דרושים » מוצר » Product Execution Manager

We are looking for a Technical Product Strategy Manager to lead the definition of next-generation products.
In this role, you will define what products should be built, why they matter, and how they create customer and business value. You will translate customer needs, market opportunities, business objectives, and technology capabilities into product strategy, product requirements, and long-term roadmaps.
This role is ideal for someone with a strong technical foundation who thrives on strategic thinking, understanding customer challenges, analyzing market trends, and driving product decisions across complex engineering organizations.
You will have the opportunity to influence the future direction of autonomous driving products by connecting customer needs, industry trends, and cutting-edge technology into a clear product vision.
What will your job look like:
Own and drive the product strategy and long-term roadmap for one of our flagship products.
Define product vision, capabilities, use cases, operational concepts, and success metrics.
Create Product Requirement Documents (PRDs) that translate product strategy into clear requirements for R&D teams.
Develop a deep understanding of customers, market trends, and competitive landscape to identify product opportunities.
Drive product decisions and tradeoffs by balancing customer value, business objectives, and technical feasibility.
Partner with multidisciplinary R&D teams to define and evolve products.

We are looking for a Product Manager to join our Activation unit and further scale out the Digital Advertising product. If you are a creative, solutions-oriented individual who is ready to put your career in drive, Fullpath is the place for you! This role is based in Tel-Aviv or Jerusalem and reports to the lead PM of the Digital Advertising domain.


What you will be responsible for:
Shape Product Strategy : Partner with the Product Lead to shape the strategy and roadmap for a segment of our digital advertising suite, bringing customer and market insights from discovery through launch, adoption, and growth. Listen & champion the Voice of the Customer: Translate feedback into clear, prioritized specifications by running discovery with dealers and design partners through calls, feedback loops, and early-access programs. Actively include internal teams (CSMs, Sales, Ad Operations, Finance) in the problem discovery process to identify product gaps and opportunities. Execute & Iterate: Partner with engineering, design, and data teams to rapidly ship high-quality features, define success metrics, and leverage data insights to continuously iterate. Own Compliance, Support Ad Tech Integrations: Own OEM and regulatory compliance end-to-end, translating policy changes into safe, impactful product requirements, and help navigate platform integrations as ad tech evolves. Lead Go-to-Market & Communication: Collaborate closely with Sales, Marketing, and CSMs to shape product launches and training, while providing clear, ongoing roadmap and release updates across the entire organization.