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לפני 6 שעות
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for a designer who sees the system before the screen one component change and you already know what breaks three flows away. Someone who moves fast without getting sloppy: you can produce five directions before lunch and still catch the 2px misalignment in the one you ship. You question the brief if the ask doesn't solve the real problem, you say so, with a better idea in hand. You obsess over the details nobody asked for, from the easing curve to the microcopy to the loading state that makes waiting feel intentional. You think in principles, not preferences, and can defend a decision with reasoning rather than taste. And you leave ego at the door: you're as excited giving feedback as receiving it, and the best idea in the room wins regardless of whose it was.
On Your Day-to-Day:
Own full platform areas end-to-end problem framing through shipped, polished product
Push the design system forward, not just apply it
Partner with product and engineering as an equal
Collaborate closely with the rest of the design team critique each other's work, borrow each other's ideas, and make each other better
Report to a manager who's also a designer at heart someone who'll dig into the details with you, not just review the deck
Use research and data to sharpen instinct, not replace it
Raise the bar for craft across the whole team your standards become the standard
Requirements:
5+ years designing real products that shipped and mattered
A portfolio that shows range, judgment, and finishing not just concepts
Fluency in systems thinking and interaction design, not just visual design
Comfortable with ambiguity and comfortable disagreeing
A collaborator at heart you make the people around you better, and you're happy when someone else's idea beats yours.
Genuinely curious about AI you experiment with new tools and models as they come out, and you bring what you learn back to the team.
Comfortable writing and pushing code you can prototype in code, ship small fixes yourself, and hold a real conversation with engineers about implementation
Usr tools as Figma, Cursor, Claude and other AI tools that matter and make your process faster.
This position is open to all candidates.
 
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לפני 6 שעות
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for a designer who sees the system before the screen one component change and you already know what breaks three flows away. Someone who moves fast without getting sloppy: you can produce five directions before lunch and still catch the 2px misalignment in the one you ship. You question the brief if the ask doesn't solve the real problem, you say so, with a better idea in hand. You obsess over the details nobody asked for, from the easing curve to the microcopy to the loading state that makes waiting feel intentional. You think in principles, not preferences, and can defend a decision with reasoning rather than taste. And you leave ego at the door: you're as excited giving feedback as receiving it, and the best idea in the room wins regardless of whose it was.
On Your Day-to-Day:
Own full platform areas end-to-end problem framing through shipped, polished product
Push the design system forward, not just apply it
Partner with product and engineering as an equal
Collaborate closely with the rest of the design team critique each other's work, borrow each other's ideas, and make each other better
Report to a manager who's also a designer at heart someone who'll dig into the details with you, not just review the deck
Use research and data to sharpen instinct, not replace it
Raise the bar for craft across the whole team your standards become the standard
Requirements:
5+ years designing real products that shipped and mattered
A portfolio that shows range, judgment, and finishing not just concepts
Fluency in systems thinking and interaction design, not just visual design
Comfortable with ambiguity and comfortable disagreeing
A collaborator at heart you make the people around you better, and you're happy when someone else's idea beats yours.
Genuinely curious about AI you experiment with new tools and models as they come out, and you bring what you learn back to the team.
Comfortable writing and pushing code you can prototype in code, ship small fixes yourself, and hold a real conversation with engineers about implementation
Usr tools as Figma, Cursor, Claude and other AI tools that matter and make your process faster.
This position is open to all candidates.
 
