דרושים » מוצר » Senior User Acquisition Manager

We're seeking a Senior User Acquisition Manager to own paid social as a core growth engine for HoneyBook. You'll take ownership of high-budgets, full-funnel campaigns, shape testing frameworks and push the channel mix into new territory.
A few of the things you will do:
Own the strategy, budget allocation, and day-to-day management of large-scale paid social campaigns across Meta, TikTok, YouTube, LinkedIn, Reddit, and other emerging channels - balancing brand awareness and performance objectives, and making the call on where and how to invest to hit pipeline and revenue targets.
Use creative and conversion data to identify and reach high-value audiences, and continuously optimize performance across the funnel.
Lead testing roadmaps - audience, creative, bidding, and platform-level experiments - and translate results into scalable strategy.
Partner closely with Creative, Lifecycle, Brand, and cross-functional stakeholders (Product, Data, Finance) to plan and execute high-impact, integrated campaigns.
Measure, track, and document all test results, brand lift studies, and critical insights; build the measurement frameworks that connect spend to business outcomes
Create and present clear, actionable reports and recommendations to marketing leadership, using data analysis and visualization to tell the story behind the numbers.
Stay ahead of platform changes, betas, and emerging channels, and bring point-of-view on where HoneyBook should test next.
Act as a senior voice on the team - sharing best practices, raising the bar on channel expertise, and mentoring more junior team members as the team grows.

We're looking for an experienced performance marketing manager to lead and scale our user acquisition efforts for our mobile app. This role will own the full acquisition funnel on the media side, managing significant budgets to drive growth. You will start as a hands-on leader and build the team and infrastructure as the company scales.

What Will You Do
Own and scale user acquisition strategy and budget allocation.
Scale the performance marketing function and recruit/build the team as the company grows.
Optimize campaigns across channels to hit acquisition and retention KPIs.
Collaborate closely with product, analytics, and creative teams.
Drive creative testing strategy and provide data-backed direction to the creative studio.
Establish performance frameworks and reporting infrastructure.

we need a data-obsessed User Acquisition Manager to scale our user base aggressively across paid channels. Dating is broken. Together, we're fixing it. Based in the heart of Tel Aviv, we're a dynamic startup with big dreams and an even bigger mission. Following a successful launch, we are gearing up for a massive U.S. expansion. This is a key growth role where you will own multi-million-dollar acquisition channels, optimize user funnels, and drive sustainable growth.
What You'll Do:
Scale Paid Channels: Own end-to-end strategy, execution, and optimization of paid acquisition campaigns across Meta, TikTok, Google, App Store Search (ASA), and emerging networks.
Optimize Campaign Performance: Continuously analyze metrics (CAC, LTV, ROAS, CPI, retention) to maximize efficiency and scale our U.S. growth pipeline.
Partner with Creative: Collaborate closely with our content and AI creators to brainstorm, test, and iterate on high-converting ad concepts and hooks.
Master Attribution & Analytics: Work with Mobile Measurement Partners (MMPs) like AppsFlyer/Adjust to track cross-channel performance, MMP setup, and SKAdNetwork data.
Experiment Systematically: Run A/B tests on targeting, ad copy, bidding strategies, and landing/store pages to continuously lower CAC and boost ROI.

