דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager, EMEA

We are an AI-first tech company in the automotive space with hubs across the US and Israel. Our mission is to constantly disrupt the industry by creating new, groundbreaking technologies to help dealers build stronger, more resilient businesses. Our work happens in the fast lane as we work to bring AI and data -driven solutions to a quickly evolving industry. Our team is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line. If you are a creative, solutions-oriented individual who is ready to put your career in drive, we are the place for you! We are seeking an experienced and strategic Senior Product Marketing Manager to join our dynamic team. In this role, you will be responsible for leading the go-to-market strategy, positioning, messaging, and overall marketing initiatives for our product portfolio. You will work closely with product management, sales, and cross-functional teams to drive product adoption, customer engagement, and revenue growth.
 
What you will be responsible for:
 
* Develop and execute innovative Product Marketing strategies that align with business goals and market trends.
* Craft compelling product positioning, messaging, and value propositions that resonate with target audiences.
* Lead go-to-market planning and coordination for new product launches, feature releases, and campaigns.
* Collaborate with product management to deeply understand product features, competitive landscape, and customer needs.
* Conduct market research and competitive analysis to identify opportunities and threats.
* Create enabling tools and sales collateral, including presentations, case studies, decks, and product demos.
* Partner with Demand Generation, content, and customer success teams to maximize product awareness and uptake.
* Monitor and analyze product performance metrics, customer feedback, and market trends to refine marketing strategies.
 
The top candidate will also have:
 
* Passion and curiosity for emerging technologies
* Experience with B2B2C, B2C, and B2B product landscapes
* Strong Experience interfacing with the US market.
* Background in high-profile companies.
* Strong leadership skills
* You are a storyteller; you can distill compelling narratives from endless details and facts
 
Why you should join us:
 
* Family-friendly environment and flexible working hours
* An awesome global team of forward-thinking, innovative go-getters
* Integrate with tech titans: work directly with APIs from Google, facebook, Microsoft, and more
* Be part of a rapidly scaling company poised for the future
* Learning and growth opportunities within a fast-paced tech startup environment
* Clear career advancement path for strong performers
* We are committed to setting each other up for success. As a member of our team, you will work in an environment that encourages growth, initiative taking, and continuous mutual feedback in order to reach your full potential.
* Cibus and lots of yummy treats:-)

Required Technical Product Marketing Manager
What are we looking for?
Were building the next generation of agentic security - intelligent, autonomous systems that actively protect modern organizations in real time. As our Technical Product Marketing Manager, you will own the translation of this vision into a clear, compelling, and credible story for the market. This is a highly strategic and hands-on role at the intersection of security, AI/agents, and go-to-market execution. Youll work closely with Product, Engineering, Security, Sales, and Marketing to define positioning, lead launches, enable GTM teams, and ensure our messaging resonates with highly technical buyers and practitioners. Youll be the voice that turns complex, cutting-edge security capabilities into narratives that build trust, drive adoption, and differentiate us in a crowded market. If you are deeply technical, security-oriented, and exceptionally articulate - and you enjoy operating in fast-moving, uncharted markets - this role is for you.
Responsibilities:
Own Technical Product Marketing for the Agentic Security Domain
Define and own positioning, messaging, and value propositions for our agentic security capabilities across personas (security leaders, practitioners, platform teams, buyers).
Craft a clear and differentiated narrative around agentic access, authorization and authentication, autonomous security, trust boundaries, permissions, and risk reduction.
Develop a deep understanding of customer pain points, threat models, and security workflows through research, field feedback, and competitive analysis.
Maintain and evolve competitive intelligence: market landscape, differentiation, and positioning against alternative approaches.
Act as a trusted partner to Sales and Solutions teams, bringing clarity to complex buying conversations.
Own end-to-end GTM strategy for new features, agents, and major launches - from market insight to execution.
Translate technical product releases into compelling customer-facing stories, assets, and enablement.
Partner with Product Managers to compile and educate on market, competitive, and customer insights.
Enable and Align GTM Teams alongside Marketing Team PMMs
Build high-quality sales and field enablement materials (pitch decks, talk tracks, demos, FAQs, battlecards).
Ensure consistency and precision of messaging across marketing, sales, content, and product touchpoints.
Support both GTM motions with persona-specific messaging and use cases.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like ours- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

The Product team is a group of curious, data-driven, and creative thinkers who are passionate about building products that help brands grow. We collaborate closely across Product, R&D, and Go-to-Market teams, always striving to connect customer needs with business impact. Our culture values openness, innovation, and ownership- where every voice is heard, and ideas turn into action.

As a Product Marketing Manager, youll help define how our products show up in the market and tell the story of how we drive real value for our customers.

Key Responsibilities:
Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
Create clear and compelling product messaging and positioning that communicates our value to target audiences.
Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.

we are a global leader in energy-based solutions for Aesthetics and Eye Care. With more than 1,000 employees worldwide and sales in over 100 countries, we are headquartered in Yokneam and have offices in Tel-Aviv.
We are looking for a Product Marketing Director, that will be in charge on the go to market of one of our key businesses.
If you want to work in an innovative, international environment and passionate to help push the boundaries of healthcare, well-being, and energy-based technology, this is your opportunity!
Key responsibilities:
In this role you have the opportunity to join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.
As a Product Marketing Director you will own the marketing, product go-to-market and business strategy and deployment of a winning new market category.
Main Duties:
Own the go-to-market and marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entities
Develop the products key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive and
economic tools.
Perform business intelligence, market & competitive analysis and translate them into actionable business goals
Take an active part in the product strategy and roadmap discussions of new products and their introduction to the market
Work closely with our company's global markets and partners and actively drive the relationship, and translation of global marketing strategy to regional strategy
Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growth
In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in
the field.
Be the Global Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community, and drive growth throughout our global
markets.