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03/09/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
About the role You own the product end to end: the problem, the prototype, the spec, the release, the experiment, and the call to keep it, change it, or kill it. Which parts of the product you're focused on follows the opportunities we decide to invest in, and you'll hold several of them at once. The craft is the same in all of them. Some of what we build is AI itself: an AI co-founder for business owners, and an AI-led signup flow. Some of it is ordinary product work: checkout, pricing, compliance filings, a dashboard. In both cases, AI is how the job gets done here, not a type of project you get assigned. You build the prototype yourself. Our PMs build working prototypes in AI coding tools such as Lovable and Claude Code - alone or with a designer, depending on the project. The prototype goes to engineering as the spec, with real components, real states and real copy. Not a wireframe and a document. You move fast. You have an engineering team building against your decisions, and you are responsible for what they spend their time on. We release several times a day, nothing waits for a quarterly plan, and what you sketch on Monday can be live by Wednesday. You run your own experiments. Design the TEST, declare the primary metric before you open it, set exposure, get it instrumented with the data team, read it, and call it. Tests run in Statsig, with results in Heap and Tableau, though often we skip the dashboard and have an AI agent read the TEST straight out of the warehouse. Closing your own TEST on control is part of the job. You get your own answers. The same habit applies to every question, not only to tests. Instead of filing a request and waiting, you go and find out. You are expected to notice when a number is wrong, and to say so before a decision gets made on it. You own the consequences. When a price renders wrong or a payment method stops appearing on one browser, you are the person who works out how many customers it reached, decides what we do for them, and makes sure it cannot happen the same way twice. You hold the stakeholders. Requests reach you from other product teams, BizDev, Marketing, Finance, Legal, CX and data, and they will not agree on what matters most. You hear them out, decide what your team takes on and in what order, and tell the people who did not get what they asked for why not. They also need to know what is changing, what it means for their work, and when it lands, before it lands.
Requirements:
* 3-5 years in product management, on a consumer or self-serve product.
* You already build with AI coding tools. This is a requirement, not an advantage. If you have never shipped a working prototype yourself, this role will be frustrating.
* Deeply analytical. Given a metric that moved, you can break it into the parts that could have moved it, work out which one did, and say how confident you are in the answer.
This position is open to all candidates.
 
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07/09/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for a Director of Product Design to lead our product design group: 12 people across Core, New Business Lines and Internal Products, including two team leaders and close work with a dedicated UXR. Youll report directly to the CPO.

What Youll Do
Make design visible where decisions are made: Build a mechanism, not a mood. A forum, a recurring report, a metric you introduce, a ritual that puts the groups contribution in front of the executive team on a schedule and in business language. Get design into the conversation before prioritization.
Raise the bar on the group: Move designers from executing tickets to defining problems and bringing options. Tell the difference between a designer who is weak and a good one who is stuck, and handle them differently. Set expectations explicitly, in writing, and hold to them.
Lead the leaders: Manage two team leaders with different styles, mentor and grow them.
Scale the infrastructure: Own the design system as infrastructure rather than documentation. Close the design to code gap (Figma to Storybook, component usage visibility, token migration) and keep asking which parts of execution an agent can carry.
Tie every major move to a number: Know which KPI a design decision is meant to move, how its measured, what the baseline was, and what you do when it doesnt move.
Decide how much process each problem earns: A small change in a familiar area and a large one in a new domain dont get the same treatment. Calibrate by risk and by what the team already knows, and be able to explain the call.
Requirements:
Proven executive presence: Youve made design visible to a leadership team that didnt ask for it, and you can name what you built to do it and what changed in their behavior afterward.
Experience managing managers: Director or VP level, leading a group through team leaders rather than leading designers directly.
Business literacy: You talk in metrics without being asked. Point to a design decision you led and tell us the baseline, what moved, by how much, and how you knew it was you.
Demanding leadership, not harsh leadership: You have a real story about someone you pushed who then grew, including what it cost you. You have another about someone who didnt make it, what you did, and on what timeline. This team is used to warm management. We want the demands without losing the trust.
Youve built with AI, not only adopted it: Something you put into a real workflow in the last year, including the part that broke and the part you killed. You can tell the difference between speeding up one task and redesigning how the work flows.
Current, curious and opinionated on craft and tooling: You dont have to be the strongest Figma operator in the room, and you wont be. You do have to know what changed in the last year, to have touched something yourself recently, and to hold a reasoned position on where a tool stops being the right answer.
You ask what worked before you say what to change: We want opinions, and criticism of what exists is welcome.
Excellent English, written and verbal.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for a AI Product Builder to help define the next chapter of the browser - someone who ships their own prototypes, holds strong opinions on craft, and doesn't wait to be told where to start. You'll own a product area end-to-end: frame the opportunity, build the prototype that sells it, ship the experience alongside design and engineering, and measure how it lands.

