דרושים » אינטרנט ודיגיטל » Product Marketing Manager

Location: Tel Aviv, Israel (Hybrid/On-site)
About us
We are dedicated to continuous development, empowering CI/CD teamsincluding DevOps, SecOps, Developers, and QA to optimize and accelerate their build pipelines. We achieve this through the integration of observability, AI insights, and automated actions. Our core mission is to eliminate the lengthy and frustrating wait times that hinder innovation. We transform every machine on a network into a supercomputer, drastically reducing build, TEST, and compilation times from hours to mere minutes.
The Role
We're looking for an experienced Senior Product Marketing Manager to own our inbound funnels and go-to-market strategy. You'll be the voice of our product and our customer, translating complex technical concepts into compelling stories that resonate with our target audience of DevOps, SecOps, and developers. This is a high-impact, hands-on role where you will be responsible for defining and executing data -driven inbound marketing plays from start to finish. You'll work closely with product, sales, and engineering to tell a powerful story that drives awareness, generates demand, and ultimately, helps our customers build better, faster.
What You'll Do
Become the expert: Deeply understand our products, the competitive landscape, and the needs of our technical audience ( DevOps, SecOps, and Developers). Develop and execute inbound GTM plays: Create and drive go-to-market strategies for new product features and solutions, ensuring successful launches and measurable results across our inbound channels. Technical storytelling: Translate complex technical features into clear, concise, and compelling value propositions and messaging. You'll be the master of our product narrative for all inbound marketing materials. Define and implement Marketing Automation : Work with marketing operations to build and optimize data -driven Marketing Automation flows that nurture leads and guide them through the inbound funnel. Create core content and assets: Develop a wide range of content, including technical blog posts, white papers, case studies, product videos, and web copy, to educate our audience and drive conversions. Enable sales and customer-facing teams: Arm our sales and customer success teams with the tools and knowledge they need to succeed, including battlecards, demos, and presentations. Analyze and optimize: Use data to measure the performance of your campaigns and funnel plays, making continuous improvements to maximize impact.

We're seeking an experienced Senior Product Marketing Manager to evolve and own our investment management, embedded payments, and financial services solutions.
In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.
Key Responsibilities:
Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for product launches and our evolved offering, ensuring stakeholder alignment across channels.
Product Messaging & Positioning: Define and refine strategic positioning and messaging to differentiate our unique value in a way that resonates with our target market.
Market Research: Continuously analyze market trends, competitive landscape, and customer insights, informing strategic product, marketing & messaging decisions.
Sales Enablement: Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.
Packaging & Pricing: Evolve pricing and packaging strategies aligned with customer value perceptions and market conditions to maximize revenue potential.
Metrics & Optimization: Leverage data-driven insights to optimize product marketing initiatives, enhancing ARR impact and stakeholder satisfaction.
What are we looking for
Minimum 3+ years in B2B SaaS product marketing, ideally within fintech.
Proven experience leading GTM strategies for comprehensive product offerings (beyond feature-level) in saturated markets.
Proven success managing complex product launches holistically.
Skilled in cross-functional leadership without formal authority, collaborating effectively at all organizational levels, including executives. Knows how to generate trust, ensure alignment, and build strong relationships with internal teams, providing advice and guidance. A person others love to work with.
Adept at guiding content creation across marketing channels, ensuring clarity, impact, and strategy execution at scale.
Strategic thinker with exceptional execution skills, balancing depth, quality, and speed. You know how to move necessary mountains and get things done, whether its developing strategic positioning with the CPO or writing new marketing e-mail content.
Analytical, integrative mindset, leveraging data to derive actionable insights and measurable outcomes. You know how to connect multiple pieces of data, separate anecdotes from trends, and are skilled at measuring the success of product marketing initiatives.
Outstanding messaging & communication skills: proficient in translating complex, technical concepts into simple, persuasive values, clear differentiation, and engaging sales materials.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in Apiiros marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

