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לפני 12 שעות
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for a Senior Product Manager to help us build customer experiences that actually wow people across every touchpoint.
Our Experience Platform team owns the end-to-end customer journey across all Lemonade products. You'll drive the strategy and execution that makes every interaction feel seamless, consistent, and genuinely helpful. This means turning both the obvious signals and the subtle ones into clear insights, then building the initiatives that raise the bar on customer experience.
In this role you'll:
Build product strategy for our Experience Platform, focusing on user experiences that scale beautifully
Partner with design, engineering, data, and other product teams to set goals and tackle the right problems
Spot opportunities for improvement and turn them into prototypes and action plans that move the needle
Drive execution of platform initiatives while keeping all product teams aligned and moving forward
Define how we measure customer experience success and use that data to optimize everything we build
Lead small, agile teams through complex product challenges with clear direction and ownership
Translate qualitative feedback and quantitative signals into product decisions that customers actually feel
Requirements:
Adaptability, drive, and an efficiency mindset - we believe these matter most in human-AI collaboration
5+ years as a product manager at an established company, with platform experience preferr
Strong UX instincts and the ability to see both pixel-level details and big-picture strategy
Experience building platform products that serve multiple internal teams and external users
B2C or SMB SaaS experience (bonus points, but not required)
Outstanding communication skills - you can present complex findings clearly to any audience
Self-organized and process-driven approach to managing competing priorities
Data-driven mindset with proven ability to turn metrics into meaningful product improvements
Educational degree (or equivalent experience)
Ability to work in an office environment a minimum of 3 days a week
Enthusiasm about learning and adapting to the exciting world of AI - a commitment to exploring this field is a fundamental part of our culture
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Senior Product Manager to play a key role in a leading position within our dynamic product team, in a fast-growing company. Our product plays a critical role in improving people's health and well-being, assisting them in achieving their health goals.
As our Product Manager, your focus will always be on creating user-centric solutions that meet the needs and exceed the expectations of our customers.
You will be responsible for defining product objectives and guiding them from idea generation to tangible results.
Our ideal candidate is motivated by learning user behavior and needs and proactively seeks technological innovation and solutions.
This is an excellent opportunity to participate in a significant challenge and journey and experience an impactful milestone in your career growth.
Responsibilities
Own the product development process, starting from ideation and strategic planning to delivery, live launch, post-launch tracking, and ongoing optimization to ensure its success
Ensure the success of an excellent product by leading a multidisciplinary team of developers, designers, analysts, data scientists, and domain experts
Monitor and analyze product performance metrics, and use insights to inform future product development decisions
Translate the product strategy into a comprehensive roadmap and successful solutions that align with the organization's overall goals and objectives
Develop a deep understanding of our users by conducting thorough research, data analysis, customer interviews, and usability testing to ensure that the product meets their needs and expectations
Communicate product vision and strategy to stakeholders and leadership
Mentor a meaningful product culture by fostering a collaborative and enjoyable working environment that nurtures the professional growth of team members.
Requirements:
5+ years of experience as A Senior Product Manager in the B2C sector, with a track record of delivering high-impact projects in agile product teams.
Proficient in mobile app development with an ability to apply UX principles to create engaging experiences - a must
Experience leading the entire product management lifecycle, from ideation to execution, ensuring a thorough and well-structured process that drives optimal results efficiently and minimizes time to market
A product manager that excels at transforming problems into compelling narratives that resonate with others, and can document these stories to align R&D teams. Strong ability to communicate and advocate for both business objectives and customer needs.
A highly accountable self-starter product manager who takes full ownership, driving complex projects forward with initiative and determination, even when faced with limited resources and competing priorities
Knowledge and experience with nutrition, metabolism, and health are an advantage, but a willingness to learn about these topics is a big advantage too
Skills that will help you excel in this position
An analytical thinker, problem solver, and exceptional executor who can turn data insights into effective product strategies and actions
Strong understanding of user behavior
A true team player with excellent communication skills, and a big-picture mindset who is driven to achieve both team and company objectives
Passionate about staying current with the latest product trends and methodologies, with a commitment to continuous learning and improvement - a big advantage.