What You'll Do

Own product areas end-to-end, from discovery through post-launch iteration.
Turn ambiguous opportunities into opinionated proposals, backed by research, data and working prototypes.
Prototype the experience yourself - in Cursor, Claude, Figma, or whatever gets an idea into something people can feel.
Partner with and ship alongside design and engineering, from kickoff to polish.
Monitor performance post-launch and make the call on what comes next.
Requirements:
4+ years shipping consumer or large-scale complex digital products - as a PM, designer, engineer, or in a hybrid role.
A track record of shipping thoughtful, user-centered features end-to-end and iterating on real data.
Strong product sense: simplifying complexity, seeing around corners, getting into details.
Design taste and UX judgment - specific, defensible opinions about flows, motion, and microcopy.
Technical fluency: comfortable reading a spec, pushing on architecture, and working with engineers as peers.
AI-native in practice: you build with AI - prototypes, experiments, automations, agents, not just documents.
Analytics baseline: comfortable thinking in SQL-shaped questions and finding the real signal.
Clear, concise communication - written and verbal.
This position is open to all candidates.
 
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Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
Required Entrepreneur in Residence - AI Implementers
A new category of professional service provider is emerging: people who build, configure, and deploy AI for small businesses. They call themselves AI Implementers, AI Consultants, and automation specialists. The practice is still being invented. There is no shared training path. No standard pricing. No clear playbook for how to make it a sustainable business.
We've done the homework. Exploratory interviews with implementers and their clients, a large respondent demand survey, a respondent supply-side survey. The pattern is consistent: the market is real, growing fast , and almost nothing about it is solved. Their #1 pain is getting clients. Their clients' #1 pain is finding someone they can trust.
This is the kind of market we were built to win. We've spent over a decade learning how independent service providers run their businesses, how they price, how they sell, how they build trust. AI Implementers are independent service providers. The substrate is the same. The opportunity is to be the platform that turns this fragmented, inventing-itself category into a real profession with real economics, and to capture the value of doing so.
We're not building this as a distribution play for us. The bet is that this stands on its own as a business. Cross-sell to our existing portfolio is a bonus, not the thesis.
The mission:
Take this from concept to a category-defining business. Zero to outcomes. You will:
Live in the market until you understand it better than anyone
Define the strategy, the wedge, the offering, the pricing, and the brand
Build the early product and the early GTM in parallel
Land the first paying customers yourself
Build the team you need to scale once we have signal
Think of it as founding a startup with us as your first investor, your distribution advantage, and your operational backbone, rather than as a corporate initiative.
דרישות:
You've probably done one of the following:
Founded a company that got to product-market fit, with a meaningful exit or a clear track record of building something from nothing
Been an early product or GM leader at a high-growth B2SMB or prosumer startup, owned a business unit end to end, and shipped real outcomes
Run a consulting/services practice in the AI or automation space and felt the gap firsthand
What matters more than the resume:
You think in markets, not just products. You ask "who's the customer, what do they pay for, why us" before "what should we build"
You're fluent in modern AI tooling. Not as a researcher, as a builder. You have opinions about Claude vs other models, about agent architectures, about where the puck is going
You can write the strategy and ship the landing page in the same week
You're operationally rigorous. You instrument what you build. You make decisions with data when it exists and with judgment when it doesn't
You love rolling up your sleves and do the work (vs write the brief). The first 50 customer calls. The first landing pages. The first prototypes. The first pricing experiment...
You think simply. You ask "what's the chance this matters? 20%? 10%?" before adding complexity
This is a builder role, not a manager role, for at least the first 6 months. We don't expect you to come in with a team behind you. We expect you to come in with conviction and a willingness to do the work yourself until the work demands more hands.
What makes this different:
A few things that should matter to the right person:
You're not starting from zero. we have 100K+ existing members across the kinds of businesses AI Implementers serve. That's a launch surface most founders would kill for.
We've done the early research already. You won't be starting blank. You'll be standing on a stack of validated insights about the market, the buyers, the pricing, and the existing supply side.
Real autonomy. The default is that this lives under its own brand, with its own roadmap, its own GTM, and its own P&L המשרה מיועדת לנשים ולגברים כאחד.
 
