דרושים » פרסום שיווק ויחסי ציבור » Director of Pricing

Were looking for a Senior FP&A Analyst to join our finance team and play a critical role in driving and impacting business success through data-driven insights. As a Senior FP&A, you will partner with our Go-To-Market and will have a direct impact on revenue growth strategies, sales efficiency, and ROI by managing key SaaS performance indicators.
This role will work closely with our Sales and Marketing leadership to provide strategic financial insights that optimize growth investments and improve revenue performance. You will report to the FP&A Director and be part of the finance team in our Tel Aviv offices.
Were looking for a self-motivated and proactive individual who thrives in a fast-paced environment and is eager to make a significant impact on the business. If youre passionate about using financial data to drive strategic decisions, improve GTM efficiency, and accelerate business growth, this is the role for you.
You will:
Drive FP&A Strategy Develop, implement, and lead forecasting, budgeting, and business planning processes to support revenue growth and operational efficiency.
Develop GTM Insights & KPIs Identify, track, and analyze SaaS business metrics like LTV/CAC, payback period, pipeline conversion rates, NRR, churn, and ARR growth drivers.
Enhance Revenue Forecasting Build data-driven revenue and pipeline models, aligning Sales and Marketing spend with performance impact
Implement Systems & Best Practices Identify and implement FP&A tools, automation solutions, and scalable processes to support a fast-growing organization.
Manage Annual Operating Plan, short-term and long-term business plans and support strategic growth initiatives

We're seeking an experienced Senior Product Marketing Manager to evolve and own our investment management, embedded payments, and financial services solutions.
In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.
Key Responsibilities:
Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for product launches and our evolved offering, ensuring stakeholder alignment across channels.
Product Messaging & Positioning: Define and refine strategic positioning and messaging to differentiate our unique value in a way that resonates with our target market.
Market Research: Continuously analyze market trends, competitive landscape, and customer insights, informing strategic product, marketing & messaging decisions.
Sales Enablement: Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.
Packaging & Pricing: Evolve pricing and packaging strategies aligned with customer value perceptions and market conditions to maximize revenue potential.
Metrics & Optimization: Leverage data-driven insights to optimize product marketing initiatives, enhancing ARR impact and stakeholder satisfaction.
What are we looking for
Minimum 3+ years in B2B SaaS product marketing, ideally within fintech.
Proven experience leading GTM strategies for comprehensive product offerings (beyond feature-level) in saturated markets.
Proven success managing complex product launches holistically.
Skilled in cross-functional leadership without formal authority, collaborating effectively at all organizational levels, including executives. Knows how to generate trust, ensure alignment, and build strong relationships with internal teams, providing advice and guidance. A person others love to work with.
Adept at guiding content creation across marketing channels, ensuring clarity, impact, and strategy execution at scale.
Strategic thinker with exceptional execution skills, balancing depth, quality, and speed. You know how to move necessary mountains and get things done, whether its developing strategic positioning with the CPO or writing new marketing e-mail content.
Analytical, integrative mindset, leveraging data to derive actionable insights and measurable outcomes. You know how to connect multiple pieces of data, separate anecdotes from trends, and are skilled at measuring the success of product marketing initiatives.
Outstanding messaging & communication skills: proficient in translating complex, technical concepts into simple, persuasive values, clear differentiation, and engaging sales materials.

We are looking for a Product Manager for the Aesthetics Business, which includes a broad portfolio of leading solutions in the market as well as an exciting innovation pipeline. The Product Marketing Manager will be responsible for driving the business growth of the assigned product portfolio and oversee the 360 product marketing aspects of the products.

We are based in Yokneam, Israel (with offices also in Tel-Aviv).

Key responsibilities:

Owns and leads all product aspects relating to the assigned products, from product inception to launch and throughout the lifecycle of the product.

Develop the product requirements based on customer and patient insights, needs and business aspects and follow them throughout the product development process.

Owns the product value proposition and associated claims. Develops the product marketing toolkit including educational, sales and marketing tools.

Perform business intelligence, market & competitive analysis and translate them into actionable business goals.

Develops global go-to-market strategies in collaboration with regional teams (segmentation, targeting, positioning, pricing) to drive market share and profitable growth.