Required Product Marketing Manager
The opportunity
The Product Marketing Manager will initiate and carry out marketing and product marketing plans and tasks to support our products go to market needs and make sure that all of our products are visible, understood, and adopted by our clients and prospects.
This includes creation and execution of marketing plans, sales collateral and sales enablement tools, and working with cross-functional marketing teams to deliver marketing programs like events, content marketing, digital marketing campaigns, marketing collateral and sales enablement, email marketing, and web content.
You will be working closely with product owners and understanding the business needs, and challenges as well as product roadmaps.
Join the Ads product marketing team within the Grow marketing organization, with exposure to a wide range of products used by the worlds leading game studios and app-based businesses.
What you'll be doing
Work closely with product managers, sales teams, and business teams.
Learn the products strategy, get to know its customers and user personas, and develop the tools and campaigns that the company will use to introduce and sell this product to the market.
Create marketing plans for specific user segments and products.
Be the focal point for all marketing aspects of the product.
Understand the broader strategy of the company and the impact it has on our product marketing efforts.

Were seeking a strategic, data-driven SEO Content Writer with a strong background in SEO and proven experience creating content that ranks, converts, and builds authority, to elevate our story through search-optimized, persuasive content.
This role requires a creator with a strong SEO understanding, a flair for storytelling, and ideally, experience in the travel or finance industries (B2B SaaS experience is a plus). Youll craft a variety of content that ranks, engages, and ultimately drives conversion.
What Youll Do:
Write and optimize content that aligns with our SEO strategy, including blog posts, landing pages, guides, and more.
Conduct keyword research and apply on-page SEO best practices (meta tags, headings, internal linking).
Translate complex topics in Company travel management, AI booking, Frequent travel and expense management into engaging, accessible, and SEO-friendly content.
Collaborate with SEO Lead to build topic clusters, pillar content, and editorial calendars.
Analyze content performance (traffic, rankings, CTR, engagement) and iterate based on SEO and business goals.
Ensure content aligns with our brand voice while targeting decision-makers like CFOs, travel managers, and executive assistants.
Collaborate cross-functionally with SEO, product marketing, and content team to deliver assets tied to business objectives.
Proactively stay ahead of SEO trends, Google algorithm updates, and shifts in AI-driven search landscapes.

Were looking for a results-driven SEO Expert. In this role, youll be responsible for optimizing content, enhancing technical SEO, and driving organic growth through data, experimentation, and collaboration.

Working in a fast-paced, agile environment, youll partner with cross-functional teams including Product, Engineering, and Content to amplify SEO impact across the organization.

Key Responsibilities:
Analyze internal structured and unstructured data to identify SEO opportunities, both short and long term.
Research and assess the current keyword landscape to identify gaps and new content opportunities.
Conduct technical audits (log file analysis, site crawl, etc.) to ensure optimal crawlability and indexation.
Audit and analyze backlink profiles to maintain a diverse, high-quality link network.
Collaborate with stakeholders to improve and optimize existing pages
Create performance reports that synthesize data across properties and provide insights into SEO health.
Advocate for SEO best practices across teams to build a strong SEO culture
Work cross-functionally with Engineering, Product, Content Strategy, and Partnerships to implement SEO improvements.
Stay up-to-date with SEO, content marketing, and digital trendsand share relevant insights internally.
Integrate Generative Engine Optimization (GEO) practices into the SEO strategy to align with evolving AI-driven search behavior.