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28/08/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Working in Product means making bold decisions with the data you have. You're the type that always asks, “Is there a better way?” From product managers to designers to researchers, the people who thrive here are strategic by nature, curious by default, and comfortable sailing without a full map. So if you challenge assumptions and know how to bring multiple stakeholders together, the Fiverr Product team might be your place.

What am I going to do?:
Make an impact: Drive outcomes across the Fiverr marketplace for clients and freelancers alike — but expect the specific area you own to shift. Where you focus is set by our strategic Bets, and those change as the Bets change. Lead a multidisciplinary team: Collaborate with engineers, designers, and data scientists to drive product delivery and innovation. Turn data into decisions: Define how we collect, validate, and use the signals that power the product — translating data into reliable inputs for better decision-making. Drive the end-to-end user experience: Continuously improve the surfaces and flows that users rely on, from onboarding to ongoing engagement. Develop and execute roadmaps: Create strategic product roadmaps and lead their execution, balancing short-term delivery with long-term platform thinking. Collaborate across teams: Work with stakeholders across the organization to align on a shared direction and amplify impact. How we actually work: Fiverr's product org runs on strategic Bets — leadership sets a small number of company-wide Bets each half, derived directly from our OKRs, and most of our capacity flows there. Teams get assigned to whatever Bet most needs them next, not necessarily their "home" domain. That means the traditional model — a fixed squad with permanent mission and task ownership — doesn't really apply here. Scope, team composition, and priorities move as the Bets move, sometimes mid-cycle. You're joining a team and a mission-driven org, not a fixed job description, and the right person for this role reads that as the exciting part, not the risky part.

Equal opportunities:
At Fiverr, we know that talent has no single face. We welcome talent from everywhere and everyone because it makes everything we build better. Need accommodations? Just ask. And if this role excites you but you don't tick every box, apply anyway. The best people rarely fit the mold exactly.
Requirements:
* At least 5 years of relevant experience as a Product Manager.
* A proven track record of making an impact as an entrepreneur, leader, or product manager — ideally on a marketplace or platform product.
* Strong analytical skills: developing product hypotheses, applying validation methods, and working with data to drive decisions.
* Strong ability to translate opportunities and needs into products and features across a broad and diverse user base.
* Good understanding of UI/UX.
* Savvy learner, avid listener, articulate communicator, and presenter.
* Genuinely energized by ambiguity and fast context-switching — comfortable being handed a new priority with less notice and fewer resources than you'd like, and adapting without losing momentum. This isn't a "pick a lane and defend it" role.
* Ability to work in a fast-paced environment with short delivery cycles.
* BA / MA / BSc / MSc in a related field.
At Fiverr, we're not about checklists. If you don't meet 100% of the requirements for this role but still feel passionate about the position and think it'll make your life more fulfilling, we want to hear from you.
This position is open to all candidates.
 