In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in the field.

Coordinating the assigned products activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements.

Take an active part in the strategy and roadmap discussions of new product introductions.

Be the Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community as a whole.

We are looking for a Growth Director to lead the growth strategy of our B2B SaaS product with a Product-Led Growth (PLG) motion. This strategic role is at the heart of our mission to build scalable ROI driven, paid and non-paid organic growth engines. You will play a pivotal role in shaping how millions of users experience .
What will you be responsible for?
Own our paid channels. Grow the monthly budget while maintaining a healthy CAC/LTV ratio via constant optimization and opening new channels.
Collaborate closely with product, marketing, development, and customer success teams to maximize customer value and optimize the funnel.
Conduct A/B tests, define and track KPIs, and present actionable insights to senior leadership.
Drive experimentation frameworks and iterate rapidly to test new ideas.
Continuously analyze user data to identify improvement areas and lead data-driven growth initiatives.
Foster a culture of growth thinking and continuous optimization across the company.
Lead the SEO/GEO initiatives and grow it systematically and consistently.

XM Cyber is a global leader in hybrid cloud security. XM Cyber brings a new approach that uses the attacker’s perspective to find and remediate critical attack paths across on-premises and multi-cloud networks. The XM Cyber platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems. As XM Cyber continues to grow its global customer base and recurring revenue, we recognize the strategic importance of deepening relationships with existing customers. We’re looking for a passionate and results-driven Director of Customer Advocacy to lead our customer marketing initiatives and turn satisfied customers into loyal advocates. In this role, you will design and execute scalable marketing programs that drive engagement, satisfaction, retention, expansion, and advocacy across our customer base. You will be at the forefront of creating meaningful connections between our brand and our customers, ensuring they feel informed, appreciated, and inspired to grow with us. Responsibilities 1. Advocacy & Community Building
* Build and scale a robust Customer Advocacy Program , including testimonials, reviews, referrals, and case studies.
* Develop and manage user groups, roundtables, community initiatives, and online/offline community initiatives to foster peer networking and brand connection.
* Lead the planning and execution of key 1:N programs such as user events The Exposure Room webinars monthly newsletters , and customer gifts 2. Events & CX Touchpoints
* Oversee the full execution of user and CAB events, including content, logistics, and communications with customers and internal stakeholders (e.g., Sales, CX, and Execs).
* Drive the planning and orchestration of internal CX events to improve alignment and visibility of customer programs/initiatives.
* Ensure strategic customer touchpoints like Executive Business Reviews (EBRs) and Kickoff decks reflect current messaging and positioning. Ensuring the templates are up to date with the latest marketing and product materials 3. Loyalty & Rewards Programs
* Design and manage programs that recognize and reward customer loyalty—delivering perks, recognition, and exclusive experiences. 4. Expansion & Retention Campaigns
* Collaborate with Marketing, Product, Sales, and Customer Success to support upsell and cross-sell activities as required. Design materials that promote new features, services, or solutions to existing customers that CSMs can leverage..
* Launch targeted lifecycle programs that address key stages in the customer journey to improve satisfaction and reduce churn.
* Create and run campaigns tailored to existing customer segments, focused on loyalty, and upsell opportunities. 5. Customer Advocacy Strategy & Execution
* Work with Marketing to build and maintain a content marketing calendar targeting customer personas, including newsletters, webinars, success stories, and product education.
* Develop and execute a customer marketing strategy that maximizes Customer Lifetime Value (CLTV) and supports retention and growth.

As our Senior Product Marketing Manager, you will play a pivotal role in developing and executing go-to-market strategies for our innovative B2B solutions, targeting upmarket companies and enterprise organizations. You will collaborate closely with sales, customer success, marketing, and product teams to ensure that our products are effectively positioned, communicated, and sold to our target audience.

This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while its still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.

If youre passionate about building a market category, alongside with top-notch experts from every department, you belong with us.