This position is open to all candidates.
 
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30/01/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Senior Product Manager to own the Customer Support and Sales domain within our proprietary commerce platform, including its integrations with third-party tools and vendors. In this role, you will be the product owner of a critical internal SaaS system used daily with direct impact on revenue protection, customer satisfaction, and operational efficiency.
You will define the product strategy and roadmap for this domain, work closely with Senior Leadership to align on priorities and trade-offs, and partner with Customer Support, Sales, Operations, Finance, R&D, Design, and Data teams to deliver scalable solutions in a fast-moving, ambiguous environment. This is a high-ownership role and the ability to drive change across the organisation.
Roles & responsibilities:
Own the end-to-end product lifecycle for internal Customer Support and Sales tools, from discovery and user research through delivery, launch, adoption, and ongoing optimization
Understand the needs, workflows, and constraints of support and sales teams, and translate business goals such as revenue protection, efficiency, and CX improvement into a clear product strategy and measurable outcomes
Design and deliver solutions that help teams resolve customer issues faster and prevent revenue loss, including proactive cancellation prevention, smarter refund and return flows, and workflow automation
Build sales-enablement capabilities that improve conversion, upsell, and cross-sell effectiveness, and average order value
Lead cross-functional execution and change management by aligning stakeholders across Customer Support, Sales, Operations, Finance, R&D, Design, and Data, and driving adoption of new tools and processes
Evaluate and integrate third-party platforms and vendors, making informed build-vs-buy decisions with a focus on scalability, cost, and long-term maintainability
Identify opportunities to simplify complex workflows, reduce manual effort, and scale operations through better product design, automation, and data
Define success metrics, track business and operational impact, and use data and qualitative feedback to continuously prioritise and improve outcomes, with visibility to senior leadership
Requirements:
5+ years of Product Management experience in SaaS, e-commerce, or other operationally complex product environments)
Experience owning and developing internal products or platforms used by Customer Support, Sales, Operations, or similar teams
Experience with customer support and/or sales workflows, such as order management, refunds, cancellations, returns, and service recovery
Ability to operate in ambiguous environments, make thoughtful trade-offs, and balance customer experience, operational efficiency, and business impact
Data-oriented Product Manager with the ability to define success metrics and use data to inform prioritisation and decisions
Strong communication and stakeholder-management skills, with experience working cross-functionally across Product, Engineering, Design, Operations, and Senior Leadership
Ability to translate business and operational needs into clear product requirements and execution plans
Background with AI-powered workflows, automation, or decision-support systems
Fluency in English and experience working with global teams and users across multiple regions
This position is open to all candidates.
 
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לפני 12 שעות
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Senior Product Manager whos experienced in planning, designing, and scaling world-class products. If you love tackling complex problems, cherish the power of automation and self-service, enjoy exploring the latest GenAI models, and are passionate about designing amazing customer experiences at scale, this ones for you.
In this role youll:
In your day-to-day, youll be responsible to drive automation efforts to the next level, to allow us to reach infinite scale. Our efforts are focused on automating all of the touch points we have with our customers- including handling their claims, replying to their questions to customer support, and reviewing risk factors. By doing so, we optimize our operational efficiency and drive delightful customer experience.
As part of your work youll get to use the latest GenAI tools and LLMs powered by our home grown internal tools.
Youll collaborate closely with designers, engineers, data analysts, and stakeholders within our Customer Ops team.
With an in-depth knowledge of customer-facing teams, products, and brand, youll create product strategies consistent with the companys vision, and translate them into detailed requirements and prototypes.
Youll prioritize tasks as needed, and come up with creative new ideas to expand our product functions, and improve scalability and automation efforts.