This where the creative arts meet technology. If theres one thing we all have in common, its a love of music and film, which is why we build innovative products to help global brands and individual creators make amazing videos. We do this by giving them the best AI tools, music, footage, sound effects and templates. We also revolutionized the industry with a radical new music licensing model that has since become the global standard. Artlist is now the go-to platform for over 26M users worldwide. They range from top-tier global brands like Google, Apple, Amazon, Microsoft, Real Madrid, NBA and Versace to social creators, video editors, and more. Our products: Artlist: an all-in-one platform for video creation, including high-quality and curated royalty-free music, SFX, footage, templates, AI tools (image, video and VO), and more. Motion Array: the ultimate destination for creators, including high-quality video templates by the worlds top motion designers, presets, plugins, music, SFX, stock footage, graphics for design, motion graphics, and stock photos.
Join us as a B2B Product Marketing Manager and be the growth engine behind user journeys, brand campaigns, GTM strategies, lead generation, and sales success. Drive impact across the funnel while working hand-in-hand with product, marketing, and sales teams. Wake up for this:
* Lead strategic B2B marketing initiatives that drive growth, including user journeys, brand campaigns, lead generation, and sales enablement.
* Create impactful sales collateral and partner with AEs and AMs to optimize funnels, capture new business opportunities, and build success stories.
* Work within a taskforce structure alongside design, copywriting, and marketing teams to ensure consistent positioning and effective execution.
* Collaborate closely with the product team to shape B2B features, build dedicated customer journeys, and run optimization tests.
* Own go-to-market and communication strategies across in-product messaging, email, and external channels.
* Monitor, analyze, and optimize key performance metrics, providing insightful reports and recommendations to senior management regularly.

We are looking for a Senior Product Marketing Manager to join our growing team!
Responsiilities:
Work independently, by deeply understanding both the functionality and value of multiple products, and map it to the problems that our users are experiencing. You should have the knowledge and ability to be able to investigate and come to interesting conclusions in a timely manner.
Produce engaging content for customers and new prospects, around both open source technologies and the platform itself. This content might be in audio, video, spoken or written form. While you do not need to be able to directly edit video or use photoshop, you must be able to build a clear vision, using it to guide the teams in the best direction.
Own the entire GTM for a product, from initial positioning, outreach, conference talks, webinars, blog posts, product pages, video production, social posting and more. We have teams to help you deliver, but in the end, they will be executing your vision.
Offer mentorship and guidance to team members, bringing your experience and creativity to the entire team, leveling up those around you and in turn, learning from their ideas.

Together with our customers, were helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Product Marketing Manager Sales & Customer Success Enablement
a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Dynamic Yield by is seeking an experienced Product Marketing Manager- Sales & Customer Success Enablement with a passion for product marketing and enablement to lead initiatives for Financial Institutions. This role is hands-on and central to driving sales and customer success through impactful marketing materials and enablement strategies.

In this position, you will:
Develop and execute product marketing strategies to drive adoption and usage, including managing content and materials; may involve creating global templates to guide regional efforts.
Craft compelling, consumer-led value propositions that are clear and competitively positioned.
Translate strategic direction into effective, scalable sales enablement materials and product packaging.
Integrate product programs with marketing platforms and ensure alignment across channels.
Collaborate cross-functionally with Product Management, Marketing, Customer Success and Sales to support successful product launches and ongoing adoption.

This is an entry-level position for someone who is both analytical and action-oriented. Youll work at the intersection of digital visibility, data & content helping drive user growth through SEO, operational execution, and scalable marketing processes.

Youll join a team where learning is constant, performance is measured, and collaboration is key. This is the perfect opportunity for someone whos eager to get their hands dirty across digital marketing, web operations, SEO, and cross-team project managementeven if youre just getting started.

Responsibilities:
Support the execution of digital growth initiatives across content, SEO, and product touchpoints to drive visibility, traffic, and user engagement.
Support web operations, including content publishing, CMS workflows, and digital asset management.
Assist in coordinating projects, tracking progress, and ensuring timely delivery across teams.
Monitor routine operational processes and help improve team efficiency.
Conduct keyword research, competitive analysis, and basic technical audits to support our organic growth in key markets.
Collaborate with internal stakeholders (design, dev, marketing, product) and external partners to support growth campaigns.
Review content and processes to maintain a high-quality user experience.
Take part in building and maintaining top-performing web sections and features.
Manage and prioritize multiple workstreams simultaneously under tight deadlines.