Key Responsibilities:
Market research - Develop a deep understanding of the market, customer segments, and their pain points through close collaboration with sales and customer success teams.
GTM strategy - Create and execute go-to-market plans for new product features and releases, ensuring alignment with overall business objectives.
Sales enablement resources - Empower the sales team with high-impact sales collateral, training, and tools that facilitate the selling and upselling process.
Customer stories and case studies - Collaborate with the customer success team to identify customer stories and develop case studies and testimonials showcasing the benefits of our products.
Messaging - Translate technical details into benefits for the user, crafting value-driven messaging that resonates with the target audience.
Product marketing content - Work closely with marketing to create compelling content such as blog posts, whitepapers, webinars, and presentations that articulate the benefits and differentiators of our products.
Partner with product managers - Align on product strategy and communicate new developments to both internal stakeholders and the market.
In product communication - Oversee and update the product content within the product itself, on our website, and in customer-facing materials to ensure consistency and accuracy.
Data-driven - Measure and report on the effectiveness of product marketing initiatives, adjusting strategies as needed based on data-driven insights.
Thought leadership - Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking engagements.
Self-driven - You are an entrepreneur in soul, thriving in a fast-changing environment, with the ability to create certainty and clarity in an uncertain environment.

Fiverr is seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, you’ll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search. As a Paid Acquisition Specialist, you’ll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment. You’ll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. We’re looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance. The ideal candidate brings a rare combination of campaign ownership, data analysis fluency, AI-first thinking, and a strong sense of collaboration and tooling. Someone who can own performance end to end while helping the team work smarter.

What am I going to do?:

* Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
* Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
* Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
* Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
* Develop and manage monthly budget plans to optimize ROI.
* Serve as the paid acquisition team’s main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
* Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

Equal opportunities:
At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.

This is a high-impact, high-visibility role reporting to the VP of Product. In the role, you will serve as the subject matter expert for the product, both internally and externally, and work cross-functionally across Product, Marketing, Sales, and Customer Success to deliver business-driving go-to-market initiatives.

Responsibilities:
Product Messaging - Develop and own product positioning, segmentation, messaging, and value propositions for our current products and upcoming product launches.
Sales Enablement - Partner with sales and sales enablement to arm the sales team to effectively deliver our value proposition to customers and prospects.
Product Launch Activations & Campaigns - Maximize impact of our product and feature launches by collaborating closely with Product Management and senior stakeholders across the organization to craft the best go-to-market strategy.
Collateral Development - Craft engaging and high-quality marketing collateral using every medium (text, videos, slides, etc.) and channel (email, web copy, webinars, events, presentation decks, etc.).
Competitive Intelligence - Research and understand the competitive landscape and our competitive differentiators. Enable sales with tools and tactics to bring these differentiators to life.
Product Insights & Case Study Development - Work collaboratively with our Business Intelligence and Customer Success teams to generate product insights and customer case studies that communicate the product value effectively.
Market & Buyer Subject Matter Expertise - Develop a deep understanding of our target market, including buyer personas, key uses cases, and customer needs.
Buyer Feedback & Product Roadmap Support - Work closely with the Product team to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings.

Were on the lookout for a passionate and results-driven Customer Marketing Manager to take ownership of programs that make an impact across every stage of the customer lifecycle. In this role, youll collaborate across teams to deliver initiatives that create engagement, deliver value, inspire advocacy, drive adoption, and generate measurable business resultsincluding upsell opportunities. Using data-driven insights, youll identify opportunities, develop strategies, and execute campaigns aligned with our global growth objectives. And because we believe that Customers eat first, every decision you make will put the customer at the top of your priority list

What youll do:
Develop and execute multi-channel marketing strategies and programs that create engagement, deliver value, and drive impact across all customer lifecycle stages within our growing customer install base.
Analyze data to understand customer pain points, engagement, customer experience, and product adoption and usage to identify growth opportunities and make recommendations for improvement.
Identify upsell and expansion opportunities and create targeted campaigns and motions to meet pipeline targetsacting as a key stakeholder in driving business growth alongside the customer revenue team.
Segment lists based on users behavior and engagement, and build effective conversion journeys.
Drive customer advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads.
Run ongoing A/B tests on different performance parameters and develop playbooks.
Regular tracking and reporting on campaign performance.

Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.
We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities:
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.