we are looking for a data -driven, analytical, and strategic Head of Revenue Growth & Marketing to lead our growth engine and turn marketing into a powerful driver of revenue. In this role, youll own the full marketing-to-revenue funnel from user acquisition and trial performance through activation, conversion, and ultimately ARR growth. This is fundamentally a revenue-generating marketing leadership role. It's about selling through marketing, not building or managing a traditional outbound sales organization. You won't need to rebuild the wheel - you will inherit an exceptionally capable execution team. You must deeply understand brand dynamics and how PLG and brand performance/positioning work together to drive sustainable growth. Your mission is to provide the strategic vision, positioning excellence, performance rigor, and PLG funnel mastery needed to scale top-of-funnel reach, drive ARR growth, and optimize conversion rates from free trial to paid account.
What Youll Own 1. Strategic Leadership & Growth Vision
* Define and execute the overarching GTM (Go-To-Market) strategy for user acquisition, freemium-to-paid conversion, and customer expansion.
* Own key performance indicators (KPIs) across CAC, LTV, Payback Period, Trial-to-Paid Conversion%, Activation Rate, and Net Revenue Retention (NRR).
* Audience & Market Research: Conduct deep-dive benchmarking, competitor analysis, and audience research (SMBs, freelancers, accountants) to identify untapped growth channels and positioning gaps.
* GTM & Product Alignment: Partner with Product, Studio and Analytics teams to align initiatives with key feature launches and ensure frictionless user onboarding and trial journeys.
* Brand Awareness & Budgeting: Partner with the Brand Manager to define the overarching brand awareness strategy. Provide strategic guidance on the allocation of awareness budgets, ensuring spend is optimized for long-term brand power and aligns with broader business growth objectives.
* Media & Channel Strategy: Partner with the Brand Manager to architect an integrated media distribution mix across OOH, digital, TV/CTV, podcasts, and sponsorships, strategically directing budget allocation to maximize market penetration, brand consideration, and acquisition momentum.
2. Performance Marketing & Acquisition Oversight
* Direct and refine our performance marketing initiatives across paid search, social, organic/ SEO, GEO, referral, and strategic partnership channels.
* Allocate marketing budgets with extreme data discipline, prioritizing high-intent SMB/solopreneur channels with optimal CAC:LTV efficiency.
* Experiment with new growth channels ( Affiliate networks, platform integrations, financial ecosystem partners).
3. Funnel Optimization & Trial Conversion (PLG)
* Oversee the end-to-end user trial experience, optimizing conversion rates at every stage of the funnel.
* Work to refine in-app triggers, automated email/SMS lifecycles, and push notifications that drive product adoption.
* Implement automated, marketing-led conversion strategies and product-led growth motions for high-intent SMB leads entering via free trials.
4. Team Enablement & Mentorship
* Lead, mentor, and empower a high-performing team of performance marketers, and acquisition specialists.
* Foster a fast-paced, hypothesis-driven testing culture built on continuous experimentation and data transparency.

We are looking for a highly analytical and performance-driven User Acquisition Manager to join our team and help scale our global user growth efforts. In this role, you will own acquisition and re-engagement activities across multiple paid media channels, optimize campaigns at scale, and drive measurable impact on user growth and business performance.

This is an exciting opportunity for someone who combines strong performance marketing expertise with a passion for data, experimentation, AI-driven innovation, and mobile app growth.

Responsibilities
Own and manage user acquisition, re-engagement, and retention campaigns across multiple advertising channels, including Meta, Google Ads, Apple Search Ads, DSPs, OEMs, and ad networks.
Monitor, analyze, and optimize campaigns to achieve and exceed growth KPIs, including installs, registrations, retention, engagement, and revenue targets.
Plan, execute, and scale innovative growth initiatives, experiments, and A/B tests to improve acquisition efficiency and user quality.
Build and maintain strategic relationships with media partners, advertising platforms, and agencies.
Provide regular performance reporting, insights, and recommendations to internal stakeholders and external partners.
Collaborate closely with Product, Content, Data, and Business Development teams to align marketing activities with product launches, sports calendars, and engagement initiatives.
Work with the creative team to continuously test new ad creatives, messaging, and formats across different markets and audiences.
Analyze user behavior, attribution data, cohort performance, and conversion funnels to identify growth opportunities.
Support expansion into new markets through competitive analysis, market research, and audience insights.
Stay updated on industry trends, privacy changes, attribution solutions, mobile measurement, and best practices across performance marketing channels.

Required Director of User Acquisition & Media Buying
Description
About Us:
We are bootstrapped and has been profitable since day one. We built one of the most efficient programmatic acquisition engines on the planet: processing billions of ad decisions a day, generating terabytes of live behavioral data, and turning it into margins most SaaS companies would kill for.
At the core of that engine is a team of data scientists and ML engineers running tens of billions of sub-second predictions a day, deciding in milliseconds which impression is worth buying and what its worth.
Now were taking everything weve learned about how people move through the web and putting it into our most innovative consumer product yet: Ace AI, an AI-native browser already reaching millions of people, built to simplify and improve everyday online life with the help of AI.
This is a rare opportunity: a category that hasnt meaningfully changed in over a decade, and a profitable company with the data and the acquisition engine to win it on its own terms.
Come build it with us.
What Youll Do:
As our Director of User Acquisition & Media Buying, youll take full ownership of our paid acquisition activity and lead our UA organization at scale. Youll own how we allocate and scale significant advertising budgets, lead the teams behind our acquisition activity, and be accountable for the overall performance of our paid media operation.
Own the overall User Acquisition and Media Buying operation, from strategy through performance.
Own budget planning and define how and where we allocate and scale advertising spend across channels and growth opportunities.
Lead and develop a substantial UA and Media Buying organization, including team leads and managers.
Define the strategy, priorities, and performance goals for our paid acquisition activity.
Oversee acquisition across Search, Meta, RTB exchanges, and additional performance channels.
Continuously identify opportunities to scale spend while maintaining strong business performance.
Use performance data to make strategic decisions around budget allocation, scaling, and optimization.
Build the structure, processes, and operating cadence required to run a large-scale UA organization effectively.
Partner cross-functionally with relevant teams to align acquisition strategy, priorities, and investment decisions with broader business goals.
Stay close to the market, platforms, and emerging acquisition opportunities to continuously expand and improve our media operation.

