with marketing, product, and merchandising teams to align lifecycle campaigns with promotions, launches, and seasonal campaigns.

Analytics & Reporting: Track and report on lifecycle KPIs, providing insights and recommendations for continuous improvement.

Compliance & Deliverability: Ensure all campaigns follow GDPR, CAN-SPAM, and TCPA guidelines, and maintain high deliverability standards.

Were looking for a talented Social Media Specialist to join our growing Social Media team. As a Social Media Specialist, youll be responsible for creating the best end-to-end experience for our players.
Responsibilities:
Build and foster relationships with the companys active community.
Plan engagement strategies across several social media and online channels.
Be responsible for the community development and engagement, including the design and execution of strategy.
Develop a professional, positive and enthusiastic voice to be used when communicating with the online community.
Provide effective research audit of market potential, key barriers to growth, consumer insights, competitive reporting and other key marketing requirements.
Be the focal point between the company and its players, responding to their requests and presenting comprehensive information regarding the products and services offered by the company.
Sort and funnel customer issues that surface in the community to the proper place and escalation path and coordinate closely with various stakeholders.