Requirements:
At least 5 years experience working as a product manager in a successful startup / fast-growing company - a must
Hands on experience with building GenAI applications - a must
Capable of understanding complex processes, and identifying areas calling for improvement
Experience with automating manual processes - a big plus
Self-organized, process driven
Data-driven and analytical thinker
Fully fluent in English, with top-notch communication skills
Experience leading small, agile teams
Self-learning individual who reads constantly and loves to pass on their knowledge to others
Ability to work in an office environment a minimum of 3 days a week
Enthusiasm about learning and adapting to the exciting world of AI - a commitment to exploring this field is a fundamental part of our culture
This position is open to all candidates.
 
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לפני 12 שעות
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
Were looking for a Senior Data Product Manager to join our team and work at the intersection of Product / Data, technology, and business. This role is about impact - not just ownership, not just execution, but building solutions that actually get used.
This role is based in Tel Aviv. We work in a hybrid model, with 3 days a week in the office.
This might be for you if:
Youre hands-on and love building, not just talking
You naturally use AI, automation, or technology to solve real problems
Youre comfortable with ambiguity, fast iteration, and learning on the go
You care about ownership, outcomes, and real-world impact
Requirements:
Someone who is:
Customer-centric. Customer problems are at your core. You don't stop until the product genuinely solves their needs.
Data-savvy. You have a strong grasp of data management principles, ecosystems, and analytics techniques, and can translate that into practical product decisions.
Independent & ownership-driven. You move fast from ideation to implementation, thrive in ambiguity, and don't wait for direction.
AI-native. You're a daily user of AI tools building prototypes with coding assistants and agentic IDEs, and passionate about applying this to accelerate product and development cycles.
Someone who has:
A strong builder mindset, with experience turning ideas into working solutions
Customer-obsessed approach, with experience in user interviews, surveys, and usability testing.
5+ years of experience as a Product Manager, building and scaling products.
Experience using GenAI for improving work processes and reducing release times
Proven experience building data products and pipelines, including defining key data points.
Strong understanding of data quality frameworks and how to apply them to drive product improvements.
Ability to independently drive projects from ideation to execution.
Background as a proven collaborator and communicator across multiple teams and disciplines.
Advantage:
Experience working in the B2B SaaS space, ideally in a sales or data-focused product environment.
Familiarity with AI-powered data applications, including the use of ML or LLMs to enhance product capabilities.
Familiarity with APIs and large-scale systems, including how data flows across platforms and products.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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27/01/2026
Location: Tel Aviv-Yafo
Job Type: Full Time
About our organization:
Our team is part of our companys Personalization organization, a high-performing group that leverages our companys expertise in machine learning, big data, distributed systems, and user experience design to deliver the best shopping experiences for our customers.
Job Description:
Want to be at the forefront of creating personalized search experiences, and shape the future of how millions of our company customers worldwide discover and engage with our vast product selection? We would love to talk to you!
We are seeking an industry-leading Senior Product Manager Technical, to own the vision, development, launch and continuous improvement of AI-powered features personalizing our companys search experiences (e.g., Autocomplete, Filtering, Search results, etc.); making it feel tailored to each customer's shopping needs and preferences.
As a Senior Product Manager, youll have an end-to-end ownership of the product, user experience, design, and technology required to deliver state-of-the-art experiences for our customers.
Our Senior Product Managers have the freedom (and encouragement) to experiment with new possibilities, improve, invent, and innovate on behalf of our customers.
The right person has high levels of customer obsession, strong technical judgement, demonstrated ability to build scalable processes and products, and is an independent operator, skilled on working cross-teams to deliver on behalf of customers.
Key job responsibilities
Lead the vision, definition, and delivery of personalized search experiences, to drive customer engagement, loyalty, and revenue growth.
Collaborate closely with cross-functional teams, including engineering, science, product management, UX design, and business stakeholders, to define and execute a product roadmap to deliver upon these features and experiences.
Constantly make roadmap prioritization decisions. Anticipate and make tradeoffs, balancing between customer and business needs vs. technical constraints.
Work back from our customers by learning from their feedback, behavioral measurements, and other data sources to craft better experiences and ensure we are building the right features over time.
Monitor key performance indicators (KPIs) and analyze metrics to measure the impact of personalized search experiences, identify areas for improvement, and drive continuous optimization.