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17/08/2026
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Senior Product Designer to own the design of how analysts, investigators, and decision-makers interact with complex AI systems in high-stakes, data-dense environments. Youll be the first designer in the Sovereign AI division - which means youll defining standards, update or rebuild the design system, and becoming the teams authority on how users experience our products.
Over time, youll develop deep domain expertise in the investigative and analytical workflows our systems support - and that expertise will make you a critical voice in product and technical decisions. Youll work at the intersection of complex data, AI, and national missions - where every design decision carries real weight. We need someone who takes full ownership, moves with urgency, and proactivly.
The Responsibilities:
Own the design direction - Lead the design vision for the divisions products. Youre not executing someone elses spec - youre shaping what these products look and feel like from the ground up.
Become the domain expert - Develop deep fluency in the investigative, analytical, and decision-support workflows our users rely on. Bring that understanding into every design decision and be the voice of the user in product discussions.
Design for high-stakes environments - Create intuitive, user-centered experiences for mission-critical, AI-driven analytical systems where explainability, auditability, and trust are non-negotiable.
Translate complexity into clarity - Turn complex investigative and analytical workflows into clear, structured product experiences that expert users can rely on.
Build the design foundation - Establish and evolve the design system and design standards for the entire Sovereign AI division. Set the bar for quality and consistency as the team grows.
Collaborate across disciplines - Work closely with product managers, engineers, data scientists, and business stakeholders.
Drive the full lifecycle - From concept and prototyping through execution and postdeployment iteration - you own it end-to-end and push for continuous improvement.
Communicate with impact - Present design rationale and trade-offs clearly to senior stakeholders and cross-functional partners.
Requirements:
5+ years of experience - designing complex digital products end-to-end, with a strong portfolio demonstrating UX depth, system thinking, and high-quality UI execution.
Ownership and high agency - You dont wait for a brief. You see what needs to happen and ou drive it forward. Youre comfortable operating with ambiguity, making decisions with incomplete information, and taking responsibility for outcomes.
Design craft - Proficiency in Figma and a strong understanding of modern interaction and information-architecture principles. Experience working with design systems and scalable component libraries.
Strong communication - You collaborate effectively in cross-functional teams and can articulate design decisions with clarity and conviction. You know how to influence product direction, not just respond to it.
Genuine interest in AI - Youre drawn to AI-powered systems, decision-support tools, and the challenge of complex human-machine interaction
This position is open to all candidates.
 
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31/08/2026
Location: Tel Aviv-Yafo
Job Type: Full Time and Temporary
We are looking for a Product Designer to cover a 6-month maternity leave. This is a solo-designer role by nature: you'll own live product work from week one, running your own surfaces end to end, sitting at the intersection of complex data and intuitive visual storytelling.

Because the window is six months, we care far more about how fast you ramp, learn, and decide on your own than about how many years you have on paper. If you are the kind of designer who reads the product, forms an opinion, and ships, you will do well here.

What You'll Do:

Own design end to end for several product areas in parallel: discovery, flows, UI, prototypes, pixel-perfect handoff, and QA of what actually ships.
Design AI-native experiences: conversational and agentic interfaces, generated content, states of uncertainty, and the trust and control patterns that help food industry professionals navigate our AI insights with ease.
Maintain and extend our design system on both sides: components and tokens in Figma, and their real counterparts in the code repo.
Work directly with engineers, product managers, marketing, and internal product builders, without a layer of translation in between.
Use AI tooling as part of your daily craft, from exploration through to working prototypes and, where it helps, real code.
Hold a holistic view of the product: how a single screen serves the user, the workflow it sits in, and the business outcome behind it.
Requirements:
Must-have

3+ years designing digital products. We weigh evidence of speed and independent judgment above the number itself.
Hands-on AI tooling. Figma Make, Claude Code, Cursor, or equivalents, used in real work rather than experiments. You should be able to show what you built with them and what you decided not to.
Design systems experience, including ownership. Not only consuming a system, but building, governing, and evolving one, in Figma and in the code repo.
Systematic thinking. You design for scale and consistency, and you can hold product, business, and user perspectives at the same time.
Multi-project throughput. Comfortable running several workstreams at once with developers, marketing, product, and internal builders.
Self-direction. You take an ambiguous problem, break it down yourself, and come back with a proposal rather than a list of questions.
Nice to have

Working comfort in a Git repo: branches, pull requests, reviewing what shipped against what you designed.
Coding ability at the level of implementing or adjusting your own design in code.
Experience as a solo or first designer in a startup.
Marketing or brand design range: landing pages, campaign assets, decks, product marketing surfaces.
B2B SaaS, data-heavy products, or enterprise workflows.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8803979
סגור
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סגור
דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
24/08/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
This is a crucial role on a small, senior team. You own your work end to end: UX & UI in one person. No one handing you specs, no layers between you and the product or engineering. You'll work directly with our VP of Product on a product that doesn't yet have a design playbook. That last part is the real job. We're designing a category that doesn't exist. Surfaces where both people and AI agents consume the same information. Interfaces for multiple types of personas - technical teams who live in APIs and business owners who care about business output. Views that shift by role and permission. Nobody has good patterns for this. You'll invent them.