Youre senior enough to own the marketing and partnerships tech stack end-to-end, but youre an individual contributor at heart. Youd rather get into the system and improve it yourself than hand it off. You think in terms of full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity is routed, tracked, and credited correctly through revenue.

You embrace AI as a core part of how you work, actively experimenting with new ways to improve automations, connect tools, and increase your own output. You move fast, support your decisions with data, and bring structure and clarity to everything you touch.

What will you be doing all day?

This is a hands-on ownership role. Youll take systems that already exist and make them faster, cleaner, and more scalable.

Own and optimize HubSpot Marketing Operations, including workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the journey from first touch through conversion.
Elevate marketing operations by ensuring campaigns, lead routing, attribution, and reporting are accurate, efficient, and scalable.
Sharpen tracking and attribution by improving how we measure the funnel end-to-end, strengthening the connection between paid channels and HubSpot, and evolving our multi-touch attribution model into a trusted source of truth.
Improve automation and middleware by maintaining and upgrading the connections between HubSpot, our databases, and advertising platforms.
Oversee data quality, including incoming data requests, audience segmentation, performance analysis, and regular database hygiene audits.
Own partnership operations by improving how we track partner-sourced and partner-influenced pipeline, automating lead handoffs and routing, and providing the partnerships team with reliable data.
Drive attribution and analytics across acquisition, conversion, expansion, and churn. Identify where the funnel is breaking, where budget is performing, and where improvements will have the greatest impact.
Bring AI into the marketing engine by identifying manual, repetitive, and error-prone processes and automating them with AI and no-code or low-code tools.
Partner cross-functionally with teams across the company to improve operational efficiency and accelerate growth throughout the customer lifecycle.

We're building out a new UA function from scratch, and we're hiring the first person to own it.
If you've been doing paid social and native inside an aggregator or affiliate model and you're tired of touching one slice of a campaign while someone else owns the strategy, this is the opposite of that. You'll run the full stack - architecture, bidding, creative loop, funnel, testing cadence - across Meta, TikTok, YouTube Shorts, and Taboola. No inherited playbook. You're writing it.
What you'll own:
Full campaign lifecycle across Meta, TikTok, YouTube Shorts, and Taboola
The creative loop: briefing, reading performance, pushing the next test
Funnel thinking: LP sequencing, post-click optimization, conversion context
Traffic quality and fraud awareness, especially on native
A real testing cadence - creative, audience, LP - with clean hypotheses and honest reads
Reporting that cuts through noise, not just dashboards for their own sake
The playbooks and processes themselves, since none exist yet

We're looking for an App User Acquisition Manager to join our Growth Marketing team and take ownership of growing our mobile apps through data-driven user acquisition.
This is a hands-on role for a performance-minded marketer who enjoys working at scale, identifying new growth opportunities, testing new ideas, and turning data into action. You'll have a direct impact on how we acquire and grow millions of app users across global markets.

Required Growth Lead
The Role:
Youll be the Growth Lead for Core Photos - the marketing owner of our flagship product.
This is a proven, scaled business. The opportunity isnt to find product-market fit. Its to look at a $150M+ product and ask: where does the next meaningful wave of growth come from?
A new channel. A creative breakthrough. A new audience. A smarter offer. A better way to tell the story. Or something we havent thought of yet.
Youll set the growth strategy, decide where to place the bets, and turn them into reality.
Youll work as part of a small, high-ownership team alongside Business, Product, Creative, and Engineering - bringing the marketing and growth perspective into how the product evolves, not just how it is promoted.
This is a role for someone who thinks like a builder: someone who doesnt just execute growth plans, but designs them.
What Youll Do:
Own the growth strategy and marketing plan for Core Photos
Identify and unlock new channels, audiences, and growth opportunities
Design and lead major growth initiatives from idea to scale
Own significant marketing budgets and decide where they create the most impact
Partner deeply with Creative to develop ideas and messaging that actually move people
Work with Product and the broader team to connect marketing insights with the product experience
Use data to understand whats working, make fast decisions, and scale what wins
Continuously experiment - new channels, new angles, new mechanics
This is not a channel management role.
Its a chance to own the growth agenda for our largest product, and shape how much bigger it can become.