Conduct rigorous analysis of market trends and competitive landscapes to identify opportunities for personalization and drive product strategy.
Communicate effectively with partners and senior leadership, including both technical and non-technical audiences, to present new product ideation, product strategies, progress updates, and business recommendations to drive alignment and create a buy-in for Personalization initiatives.
Requirements:
- Bachelor's degree
- 5+ years of end to end product delivery experience
- Experience owning/driving roadmap strategy and definition
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience in technical product management, program management or engineering
- Experience owning feature delivery and tradeoffs of a product
- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
- Excellent written and verbal communications across technical and non-technical stakeholders and experience presenting to senior executives.
- Ability to work autonomously in a highly demanding and often ambiguous environment, with attention to detail and organizational skills
Preferred Qualifications
- Master's degree
- Experience with information retrieval, search, ML models
- Proven track record of defining and building highly trusted brands visible to millions of customers in an eCommerce environment.
This position is open to all candidates.
 
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08/02/2026
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Senior Product Manager to join our Sales Intelligence (SI) team. While our Sales Ops-focused teams build the "backbone" of sales strategy (B2B-heavy data and admin flows), this role is dedicated to the Sales Person. Your mission is to build the "B2C-style" front-end experience for individual sales professionals. You will create tools that aren't just powerful, but are a joy to use-making digital intelligence feel like a superpower in the hands of every salesperson. You will lead the strategy for how a seller finds, researches, and closes deals daily.
A day to day as a Product Manager means...
User-Centric Research: Conduct deep-dive interviews and observations with Sales Reps, Account Executives, and SDRs to understand their daily "hustle" and friction points.
B2C Mindset in a B2B World: Design and define features that feel like consumer-grade apps-fast, intuitive, and immediately actionable.
Product Vision & Strategy: Build and adjust the vision for "Sales Empowerment" tools, ensuring they align with our broader Sales Intelligence goals.
Cross-Functional Collaboration: Partner with big data engineers and data scientists to turn complex signals into simple "buying cues," while working with designers to ensure a seamless UI.
Rapid Iteration: Roll out features responsibly through beta programs, monitoring KPIs like "Daily Active Usage" and "Time-to-Value" for the individual seller.
AI for Sales: Define how AI can automate the "boring stuff" for sellers-from personalized outreach generation to automated prospect discovery.
Requirements:
Experience: At least 4 years of experience as a Product Manager in B2B web products.
The "UX" Edge: A strong portfolio of building products where usability and adoption were the primary success metrics (a "B2C" approach to B2B tools).
Technical Foundation: BSc in Computer Science, Industrial Engineering, System Engineering, or equivalent technical experience.
Analytical Depth: Strategic thinking combined with a data-driven approach to solving user problems.
Hands-on Mindset: A "get-it-done" attitude-you are comfortable navigating complex data but obsessed with simplifying it for the end user.
Stakeholder Management: The ability to collaborate with the Sales Ops product team to ensure data consistency while maintaining a distinct, user-focused experience.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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לפני 12 שעות
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Senior Growth Product Manager with a passion for experimentation, data-driven decision-making, and creating seamless user experiences. Youll join one of our high-impact growth teams, helping drive user acquisition, engagement, retention, and cross-sell opportunities.
This role has the potential to unlock massive revenue growth-scaling from millions to billions. Youll define and implement strategies that drive measurable impact, using deep customer insights, A/B testing, and iterative experimentation to fuel sustainable growth.
As a strategic leader, youll set the vision for where we need to go and craft the roadmap to get us there-balancing business goals with customer needs.
