We are looking to add a Digital Marketing Specialist to our product team. As a Digital Marketing Specialist you will work on creating effective, sales-driving content for our AI-driven ad and email products. You will be responsible for ideating and implementing new content for search social and display ads and automated email marketing campaigns that will help Fullpaths clients drive success. You will collaborate closely with our product managers, analysts, and designers, to develop innovative, impactful copy and content.
This is a hybrid position based out of our Jerusalem office and reports to the Director of Product Performance.

What you will be responsible for:

* Craft creative and effective ad copy for a variety of ad platforms with a central focus on Google and facebook ads to drive desired user action;
* Create engaging and compelling email content that resonates with our target audience, including engaging copy, recommendations for visuals, and calls to action;
* Review and analyze existing ad and email content to identify areas for improvement;
* Research and develop new ad and email concepts for a variety of campaigns, ensuring relevance and effectiveness across different contexts;
* Analyze performance metrics, such as CTR, CVR, open rates, and engagement rates to provide data -driven insights and recommendations for improvement.

The top candidate will also have:

*  SEO and keyword experience
* Experience working with ChatGPT/ Gemini/ other Gen AI tools
* Experience working with Jira

Why you should join us:

* Family-friendly environment and flexible working hours
* An awesome global team of forward-thinking, innovative go-getters
* Integrate with tech titans: Work directly with APIs from Google, facebook, Microsoft, and more.
* Be part of a rapidly scaling company poised for the future.
* Learning and growth opportunities within a fast-paced tech startup environment
* Clear career advancement path for strong performers
* As a part of our team, your success in this role is crucial to our company's growth. We are committed to supporting you in achieving your KPIs and goals and providing regular feedback to help you reach your full potential. Together, we can make a real impact and achieve great things!
* Cibus and lots of yummy treats:-) Are you the one? Send your resume and cover letter to: fullpath.DigAdSpecialist@applynow.io

Join our dynamic team as a Communications Manager and play a pivotal role in sharing our impactful work with stakeholders, donors, and the wider community.
We're looking for a skilled communicator who can craft compelling narratives, ensure high-quality visual representation, and manage our social media presence. The ideal candidate has a passion for storytelling, a keen eye for details, excellent communication skills, and a strong understanding of visual communication principles.
ROLE SCOPE:
* 100% position
* Hybrid: combination of remote work and office-based work in Jerusalem
* Reporting to the Development Manager
KEY RESPONSIBILITIES:
* Collaborate with the Educational, Alumni, and Measurement & Evaluation teams to identify and develop engaging stories about our activities, success stories, and special events.
* Manage our social media presence and oversee all platforms.
* Create and publish written content across various platforms, including newsletters, social media channels, and our website.
* Organize and maintain our communication database, including CRM contact lists and other components.
* Develop written and visual content for fundraising campaigns, grant submissions, and reports.
* Ensure cohesive messaging and branding across all channels.
* Work closely with the Visual Content Associate to ensure alignment between written and visual content.
SALARY & BENEFITS:
Competitive salary range, dependent candidates location and experience.