דרושים » פרסום שיווק ויחסי ציבור » Head of B2B Marketing

About XM Cyber XM Cyber is a leading hybrid cloud security company transforming the way enterprises manage and reduce cyber exposure. Our Continuous Exposure Management platform identifies and prioritizes risks based on how attackers see your environment — helping security teams focus remediation where it matters most. We’re a fast-growing company, working with global enterprises across finance, retail, healthcare, manufacturing, and critical infrastructure to make the complex world of cyber risk clear, actionable and impactful. Backed by Schwarz Group, we’re scaling fast — and looking to elevate our brand and demand generation engine to the next level. But we don’t just want to grow — we want to stand out. Role Overview We are looking for a Head of Growth Marketing to lead and scale global campaigns that build pipeline, elevate brand visibility, and create lasting market impact. This role is ideal for a strategic marketer who blends deep demand generation expertise with bold creative instincts. You will lead integrated marketing efforts across digital, paid media, ABM, and content — while also driving breakthrough creative campaigns that increase awareness and engagement in a competitive category. Key Responsibilities Campaign Strategy & Execution
* Plan and execute multi-channel demand generation campaigns across digital, paid, email, social, and ABM to drive pipeline, engagement, and brand lift. Creative Brand-Led Growth
* Develop and lead unconventional brand experiments and high-impact creative campaigns that generate awareness, differentiation, and earned attention. Digital & Web Optimization
* Own paid search, paid social, SEO, and web conversion strategy, collaborating with content and product marketing teams to drive qualified traffic and optimize performance. Funnel Performance & Analytics
* Measure campaign effectiveness, lead quality, conversion rates, and overall marketing contribution to pipeline. Cross-Functional Collaboration
* Work with teams across the organization to create ideas that lead to noteworthy campaigns. Budget & Team Management
* Manage an in-house team and marketing spend across digital channels and oversee relationships with agencies.

We are seeking a highly experienced and strategic VP Growth Marketing to lead growth strategy and execution. Reporting directly to the CMO, you will be responsible for building and scaling a high-performing growth team, managing large-scale budgets exceeding $2M per month, and driving measurable results across all acquisition, retention, and monetization channels.
The ideal candidate will have a proven track record in B2C companies, with deep expertise in performance marketing, lifecycle marketing, data-driven decision-making, and innovative growth strategies. You will play a critical role in shaping global growth, optimizing ROI, and identifying new opportunities to expand our user base and maximize lifetime value.
Responsibilities:
Build, lead, and mentor a world-class growth marketing team.
Manage and optimize all website panels and funnels (landing pages, sign-up flows, user activation paths, conversion panels) to maximize user acquisition and retention.
Develop and execute data-driven strategies to acquire, retain, and engage customers at scale.
Collaborate closely with Product, Design, Creative, and Engineering teams to develop and improve website components, user journeys, and creative materials related to growth initiatives.
Oversee the creation, testing, and optimization of creative assets and campaigns to ensure alignment with brand guidelines and campaign goals.
Leverage analytics and market insights to continuously improve campaigns and identify new growth opportunities.
Drive experimentation and A/B testing to refine targeting, messaging, and channel mix.

Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.
We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities:
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

Marketing Manager and Operations
We are making the future of Mobility come to life starting today. At our company, we support the world's largest vehicle fleet operators and transportation providers in optimizing existing operations and seamlessly launching new, dynamic business models - driving efficient operations and maximizing utilization.
We're seeking a hands-on Marketing Manager to drive our digital marketing GTM campaigns and marketing operations. This role will be pivotal in executing our marketing strategy, managing our digital presence and awareness, and creating compelling campaigns that showcase our company's innovative solutions. The ideal candidate will leverage holistic lookout between operational excellence, content and campaign management with eye for details to deliver measurable results across multiple marketing channels.
If you enjoy working on multiple types of projects, have the technical knowhow, love a fast-paced rhythm and are ready to make a big marketing impact- come work with us!
Responsibilities:
Own and optimize our digital presence through website management and optimization, SEO strategy implementation, and continuous performance monitoring
Execute integrated marketing campaigns across multiple channels, including, PPC, Google, email marketing, webinars, and video content creation
Manage and optimize paid advertising campaigns while maintaining efficient budget allocation and ROI tracking
Own Hubspot Administration end to end: S&M reporting, dashboards, data management, emails- Must!
Lead our marketing automation efforts through Hubspot, Lemlist and Zoominfo or others, including setup and optimization of workflows for both Sales and Marketing teams
Drive fast past campaign strategy, planning and execution across teams.
Help develop and maintain our social media presence
Manage Events and Field Marketing
Create and optimize video content that effectively communicates our value proposition and technical capabilities.