In this role you'll:
Own and execute key parts of our growth strategy, from research to launch, focusing on user acquisition, retention, and monetization
Understand customer behavior and pain points, leveraging data, user research, and experimentation to uncover opportunities
Define and track key performance indicators (KPIs) to measure success and continuously optimize for impact
Lead continuous A/B testing and experimentation, using insights to drive iterative improvements
Work cross-functionally with Design, Engineering, Data Science, and Marketing to bring growth ideas to life
Challenge assumptions and rethink the status quo, pushing for bold, innovative approaches to growth
Requirements:
5+ years of experience as a product manager in a fast-paced, growth-focused environment
Deep expertise in growth methodologies, including A/B testing, conversion optimization, and engagement strategies
A data-first mindset, with strong analytical skills and experience leveraging insights to inform decisions
End-to-end product execution skills, from strategy and ideation to implementation and optimization
Exceptional communication and storytelling skills, with the ability to influence stakeholders at all levels
A hands-on, proactive mindset-youre not afraid to dive in and make things happen
Ability to work in an office environment at least 3 days per week
A strong curiosity about AI and a commitment to learning and adapting in this evolving space.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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מודים לך שלקחת חלק בשיפור התוכן שלנו :)
04/02/2026
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
We are looking for a Senior Product Manager to join our Sales Intelligence (SI) team. While our Sales Ops-focused teams build the "backbone" of sales strategy (B2B-heavy data and admin flows), this role is dedicated to the Sales Person. Your mission is to build the "B2C-style" front-end experience for individual sales professionals. You will create tools that aren't just powerful, but are a joy to use-making digital intelligence feel like a superpower in the hands of every salesperson. You will lead the strategy for how a seller finds, researches, and closes deals daily.
A day to day as a Product Manager means...
User-Centric Research: Conduct deep-dive interviews and observations with Sales Reps, Account Executives, and SDRs to understand their daily "hustle" and friction points.
B2C Mindset in a B2B World: Design and define features that feel like consumer-grade apps-fast, intuitive, and immediately actionable.
Product Vision & Strategy: Build and adjust the vision for "Sales Empowerment" tools, ensuring they align with our broader Sales Intelligence goals.
Cross-Functional Collaboration: Partner with big data engineers and data scientists to turn complex signals into simple "buying cues," while working with designers to ensure a seamless UI.
Rapid Iteration: Roll out features responsibly through beta programs, monitoring KPIs like "Daily Active Usage" and "Time-to-Value" for the individual seller.
AI for Sales: Define how AI can automate the "boring stuff" for sellers-from personalized outreach generation to automated prospect discovery.
Requirements:
Experience: At least 4 years of experience as a Product Manager in B2B web products.
The "UX" Edge: A strong portfolio of building products where usability and adoption were the primary success metrics (a "B2C" approach to B2B tools).
Technical Foundation: BSc in Computer Science, Industrial Engineering, System Engineering, or equivalent technical experience.
Analytical Depth: Strategic thinking combined with a data-driven approach to solving user problems.
Hands-on Mindset: A "get-it-done" attitude-you are comfortable navigating complex data but obsessed with simplifying it for the end user.
Stakeholder Management: The ability to collaborate with the Sales Ops product team to ensure data consistency while maintaining a distinct, user-focused experience.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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30/01/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a Senior Product Manager, specialized in Data, to develop and lead the creation of high-impact data products that drive strategic decisions and operational excellence. In this role, you will drive the productization of the companys core data assets, turning complex datasets into high-impact products. You will own the development of advanced operational planning capabilities - including forecasting, roll-forward modeling, and scenario analysis. Moreover, you will define a platform that maximizes revenues and margin by leveraging various supply and demand factors. In order to do so, you will collaborate closely with the companys leadership, Data Engineering, Analytics, Data Scientist, Operations teams, R&D, and Design.

Roles & Responsibilities:

Define product vision and strategy for data-powered solutions (e.g., forecasting, revenue and margins optimizations, price elasticity simulator).
Lead end-to-end the development of data-driven products - from discovery and scoping through execution, launch, and ongoing optimization.
You will build a tool to optimize revenues and margins based on supply and demand constraints.
Translate business goals into new product initiatives that drive revenue, efficiency, and operational excellence.
Interpret analytical and model outputs to guide product decisions.
Define clear product requirements for analytics, predictive models, segmentation tools, and data platform improvements.
