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The role of the International Business Manager is to ensure that global strategies are applied locally with Countries around the world. This role is also fundamental in supporting two ways communication between the Countries and the Corporate Office. It covers a large scope of activities such as Marketing Plans, Operations, Business Development, Financials. Some strong cultural skills and understanding of international economics are needed to facilitate the communication.
RESPONSIBILITIES-Country Management
-Ensure daily communication with Countries.
-Build strong relationships with key stakeholders at all level of hierarchy
-Drive main KPIs across business such as retail sales, traffic, conversion, upt, atv.
-Support new Partner/Country onboarding when happening Operations
-Support shipments and logistic operations
-Work closely with Planning teams.
-Control inventory levels and recommend corresponding action plan Business Development-
-Understand physical and digital development in Country.
-Supervise global consistency of developments.
-Understand Due Diligence, Regulatory and Franchisee Contracts Financials.
-Understand Country and Store P&L
-Ensure Country targets in terms of sales and investments are aligned and executed.
-Support price positioning in market and insure price increase
-Control execution versus Commercial Agreements.
Customer Experience & Marketing-
-Ensure Countries are applying and adapting global Marketing Plan
-Work closely with the global team to understand and improve our customer experience (UX)
-Support Assortment execution in line with Visual Merchandising.