Were looking for a strategic, data-driven Product Marketing Manager to lead our companys positioning in the AI & Data ecosystem.
In this role, you'll be responsible for:
Owning the positioning & messaging for AI data solutions
Developing GTM strategies for AI-focused products and customers
Working with sales & customer success to ensure adoption and revenue growth
Defining competitor differentiation to beat AI-specific data vendors and infrastructure providers
Responsibilities
Position our company as the Go-To Data Provider for AI Companies:
Own messaging & positioning for AI model training, AI agents, and real-time inference.
Craft compelling value propositions and market education to differentiate BD in AI training, inference, and web-scale data access.
Ensure AI messaging aligns with our proxy & data business for a seamless brand experience.
Build & Execute GTM:
Develop AI-specific GTM playbooks, aligning with Sales, Growth, and Partnerships.
Refine messaging, train sales teams, and ensure AI prospects understand our product value.
Define launch strategies for new AI products (e.g., training datasets, AI-ready web scraping APIs, data pipelines).
Create landing pages, sales enablement materials, case studies, and pitch decks for AI buyers.
Understand Customers & Competitive Landscape:
Conduct market research and customer interviews to refine AI buyer personas.
Identify AI customer pain points & decision-making processes to optimize messaging and conversion.
Track AI competitors to refine our positioning and create differentiation.
Define why AI companies should choose BD over in-house data collection, open datasets, or competitors.
Collaborate Across Teams:
Work with Product, Sales, and Growth Teams to optimize AI-focused solutions, sales enablement, and demand generation.
Requirements: 4+ years in product marketing of AI, data, SaaS, or developer-focused products.
Strong understanding of AI/ML, data infrastructure, and AI data acquisition.
Excellent storytelling and content creation and proven experience in GTM execution, competitive positioning, and sales enablement.
Ability to translate technical AI and data concepts into clear, compelling narratives for different audiences (AI developers, data scientists, C-level buyers).
Comfortable in fast-paced, high-growth environments and in navigating complex, multi-product positioning.
The following are a significant advantage:
Experience in marketing data platforms, AI/ML products, or enterprise infrastructure.
Background in developer marketing or technical marketing.
Familiarity with proxy networks, web scraping, or AI training data needs.
This position is open to all candidates.