דרושים » פרסום שיווק ויחסי ציבור » Growth Team Lead B2C Product

Were looking for a creative, strategic, and data-obsessed Growth Lead, CRO to accelerate user growth across the entire customer lifecycle - from acquisition to expansion. In this key role, you will own conversion optimization strategy, combining creativity with analytical rigor to identify friction points, design high-impact experiments, and turn insights into scalable growth.

If youre passionate about user psychology, A/B testing, and uncovering the small details that transform user experiences, this is your opportunity to make a major impact and shape the next phase of growth journey.

Responsibilities:

Plan, build, and execute growth and CRO roadmap, setting clear priorities, timelines, and measurable outcomes across the entire customer journey.
Drive growth across the full funnel: identify and implement high-impact tactics across acquisition, activation, retention, and expansion to achieve ambitious growth targets.
Design and manage A/B and multivariate tests using tools such as VWO, GrowthBook, or similar platforms to validate hypotheses and scale successful experiments.
Lead lifecycle marketing initiatives: design and execute campaigns that drive activation, adoption, and retention across key user segments.
Leverage product analytics: use tools such as Amplitude, GA4, and Mixpanel to uncover growth opportunities, inform experiments, and measure performance.
Collaborate cross-functionally: partner closely with Performance Marketing, Product, Engineering, Customer Success, Data, and Creative Studio to align strategies and maximize impact.
Shape strategic initiatives: work with leadership on pricing, packaging, and new product opportunities that drive long-term growth.
Operationalize growth systems: build scalable testing frameworks, reporting dashboards, and attribution models to continuously refine performance.
Champion a culture of experimentation: promote a test-and-learn mindset, ensuring every initiative is measurable, data-backed, and results-driven.
Integrate AI and automation: Use technologies like N8N, Zapier, Make, and other AI tools to streamline testing and improve scalability.

If you are experienced and still hungry to learn and make an impact - wed love to have you on our team!
What Youll Do:
Create and optimize user funnels, landing pages, and in-product experiences using structured A/B testing and data-driven experimentation.
Set and monitor KPIs, analyze user behavior and cohort data, and constantly iterate.
Prioritize and manage opportunities from ideation, implementation, production deployment, and monitoring
Own business units, from top-level KPIs to daily performance.
Conduct internal, competition, and ad-intelligence research to find and exploit new opportunities
Use generative AI tools to create and optimize funnel performance.
Work closely with teammates from all departments - product, data science, and R&D
Work in a fast-paced, innovative, data-driven, and rewarding environment.
Act as the point of contact for strategic partners, managing client calls, technical integrations, and partnership success.

If you are experienced and still hungry to learn and make an impact - wed love to have you on our team!
What Youll Do:
Build products that drive effective user experience with emphasis on funnel optimization, creative, intent-building
Conduct data, UX, cohort, and A/B tests and experiments on millions of daily users in various environments
Prioritize and manage opportunities from ideation, implementation, production deployment, and monitoring
Own entire business units, from top-level KPIs to daily performance.
Conduct internal, competition, and ad-intelligence research to find and exploit new opportunities
Work closely with teammates from all departments - data science, product, and R&D
Work in a fast-paced, innovative, data-driven, and rewarding environment.
Act as the point of contact for strategic partners, managing client calls, technical integrations, and partnership success.
Potentially help recruit and onboard new team members, remote teams, and external vendors

We are a product-led company, meaning our product experience is at the core of our growth strategy. Now, were looking for an exceptional Head of Product to lead our product organization and take us to the next level.

As Head of Product, you will define and execute our product vision, strategy, and roadmap. Youll lead high-performing product and product design teams, collaborating closely with engineering, marketing, and sales to drive adoption, retention, and revenue.

This is an executive-level role for a seasoned product leader with extensive experience in product-led growth (PLG), AI-powered SaaS, and consumer-driven innovation. You should be obsessed with building exceptional user experiences, leveraging data to make decisions, and scaling products in global markets.

This role is for a true executivesomeone who has already led a successful product organization at scale and is ready to shape our future.


Responsibilities:
Lead the Product Vision & Strategy Definition Process Define a compelling product strategy that balances growth, innovation, and user experience.
Drive Product-Led Growth Ensure product adoption and retention through an intuitive user journey, automation, and continuous experimentation.
Lead & Scale the Product Team Build and mentor a world-class product organization, fostering a culture of ownership, curiosity, and execution.
Align Cross-Functional Teams Partner with Engineering, Marketing, Sales, and Customer Success to ensure a seamless end-to-end user experience.
Leverage AI & Data Champion data-driven decision-making and AI capabilities to enhance product performance and user satisfaction.
Expand into New Markets Adapt the product strategy for international expansion, optimizing for different customer needs and behaviors.
Own KPIs & Execution Define and track key product metrics, ensuring alignment with our business objectives.

MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide, MA?LYS is on track to become one of the biggest body care brands in the world. We are a team of people who want to make lasting, impactful changes, live (and love) to see results, innovate with passion, and love a good sense of humor. As our Senior Product Manager, you will play a pivotal role in enhancing our platform’s capabilities, delivering exceptional user experiences, and driving impactful business results. You’ll work in a data-driven environment focusing on continuous improvement and optimization.
Your life at MA?LYS will look like…
* Lead and manage product features end-to-end, from ideation through to deployment and monitoring, ensuring a seamless and impactful user experience.
* Collect and analyze requirements from stakeholders, translating them into clear and detailed MRDs, PRDs, and user flows. Create wireframes, define A/B tests, and write user stories that align with business goals.
* Prioritize the product backlog effectively, collaborating closely with the development team to deliver seamless and impactful solutions that enhance the MA?LYS platform and customer experience.
* Leverage data insights to make informed product decisions, continuously optimizing based on performance metrics and user feedback.
* Analyze the success of features post-launch by tracking usage data and identifying key patterns. Take ownership of performance metrics, running tests to optimize functionality and improve user engagement and business outcomes.
* Find opportunities for key initiatives to improve user experience.
* Partner closely with Developers, QA, data, and design teams to ensure all features align with MA?LYS’ business objectives.
You will thrive in this role if you have…
* 4 + years of experience in Product Management, ideally within an e-commerce or data-driven environment.
* Agile Methodologies and Product Lifecycle Management: Familiarity with agile practices and product lifecycle management to ensure effective collaboration with development teams and efficient product delivery.
* Strong Analytical Skills: Proficiency in data analysis tools with a results-driven approach to optimizing product features.
* Innovative problem-solver skills: A creative thinker who can develop insightful and innovative solutions to complex challenges.
* Project Management Skills: Demonstrates excellent project management capabilities and a passion for the e-commerce industry.
* A Goal-Oriented Mindset: Highly driven to achieve objectives and takes full ownership of a product.
* Adaptable & Proactive Approach: A dynamic mover and shaker who thrives in fast-paced, rapidly changing environments with an enthusiasm for continuous learning and improvement.
* A Detail-Oriented and Analytical Work Ethic: Possesses strong organizational and analytical skills with exceptional attention to detail.
* Excellent Communication Skills: Proven ability to work collaboratively with developers, designers, and business stakeholders.
* Technical Understanding & QA Knowledge: Prior experience in QA or QA automation is a strong advantage.
* UX/UI Skills: Experience collaborating with design teams and creating wireframes to support user-centric, high-converting interfaces is a strong advantage.

Were looking for a Product Marketing Manager to help shape how millions of creators discover, try, and love our company.
On your day-to-day, you will:
Conduct market & audience research to inform our marketing & product strategy
Own the go-to-market strategy for new features and product launches, driving user adoption, activation, and expansion.
Deeply understand our product and users - turning insights into crisp positioning and messaging that resonates across every touchpoint.
Craft compelling copy for campaigns, web pages, in-product experiences, and emails that convert curious visitors and users into loyal customers.
Collaborate with product, growth, and design to launch features, optimize onboarding, and uncover growth opportunities.
Monitor launch metrics and customer feedback, using data to refine messaging, improve conversion rates, and influence product roadmap decisions.

About Tailor Brands Tailor Brands is a platform that builds businesses — from launch to growth and everything in between. Our Guidance Engine creates a personalized plan for every new business, simplifying the process of starting, managing, and scaling. We don’t just give you tools — we guide you through the journey of building a successful business. What Makes This Role Unique We’re opening new product lines and audience segments. This role takes leadership-defined strategic bets and turns them into fast, measurable MVPs. It’s hands-on, high-velocity work — building, testing, deciding, and moving on. Not backlog management. Not feature iteration. Real validation and real calls. What You’ll Do
* Scope and ship lean MVPs tied to company-level growth bets.
* Prototype using no-code, scripts, or prompt-based workflows to learn quickly.
* Run pilots end-to-end — recruit users, set metrics upfront, instrument, and decide whether to scale, adjust, or stop.
* Analyze funnel and cohort data and share clear readouts tied to decisions.
* Partner with Engineering, Design, Growth, Support, BizOps, and Legal/Compliance to make sure launches are real and supportable.
* Define what it takes for MVPs to graduate to GA — owners, support flows, and monitoring. What This Role Isn’t
* This is not geographic expansion, not feature polish, and not project coordination.
* It’s hands-on product building with shifting priorities, short cycles, and clear accountability for outcomes. What Success Looks Like Early
* Translate 1–2 strategic bets into scoped MVPs with clear metrics and learning plans.
* Launch at least one pilot with instrumentation and decision thresholds agreed in advance.
* Establish a weekly cadence of concise updates and decisions.

Required Product Manager
About the opportunity:
Take full ownership of our accounting and invoicing product and manage the entire lifecycle, from ideation and business case through launch and growth.
Create a product roadmap while turning incomplete, conflicting, or ambiguous inputs into solid action plans.
Serve as the product leader of the agile development team, create user stories and specs, lead planning work, and monitor KPIs.
Communicate directly with customers and internal stakeholders to understand needs and analyze market requirements.
Work daily with the R&D team, understand the technical dependencies, and make decisions on product features and priorities with optimizing the use of resources.