What you'll do

Own product design end to end, from core experiences to the details nobody else notices.
Take an abstract, ambiguous problem and turn it into something people trust on sight.
Design for two users at once: the human making a decision and the agent doing the work.
Make governance, provenance, and permissions feel like clarity, not compliance overhead.
Shape the brand and make feel like nothing else in the category.
Requirements:
A full-stack product designer. Strong UX, strong UI, real brand instinct. Not great at one and thin on the rest.
AI-first mindset. You feel at home working hands-on with AI tools and operating agents on your behalf. You will not be able to keep up with the team without that.
Product thinking under ambiguity. You can take a vague, hard problem, decide what to build and what to leave out, and defend the cut.
Craft. You care about the pixel, the microinteraction, the moment something clicks. Delight isn't decoration to you. It's how trust gets built.
Comfort with technical and infrastructure products. You don't need to write code, but APIs, developers, and a problem with no consumer analog don't scare you.
A point of view. You argue from the user and the problem, not from taste, and you'll change your mind for a good reason without folding.
Start-up mode on. We run faster than market changes. You need to feel comfortable in an ever-changing environment, where we are stubborn on our vision but flexible on the details.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8795293
סגור
שירות זה פתוח ללקוחות VIP בלבד
סגור
דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
10/09/2026
Location: Tel Aviv-Yafo
Job Type: Full Time
In your first year, we expect you to set a clear quality bar for our search products that the team builds against, have a real influence on where our index goes next, and bring us a point of view on where search infrastructure is heading.

This is a hands-on senior IC role with real ownership, reporting to the Director of Product. You will work day to day with our search engineering and research teams, with the evaluation team, and with customer success, who bring us quality feedback from real accounts every week. Our search engineers are deeply experienced in large-scale retrieval, and the product team is small, so you will argue your case directly with the people building it. That only works if you have built at this scale yourself.

Your responsibilities will include:

Set the quality bar and release criteria for search: what good means per use case, and what a change has to clear before it ships. Our evaluation team owns the measurement, and you work closely with them on what to measure and why.
Own the depth, latency, and cost tradeoffs across our search products, and make them explicit and defensible.
Shape the direction of our index: what it needs to cover, how fresh it needs to be, and what quality bar it has to meet.
Build a point of view on where search infrastructure is going as agents, rather than people, become the main consumer, and turn that into a roadmap.
Know how we compare to the alternatives customers evaluate, and drive the work that closes the gaps that matter.
Work with customer success and directly with customers to understand where our results fall short in real workflows, and turn that into quality priorities.
Partner with the data and vertical product owners on what our corpus needs to contain and how results should be shaped per industry.
Requirements:
5+ years of product management experience, with a meaningful portion spent on high-scale search or ranking systems: web search, feed ranking at a large social platform, or a large ad engine.
A background as an engineer, ML engineer, or researcher on a production system in one of those areas. This is a requirement rather than a preference. You will be making tradeoff calls alongside senior search engineers, and you need to have built something at that scale yourself.
Direct experience shipping a search or ranking change end to end, including how it was evaluated and what happened after it shipped.
A strong data foundation: you can design an experiment, read eval results critically, and tell a real quality improvement from noise.
Product judgment to match the technical depth: you can decide what to build and what to leave, and defend it to both engineers and customers.
Strong understanding of LLMs, AI agents, and how retrieval fits into agentic workflows.
Comfort with ambiguity, moving between strategy and execution without losing the thread.
The ability to influence and align cross-functional stakeholders without formal authority.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8817619
סגור
שירות זה פתוח ללקוחות VIP בלבד