Were looking for a Senior FP&A Analyst to join our finance team and play a critical role in driving and impacting business success through data-driven insights. As a Senior FP&A, you will partner with our Go-To-Market and will have a direct impact on revenue growth strategies, sales efficiency, and ROI by managing key SaaS performance indicators.
This role will work closely with our Sales and Marketing leadership to provide strategic financial insights that optimize growth investments and improve revenue performance. You will report to the FP&A Director and be part of the finance team in our Tel Aviv offices.
Were looking for a self-motivated and proactive individual who thrives in a fast-paced environment and is eager to make a significant impact on the business. If youre passionate about using financial data to drive strategic decisions, improve GTM efficiency, and accelerate business growth, this is the role for you.
You will:
Drive FP&A Strategy Develop, implement, and lead forecasting, budgeting, and business planning processes to support revenue growth and operational efficiency.
Develop GTM Insights & KPIs Identify, track, and analyze SaaS business metrics like LTV/CAC, payback period, pipeline conversion rates, NRR, churn, and ARR growth drivers.
Enhance Revenue Forecasting Build data-driven revenue and pipeline models, aligning Sales and Marketing spend with performance impact
Implement Systems & Best Practices Identify and implement FP&A tools, automation solutions, and scalable processes to support a fast-growing organization.
Manage Annual Operating Plan, short-term and long-term business plans and support strategic growth initiatives

Were looking for Head of Growth Marketing to own the strategy, execution, and optimization of programs that drive qualified pipelines across segments. This role will be instrumental in aligning marketing with sales, targeting technical buyers, and fueling growth.

Responsibilities:
Own the full-funnel demand strategy across inbound and outbound programs to drive pipeline and revenue.
Build and optimize integrated campaigns using channels such as paid media, webinars, events, email, and ABM.
Partner closely with Sales, Product Marketing, and SDRs to align messaging, lead flow, and attribution.
Lead marketing ops and performance tracking, ensuring accurate reporting.
Manage and scale paid digital programs (LinkedIn, Google Ads, display, etc.) focused on cybersecurity buyers.
Own lead lifecycle and funnel conversion metricsidentify and fix gaps.
Work with content and product marketing to tailor assets and programs to CISOs, SecOps, DevSecOps, and technical personas.
Lead and grow a high-performing demand gen team.

Were on the lookout for a passionate and results-driven Customer Marketing Manager to take ownership of programs that make an impact across every stage of the customer lifecycle. In this role, youll collaborate across teams to deliver initiatives that create engagement, deliver value, inspire advocacy, drive adoption, and generate measurable business resultsincluding upsell opportunities. Using data-driven insights, youll identify opportunities, develop strategies, and execute campaigns aligned with our global growth objectives. And because we believe that Customers eat first, every decision you make will put the customer at the top of your priority list

What youll do:
Develop and execute multi-channel marketing strategies and programs that create engagement, deliver value, and drive impact across all customer lifecycle stages within our growing customer install base.
Analyze data to understand customer pain points, engagement, customer experience, and product adoption and usage to identify growth opportunities and make recommendations for improvement.
Identify upsell and expansion opportunities and create targeted campaigns and motions to meet pipeline targetsacting as a key stakeholder in driving business growth alongside the customer revenue team.
Segment lists based on users behavior and engagement, and build effective conversion journeys.
Drive customer advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads.
Run ongoing A/B tests on different performance parameters and develop playbooks.
Regular tracking and reporting on campaign performance.