Understand the companys product needs and assess market-available solutions to identify viable off-the-shelf options, providing strategic recommendations on whether to build or buy.
Partner with Data Engineering, Analytics, Data Scientist, Operations teams, R&D, and Design to design and deliver high-quality data products.
Establish KPIs, success metrics, and monitoring to measure product performance.
Support adoption and long-term value by leading rollout, stakeholder alignment, and continuous improvements.
Represent product needs in core data infrastructure initiatives.
Requirements:
7+ years of Product Management experience in SaaS, e-commerce, or data-driven environments, with a strong background in building data-centric or analytics/ML-powered products
Previous data experience from roles such as Analyst/Data Scientist, etc. - an advantage
Experience in translating business goals into clear product requirements, measurable outcomes, and actionable execution plans
Proven track record of defining product vision, strategy, and roadmaps, and successfully launching and scaling complex data products
Experience in defining KPIs, measurement frameworks, and performance dashboards to evaluate product impact
Hands-on experience with AI tools / ML, including partnering with data scientists, and integrating model outputs into production systems
Ability to work with complex data models, schemas, and large-scale data systems, with a strong understanding of data architecture
A problem solver with the ability to think strategically
Excellent communication skills - a leader comfortable navigating cross-functional teams such as Development, Data, Product, and Operations, while managing complex projects
Strong analytical skills
Experience defining data SLAs, fallback mechanisms, enrichment strategies, and QA processes in collaboration with data engineering and analytics teams
Experience in planning and supply chain management - an advantage
Fluency in English
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8524827
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08/01/2026
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a highly skilled Senior Product Manager to join our Product team and lead the Exposure Assessment domain of the platform.

As the Product Manager leading the Exposure Assessment domain, you will work closely with a highly skilled team of engineers, data stakeholders, and security researchers. Together, you will ensure our customers can continuously understand, manage, and reduce exposure across their external attack surface.

This role is ideal for experienced Product Managers with experience working on cybersecurity products, who love to collaborate and communicate with external and internal stakeholders, deeply understand the problems they are solving, and make decisions using customer insights and data.

Responsibilities
Own the Exposure Analysis domain end-to-end, including strategy, roadmap, product flows, and execution.
Lead product discovery and problem definition, using methods such as user interviews, stakeholder interviews, competitive research, workflow mapping, and iterative validation.
Define domain success metrics (KPIs), track progress, and make data-informed decisions to drive measurable outcomes.
Work closely with Engineering, Design, Data, and Security Research to define initiatives, prioritize deliverables, and solve day-to-day product challenges.
Build and maintain strong relationships with customers to understand their security programs and workflows, identify pain points and opportunities, validate direction, and support successful adoption of new capabilities.
Translate product direction into clear, actionable requirements, and communicate them effectively to Engineering, Research, Design, and other stakeholders to enable high-quality execution.
Partner with Sales, Marketing, and Customer Success to align on priorities, support key opportunities, communicate upcoming deliveries, and drive go-to-market activities including enablement and launches.
Requirements:
5+ years of experience in Product Management, owning product areas or major capabilities from discovery through launch and iteration.
Experience working in a cybersecurity company, with strong familiarity in security products and customer use cases, and a solid understanding of the cybersecurity competitive landscape - preferably in EAP / CTEM, AEV, EASM, CAASM, VM, and ASCA.
Strong product discovery experience, including conducting user interviews and other qualitative and quantitative methods to validate problems, prioritize opportunities, and guide roadmap decisions.
Excellent communication skills in English (written and verbal), with the ability to write clear product documentation, align stakeholders, and present effectively to customers and internal teams.
Strong cross-functional leadership across Engineering, Research, Design, Sales, and Customer Success, with a demonstrated ability to drive alignment and execution.
Strong technical skills, and deep understanding of the underlying technology, including hands-on experience working with data and analysing data.
Experience collaborating with Sales and Marketing teams on feature launches, including sales enablement, packaging, and go-to-market planning. (Bonus).
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8494035
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שירות זה פתוח ללקוחות VIP בלבד