דרושים » פרסום שיווק ויחסי ציבור » Director of Product Marketing

Were looking for a strategic and creative Product Marketing Manager to drive the go-to-market success of our products. Youll own product launches end-to-end, craft compelling product narratives, and bring new features to life through powerful positioning and storytelling.

This role is perfect for a marketer who thrives at the intersection of product, sales, and customer insights, and loves translating complex features into simple, differentiated messaging that resonates.

Responsibilities
What Youll Be Doing

Own product launches: Plan and execute go-to-market strategies for new products and features - including launch briefs, enablement, messaging, and more
Develop compelling positioning & messaging: Craft clear, differentiated narratives that communicate value across personas and segments
Partner with Product: Stay close to the roadmap and influence development based on customer feedback and market insights
Enable Sales & CS: Create pitch decks, battlecards, one-pagers, and internal training materials
Conduct customer and market research: Understand target users, buyers, and competitors to inform everything you do
Collaborate cross-functionally: Work across Product, Design, Sales, and Comms to ensure consistency and impact

we are seeking a dedicated and experienced Security Product Manager to join our journey to build the best application security solution in the market. The ideal candidate will leverage their extensive security and product management expertise to drive the development and enhancement of our security products. This role requires a strategic thinker with a deep understanding of security needs and market trends, who will work closely with cross-functional teams, from engineering to marketing, to ensure the delivery of high-quality security solutions to our clients.

Responsibilities
What Youll Be Doing

Own OX product definition for our application security capabilities - the core capabilities of the OX product.
Define the capabilities, from understanding the need to the detailed requirement, across each of our application security technologies.
Lead the product lifecycle from concept to launch, ensuring alignment with business objectives and customer needs.
Lead the product requirements definition. Collaborate with engineering, design, marketing, and sales teams to come up with a product that will lead the market.
Engage with customers to identify needs and to follow up on our feature adoption and acceptance.
Gather and analyze user feedback to drive product iterations and enhancements.
Conduct market and competitive analysis to identify opportunities for product innovation and improvement.
Maintain up-to-date knowledge of industry trends, security threats, and regulatory requirements.
Act as the primary point of contact for all product-related inquiries and issues.
Prepare and present product updates, performance metrics, and strategic recommendations to stakeholders.

As a Senior Product Manager, you will define and execute the vision for Business Intelligence (BI), Social Listening, and Marketing Intelligence products within . Youll work closely with engineers and cross-functional teams to build solutions that provide customers with deep insights into their social media performance, competitive landscape, and market trends.
Responsibilities
Conduct market research to identify trends, customer needs, and competitive gaps in BI, social listening, and marketing intelligence.
Engage with customers to understand how they leverage data for decision-making and uncover new opportunities.
Define and own the roadmap for BI, analytics, and social listening products, prioritizing features and enhancements.
Collaborate with engineering, AI, and data teams to develop dashboards, analytics, and reporting tools.
Ensure timely and high-quality delivery of new data-driven capabilities.
Partner with marketing, sales, and customer success to define positioning, messaging, and adoption strategies.
Train internal teams on new intelligence features and their business value.
Define success metrics (KPIs) to track product adoption and customer impact.
Continuously analyze product performance, gather customer feedback, and iterate on improvements.
Align with executives and cross-functional teams on strategy and product direction.
Communicate progress, insights, and key decisions with internal and external stakeholders.

Were looking for a talented product manager to drive the development of one of our key revenue driving products: Business Messages. This is a highly influential role that significantly impacts the success and roadmap of the product.

As a Product Manager for Business Messages, your primary mission is to lead the strategic planning and execution of our product portfolio to connecting people and businesses in 1:1 chats. The role and team focuses on developing tools tailored to drive revenue and adoption across key markets via direct and third-party integrations. This position requires a seasoned professional with a strong background in product management, a deep understanding of messaging, and the value it brings from a commercial perspective and user perspective.

Responsibilities
Be a subject matter expert in the world of business messaging
Drive our Business Messaging vision by understanding the competitive landscape including WhatsApp, Apple Messages for Business, RCS RBM, and SMS in order to position us as a leader in key markets.
Define and execute a multi-quarter roadmap aligned to growth, reliability, and monetization OKRs for Business Messages together with the Product Lead.
Work with external CPaaS/aggregators and enterprise companies on integrations, co-launches, and enablement. Partner with Sales, Support, and Customer Success to scale adoption.
Oversee the entire lifecycle of the product, from ideation and concept development to launch and ongoing optimization.
Conduct market and user research to identify trends and opportunities from partners and businesses using Business Messages.
Gather and analyze feedback and requests from partners and businesses, to better inform product decisions and our long-term roadmap.
Set and monitor key performance indicators (KPIs) related to business message solutions within us to assess product performance to inform and improve the product.

As a Surveillance Product Manager, youll lead the product strategy and execution for Shields surveillance and detection portfolio of products. Collaborating with customers and internal teams you will manage the end-to-end product lifecycle to deliver best-in-class products that support our business growth goals.

This position is located in Israel, and youll be reporting directly to the Director of Product.

What Youll Do:
Develop a clear product strategy and roadmap for Shields surveillance, detection solution portfolio.
Work with engineering, to drive the end-to-end product development process, from planning through release launch.
Collaborate closely with Data Science to build and iterate on AI based products and capabilities.
Partner with customers and GTM teams and act as a subject matter expert for pre-sales, marketing, and customer success.
Stay up to date on regulatory trends, industry standards, and market developments in communication compliance.
Define and track key product metrics to measure product success and areas for improvement.

Required GenAI Product Manager
What youll do:
Craft the future of sports consumption by leveraging generative AI technology, shaping innovative solutions that revolutionize the way sports content is created, consumed, and experienced.
Conduct research and proof-of-concept (POC) initiatives to explore emerging technologies and innovative solutions in the sports industry, staying at the forefront of technology trends.
Write detailed product requirements and create wireframes of new features, AI capabilities, and UI enhancements.
Work closely with cross-functional teams, including R&D, Analytics, UX/UI Design, Customer Success, Business Development, and Marketing, to ensure seamless product development and deployment.
Define and maintain the product roadmap in collaboration with the product team and executive leadership.
Define and analyze key performance metrics to measure the success of products and features, leveraging data insights to drive continuous improvement and innovation.

Required Studio Product Manager
What youll do:
Serve as the primary liaison between clients and internal teams, ensuring their needs and feedback shape product development.
Develop and maintain a cohesive roadmap for our studio editor and video encoding infrastructure in collaboration with leadership and the product team, balancing innovation in AI-driven video and graphics editing with video processing infrastructures scalability and performance needs.
Translate client requirements into actionable tasks and write detailed product specifications, including user stories, wireframes, API enhancements, and UI improvements for the studio and infrastructure capabilities.
Define and track KPIs to measure product success, such as system reliability, editing efficiency, and client satisfaction.
Use data insights to continuously improve product performance and scalability while aligning with business objectives.