As our Senior Product Marketing Manager, you will play a pivotal role in developing and executing go-to-market strategies for our innovative B2B solutions, targeting upmarket companies and enterprise organizations. You will collaborate closely with sales, customer success, marketing, and product teams to ensure that our products are effectively positioned, communicated, and sold to our target audience.

This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while its still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.

If youre passionate about building a market category, alongside with top-notch experts from every department, you belong with us.

Key Responsibilities:
Market research - Develop a deep understanding of the market, customer segments, and their pain points through close collaboration with sales and customer success teams.
GTM strategy - Create and execute go-to-market plans for new product features and releases, ensuring alignment with overall business objectives.
Sales enablement resources - Empower the sales team with high-impact sales collateral, training, and tools that facilitate the selling and upselling process.
Customer stories and case studies - Collaborate with the customer success team to identify customer stories and develop case studies and testimonials showcasing the benefits of our products.
Messaging - Translate technical details into benefits for the user, crafting value-driven messaging that resonates with the target audience.
Product marketing content - Work closely with marketing to create compelling content such as blog posts, whitepapers, webinars, and presentations that articulate the benefits and differentiators of our products.
Partner with product managers - Align on product strategy and communicate new developments to both internal stakeholders and the market.
In product communication - Oversee and update the product content within the product itself, on our website, and in customer-facing materials to ensure consistency and accuracy.
Data-driven - Measure and report on the effectiveness of product marketing initiatives, adjusting strategies as needed based on data-driven insights.
Thought leadership - Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking engagements.
Self-driven - You are an entrepreneur in soul, thriving in a fast-changing environment, with the ability to create certainty and clarity in an uncertain environment.

We are looking for a Growth Director to lead the growth strategy of our B2B SaaS product with a Product-Led Growth (PLG) motion. This strategic role is at the heart of our mission to build scalable ROI driven, paid and non-paid organic growth engines. You will play a pivotal role in shaping how millions of users experience .
What will you be responsible for?
Own our paid channels. Grow the monthly budget while maintaining a healthy CAC/LTV ratio via constant optimization and opening new channels.
Collaborate closely with product, marketing, development, and customer success teams to maximize customer value and optimize the funnel.
Conduct A/B tests, define and track KPIs, and present actionable insights to senior leadership.
Drive experimentation frameworks and iterate rapidly to test new ideas.
Continuously analyze user data to identify improvement areas and lead data-driven growth initiatives.
Foster a culture of growth thinking and continuous optimization across the company.
Lead the SEO/GEO initiatives and grow it systematically and consistently.

We are seeking a Senior Paid Acquisition Manager to join our Growth Marketing team.
Were looking for a strategic, data-driven marketer who thrives at the intersection of performance marketing, creativity, and analytics. In this role, youll own the strategy and execution of paid acquisition across both search and social channels, driving measurable growth for the business.
The Paid Acquisition Team is a part of the Marketing department and works cross-functionally with multiple departments, including design, web, CRO, SEO, content, product marketing, sales, marketing operations, and data.
Responsibilities:
Lead, optimize, and scale Paid Search and Paid Social campaigns across platforms such as Google Ads (Search, YouTube, GDN), Bing, Meta, LinkedIn, and others.
Manage campaigns end-to-end, including budget allocation, bidding strategies, account structure, targeting, creatives, landing pages, and conversion optimization.
Partner with in-house design and content teams to create compelling ad creatives and continuously test variations for improved performance.
Analyze performance data and provide actionable insights to improve ROI and identify new growth opportunities.
Collaborate with cross-functional teams to align campaigns with product launches, A/B tests, and overall marketing goals.
Create reports on paid acquisition performance, trends, and recommendations to key stakeholders.