About the role:
we are a global leader in energy-based solutions for Aesthetics and Eye Care. With more than 1,000 employees worldwide and sales in over 100 countries, we are headquartered in Yokneam and have offices in Tel-Aviv.
We are looking for a Product Marketing Director, that will be in charge on the go to market of one of our key businesses.
If you want to work in an innovative, international environment and passionate to help push the boundaries of healthcare, well-being, and energy-based technology, this is your opportunity!
Key responsibilities:
In this role you have the opportunity to join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.
As a Product Marketing Director you will own the marketing, product go-to-market and business strategy and deployment of a winning new market category.
Main Duties:
Own the go-to-market and marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entities
Develop the products key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive and
economic tools.
Perform business intelligence, market & competitive analysis and translate them into actionable business goals
Take an active part in the product strategy and roadmap discussions of new products and their introduction to the market
Work closely with our company's global markets and partners and actively drive the relationship, and translation of global marketing strategy to regional strategy
Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growth
In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in
the field.
Be the Global Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community, and drive growth throughout our global
markets.

Were seeking a Director of Product Marketing to lead and build a high-impact team that connects Product, Marketing, and Sales. Youll define how product marketing operates , build the systems that make it scalable, and turn product and customer insight into a clear GTM strategy and compelling storytelling.

This is a hands-on leadership role for someone who can think strategically, lead a team, and still roll up their sleeves when needed.

Key Responsibilities
Lead, mentor, and scale our Product Marketing team.

Build the frameworks, playbooks, and operating rituals that help the team work effectively and at scale.

Own GTM strategy and execution for product launches and new initiatives.

Partner closely with Product, Sales, and Marketing to ensure tight alignment and real business impact.

Define messaging and positioning that clearly differentiate Connecteam and resonate with our audiences.

Build and maintain ICPs, personas, and value propositions that are grounded in a deep understanding of real customers.

Translate discovery calls, customer insights, and market data into sharp messaging and campaigns.

Create sales and marketing enablement materials (decks, guides, case studies, battlecards, and more).

Develop internal training and content to align teams on product knowledge, audiences, and use cases.

Oversee competitive intelligence, win/loss analysis, and market insight frameworks.

A leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, we enable creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, we provide a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently.
About the role
We are ooking for a strategic and hands-on Product Marketing Manager to join our growing team and help drive impact across the entire user journey. In this role, you will help shape products in the rapidly evolving world of generative AI, empowering millions of creators worldwide. Youll work closely with Product and Marketing teams to plan and execute go-to-market launches, run cross-channel campaigns, optimize funnels, and drive meaningful business results. What youll do
* Own core marketing funnels end-to-end from first visit to paid subscription.
* Analyze conversion points, uncover friction areas, and implement initiatives to improve every step of the user journey.
* Collaborate with Product teams to design high-impact optimizations across homepage, pricing, onboarding, and in-product touchpoints.
* Plan and execute go-to-market strategies for new features, experiences, and workflows.
* Build and refine clear messaging, value propositions, and audience segmentation.
* Partner with marketing teams to deliver coordinated product-focused campaigns that drive awareness, adoption, and retention.
* Track key funnel and product performance metrics and translate data into meaningful insights.
* Drive deep understanding of users, market trends, and competitors, and convert insights into recommendations that influence product and marketing strategy.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks.
Research industry trends to proactively recommend messaging and content that will resonate with target audiences.
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes.
Analyze competitors and develop battle cards.
Understand the analyst landscape and helping to craft briefing materials and follow-up for them.
Lead product launches, from building the message to overseeing the development and rollout of new collateral.
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market.
Lead sales and partner enablement.
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.

Imagine being part of a team where your work doesnt stay behind the scenes - its showcased on the worlds biggest tech stages, shaping the future of software development. At our company, as a Senior Product Marketing Manager for our company Artifactory and other DevOps-focussed technologies, youll tackle challenges head-on, bringing solutions to market that are mission-critical for leading companies like Amazon, Google, and Netflix. Every day here is dynamic, with new challenges to solve and opportunities to innovate. As a Frogward thinker, youll push boundaries, challenge your comfort zone, and lead the charge in a culture thats always moving forward. Its about driving the technology that powers the world. If youre looking for a place where your work matters and where innovation never stops, our company is where you want to be.
As a Senior Product Marketing Manager (DevOps) at our company you will...
Engage in market, customer, and competitive research to craft winning and compelling positioning, narratives, and messaging frameworks including elements such as ICPs, personas, and jobs to be done.
Serve as a go-to-resource about your products and space, meeting with analysts and crafting thought leadership that makes an impact on how our company is perceived in the market.
Drive effective GTM strategies including delivering sales enablement, sales plays, and necessary collateral.
Work closely with product, marketing, sales, and customer success to move the needle on product adoption, expansion, and new logo KPIs.
Define and lead strategic cross functional initiatives that involve engaging, presenting and getting buy-in from senior executives.